Home > > > > Report Detail

Mobile Analytics Market by Type (Mobile Advertising and Marketing Analytics, In-app Behavioral Analytics, Application Performance Analytics, and Others), by Deployment, by Verticals, by Region - Global Forecast and Analysis to 2020

Publisher Name :
Date: 13-Oct-2015
No. of pages: 113
Inquire Before Buying

The mobile analytics solutions are being widely adopted by businesses across various verticals, such as Banking, Financial Services and Insurance (BFSI), manufacturing, retail and e-Commerce, telecommunication and IT, media and entertainment, government, healthcare and life sciences, transportation and logistics, travel and hospitality, gaming, and others. The companies are adopting mobile analytics solution to increase their ROI and enhance mobile performance campaigns.

The explosive growth in the mobile apps in Google Play and iOS App Store is combining mobile and big data together. Mobile app usage and mobile data consumption has continued to grow exponentially over the last 5 years. Mobile video content has accentuated the prevalent mobile revolution. The mobile analytics helps to derive meaningful insights from this data and make well-informed and intelligent decision making. North America is contributing the maximum to the growth of mobile analytics market. However, emerging economies of APAC are expected to have immense growth potential during the forecast period. Still, the challenges related to the privacy are hindering the mobile analytics growth globally.

The complete mobile analytics market is segmented on the basis of types, deployment models, verticals, and regions. The overall market size is devised by adding up the individual market sizes of all the types including mobile advertising and marketing analytics, in-app behavioral analytic, application performance analytics, and others.

The mobile analytics solution and services are currently being offered by numerous vendors, such as IBM, Amazon Web Services (AWS), Google, Localytics, Adobe, Webtrends, ComScore, Flurry, Micrososft, and Mixpanel. These vendors are selling variations of mobile analytics solutionsto give detailed knowledge about ranking, review, and rating of the mobile application.

The major issue restraining the growth of the mobile analytics market is the privacy concern .Mobile phones generate enormous amount of personal data, therefore as the market flourishes, security of that data is becoming a growing concern. Thus, mobile analytics vendors as well as systems integrators are working together to ensure that maximum features are provided considering the regulation.

The report would help the market leaders or new entrants in this market in better understanding of the competitors and gain more insights to improve one’s position in the business. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, partnerships, and agreements. Besides, there are company profiles of ten players in this market. In this section, market internals have also been provided to put one ahead of the competitors.

The global mobile analytics market is expected to grow from USD 1.36 billion in 2015 to USD 4.12 billion by 2020, at a Compound Annual Growth Rate (CAGR) of 24.73%.

Mobile Analytics Market by Type (Mobile Advertising and Marketing Analytics, In-app Behavioral Analytics, Application Performance Analytics, and Others), by Deployment, by Verticals, by Region - Global Forecast and Analysis to 2020

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data Taken From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data Taken From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities
4.2 Mobile Analytics Market: Top Three End Users
4.3 Key Applications and Regions in the Market
4.4 Life Cycle Analysis, By Region

5 Market Overview
5.1 Introduction
5.2 Evolution of the Mobile Analytics Market
5.3 Market Segmentation
5.3.1 By Type
5.3.2 By Deployment Type
5.3.3 By Vertical
5.3.4 By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Smartphone Penetration and Increased Number of Mobile Apps
5.4.1.2 Increasing Usage of Apps for Mobile Advertising
5.4.2 Restraints
5.4.2.1 Increasing Privacy Concerns
5.4.3 Opportunities
5.4.3.1 Cloud-Based Mobile Analytics
5.4.3.2 Convergence of Mobile, Web, and Social Analytics
5.4.4 Challenges
5.4.4.1 Scattered Data Silos and Complex Technology
5.4.4.2 Low Level of Awareness
5.5 Regulatory Implications

