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Wearable Display Market by Product Type (Smart Bands, Smartwatches, Head-Mounted Displays), Display Technology (LED-Backlit LCD, OLED), Panel Type (Rigid, Flexible, Microdisplay), Display Size, Vertical, and Geography - Global Forecast to 2023

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Date: 24-Apr-2018
No. of pages: 161
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“Increased use of flexible OLED displays in smart watches and rising demand for OLED displays for use in smart wearable devices to drive the growth of the wearable display market”

The wearable display market is expected to be valued at USD 1.34 billion in 2018 and is expected to reach USD 3.37 billion by 2023, at a CAGR of 20.33% between 2018 and 2023. The increased use of flexible OLED displays in smart watches, rising demand for OLED display for use in smart wearable devices, and technological shift and development of energy-efficient and high-specification display products are driving the growth of the market. However, factors such as high costs associated with new display technology-based products and high power consumption by wearable devices are restraining the growth of the market.

“Market for head-mounted displays to grow at the highest rate during the forecast period”

Increasing use of AR HMDs or smart glasses in enterprise and industry applications is expected to drive the growth of the market for OLED-based head mounted displays. Moreover, AR can be used to teach complex maintenance procedures for factory equipment—overlaying animation-based instructions and reference materials directly onto the physical gear. Many AR HMD or smart glass manufacturers are expected to target the enterprise and industry segment in the coming years.

“Asia Pacific to hold the largest size of the wearable display market, and the market in this region to witness the highest growth rate during the forecast period”

The wearable display market in APAC is expected to grow at the highest rate during the forecast period owing to the presence of major display panel and brand product manufacturers in the region—companies usually launch their products or technologies in their respective regions. Early exposure to the latest display products is driving the growth of the market in APAC.

Extensive primary interviews have been conducted with key people in the industry to determine and verify the size of several segments and sub segments of the market. The breakup of the primary participants has been shown below:


  • By Company Type: Tier 1 – 30 %, Tier 2 – 35%, and Tier 3 – 35%

  • By Designation: C-Level Executives – 35%, Directors – 40%, and Others – 25%

  • By Region: North America – 42%,Europe – 14%, APAC – 42%, and RoW – 2%


The report also profiles the key players in the wearable display market. The prominent players profiled in this report are Samsung Electronics (South Korea), LG Display (South Korea), AU Optronics (Taiwan), Japan Display, (Japan), Sharp (Japan), BOE Technology (China), Tianma Microelectronics (China), Kopin Corporation (US), Truly Semiconductors (China), eMagin Corporation (US), Hannstar Display (Taiwan), Varitronix International (China), TCL Display Technology (China), Yunnan OLiGHTEK (China), and Lumus Vision (Israel).

Research Coverage:

This research report categorizes the market on the basis of display technology, panel type, product type, display size (diagonal), vertical, and geography. The report also discusses major drivers, restraints, challenges, and opportunities for the market. The key market players across the value chain have been strategically profiled in the report.

Key Benefits of Buying the Report:

The report will help leaders/new entrants in this market in the following ways:


  • This report segments the wearable display market comprehensively and provides the closest market size estimation for major industry verticals across various regions.

  • The report would help stake holders understand the pulse of the market through the information on drivers, restraints, challenges, and opportunities pertaining to the market.

  • This report would help stake holders better understand their competitors and gain insights on ways to improve their position in the market. The competitive landscape section includes the competitor ecosystem, and product developments, partnerships, and mergers & acquisitions in the market.

Wearable Display Market by Product Type (Smart Bands, Smartwatches, Head-Mounted Displays), Display Technology (LED-Backlit LCD, OLED), Panel Type (Rigid, Flexible, Microdisplay), Display Size, Vertical, and Geography - Global Forecast to 2023

Table of Contents

1 Introduction (Page No. - 17)
    1.1 Study Objectives
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for Study
    1.4 Currency
    1.5 Stakeholders

