Voice Recognition System Market for Automotive by Technology (Embedded and Hybrid), Application (AI and Non-AI), End-User (Eco, Mid, and Luxury), Fuel Type (ICE and BEV), Level of Autonomous Driving, and Region - Global Forecast to 2025

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Date: 03-Jan-2018
No. of pages: 148
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“Extended use of smart phones environment in cars and rise in trend of connected vehicles are likely to fuel the demand for voice recognition system”

The voice recognition system market for automotive is estimated to be USD 941.0 million in 2017 and is projected to grow at a CAGR of19.41% during the forecast period o reach a market size of USD 3,890.3million by 2025.The majority of consumers are now demanding advanced comfort and convenience features, which largely influence their purchase decisions. The rising trend of premium vehicles equipped with advanced convenience features is also an important factor to be considered for the growth of voice recognition system market. However, the high cost of high-end voice recognition system is expected to inhibit the growth of the market.

“The hybrid technology is estimated to be the largest growing segment of the voice recognition system market in terms of volume”

The hybrid technology is estimated to be the largest growing segment, by volume, of the voice recognition system market for automotive from 2017 to 2025. The growth of this segment can be attributed to the rise in trend of integrating technology to support centralized function in vehicles.

The voice recognition system helps in accessing infotainment features such as navigation, music, and can link smart phones to the central function of the vehicle. Thus, the advancement of infotainment functions is expected to fuel the growth of voice recognition system market. The emerging markets such as India and China are expected to witness steady growth of voice recognition system market due to gradual progress of automotive industry.

“The Battery Electric Vehicles is the fastest growing segment of voice recognition system market”

The BEV segment is estimated to be the fastest growing segment, by volume as well as value, of the voice recognition system market during the forecast period. The growing environmental concerns, rising fossil fuel prices, and stringent government regulations for emission have accelerated the growth of the BEV market. The market players such as Tesla (US), Waymo (US), BMW (Germany), Volvo (Sweden), GM (US), Toyota (Japan), and Renault-Nissan Corporation (The Netherlands) have already introduced various BEVs in the market and are consistently improving their technology with strong focus on R&D.

“Asia Pacific is projected to be the largest voice recognition system market for automotive in terms of volume and value by 2025”

Asia Pacific is projected to be the largest market for voice recognition system market for automotive by 2025. Increase in disposable income in developing countries such as India and China and rising demand for premium cars as well as comfort features in the vehicles are the key growth factors for the market in this region. Currently, North American region is estimated to be the largest market for voice recognition system. With one of the largest markets for premium segment vehicles, North America is expected to dominate the voice recognition system market in 2017. Also, the demand for additional safety and convenience features in mid variant vehicles is increasing exponentially in the region. These factors are expected to fuel the growth of the voice recognition system market in the North American region.

Breakdown of Primaries

The study contains insights provided by various industry experts, ranging from voice recognition software providers to Tier-1 companies and OEMs.

The break-up of the primaries is as follows:


  • By Company Type: Tier-1–40%, Tier-2–38%, and Tier 3–22%

  • By Designation: C level–43%, D level–26%, Others–31%

  • By Region: North America–41%, Europe–31%, Asia Pacific–21%, RoW–7%


The report provides detailed profiles of the following companies:


  • Nuance (US)

  • Microsoft (US)

  • Alphabet (US)

  • Harman (US)

  • Apple (US)

  • Sensory (US)

  • VoiceBox (US)

  • iNAGO (Japan)

  • LumenVox (US)

  • VocalZoom (Israel)

  • Promptu (US)


Research Coverage

The report covers the voice recognition system market for automotive based on Region (North America, Europe, Asia Pacific, and Rest of World), application(AI and non-AI), technology(embedded and hybrid), level of autonomous driving (autonomous, conventional, and semi-autonomous),Fuel type (BEV, ICE, and Others (Hybrid), and end-user (economy, mid-priced, and luxury).

Reasons to Buy the Report:

The report provides insights into the following points:


  • Market Penetration: The report provides comprehensive information onvoice recognition system market and the top players in the industry.

  • Market Development: The report provides comprehensive information on various technologies of voice recognition system. The report analyzes the markets for various voice recognition system technologies across different countries.

  • Market Diversification: The report provides exhaustive information about emerging technologies, recent developments, and investments in the global voice recognition system market.

  • Competitive Assessment: The report offers an in-depth assessment of strategies, services, and manufacturing capabilities of leading players in the global voice recognition system market.

