About Smartphone
Smartphones have become a basic necessity and an integral part of the lives of almost all individuals worldwide. A smartphone is a mobile phone that functions like a computer. It typically has a touchscreen interface, Internet access, and an OS that can run application software or apps that are integrated with other devices and sensors to provide users information on a real-time basis. Smartphones can be used to perform applications, including making calls, instant messaging, taking pictures and videos, browsing the Internet, carrying out financial transactions, creating presentations, and analyzing data. Almost 10 years ago, performing these functions without a computer were considered impossible.
Technavio’s analysts forecast the global smartphone market to grow at a CAGR of 6.04% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global smartphone market for 2017-2021. To calculate the market size, the report considers the shipments, sales, volume, and value..
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Smartphone Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Apple
• Samsung
• Huawei
• OPPO
• Vivo
• Xiaomi
• Lenovo
• LG Electronics
• Sony
• ZTE
Other prominent vendors
• ASUSTeK Computer
• BlackBerry
• Gionee Communication Equipment
• Google
• Micromax
• Microsoft
• Nokia
• OnePlus
• Panasonic
Market driver
• Rising income levels and increasing consumer spending in emerging markets
• For a full, detailed list, view our report
Market challenge
• Developed countries reaching market saturation
• For a full, detailed list, view our report
Market trend
• Upcoming possibilities with 5G
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table Of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
• Market outline
• Market overview
PART 05: Market landscape
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by price
• Global smartphone market by price
• Global smartphone market by $200-$500 segment
• Global smartphone market by less than $200 segment
• Global smartphone market by greater than $500 segment
PART 07: Market segmentation by technology
• Global smartphone market by technology
• Global smartphone market by Android technology
• Global smartphone market by iOS technology
• Global smartphone market by Windows Phone technology
PART 08: Market segmentation by screen size
• Global smartphone market by screen size
• Global smartphone market by less than 4.5 inches
• Global smartphone market by greater than 5 inches
• Global smartphone market by 4.5-5 inches
PART 09: Geographical segmentation
• Global smartphone market by geography
• Smartphone market in APAC
• Smartphone market in Americas
• Smartphone market in EMEA
PART 10: Decision framework
PART 11: Drivers and challenges
• Market drivers
• Market challenges
PART 12: Market trends
• Upcoming possibilities with 5G
• Increased adoption of cloud technology
• Smartphone vendors are following Apple and its strategies
• Introduction of bezel-less displays in smartphones
• Celebrity endorsements in developing countries
• Cameras becoming the most important feature in smartphones
• Introduction of smartphones supporting VR technology
PART 13: Vendor landscape
• Competitive scenario
• Other prominent vendors
PART 14: Key vendor analysis
• Apple
• Samsung
• Huawei
• OPPO
• Vivo
• Xiaomi
• Lenovo
• LG Electronics
• Sony
• ZTE
PART 15: Appendix
• List of abbreviations
List of Exhibits
Exhibit 01: Global smartphone market: Overview
Exhibit 02: Global smartphone market 2016-2021 ($ billions)
Exhibit 03: Global smartphone market 2016-2021 (millions of units)
Exhibit 04: Smartphone technology upgrades
Exhibit 05: Five forces analysis
Exhibit 06: Global smartphone market by price 2016 (% share)
Exhibit 07: Global smartphone market by price 2016-2021 (% share)
Exhibit 08: Global shipment of smartphones by technology based on price 2016
Exhibit 09: Global smartphone market by $200-$500 segment 2016-2021 (millions of units)
Exhibit 10: Global smartphone market by less than $200 segment 2016-2021 (millions of units)
Exhibit 11: Android One pilot models 2014
Exhibit 12: Global smartphone market by greater than $500 segment 2016-2021 (millions of units)
Exhibit 13: Global smartphone market by technology 2016 (% share)
Exhibit 14: Global smartphone market by technology 2016-2021 (% share by shipments)
Exhibit 15: Global smartphone market by Android technology 2016-2021 (millions of units)
Exhibit 16: Global smartphone market by iOS technology 2016-2021 (millions of units)
Exhibit 17: Global smartphone market by Windows Phone technology 2016-2021 (millions of units)
Exhibit 18: Global smartphone market by screen size 2016 (% share)
Exhibit 19: Global smartphone market by screen size 2016-2021 (% share)
Exhibit 20: Global smartphone market by less than 4.5 inches 2016-2021 (millions of units)
Exhibit 21: Global smartphone market by greater than 5 inches 2016-2021 (millions of units)
Exhibit 22: Global smartphone market by 4.5-5 inches 2016-2021 (millions of units)
Exhibit 23: Global smartphone market by geography 2016-2021 (% share)
Exhibit 24: Smartphone market in APAC 2016-2021 ($ billions)
Exhibit 25: Smartphone market in Americas 2016-2021 ($ billions)
Exhibit 26: Smartphone market in EMEA 2016-2021 ($ billions)
Exhibit 27: Smartphone shipments in saturated target markets 2012-2016 (millions of units)
Exhibit 28: Global smartphone market: Competitive scenario 2016 (% revenue share)
Exhibit 29: Global smartphone market: Competitive scenario 2016 (% shipment share)
Exhibit 30: Shipments of leading players 2012-2016 (millions of units)