2 Research Methodology (Page No. - 20)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 List of Major Secondary Sources
                    2.1.1.2 Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Primary Interviews With Experts
                    2.1.2.2 Key Data From Primary Sources
                    2.1.2.3 Key Industry Insights
                    2.1.2.4 Breakdown of Primaries
           2.1.3 Secondary and Primary Research
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
                    2.2.1.1 Approach for Capturing Market Share By Bottom-Up Analysis (Demand-Side)
           2.2.2 Top-Down Approach
                    2.2.2.1 Approach for Capturing Market Share By Top-Down Analysis (Supply-Side)
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 30)

4 Premium Insights (Page No. - 34)
    4.1 Attractive Opportunities in the Wearable Display Market
    4.2 Wearable Display Market, By Product Type
    4.3 Wearable Display Market, By Display Size
    4.4 Wearable Display Market, By Panel Type
    4.5 Wearable Display Market in APAC, By Product Type and Country (2017)
    4.6 Wearable Display Market, By Vertical (2017–2023)
    4.7 Wearable Display Market, By Geography (2017)

5 Market Overview (Page No. - 38)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increased Use of Flexible OLED Displays in Smartwatches
                    5.2.1.2 Rising Demand for OLED Display in Smart Wearable Devices
                    5.2.1.3 Technological Shift and Development of Energy-Efficient and High-Specification Display Products
           5.2.2 Restraints
                    5.2.2.1 High Costs Associated With New Display Technology-Based Products
                    5.2.2.2 High Power Consumption and Efficiency in Wearable Devices
           5.2.3 Opportunities
                    5.2.3.1 Increasing Adoption of AR/VR Devices
                    5.2.3.2 Development of Micro-LED Displays for Smart Wearable Devices
           5.2.4 Challenges
                    5.2.4.1 Latency in AR/VR Systems
    5.3 Industry Trends
    5.4 Value Chain Analysis
           5.4.1 Research and Development
           5.4.2 Panel Manufacturing
           5.4.3 Product Development
    5.5 High Growth Opportunities

6 Wearable Display Market, By Product Type (Page No. - 44)
    6.1 Introduction
    6.2 Smart Bands/Activity Trackers
    6.3 Smartwatches
    6.4 Head-Mounted Displays
           6.4.1 Augmented Reality
           6.4.2 Virtual Reality

7 Wearable Display Market, By Display Technology (Page No. - 66)
    7.1 Introduction
    7.2 LED-Backlit LCD
    7.3 OLED

8 Wearable Display Market, By Panel Type (Page No. - 73)
    8.1 Introduction
    8.2 Rigid
    8.3 Flexible
    8.4 Microdisplay

9 Wearable Display Market, By Display Size (Diagonal) (Page No. - 77)
    9.1 Introduction
    9.2 Less Than 1 Inch
    9.3 1 to 2 Inches
    9.4 More Than 2 Inches

10 Wearable Display Market, By Vertical (Page No. - 81)
     10.1 Introduction
     10.2 Consumer
             10.2.1 Gaming
             10.2.2 Entertainment
             10.2.3 Sports
             10.2.4 Others
     10.3 Military & Defense
     10.4 Healthcare
     10.5 Enterprise and Industry
     10.6 Commercial
             10.6.1 Advertising, Marketing, and Branding
             10.6.2 Retail
             10.6.3 Tourism
     10.7 Others
             10.7.1 Education & Training
             10.7.2 Public Safety

11 Wearable Display Market, By Region (Page No. - 88)
     11.1 Introduction
     11.2 North America
             11.2.1 US
             11.2.2 Canada
             11.2.3 Mexico
     11.3 Europe
             11.3.1 UK
             11.3.2 Germany
             11.3.3 France
             11.3.4 Rest of Europe
     11.4 Asia Pacific
             11.4.1 China
             11.4.2 Japan
             11.4.3 South Korea
             11.4.4 Rest of APAC
     11.5 Rest of the World
             11.5.1 Middle East
             11.5.2 Africa
             11.5.3 South America

12 Competitive Landscape (Page No. - 111)
     12.1 Overview
     12.2 Key Players in the Wearable Display Market
     12.3 Competitive Situations and Trends
     12.4 Competitive Scenario
             12.4.1 Product Launches and Developments
             12.4.2 Partnerships, Collaborations, and Agreements
             12.4.3 Expansions

