An engaging and attractive mobile app will always get preference by the user than desktop apps.
The potential of mobile marketing is high, considering that half of the traveler’s journeys start on the mobile phone and that 50% of the millennial travelers have discovered a new travel company while researching on the mobile phone.
According to Google, one-third of mobile searches are related to a location. With businesses moving to a mobile-first approach, it is a safe bet that the mobile trend will continue.