About Location-Based Search and Advertising
Location-based search and advertising enable users to integrate mobile advertising with mobile technologies such as location-based services. The location-based search and advertising market is likely to grow significantly in the mobile advertising industry.
Technavio’s analysts forecast the global location-based search and advertising market to grow at a CAGR of 45.95% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global location-based search and advertising market for 2016-2020. To calculate the market size, the report considers the revenue generated from the annual sales of advertisements by fast moving consumer goods (FMCG) companies, automobile companies, educational institutions, sports industry, and local restaurants and food joints.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Location-Based Search and Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• AdMoove (HiMedia)
• Foursquare
• Groupon
• Near
• xAD
Other prominent vendors
• Adfalcon (Noquoush)
• Aislelabs
• Appello Systems
• Badoo, bfonics
• BLIP Systems A/S
• Burpple
• COUPIES
• Facebook
• Gimble
• Hungry Go Where (SingTel)
• Intersec
• Jatis Mobile
• Komli Mobile
• Millennial Media (Verizon)
• Madvertise media (Mobile Network Group)
• Nexage (Verizon)
• NeoMedia
• Ping Mobile
• Polaris Wireless
• Proxama, Scanbuy
• Shopkick (SK Planet)
• ShowNearby (Honeybay)
• Social Retail
• Sprooki
• Thinknear (TeleNav)
• Thumbvista
• Verve Wireless
• Vouchercloud (Vodafone)
• Waze (Google)
• Weve (O2)
• Wimdu
• Yoose
Market driver
• Reduced cost of marketing and enhanced consumer outreach
• For a full, detailed list, view our report
Market challenge
• Lack of awareness
• For a full, detailed list, view our report
Market trend
• Integration of location-based search with social networking websites
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Content
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by application
• Market size and forecast
PART 07: Market segmentation by technology
• Market size and forecast
PART 08: Market segmentation by end-user's point of presence
• Market size and forecast
PART 09: Geographical segmentation
• Market size and forecast
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
• Competitive scenario
• Key vendor analysis
• Other prominent vendors
PART 16: Appendix
• List of abbreviations
PART 17: Explore Technavio
List of Exhibits
Exhibit 01: Service offerings
Exhibit 02: LBA value chain
Exhibit 03: Factors influencing LBA market
Exhibit 04: Benefits of location to mobile marketing and advertising
Exhibit 05: Importance of location data
Exhibit 06: Time spent
Exhibit 07: Audience reach
Exhibit 08: Global public Wi-Fi hotspots 2015-2020 ($ millions)
Exhibit 09: Global indoor location-based search and advertising market 2015-2020 ($ millions)
Exhibit 10: Five forces analysis
Exhibit 11: Global indoor location-based search and advertising market segmentation by application 2015-2020 ($ millions)
Exhibit 12: Global indoor location-based search and advertising market by search application 2015-2020 ($ millions)
Exhibit 13: Global indoor location-based search and advertising market by messaging application 2015-2020 ($ millions)
Exhibit 14: Global indoor location-based search and advertising market by display application 2015-2020 ($ millions)
Exhibit 15: Global indoor location-based search and advertising market segmentation by technology 2015-2020 ($ millions)
Exhibit 16: Global indoor location-based search and advertising market by push technology 2015-2020 ($ millions)
Exhibit 17: Global indoor location-based search and advertising market by pull technology 2015-2020 ($ millions)
Exhibit 18: Global indoor location-based search and advertising market segmentation by end user's point of presence 2015-2020 ($ millions)
Exhibit 19: Global indoor location-based search and advertising market from retail outlets 2015-2020 ($ millions)
Exhibit 20: Global indoor location-based search and advertising market from public places 2015-2020 ($ millions)
Exhibit 21: Global indoor location-based search and advertising market from airports 2015-2020 ($ millions)
Exhibit 22: Global indoor location-based search and advertising market from hospitals 2015-2020 ($ millions)
Exhibit 23: Global indoor location-based search and advertising market from other places 2015-2020 ($ millions)
Exhibit 24: Global indoor location-based search and advertising market by geography 2015-2020 ($ millions)
Exhibit 25: Indoor location-based search and advertising market in the Americas 2015-2020 ($ millions)
Exhibit 26: Indoor location-based search and advertising market in EMEA 2015-2020 ($ millions)
Exhibit 27: Indoor location-based search and advertising market in APAC 2015-2020 ($ millions)
Exhibit 28: Mobile phone internet user penetration
Exhibit 29: Impact of drivers
Exhibit 30: Customers denied online purchase due to inaccuracy of search on smartphones (%)
Exhibit 31: Impact of drivers and challenges
Exhibit 32: Apple: Geographical segmentation by revenue 2015
Exhibit 33: Foursquare: Product offerings