13 Company Profiles (Page No. - 116)
     13.1 Key Players
(Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis)*
             13.1.1 Samsung Electronics
             13.1.2 LG Display
             13.1.3 AU Optronics
             13.1.4 Japan Display
             13.1.5 Sharp (Foxconn)
             13.1.6 BOE Technology
             13.1.7 Tianma Microelectronics
             13.1.8 Kopin Corporation
             13.1.9 Truly Semiconductors
             13.1.10 Emagin Corporation
*Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.
     13.2 Other Important Players
             13.2.1 Hannstar Display
             13.2.2 Varitronix International
             13.2.3 TCL Display Technology
             13.2.4 Yunnan Olightek
             13.2.5 Lumus Vision
     13.3 Key Innovators
             13.3.1 Dresden Microdisplay
             13.3.2 Jasper Display
             13.3.3 Raontech
             13.3.4 E Ink
             13.3.5 Neovel Technologies

14 Appendix (Page No. - 152)
     14.1 Insights of Industry Experts
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Introducing RT: Real-Time Market Intelligence
     14.5 Available Customizations
     14.6 Related Reports
     14.7 Author Details


List of Tables (69 Tables)

Table 1 Wearable Display Market, By Product Type, 2015–2023 (Million Units)
Table 2 Wearable Display Market, By Product Type, 2015–2023 (USD Million)
Table 3 Wearable Display Market for Smart Bands/Activity Trackers, By Display Technology, 2015–2023 (USD Million)
Table 4 Wearable Display Market for Smart Bands/Activity Trackers, By Region, 2015–2023 (USD Million)
Table 5 Wearable Display Market for Smart Bands/Activity Trackers in North America, By Country, 2015–2023 (USD Million)
Table 6 Wearable Display Market for Smart Bands/Activity Trackers in Europe, By Country/Region, 2015–2023 (USD Million)
Table 7 Wearable Display Market for Smart Bands/Activity Trackers in APAC, By Country/Region, 2015–2023 (USD Million)
Table 8 Wearable Display Market for Smart Bands/Activity Trackers in RoW, By Region, 2015–2023 (USD Million)
Table 9 Wearable Display Market for Smartwatches, By Display Technology, 2015–2023 (USD Million)
Table 10 Wearable Display Market for Smartwatches, By Region, 2015–2023 (USD Million)
Table 11 Wearable Display Market for Smartwatches in North America, By Country, 2015–2023 (USD Million)
Table 12 Wearable Display Market for Smartwatches in Europe, By Country/Region, 2015–2023 (USD Million)
Table 13 Wearable Display Market for Smartwatches in APAC, By Country/Region, 2015–2023 (USD Million)
Table 14 Wearable Display Market for Smartwatches in RoW, By Region, 2015–2023 (USD Million)
Table 15 Wearable Display Market for HMD, By Device Type, 2015–2023 (Million Units)
Table 16 Wearable Display Market for HMD, By Device Type, 2015–2023 (USD Million)
Table 17 Wearable Display Market for Head-Mounted Displays, By Display Technology, 2015–2023 (USD Million)
Table 18 Wearable Display Market for Head-Mounted Displays, By Region, 2015–2023 (USD Million)
Table 19 Wearable Display Market for Head-Mounted Displays in North America, By Country, 2015–2023 (USD Million)
Table 20 Wearable Display Market for Head-Mounted Displays in Europe, By Country/Region, 2015–2023 (USD Million)
Table 21 Wearable Display Market for Head-Mounted Displays in APAC, By Country/Region, 2015–2023 (USD Million)
Table 22 Wearable Display Market for Head-Mounted Displays in RoW, By Region, 2015–2023 (USD Million)
Table 23 Wearable Display Market for AR HMD, By Display Technology, 2015–2023 (USD Million)
Table 24 Wearable Display Market for AR HMD, By Region, 2015–2023 (USD Million)
Table 25 Wearable Display Market for AR HMD in North America, By Country, 2015–2023 (USD Million)