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Strategic Benchmarking

7 Mobile Analytics Market, By Type
7.1 Introduction
7.2 Mobile Advertising and Marketing Analytics
7.2.1 Campaign Analytics
7.2.2 Ad Attribution Analysis
7.2.3 Conversion Funnel Analysis
7.3 In-App Behavioral Analytics
7.3.1 Touch Heatmaps
7.3.2 Event Tracking
7.3.3 User Profiling and Demographics
7.4 Application Performance Analytics
7.4.1 Cross Platform Analysis
7.4.2 Mobile A/B Testing
7.5 Others

8 Mobile Analytics Market, By Deployment
8.1 Introduction
8.2 On-Premise
8.3 Cloud

9 Mobile Analytics Market Analysis, By Vertical
9.1 Introduction
9.2 Retail and E-Commerce
9.3 Banking, Financial Services and Insurance (BFSI)
9.4 Telecommunications and It
9.5 Gaming
9.6 Government
9.7 Media and Entertainment
9.8 Healthcare and Life Sciences
9.9 Travel and Hospitality
9.10 Manufacturing
9.11 Transportation and Logistics
9.12 Others

10 Geographic Analysis
10.1 Introduction
10.2 North America
10.3 Europe
10.4 Asia-Pacific
10.5 Middle East and Africa
10.6 Latin America

11 Competitive Landscape
11.1 Overview
11.2 Competitive Situation and Trends
11.2.1 New Product Launches
11.2.2 Agreements, Partnerships, Collaborations, and Joint Ventures
11.2.3 Mergers & Acquisitions
11.2.4 Expansions

12 Company Profile
12.1 Adobe Systems Incorporated
12.2 Google Inc
12.3 International Business Machines Corporation
12.4 Localytics
12.5 Microsoft Corporation
12.6 Webtrends
12.7 Amazon Web Services, Inc.
12.8 Mixpanel, Inc.
12.9 Flurry, Inc.
12.10 Comscore, Inc.

13 Appendix
13.1 Insights From Industry Experts
13.2 Discussion Guide
13.3 Introducing RT: Real-Time Market Intelligence
13.4 Available Customizations
13.5 Related Reports