Voice Recognition System Market for Automotive by Technology (Embedded and Hybrid), Application (AI and Non-AI), End-User (Eco, Mid, and Luxury), Fuel Type (ICE and BEV), Level of Autonomous Driving, and Region - Global Forecast to 2025

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Package Size
1.6 Limitations
1.7 Stakeholders

2 Research Methodology
2.1 Research Data
2.2 Secondary Data
2.3 Primary Data
2.3.1 Sampling Techniques & Data Collection Methods
2.3.2 Primary Participants
2.4 Data Triangulation
2.5 Factor Analysis
2.5.1 Introduction
2.5.2 Demand-Side Analysis
2.5.2.1 Growth in Luxury Vehicle Sales
2.5.2.2 Increase in Demand for HEV & PHEV Vehicles
2.5.3 Supply-Side Analysis
2.5.3.1 OEMS Focus on Safety, Convenience, and Comfort Systems in Vehicles
2.5.3.2 Technological Advancements in Vehicle Safety and Security
2.6 Market Size Estimation
2.7 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Voice Recognition System Market
4.2 Voice Recognition System Market Share, By Country
4.3 Voice Recognition System Market, By Application
4.4 Voice Recognition System Market, By Fuel Type
4.5 Voice Recognition System Market, By End-User
4.6 Voice Recognition System Market, By Technology
4.7 Voice Recognition System Market, By Level of Autonomous Driving
4.8 Voice Recognition System Market, By Region

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Extended Use of Smartphone Environment in Cars
5.2.1.2 Rise in Trend of Connected Vehicles and Level of Autonomous Driving
5.2.1.3 Integration of Technology to Support Centralized Function
5.2.2 Restraints
5.2.2.1 High Cost of High-End Voice Recognition System
5.2.2.2 Oligopoly in the Development of Voice Recognition Technology Using Neural Network Restricting Its Usage for Cloud-Based Services
5.2.3 Opportunities
5.2.3.1 Voice Recognition System Can Extend to Integrated Personal Assistant System
5.2.3.2 Advent of Concept Cars and Electric Vehicles in the Auto Industry
5.2.3.3 High Growth Potential in Emerging Markets
5.2.3.4 New Prospect for Data-Driven Services
5.2.4 Challenges
5.2.4.1 Data Security Concerns
5.2.4.2 Designing A User-Friendly System to Mitigate the Driver Distraction Factor
5.2.4.3 Language and Vernacular Translation Issues
5.3 Macro Indicator Analysis
5.3.1 Introduction
5.3.1.1 Premium Segment Luxury Passenger Cars
5.3.1.2 GDP (USD Billion)
5.3.1.3 GNP Per Capita, Atlas Method (USD)
5.3.1.4 GDP Per Capita PPP (USD)
5.3.2 Macro Indicators Influencing the Voice Recognition System Market for Top 3 Countries
5.3.2.1 US
5.3.2.2 Germany
5.3.2.3 Japan

6 Technological Overview
6.1 Introduction
6.2 Timeline: Automotive Voice Recognition System
6.3 Architecture: Voice Recognition System
6.4 Technology Outlook

7 Voice Recognition System Market for Automotive, By Application
7.1 Introduction
7.2 Artificial Intelligence
7.3 Non-Artificial Intelligence

8 Voice Recognition System Market for Automotive, By Technology
8.1 Introduction
8.2 Embedded
8.3 Hybrid

9 Voice Recognition System Market for Automotive, By End-User
9.1 Introduction
9.2 Economy Vehicles
9.3 Mid-Price Vehicles
9.4 Luxury Vehicles

10 Voice Recognition System Market for Automotive, By Fuel Type
10.1 Introduction
10.2 Battery Electric Vehicle (BEV)
10.3 Internal Combustion Engine (ICE)
10.4 Others (Hybrid Vehicles)

11 Voice Recognition System Market for Automotive, By Region
11.1 Introduction
11.2 Asia Pacific
11.2.1 China
11.2.2 India
11.2.3 Japan
11.2.4 South Korea
11.2.5 Rest of Asia Pacific
11.3 Europe
11.3.1 France
11.3.2 Germany
11.3.3 Italy
11.3.4 UK
11.3.5 Spain
11.3.6 Rest of Europe
11.4 North America
11.4.1 Canada
11.4.2 Mexico
11.4.3 US
11.5 Rest of the World
11.5.1 Brazil
11.5.2 Russia
11.5.3 South Africa

12 Competitive Landscape
12.1 Overview
12.2 Market Ranking Analysis
12.3 Competitive Scenario
12.3.1 New Product Developments
12.3.2 Mergers & Acquisitions
12.3.3 Partnerships/Supply Contracts/Collaborations/Joint Ventures/License Agreements

13 Company Profiles
(Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis)*
13.1 Nuance
13.2 Microsoft
13.3 Alphabet
13.4 Harman
13.5 Apple
13.6 Sensory
13.7 Voicebox
13.8 Inago
13.9 Lumenvox
13.10 Vocalzoom

*Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.

14 Appendix
14.1 Key Insights By Industry Experts
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Introducing RT: Real-Time Market Intelligence
14.5 Available Customizations
14.5.1 Country Level Analysis of Voice Recognition System Market for Automotive, By End-User
14.5.2 Company Information
14.5.2.1 Profiling of Additional Market Players (Up to 3)
14.6 Related Reports
14.7 Author Details

List of Tables (86 Tables)

Table 1 Currency Exchange Rates (Per USD)
Table 2 Automotive Application Features Related to Safety, Comfort, & Assistance
Table 3 Advantages and Limitations of Smartphone Environment in the Vehicle
Table 4 Autonomous Driving Attempts Among Vehicle Manufacturers
Table 5 User and Vehicle Data
Table 6 Factors Overcome By Voice Recognition System
Table 7 Interference Sources in Voice Recognition System
Table 8 Voice Recognition System Market Size, By Application, 2016–2025 (USD Million)
Table 9 AI: Voice Recognition System Market Size, By Region, 2016–2025 (USD Million)
Table 10 Non-AI: Voice Recognition System Market Size, By Region, 2016–2025 (USD Million)
Table 11 Voice Recognition System Market Size, By Technology, 2016–2025 (’000 Units)
Table 12 Embedded: Voice Recognition System Market, By Region, 2016–2025 (’000 Units)
Table 13 Hybrid: Voice Recognition System Market, By Region, 2016–2025 (’000 Units)
Table 14 Voice Recognition System Market Size, By End-User, 2016–2025 (’000 Units)
Table 15 Voice Recognition System Market Size, By End-User, 2016–2025 (USD Million)
Table 16 Economy Vehicles: Voice Recognition System Market Size, By Region, 2016–2025 (’000 Units)
Table 17 Economy Vehicles: Voice Recognition System Market Size, By Region, 2016–2025 (USD Million)
Table 18 Mid-Priced Vehicles: Voice Recognition System Market Size, By Region, 2016–2025 (’000 Units)
Table 19 Mid-Priced Vehicles: Voice Recognition System Market Size, By Region, 2016–2025 (USD Million)
Table 20 Luxury Vehicles: Voice Recognition System Market Size, By Region, 2016–2025 (’000 Units)
Table 21 Luxury Vehicles: Voice Recognition System Market Size, By Region, 2016–2025 (USD Million)
Table 22 Voice Recognition System Market, By Fuel Type, 2016–2025 (‘000 Units)
Table 23 Voice Recognition System Market, By Fuel Type, 2016–2025 (USD Million)
Table 24 BEV: Voice Recognition System Market, By Region, 2016–2025 (‘000 Units)
Table 25 BEV: Voice Recognition System Market, By Region, 2016–2025 (USD Million)
Table 26 ICE: Voice Recognition System Market, By Region, 2016–2025 (‘000 Units)
Table 27 ICE: Voice Recognition System Market, By Region, 2016–2025 (USD Million)
Table 28 Others: Voice Recognition System Market, By Region, 2016–2025 (‘000 Units)
Table 29 Others: Voice Recognition System Market, By Region, 2016–2025 (USD Million)
Table 30 Voice Recognition System Market, By Region, 2016–2025 (’000 Units)
Table 31 Voice Recognition System Market, By Region, 2016–2025 (USD Million)
Table 32 Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 33 Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 34 Asia Pacific: Voice Recognition System Market, By Country, 2016–2025 (’000 Units)
Table 35 Asia Pacific: Voice Recognition System Market, By Country, 2016–2025 (USD Million)
Table 36 Asia Pacific: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 37 Asia Pacific: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 38 China: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 39 China: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 40 India: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 41 India: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 42 Japan: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 43 Japan: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 44 South Korea: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 45 South Korea: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 46 Rest of Asia Pacific: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 47 Rest of Asia Pacific: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 48 Europe: Voice Recognition System Market, By Country, 2016–2025 (’000 Units)
Table 49 Europe: Voice Recognition System Market, By Country, 2016–2025 (USD Million)
Table 50 Europe: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 51 Europe: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 52 France: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 53 France: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 54 Germany: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 55 Germany: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 56 Italy: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 57 Italy: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 58 UK: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 59 UK: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 60 Spain: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 61 Spain: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 62 Rest of Europe: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 63 Rest of Europe: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 64 North America: Voice Recognition System Market, By Country, 2016–2025 (’000 Units)
Table 65 North America: Voice Recognition System Market, By Country, 2016–2025 (USD Million)
Table 66 North America: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 67 North America: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 68 Canada: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 69 Canada: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 70 Mexico: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 71 Mexico: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 72 US: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 73 US: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 74 Rest of the World: Voice Recognition System Market, By Country, 2016–2025 (’000 Units)
Table 75 Rest of the World: Voice Recognition System Market, By Country, 2016–2025 (USD Million)
Table 76 Rest of the World: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 77 Rest of the World: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 78 Brazil: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 79 Brazil: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 80 Russia: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 81 Russia: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 82 South Africa: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (’000 Units)
Table 83 South Africa: Voice Recognition System Market, By Level of Autonomous Driving, 2016–2025 (USD Million)
Table 84 New Product Development, 2016–2017
Table 85 Mergers & Acquisitions, 2016–2017
Table 86 Partnerships/Supply Contracts/Collaborations/Joint Ventures/Agreements, 2016–2017

