About Mobile Commerce
Mobile commerce or m-commerce refers to buying and selling of goods and services using hand-held devices like smartphones and tablets. Rapid technological advances have brought significant growth to the mobile device and global m-commerce market, with more and more people inclined to use smart devices to carry out their m-commerce activities. Higher adoption of mobile devices has enabled various retail stores to go online and continuously engage in rigorous marketing strategies to attract customers.
Technavio’s analysts forecast the global m-commerce market to grow at a CAGR of 27.48% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global m-commerce market for 2016-2020. To calculate the market size, the report considers the revenue generated from m-commerce done through tablets and smartphones.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global M-Commerce Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Alibaba
• Amazon
• Apple
• eBay
• Google
• PayPal
Other prominent vendors
• ASOS
• Barnes & Noble
• Best Buy
• Costco
• GameStop
• Groupon
• J. C. Penney
• Kohl's
• Liberty Interactive
• LL Bean
• Lowe’s
• Macy's Newegg
• MasterCard
• Sears Holdings
• Softcard
• Staples
• Target
• The Home Depot
• Visa
• Walmart
Market driver
• Increased installations of mobile apps
• For a full, detailed list, view our report
Market challenge
• High availability of substitutes
• For a full, detailed list, view our report
Market trend
• Transition from mobile web to mobile app
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Key regions considered
• End-user segment
• Base year
• Vendor segmentation
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market description
• Synopsis of m-commerce
• Value chain of m-commerce
• Advantages and disadvantages of m-commerce
PART 06: Market Overview
• Influence of broadband services on m-commerce market
• Correlation of mobile internet with global m-commerce market
PART 07: Market landscape
• Market overview
• Product life cycle
• Market size and forecast
• Five forces analysis
PART 08: Market segmentation by platform
• Global m-commerce market by platform
• Global m-commerce market by tablet
• Global m-commerce market by smartphone
PART 09: Buying criteria
PART 10: Geographical segmentation
• Global m-commerce market by geography
• Revenue comparison of global m-commerce market by geography
• M-commerce market in Americas
• M-commerce market in APAC
• M-commerce market in EMEA
PART 11: Market attractiveness
• Market attractiveness by platform
• Market attractiveness by geography
PART 12: Key leading countries
• Key leading countries in global m-commerce market
PART 13: Market drivers
PART 14: Impact of drivers
PART 15: Market challenges
PART 16: Impact of drivers and challenges
PART 17: Market trends
PART 18: Vendor landscape
• Competitive scenario
• Key vendor analysis
• Other prominent vendors
PART 19: Appendix
• List of abbreviation
PART 20: Explore Technavio
List of Exhibits
Exhibit 01: Global m-commerce market by geography
Exhibit 02: Product offerings
Exhibit 03: Shopping behavior of individuals 2015
Exhibit 04: Growth curve of m-commerce
Exhibit 05: M-commerce value chain
Exhibit 06: M-commerce workflow
Exhibit 07: Advantages and disadvantages of m-commerce
Exhibit 08: Broadband speed estimates by region (2014–2019)
Exhibit 09: Global smartphone and tablet shipments 2011-2015 (millions of units)
Exhibit 10: Overview of global m-commerce market
Exhibit 11: Product life cycle of overall retail 2015
Exhibit 12: Product life cycle of m-commerce 2015
Exhibit 13: Global retail market 2015-2020 ($ trillions)
Exhibit 14: Global e-commerce market 2015-2020 ($ trillions)
Exhibit 15: Key revenue-generating countries in e-commerce 2015 (rank-wise)
Exhibit 16: Market share comparison of retail sale platforms 2015-2020
Exhibit 17: Global m-commerce market 2015-2020 ($ billions)
Exhibit 18: Market share comparison of global e-commerce and m-commerce market 2015-2020
Exhibit 19: Five forces analysis
Exhibit 20: Global m-commerce market by platforms 2015-2020
Exhibit 21: Revenue comparison of global m-commerce market by platform 2015-2020 ($ billions)
Exhibit 22: CAGR comparison of global m-commerce market by platform 2015-2020 (% revenue)
Exhibit 23: Global tablet m-commerce segment 2015-2020 ($ billions)
Exhibit 24: Global smartphone m-commerce segment 2015-2020 ($ billions)
Exhibit 25: Smartphone users engaged in m-commerce 2015 (%)
Exhibit 26: Buying criteria in m-commerce
Exhibit 27: Global m-commerce market by geography 2015
Exhibit 28: Global m-commerce market by geography 2015-2020
Exhibit 29: Revenue comparison of global m-commerce market by geography 2015-2020 ($ millions)
Exhibit 30: CAGR comparison of global m-commerce market by geography 2015-2020
Exhibit 31: M-commerce market in Americas 2015-2020 ($ billions)
Exhibit 32: M-commerce market in APAC 2015-2020 ($ billions)
Exhibit 33: M-commerce market in EMEA 2015-2020 ($ billions)
Exhibit 34: Market attractiveness by platform
Exhibit 35: Market attractiveness by geography
Exhibit 36: M-commerce market in US 2015-2020 ($ billions)
Exhibit 37: M-commerce market in China 2015-2020 ($ billions)
Exhibit 38: Impact of drivers
Exhibit 39: Impact of drivers and challenges
Exhibit 40: Other prominent vendors 2015
