About Oral Hygiene
The oral hygiene market is moderately concentrated due to the presence of numerous international and regional players. Key oral hygiene vendors focus on improving the brand value through extensive R&D, due to the capital-intensive nature of the dental healthcare market. The products offered by the vendors vary in terms of features such as price, quality, innovations, and regulatory compliances. Also, the rising number of regional players will boost the gap of price and factor differentiation. Based on product type the market can be segmented into primary oral hygiene products and secondary oral care products. The primary oral hygiene product segment accounts for major shares in the dental healthcare market due to the high penetration of oral care products such as toothbrush, toothpaste, and replacement heads. The continuous evolving tastes and preferences of the consumers is encouraging the vendors to develop upgraded and improved products.
Technavio’s analysts forecast the global oral hygiene market to grow at a CAGR of 3.29% during the period 2018-2022.
Covered in this report
The report covers the present scenario and the growth prospects of the global oral hygiene market for 2018-2022. To calculate the market size, the report considers the revenue generated from the sales of oral hygiene.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Oral Hygiene Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Church & Dwight
• Colgate-Palmolive Company
• GlaxoSmithKline
• Johnson & Johnson
• Procter & Gamble (P&G)
• Unilever
Other prominent vendors
• High Ridge Brands
• Sanofi
• GoSmile
• Henkel
Market driver
• Growing awareness on dental and oral health
• For a full, detailed list, view our report
Market trend
• Increasing demand for natural and organic oral hygiene products
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: INTRODUCTION
• Market outline
PART 05: MARKET LANDSCAPE
• Market ecosystem
• Market characteristics
• Market segmentation analysis
PART 06: MARKET SIZING
• Market definition
• Market sizing 2017
• Market size and forecast 2017-2022
PART 07: FIVE FORCES ANALYSIS
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market Condition
PART 08: MARKET SEGMENTATION BY PRODUCT
• Global oral hygiene market by product
• Comparison by product category
• Global primary oral hygiene products market
• Global secondary oral hygiene products market
• Market opportunity by product
PART 09: CUSTOMER LANDSCAPE
PART 10: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
• Global oral hygiene market by distribution channel
• Comparison by distribution channel
• Global oral hygiene market through offline distribution channel
• Global oral hygiene market through online distribution channel
• Market opportunity by distribution channel
PART 11: REGIONAL LANDSCAPE
• Geographical segmentation
• Regional comparison
• EMEA – Market size and forecast 2017-2022
• Americas – Market size and forecast 2017-2022
• APAC – Market size and forecast 2017-2022
• Key leading countries
• Market opportunity by region
PART 12: DECISION FRAMEWORK
PART 13: DRIVERS AND CHALLENGES
• Market drivers
• Market challenges
PART 14: MARKET TRENDS
• Increase in demand for natural and organic oral hygiene products
• Growing online sales for oral hygiene products
• Rise in demand for powered toothbrushes
PART 15: VENDOR LANDSCAPE
• Overview
• Landscape disruption
• Competitive landscape
PART 16: VENDOR ANALYSIS
• Vendors covered
• Vendor classification
• Market Positioning of Vendors
• Procter & Gamble (P&G)
• Colgate-Palmolive Company
• GlaxoSmithKline
• Johnson & Johnson
• Unilever
• Church & Dwight
PART 17: APPENDIX
• List of abbreviations
List of Exhibits
Exhibit 01: Global beauty and personal care (BPC) products market 2017 (% share of revenue)
Exhibit 02: Parent market: Global beauty and personal care (BPC) products market 2017
Exhibit 03: Global beauty and personal care market 2017
Exhibit 04: Market characteristics
Exhibit 05: Market segments
Exhibit 06: Market definition: Inclusions and exclusions checklist
Exhibit 07: Global oral hygiene market: market size 2017
Exhibit 08: Validation techniques employed for market sizing: 2017
Exhibit 09: Global oral hygiene market – Market size and forecast 2017-2022 ($ billions)
Exhibit 10: Global oral hygiene market – Year-over-year growth 2018-2022 (%)
Exhibit 11: Five forces analysis 2017
Exhibit 12: Five forces analysis 2022
Exhibit 13: Bargaining power of buyers
Exhibit 14: Bargaining power of suppliers