List of Tables

Table 1 Assumptions
Table 2 Mobile Analytics Market Size, By Type, 2013–2020 (USD Million)
Table 3 Mobile Advertising and Marketing Analytics: Market Size, By Region, 2013–2020 (USD Million)
Table 4 Mobile Advertising and Marketing Analytics: Market Size, By Deployment, 2013–2020 (USD Million)
Table 5 In-App Behavioral Analytics: Market Size, By Region, 2013–2020 (USD Million)
Table 6 In-App Behavioral Analytics: Market Size, By Deployment, 2013–2020 (USD Million)
Table 7 Application Performance Analytics: Market Size, By Region, 2013–2020 (USD Million)
Table 8 Application Performance Analytics: Market Size, By Deployment, 2013–2020 (USD Million)
Table 9 Others: Market Size, By Region, 2013–2020 (USD Million)
Table 10 Others: Market Size, By Deployment, 2013–2020 (USD Million)
Table 11 Global Mobile Analytics Market Size, By Deployment, 2013–2020 (USD Million)
Table 12 On-Premise: Market Size, By Region, 2013–2020 (USD Million)
Table 13 Cloud: Market Size, By Region, 2013–2020 (USD Million)
Table 14 Mobile Analytics Market Size, By Vertical, 2013–2020 (USD Million)
Table 15 Retail and E-Commerce: Market Size, By Region, 2013–2020 (USD Million)
Table 16 Retail and E-Commerce: Market Size, By Type, 2013–2020 (USD Million)
Table 17 Retail and E-Commerce: Market Size, By Deployment, 2013–2020 (USD Million)
Table 18 BFSI: Market Size, By Region, 2013–2020 (USD Million)
Table 19 BFSI: Market Size, By Type, 2013–2020 (USD Million)
Table 20 BFSI: Market Size, By Deployment, 2013–2020 (USD Million)
Table 21 Telecommunications and It: Market Size, By Region, 2013–2020 (USD Million)
Table 22 Telecommunications and It: Market Size, By Type, 2013–2020 (USD Million)
Table 23 Telecommunications and It: Market Size, By Deployment, 2013–2020 (USD Million)
Table 24 Gaming: Market Size, By Region, 2013–2020 (USD Million)
Table 25 Gaming: Market Size, By Type, 2013–2020 (USD Million)
Table 26 Gaming: Market Size, By Deployment, 2013–2020 (USD Million)
Table 27 Government: Market Size, By Region, 2013–2020 (USD Million)
Table 28 Government: Market Size, By Type, 2013–2020 (USD Million)
Table 29 Government: Market Size, By Deployment, 2013–2020 (USD Million)
Table 30 Media and Entertainment: Market Size, By Region, 2013–2020 (USD Million)
Table 31 Media and Entertainment: Market Size, By Type, 2013–2020 (USD Million)
Table 32 Media and Entertainment: Market Size,By Deployment, 2013–2020 (USD Million)
Table 33 Healthcare and Life Sciences: Market Size, By Region, 2013–2020 (USD Million)
Table 34 Healthcare and Life Sciences: Market Size, By Type, 2013–2020 (USD Million)
Table 35 Healthcare and Life Sciences: Market Size, By Deployment, 2013–2020 (USD Million)
Table 36 Travel and Hospitality: Market Size, By Region, 2013–2020 (USD Million)
Table 37 Travel and Hospitality: Market Size, By Type, 2013–2020 (USD Million)
Table 38 Travel and Hospitality: Market Size, By Deployment, 2013–2020 (USD Million)
Table 39 Manufacturing: Market Size, By Region, 2013–2020 (USD Million)
Table 40 Manufacturing: Market Size, By Type, 2013–2020 (USD Million)
Table 41 Manufacturing: Market Size, By Deployment, 2013–2020 (USD Million)
Table 42 Transportation and Logistics: Market Size, By Region, 2013–2020 (USD Million)
Table 43 Transportation and Logistics: Market Size, By Type, 2013–2020 (USD Million)
Table 44 Transportation and Logistics: Market Size, By Deployment, 2013–2020 (USD Million)
Table 45 Others: Market Size, By Region, 2013–2020 (USD Million)
Table 46 Others: Market Size, By Type, 2013–2020 (USD Million)
Table 47 Others: Market Size, By Deployment, 2013–2020 (USD Million)
Table 48 Mobile Analytics Market Size, By Region, 2013–2020 (USD Million)
Table 49 North America: Market Size, By Vertical, 2013–2020 (USD Million)
Table 50 North America: Market Size, By Type, 2013–2020 (USD Million)
Table 51 North America: Market Size, By Deployment, 2013–2020 (USD Million)
Table 52 Europe: Market Size, By Vertical, 2013–2020 (USD Million)
Table 53 Europe: Market Size, By Type, 2013–2020 (USD Million)
Table 54 Europe: Market Size, By Deployment, 2013–2020 (USD Million)
Table 55 APAC: Market Size, By Vertical, 2013–2020 (USD Million)
Table 56 APAC: Market Size, By Type, 2013–2020 (USD Million)
Table 57 APAC: Market Size, By Deployment, 2013–2020 (USD Million)
Table 58 MEA: Market Size, By Vertical, 2013–2020 (USD Million)
Table 59 MEA: Market Size, By Type, 2013–2020 (USD Million)
Table 60 MEA: Market Size, By Deployment, 2013–2020 (USD Million)
Table 61 Latin America: Market Size, By Vertical, 2013–2020 (USD Million)
Table 62 Latin America: Market Size, By Type, 2013–2020 (USD Million)
Table 63 Latin America: Mobile Analytics Market Size, By Deployment, 2013–2020 (USD Million)
Table 64 New Product Launches, 2012–2015
Table 65 Agreements, Partnerships, Collaborations, and Joint Ventures, 2012-2015
Table 66 Mergers & Acquisitions, 2012-2015
Table 67 Expansions and Others, 2013-2015