Table 26 Wearable Display Market for AR HMD in Europe, By Country/Region, 2015–2023 (USD Million)
Table 27 Wearable Display Market for AR HMD in APAC, By Country/Region, 2015–2023 (USD Million)
Table 28 Wearable Display Market for AR HMD in RoW, By Region, 2015–2023 (USD Million)
Table 29 Wearable Display Market for VR HMD, By Display Technology, 2015–2023 (USD Million)
Table 30 Wearable Display Market for VR HMD, By Region, 2015–2023 (USD Million)
Table 31 Wearable Display Market for VR HMD in North America, By Country, 2015–2023 (USD Million)
Table 32 Wearable Display Market for VR HMD in Europe, By Country/Region, 2015–2023 (USD Million)
Table 33 Wearable Display Market for VR HMD in APAC, By Country/Region, 2015–2023 (USD Million)
Table 34 Wearable Display Market for VR HMD in RoW, By Region, 2015–2023 (USD Million)
Table 35 Wearable Display Market, By Display Technology, 2015–2023 (USD Million)
Table 36 Market for LCD-Based Wearable Displays, By Product Type, 2015–2023 (USD Million)
Table 37 Market for LCD-Based Head-Mounted Displays, By Type, 2015–2023 (USD Million)
Table 38 Market for OLED-Based Wearable Displays, By Product Type, 2015–2023 (USD Million)
Table 39 Market for OLED-Based Head-Mounted Displays, By Type, 2015–2023 (USD Million)
Table 40 Wearable Display Market, By Panel Type, 2015–2023 (USD Million)
Table 41 Wearable Display Market, By Display Size, 2015–2023 (USD Million)
Table 42 Wearable Display Market, By Vertical, 2015–2023 (USD Million)
Table 43 Wearable Display Market, By Region, 2015–2023 (USD Million)
Table 44 Wearable Display Market in North America, By Product Type, 2015–2023 (USD Million)
Table 45 Wearable Display Market in North America, By Country, 2015–2023 (USD Million)
Table 46 Wearable Display Market in the US, By Product Type, 2015–2023 (USD Million)
Table 47 Wearable Display Market in Canada, By Product Type, 2015–2023 (USD Million)
Table 48 Wearable Display Market in Mexico, By Product Type, 2015–2023 (USD Million)
Table 49 Wearable Display Market in Europe, By Product Type, 2015–2023 (USD Million)
Table 50 Wearable Display Market in Europe, By Country/Region, 2015–2023 (USD Million)
Table 51 Wearable Display Market in the UK, By Product Type, 2015–2023 (USD Million)
Table 52 Wearable Display Market in Germany, By Product Type, 2015–2023 (USD Million)
Table 53 Wearable Display Market in France, By Product Type, 2015–2023 (USD Million)
Table 54 Wearable Display Market in Rest of Europe, By Product Type, 2015–2023 (USD Million)
Table 55 Wearable Display Market in APAC, By Product Type, 2015–2023 (USD Million)
Table 56 Wearable Display Market in APAC, By Country/Region, 2015–2023 (USD Million)
Table 57 Wearable Display Market in China, By Product Type, 2015–2023 (USD Million)
Table 58 Wearable Display Market in Japan, By Product Type, 2015–2023 (USD Million)
Table 59 Wearable Display Market in South Korea, By Product Type, 2015–2023 (USD Million)
Table 60 Wearable Display Market in Rest of APAC, By Product Type, 2015–2023 (USD Million)
Table 61 Wearable Display Market in RoW, By Product Type, 2015–2023 (USD Million)
Table 62 Wearable Display Market in RoW, By Region, 2015–2023 (USD Million)
Table 63 Wearable Display Market in the Middle East, By Product Type, 2015–2023 (USD Million)
Table 64 Wearable Display Market in Africa, By Product Type, 2015–2023 (USD Million)
Table 65 Wearable Display Market in South America, By Product Type, 2015–2023 (USD Million)
Table 66 Top 5 Players in the Wearable Display Market, 2017
Table 67 Product Launches and Developments (2014–2017)
Table 68 Partnerships, Collaborations, and Agreements (2016–2017)
Table 69 Expansions (2017)


List of Figures (54 Figures)