List of Figures (44 Figures)

Figure 1 Voice Recognition System Market for Automotive: Segmentations Covered
Figure 2 Research Design
Figure 3 Research Methodology Model
Figure 4 Breakdown of Primary Interviews: By Company Type, Designation, & Region
Figure 5 Global Luxury Vehicle Y-O-Y Sales Growth (2011–2015)
Figure 6 HEV & PHEV Sales Data (2016 vs 2021)
Figure 7 Voice Recognition System Market for Automotive, By End-User: Bottom-Up Approach
Figure 8 Voice Recognition System Market for Automotive, By Level of Autonomous Driving: Top-Down Approach
Figure 9 Voice Recognition System Market for Automotive, By Technology, 2017 vs 2025
Figure 10 Voice Recognition System Market for Automotive, By Application, 2017 vs 2025
Figure 11 Voice Recognition System Market for Automotive, By End-User, 2017 vs 2025
Figure 12 Voice Recognition System Market for Automotive, By Level of Autonomous Driving, 2017 vs 2025
Figure 13 Voice Recognition System Market for Automotive, By Fuel Type, 2017 vs 2025
Figure 14 Voice Recognition System Market for Automotive, By Region, 2017 vs 2025
Figure 15 Growing Trend of Connected Vehicles and Increasing Level of Automation to Boost the Growth of the Voice Recognition System Market From 2017 to 2025
Figure 16 China to Be the Fastest Growing Market for Voice Recognition Systems, By Value, From 2017 to 2025
Figure 17 Artificial Intelligence (AI)-Based Voice Recognition System to Have the Largest Market Size By 2025
Figure 18 ICE Vehicle Segment to Have the Largest Market Size for Voice Recognition Systems, 2017 vs 2025
Figure 19 Luxury Passenger Car Segment to Have the Largest Market Size for Voice Recognition Systems, 2017 vs 2025
Figure 20 Hybrid Voice Recognition System to Hold the Largest Market Share of Voice Recognition Systems, 2017 vs 2025
Figure 21 Conventional Vehicle Segment to Have the Largest Market Share for Voice Recognition Systems, 2017 vs 2025
Figure 22 Asia Pacific to Be the Largest Market for Voice Recognition Systems, 2017 vs 2025
Figure 23 Voice Recognition System Market for Automotive: Market Dynamics
Figure 24 US: Rising GNI Per Capita Expected to Drive the Sales of Luxury Vehicles During the Forecast Period
Figure 25 Germany: Rising GDP is Likely to Have High Impact on Premium Car Sales
Figure 26 Japan: Gross National Income is Expected to Play A Crucial Role in Boosting the Automotive Market
Figure 27 Automotive Voice Recognition Market for Automotive: Technology Outlook
Figure 28 Voice Recognition System Market for Automotive, By Application, 2017 vs 2025 (USD Million)
Figure 29 Voice Recognition System Market for Automotive, By Technology, 2017 vs 2025 (’000 Units)
Figure 30 Voice Recognition System Market for Automotive, By End-User, 2017 vs 2025 (USD Million)
Figure 31 Voice Recognition System Market for Automotive, By Fuel Type, 2017 vs 2025 ('000 Units)
Figure 32 Voice Recognition System Market for Automotive, By Region, 2017 vs 2025 (USD Million)
Figure 33 Voice Recognition System Market for Automotive, By Level of Autonomous Driving, 2017 vs 2025 ('000 Units)
Figure 34 Asia Pacific: Voice Recognition System Market for Automotive Snapshot
Figure 35 Europe: Voice Recognition System Market, By Country, 2017 vs 2025 (‘000 Units)
Figure 36 North America: Voice Recognition System Market for Automotive Snapshot
Figure 37 Rest of the World: Voice Recognition System Market for Automotive Snapshot
Figure 38 Key Developments By Leading Players in the Automotive Voice Recognition System Market, 2012–2017
Figure 39 Voice Recognition System Market for Automotive Ranking: 2017
Figure 40 Company Snapshot: Nuance
Figure 41 Company Snapshot: Microsoft
Figure 42 Company Snapshot: Alphabet
Figure 43 Company Snapshot: Harman
Figure 44 Company Snapshot: Apple

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