List of Figures

Figure 1 Mobile Analytics Market
Figure 2 Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Global Mobile Analytics Market Size, By Verticals ( 2015 vs 2020): Retail and Ecommerce Segment to Lead the Market
Figure 8 Cloud-Based Mobile Analytics Solution to Gain Highest Traction During the Forecast Period (2015-2020)
Figure 9 Based on Type, Mobile Advertising and Marketing Analytics is Expected to Lead the Market During the Forecast Period (2015–2020)
Figure 10 Asia-Pacific is Expected to Gain the Highest Traction for Mobile Analytics Solutions During the Forecast Period
Figure 11 Lucrative Growth Prospects in the Market
Figure 12 Manufacturing Vertical is Expected to Grow at the Highest CAGR in the Mobile Analytics Market
Figure 13 Mobile Analytics Market: Market Growth Rate of the Top Three Types and Regions (2015–2020)
Figure 14 Asia-Pacific is Expected to Grow Exponentially During the Forecast Period
Figure 15 Market Evolution of Market
Figure 16 Market Segmentation: By Type
Figure 17 Market Segmentation: By Deployment Type
Figure 18 Market Segmentation: By Vertical
Figure 19 Market Segmentation: By Region
Figure 20 Mobile Analytics: Market Dynamics
Figure 21 Mobile Analytics: Value Chain Analysis
Figure 22 Mobile Analytics: Strategic Benchmarking
Figure 23 In-App Behavioural Analytics Market is Expected to Witness the Highest CAGR During the Forecast Period
Figure 24 Cloud Deployment Will Grow at the Highest CAGR During the Forecast Period
Figure 25 Retail and E-Commerce, Gaming, and Media and Entertainment Will Continue to Dominate the Market During the Forecast Period
Figure 26 North America Will Continue to Lead the Market During the Forecast Period
Figure 27 Mobile Analytics Market in Asia-Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 28 North America: Regional Market Snapshot
Figure 29 Asia-Pacific: Regional Market Snapshot
Figure 30 Companies Adopted New Product Launches as the Key Growth Strategy Between 2012 and 2014
Figure 31 Market Evaluation Framework
Figure 32 Battle for Market Share: the Key Strategy Adopted Was New Product Launches
Figure 33 Adobe Systems Incorporated: Company Snapshot
Figure 34 Adobe Systems Incorporated: SWOT Analysis
Figure 35 Google Inc: Company Snapshot
Figure 36 Google Inc.: SWOT Analysis
Figure 37 International Business Machines Corporation: Company Snapshot
Figure 38 International Business Machines Corporation: SWOT Analysis
Figure 39 Localytics: SWOT Analysis
Figure 40 Microsoft Corporation: Company Snapshot
Figure 41 Microsoft Corporation: SWOT Analysis
Figure 42 Comscore, Inc.: Company Snapshot