Figure 1 Segmentation of the Wearable Display Market
Figure 2 Wearable Display Market: Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Assumptions for Research Study
Figure 6 Wearable Display Market Size (USD Million) (2016–2023)
Figure 7 Head-Mounted Displays to Hold the Largest Size of the Wearable Display Market By 2023
Figure 8 Wearable Display Market for the Commercial Vertical to Grow at the Highest CAGR Between 2018 and 2023
Figure 9 Wearable Display Market for OLEDs to Grow at the Highest CAGR Between 2018 and 2023
Figure 10 APAC to Dominate the Wearable Display Market During the Forecast Period
Figure 11 Wearable Display Market to Grow at A Significant Rate Between 2018 and 2023 Owing to Their Rising Number of Applications and Increasing Adoption of AR/VR Headsets
Figure 12 Wearable Display Market for Head-Mounted Displays to Grow at the Highest CAGR During the Forecast Period
Figure 13 Market for Wearable Displays With A Display Size of Less Than 1 Inch to Grow at the Highest CAGR During the Forecast Period
Figure 14 Rigid Wearable Displays Held the Largest Size of the Wearable Display Market in 2017
Figure 15 Head-Mounted Displays Held the Largest Share of the Wearable Display Market in APAC in 2017
Figure 16 Wearable Display Market for the Commercial Vertical to Grow at the Highest CAGR Between 2018 and 2023
Figure 17 APAC Held the Largest Share of the Wearable Display Market in 2017
Figure 18 Drivers, Restraints, Opportunities, and Challenges for the Wearable Display Market
Figure 19 Smartwatches Shipment, 2017 and 2023 (Million Units)
Figure 20 Wearable Display Market: Value Chain Analysis
Figure 21 Product Development Emerges as the Key Trend in the Wearable Display Market
Figure 22 Wearable Display Market, By Product Type
Figure 23 OLED to Lead the Wearable Display Market for Smart Bands/Activity Trackers Throughout the Forecast Period
Figure 24 OLED to Lead the Wearable Display Market for Smartwatches Throughout the Forecast Period
Figure 25 APAC to Lead the Wearable Display Market for Smartwatches By 2023
Figure 26 Middle East to Dominate the Wearable Display Market for Smartwatches in RoW Throughout the Forecast Period
Figure 27 APAC to Hold the Largest Size of the Wearable Display Market for Head-Mounted Displays Throughout the Forecast Period
Figure 28 Wearable Display Market for AR HMD in APAC to Grow at the Highest Rate Between 2018 and 2023
Figure 29 Wearable Display Market for VR HMD in China to Grow at the Highest CAGR During the Forecast Period
Figure 30 Wearable Display Market, By Display Technology
Figure 31 Market for LCD-Based AR HMDS to Grow at A Higher CAGR During the Forecast Period
Figure 32 Head-Mounted Displays to Lead the Market for OLED-Based Wearable Displays Throughout the Forecast Period
Figure 33 Wearable Display Market, By Panel Type
Figure 34 Flexible Displays to Lead the Market for Wearable Displays Throughout the Forecast Period
Figure 35 Wearable Display Market, By Display Size (Diagonal)
Figure 36 Wearable Displays Whose Sizes are Less Than 1 Inch are Expected to Experience the Highest CAGR Throughout the Forecast Period
Figure 37 Wearable Displays for Consumer Vertical to Dominate the Market Throughout the Forecast Period
Figure 38 Wearable Display Market, By Geography
Figure 39 Wearable Display Market in China to Witness A Significant Growth During the Forecast Period
Figure 40 Snapshot of the Wearable Display Market in North America
Figure 41 Snapshot of the Wearable Display Market in Europe
Figure 42 Snapshot of the Wearable Display Market in APAC
Figure 43 Product Launches and Developments Emerged as the Key Growth Strategy Adopted By the Companies Between 2014 and 2018
Figure 44 Market Evaluation Framework: Product Launches & Developments Have Fueled Growth and Innovation Between 2015 and 2017
Figure 45 Samsung Electronics: Company Snapshot
Figure 46 LG Display: Company Snapshot
Figure 47 AU Optronics: Company Snapshot
Figure 48 Japan Display: Company Snapshot
Figure 49 Sharp: Company Snapshot
Figure 50 BOE Technology: Company Snapshot
Figure 51 Tianma Microelectronics: Company Snapshot
Figure 52 Kopin Corporation: Company Snapshot
Figure 53 Truly Semiconductors: Company Snapshot
Figure 54 Emagin Corporation: Company Snapshot

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