Exhibit 15: Threat of new entrants
Exhibit 16: Threat of substitutes
Exhibit 17: Threat of rivalry
Exhibit 18: Five forces analysis
Exhibit 19: Global oral hygiene market by product: Segmentation by product 2017-2022 (% share of revenue)
Exhibit 20: Comparison by product
Exhibit 21: Global primary oral hygiene products market – Market size and forecast 2017-2022 ($ billions)
Exhibit 22: Global primary oral hygiene products market – Year-over-year growth 2018-2022 (%)
Exhibit 23: Global secondary oral hygiene products market – Market size and forecast 2017-2022 ($ billions)
Exhibit 24: Global secondary oral hygiene products market – Year-over-year growth 2018-2022 (%)
Exhibit 25: Market opportunity by product
Exhibit 26: Customer landscape
Exhibit 27: Global oral hygiene market: Segmentation by distribution channel-Market share 2017-2022 (% share of revenue)
Exhibit 28: Comparison by distribution channel
Exhibit 29: Global oral hygiene market through offline distribution channel – Market size and forecast 2017-2022 ($ billions)
Exhibit 30: Global oral hygiene market through offline distribution channel – Year-over-year growth 2018-2022 (%)
Exhibit 31: Global oral hygiene market through online distribution channel – Market size and forecast 2017-2022 ($ billions)
Exhibit 32: Global oral hygiene market through online distribution channel – Year over year growth 2018-2022 (%)
Exhibit 33: Market opportunity by distribution channel
Exhibit 34: Global oral hygiene market – Market share by geography 2017-2022 (% share of revenue)
Exhibit 35: Regional comparison
Exhibit 36: EMEA – Market size and forecast 2017-2022 ($ billions)
Exhibit 37: EMEA – Year-over-year growth 2018-2022 (%)
Exhibit 38: Top 3 countries in EMEA
Exhibit 39: Americas – Market size and forecast 2017-2022 ($ billions)
Exhibit 40: Americas – Year-over-year growth 2018-2022 (%)
Exhibit 41: Top 3 countries in Americas
Exhibit 42: Oral hygiene market in APAC – Market size and forecast 2017-2022 ($ billions)
Exhibit 43: Oral hygiene market in APAC – Year-over-year growth 2018-2022 (%)
Exhibit 44: Top 3 countries in APAC
Exhibit 45: Key leading countries
Exhibit 46: Market opportunity by region
Exhibit 47: Vendors offering powered toothbrushes
Exhibit 48: Vendor landscape
Exhibit 49: Landscape disruption
Exhibit 50: Vendors covered
Exhibit 51: Vendor classification
Exhibit 52: Market Positioning of Vendors
Exhibit 53: Procter & Gamble – Vendor overview
Exhibit 54: Procter & Gamble – Business Segments
Exhibit 55: Procter & Gamble – Organizational developments
Exhibit 56: Procter & Gamble – Geographic focus 2016
Exhibit 57: Procter & Gamble – Segment focus 2016
Exhibit 58: Procter & Gamble – Key offerings (for market in focus)
Exhibit 59: Procter & Gamble – Key customers
Exhibit 60: Colgate-Palmolive Company – Vendor overview
Exhibit 61: Colgate-Palmolive Company – Business Segments
Exhibit 62: Colgate-Palmolive Company – Organizational developments
Exhibit 63: Colgate-Palmolive Company – Geographic focus 2016
Exhibit 64: Colgate-Palmolive Company – Segment focus 2016
Exhibit 65: Colgate-Palmolive Company – Key offerings (for market in focus)
Exhibit 66: Colgate-Palmolive Company – Key customers
Exhibit 67: GlaxoSmithKline – Vendor overview
Exhibit 68: GlaxoSmithKline – Business segments
Exhibit 69: GlaxoSmithKline – Organizational developments
Exhibit 70: GlaxoSmithKline – Geographic focus
Exhibit 71: GlaxoSmithKline – Segment focus
Exhibit 72: GlaxoSmithKline – Key offerings (for market in focus)
Exhibit 73: Johnson & Johnson – Vendor overview
Exhibit 74: Johnson and Johnson – Business Segments
Exhibit 75: Johnson and Johnson – Organizational developments
Exhibit 76: Johnson and Johnson – Geographic focus
Exhibit 77: Johnson and Johnson – Segment focus
Exhibit 78: Johnson and Johnson – Key offerings (for market in focus)
Exhibit 79: Johnson and Johnson – Key customers
Exhibit 80: Unilever _ Vendor overview
Exhibit 81: Unilever – Business Segments
Exhibit 82: Unilever – Organizational developments
Exhibit 83: Unilever – Geographic focus 2016
Exhibit 84: Unilever – Segment focus 2016
Exhibit 85: Unilever – Key offerings (for market in focus)
Exhibit 86: Church & Dwight – Vendor overview
Exhibit 87: Church & Dwight – Business Segments
Exhibit 88: Church & Dwight – Organizational developments
Exhibit 89: Church & Dwight – Geographic focus
Exhibit 90: Church & Dwight – Segment focus
Exhibit 91: Church & Dwight – Key offerings (for market in focus)
Exhibit 92: Church & Dwight – Key customers