  • Global Smart Parking System Market Research Report 2024
    Published: 08-Jan-2024        Price: US 2900 Onwards        Pages: 99
    Smart Parking refers to The comprehensive application of wireless communication technology, mobile terminal technology, GPS positioning technology, GIS technology, etc. to The collection, management, query, reservation and navigation services of urban parking spaces to realize real-time update, query, reservation and navigation of parking space resources. The integration of navigation services can maximize The utilization of parking space resources, maximize The profit of The parking lot and opt......
  • Global Smart Office Market Research Report 2024
    Published: 08-Jan-2024        Price: US 2900 Onwards        Pages: 91
    Smart office products help in promoting efficient use of available resources and also ensure sustainability through use of ecofriendly processes. This report analyzed The smart office by product: smart lighting, security systems, HVAC control and by building type: retrofit, new construction. Usually it contains three important parts that is Underlying hardware systems, Network protocol, Terminal. The global Smart Office market was valued at US$ 1215 million in 2023 and is anticipate......
  • Global Online Smartphone & Tablet Games Market Growth (Status and Outlook) 2024-2030
    Published: 04-Jan-2024        Price: US 3660 Onwards        Pages: 113
    According to our LPI (LP Information) latest study, the global Online Smartphone & Tablet Games market size was valued at US$ 120570 million in 2023. With growing demand in downstream market, the Online Smartphone & Tablet Games is forecast to a readjusted size of US$ 279460 million by 2030 with a CAGR of 12.8% during review period. The research report highlights the growth potential of the global Online Smartphone & Tablet Games market. Online Smartphone & Tablet Games are expected to s......
  • Global Smart Parking System Market Growth (Status and Outlook) 2024-2030
    Published: 04-Jan-2024        Price: US 3660 Onwards        Pages: 128
    According to our LPI (LP Information) latest study, the global Smart Parking System market size was valued at US$ 3655.3 million in 2023. With growing demand in downstream market, the Smart Parking System is forecast to a readjusted size of US$ 10060 million by 2030 with a CAGR of 15.6% during review period. The research report highlights the growth potential of the global Smart Parking System market. Smart Parking System are expected to show stable growth in the future market. However, ......
  • Global High Performance Computing Market Growth (Status and Outlook) 2024-2030
    Published: 04-Jan-2024        Price: US 3660 Onwards        Pages: 127
    According to our LPI (LP Information) latest study, the global High Performance Computing market size was valued at US$ 31270 million in 2023. With growing demand in downstream market, the High Performance Computing is forecast to a readjusted size of US$ 65340 million by 2030 with a CAGR of 11.1% during review period. The research report highlights the growth potential of the global High Performance Computing market. High Performance Computing are expected to show stable growth in the f......
  • Global Social Media Analytics Market Growth (Status and Outlook) 2024-2030
    Published: 04-Jan-2024        Price: US 3660 Onwards        Pages: 129
    According to our LPI (LP Information) latest study, the global Social Media Analytics market size was valued at US$ million in 2023. With growing demand in downstream market, the Social Media Analytics is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period. The research report highlights the growth potential of the global Social Media Analytics market. Social Media Analytics are expected to show stable growth in the future market. However, product di......
  • Global Interactive Kiosk Market Growth 2024-2030
    Published: 04-Jan-2024        Price: US 3660 Onwards        Pages: 128
    According to our LPI (LP Information) latest study, the global Interactive Kiosk market size was valued at US$ 1001.7 million in 2023. With growing demand in downstream market, the Interactive Kiosk is forecast to a readjusted size of US$ 1487.4 million by 2030 with a CAGR of 5.8% during review period. The research report highlights the growth potential of the global Interactive Kiosk market. Interactive Kiosk are expected to show stable growth in the future market. However, product diff......
  • Global IoT Platforms Market Growth (Status and Outlook) 2024-2030
    Published: 04-Jan-2024        Price: US 3660 Onwards        Pages: 153
    According to our LPI (LP Information) latest study, the global IoT Platforms market size was valued at US$ 4474.8 million in 2023. With growing demand in downstream market, the IoT Platforms is forecast to a readjusted size of US$ 20970 million by 2030 with a CAGR of 24.7% during review period. The research report highlights the growth potential of the global IoT Platforms market. IoT Platforms are expected to show stable growth in the future market. However, product differentiation, red......
  • Global Drone Data Services Industry Research Report, In-depth Analysis of Current Status and Outlook of Key Countries 2023-2028
    Published: 04-Jan-2024        Price: US 3380 Onwards        Pages: 99
    Market Overview of Global Drone Data Services market: According to our latest research, the global Drone Data Services market looks promising in the next 5 years. As of 2022, the global Drone Data Services market was estimated at USD 1371.56 million, and it's anticipated to reach USD 20095.26 million in 2028, with a CAGR of 56.43% during the forecast years. This report covers a research time span from 2018 to 2028, and presents a deep and comprehensive analysis of the global ......
    • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - [email protected] / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs