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Precision Viticulture Market by Technology (Guidance Systems, Remote Sensing, VRT), Application (Yield Monitoring, Field Mapping, Weather Tracking & Forecasting), Product/Service (Hardware, Software, Services) - Global Forecast to 2022

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Date: 19-Mar-2018
No. of pages: 172
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“The precision viticulture market is projected to grow at a CAGR of 8.81% during the forecast period.”

The precision viticulture market is projected to reach USD 1,546.6 million by 2022, from USD 1,014.0 million in 2017, at a CAGR of 8.81% from 2017 to 2022. The market is driven by government support for the adoption of modern viticulture techniques. The high initial capital investments and lack of technical awareness are expected to restrict the market growth.

“The service segment is projected to be the fastest-growing from 2017 to 2022.”

The service segment is projected to grow at the highest CAGR during the forecast period. The services provided to growers and winemakers such as system integration and consulting, managed services, connectivity services, assisted professional services, and maintenance and support services lead to an increased demand for precision viticulture across the regions.

“Weather tracking & forecasting application segment is projected to be the fastest-growing from 2017 to 2022.”

The weather tracking & forecasting application segment is projected to grow at the highest CAGR during the forecast period. The growing adoption of new technologies in farming for maximum profitability and production is increasing the demand for precision viticulture during the forecast period.

“Australia & New Zealand is projected to be the fastest-growing country-level market in the Asia Pacific precision viticulture market during the forecast period.”

The Asia Pacific precision viticulture market is projected to grow at the highest rate between 2017 and 2022. The demand for precision viticulture is expected to increase in the Asia Pacific region owing to the higher adoption of new technologies and increasing awareness of technical awareness. Precision viticulture is particularly applicable in Australia because of the high variability of soil types across the regions as a major part of dry land farming depends on variable rainfall. Varieties of yield monitoring solutions are available in the precision viticulture market in the region such as Harvest Master Sensor System HM570, Can link Grape Yield Monitor 3000GRM, and Advanced Technology and Viticulture (ATV), which is one of the driving factors for the precision viticulture market in Australia & New Zealand. The increasing availability of innovative yield monitoring solutions also drives the precision viticulture market in the Asia Pacific region.

The breakdown of the primaries on the basis of company type, designation, and region conducted during the research study, is as follows:


  • By Company type: Tier I – 40%, Tier II –20%, and Tier III – 40%

  • By Designation: C-Level – 20%, Directors – 40%, Others* – 40%

  • By Region: North America – 20%, Europe – 20%, Asia Pacific –40%, RoW – 20%


*Others include sales managers, marketing managers, and product managers.

Note: Tier I: Revenue >USD 1 billion; Tier II: Revenue USD 500 million to < USD 1 billion; Tier III: Revenue < USD 500 million

The global market for precision viticultureis dominated by large players such as John Deere (US), Trimble (US), and Topcon (Japan). Some other players include Deveron UAS (Canada), TeeJet Technologies (US), Groupe ICV (France), Tracmap (New Zealand), Quantis Labs (Hungary), Terranis (France), Ateknea Solutions (Spain), AHA Viticulture (Australia), and AG Leader Technology (US).

Research Coverage

The report analyzes the precision viticulture market for different technologies, applications, products/services, and regions. It aims at estimating the market size and future growth potential of this market across different segments. Furthermore, the report also includes in-depth competitive analysis of the key players in the market along with their company profiles, recent developments, and key market strategies.

Key Benefits of Buying the Report:

The report will help the market leaders/new entrants in this market by providing them the closest approximations of the revenue numbers for the overall precision viticulture market and sub segments. This report will help stakeholders to better understand the competitor landscape, gain more insights to better position their businesses, and make suitable go-to-market strategies. The report will also help the stakeholders to understand the market and provide them information on key market drivers, restraints, challenges, and opportunities.

Precision Viticulture Market by Technology (Guidance Systems, Remote Sensing, VRT), Application (Yield Monitoring, Field Mapping, Weather Tracking & Forecasting), Product/Service (Hardware, Software, Services) - Global Forecast to 2022

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.4 Periodization Considered for the Study
1.5 Currency Considered
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Key Industry Insights
2.1.2.2 Breakdown of Primaries
2.2 Market Size Estimation
2.3 Data Triangulation
2.4 Research Assumptions & Limitations
2.4.1 Assumptions
2.4.2 Limitations

3 Executive Summary

4 Premium Insights - Precision Viticulture Market (PV Market)
4.1 Attractive Growth Opportunities in Precision Viticulture Market
4.2 Europe: Precision Viticulture Market, By Technology & Country
4.3 PV Market, By Product/Service
4.4 PV Market, By Yield Monitoring
4.5 Precision Viticulture Market, By Application
4.6 PV Market, By Region

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increase in Focus on Farm Efficiency and Productivity
5.2.1.2 Increase in Demand for High-Quality Grapes
5.2.1.3 Growth in Adoption of New Technologies in Farming for Maximum Profitability and Production
5.2.1.4 Government Support for the Adoption of Modern Viticulture Techniques
5.2.1.5 Rise in Need for Monitoring Grape Quality
5.2.2 Restraints
5.2.2.1 High Initial Capital Investments
5.2.2.2 Lack of Technical Knowledge
5.2.2.3 Dependence on Conventional Vineyard Management Practices
5.2.3 Opportunities
5.2.3.1 Integration of Smartphones With Agricultural Hardware and Software Applications
5.2.3.2 Increase in Usage of Unmanned Aerial Vehicles (UAVS)/Drones in Precision Viticulture
5.2.4 Challenges
5.2.4.1 Management of Data for Productive Decision Making
5.2.4.2 Lack of Standardization in the Precision Viticulture Industry

6 Precision Viticulture Market, By Technology
6.1 Introduction
6.2 Guidance Systems
6.2.1 Global Positioning System (GPS)
6.2.2 Geographical Information System (GIS)
6.3 Remote Sensing
6.3.1 Handheld Sensing
6.3.2 Satellite Sensing
6.4 Variable Rate Technology
6.4.1 Map-Based
6.4.2 Sensor-Based

7 Precision Viticulture Market, By Application
7.1 Introduction
7.2 Yield Monitoring
7.2.1 On-Farm Yield Monitoring
7.2.2 Off-Farm Yield Monitoring
7.3 Field Mapping
7.3.1 Boundary Mapping
7.3.2 Drainage Mapping
7.4 Crop Scouting
7.5 Weather Tracking & Forecasting
7.6 Irrigation Management
7.7 Inventory Management
7.8 Farm Labor Management
7.9 Financial Management
7.10 Other Applications

8 Precision Viticulture Market, By Product/Service
8.1 Introduction
8.2 Hardware
8.2.1 Automation & Control Systems
8.2.2 Sensing & Monitoring Devices
8.3 Software
8.3.1 Local/Web-Based
8.3.2 Cloud-Based
8.4 Services
8.4.1 System Integration and Consulting
8.4.2 Managed Services
8.4.2.1 Farm Operation Services
8.4.2.2 Data Services
8.4.3 Connectivity Services
8.4.4 Assisted Professional Services
8.4.4.1 Supply Chain Profession Services
8.4.4.2 Climate Information Services
8.4.4.3 Others
8.4.5 Maintenance & Support

9 Precision Viticulture Market, By Region
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Spain
9.3.2 France
9.3.3 Italy
9.3.4 Portugal
9.3.5 Rest of Europe
9.4 Asia Pacific
9.4.1 China
9.4.2 India
9.4.3 Japan
9.4.4 Australia & New Zealand
9.4.5 Rest of Asia Pacific
9.5 South America
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Rest of South America
9.6 Rest of the World (RoW)
9.6.1 Africa
9.6.2 Middle East

10 Competitive Landscape
10.1 Overview
10.2 Market Ranking, By Key Player
10.3 Competitive Scenario
10.3.1 Acquisitions
10.3.2 New Product Development/Launches & Product Enhancements
10.3.3 Expansions
10.3.4 Partnerships, Agreements, and Contracts

11 Company Profiles
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
11.1 John Deere
11.2 Trimble
11.3 Topcon
11.4 Deveron Uas
11.5 Teejet Technologies
11.6 Groupe ICV
11.7 Tracmap
11.8 Quantislabs
11.9 Terranis
11.10 Ateknea Solutions
11.11 Aha Viticulture
11.12 AG Leader Technology

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

12 Appendix
12.1 Discussion Guide
12.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
12.3 Introducing RT: Real-Time Market Intelligence
12.4 Available Customizations
12.5 Related Reports
12.6 Author Details

List of Tables - Precision Viticulture Market (PV Market)

Table 1 Currency Conversion
Table 2 Vineyard Management Software and Apps for Precision Farming
Table 3 Precision Viticulture Market Size, By Technology, 2015–2022 (USD Million)
Table 4 Guidance Systems: Precision Viticulture Market Size, By Region, 2015–2022 (USD Million)
Table 5 Precision Viticulture Market Size, By Guidance Systems, 2015–2022 (USD Million)
Table 6 Remote Sensing: Precision Viticulture Market Size, By Region, 2015–2022 (USD Million)
Table 7 Precision Viticulture Market Size, By Remote Sensing, 2015–2022 (USD Million)
Table 8 Variable Rate Technology: Precision Viticulture Market Size, By Region, 2015–2022 (USD Million)
Table 9 Precision Viticulture Market Size, By Variable Rate Technology, 2015–2022 (USD Million)
Table 10 PV Market Size, By Application, 2015–2022 (USD Million)
Table 11 Benefits of Yield Monitoring
Table 12 Yield Monitoring: Precision Viticulture Market Size, By Region, 2015–2022 (USD Million)
Table 13 PV Market Size, By Yield Monitoring, 2015–2022 (USD Million)
Table 14 Field Mapping: Precision Viticulture Market Size, By Region, 2015–2022 (USD Million)
Table 15 PV Market Size, By Field Mapping, 2015–2022 (USD Million)
Table 16 Crop Scouting: Precision Viticulture Market Size, By Region, 2015–2022 (USD Million)
Table 17 Weather Tracking & Forecasting: PV Market Size, By Region, 2015–2022 (USD Million)
Table 18 Irrigation Management: Precision Viticulture Market Size, By Region, 2015–2022 (USD Million)
Table 19 Inventory Management: PV Market Size, By Region, 2015–2022 (USD Million)
Table 20 Farm Labor Management: Precision Viticulture Market Size, By Region, 2015–2022 (USD Million)
Table 21 Financial Management: Precision Viticulture Market Size, By Region, 2015–2022 (USD Million)
Table 22 Other Applications: Precision Viticulture Market Size, By Region, 2015–2022 (USD Million)
Table 23 Precision Viticulture Market Size, By Product/Service, 2015–2022 (USD Million)
Table 24 Precision Viticulture Hardware Market Size, By Region, 2015–2022 (USD Million)
Table 25 Precision Viticulture Market Size, By Hardware, 2015–2022 (USD Million)
Table 26 Precision Viticulture Software Market Size, By Region, 2015–2022 (USD Million)
Table 27 Precision Viticulture Market Size, By Software, 2015–2022 (USD Million)
Table 28 Precision Viticulture Services Market Size, By Region, 2015–2022 (USD Million)
Table 29 Precision Viticulture Market Size, By Service, 2015–2022 (USD Million)
Table 30 PV Market Size, By Managed Services, 2015–2022 (USD Million)
Table 31 Precision Viticulture Market Size, By Region, 2015–2022 (USD Million)
Table 32 North America: Precision Viticulture Market Size, By Country, 2015–2022 (USD Million)
Table 33 North America: PV Market Size, By Technology, 2015–2022 (USD Million)
Table 34 North America: PV Market Size, By Guidance Systems, 2015–2022 (USD Million)
Table 35 North America: PV Market Size, By Remote Sensing, 2015–2022 (USD Million)
Table 36 North America: PV Market Size, By Variable Rate Technology, 2015–2022 (USD Million)
Table 37 North America: PV Market Size, By Application, 2015–2022 (USD Million)
Table 38 North America: PV Market Size, By Yield Monitoring, 2015–2022 (USD Million)
Table 39 North America: PV Market Size, By Field Mapping, 2015–2022 (USD Million)
Table 40 North America: PV Market Size, By Product/Service, 2015–2022 (USD Million)
Table 41 North America: PV Market Size, By Hardware, 2015–2022 (USD Million)
Table 42 North America: PV Market Size, By Software, 2015–2022 (USD Million)
Table 43 North America: PV Market Size, By Service, 2015–2022 (USD Million)
Table 44 North America: PV Market Size, By Managed Service, 2015–2022 (USD Million)
Table 45 Europe: Precision Viticulture Market Size, By Country, 2015–2022 (USD Million)
Table 46 Europe: PV Market Size, By Technology, 2015–2022 (USD Million)
Table 47 Europe: PV Market Size, By Guidance Systems, 2015–2022 (USD Million)
Table 48 Europe: PV Market Size, By Remote Sensing, 2015–2022 (USD Million)
Table 49 Europe: PV Market Size, By Variable Rate Technology, 2015–2022 (USD Million)
Table 50 Europe: PV Market Size, By Application, 2015–2022 (USD Million)
Table 51 Europe: PV Market Size, By Yield Monitoring, 2015–2022 (USD Million)
Table 52 Europe: PV Market Size, By Field Mapping, 2015–2022 (USD Million)
Table 53 Europe: PV Market Size, By Product/Service, 2015–2022 (USD Million)
Table 54 Europe: PV Market Size, By Hardware, 2015–2022 (USD Million)
Table 55 Europe: PV Market Size, By Software, 2015–2022 (USD Million)
Table 56 Europe: PV Market Size, By Service, 2015–2022 (USD Million)
Table 57 Europe: PV Market Size, By Managed Services, 2015–2022 (USD Million)
Table 58 Asia Pacific: Precision Viticulture Market Size, By Country, 2015–2022 (USD Million)
Table 59 Asia Pacific: PV Market Size, By Technology, 2015–2022 (USD Million)
Table 60 Asia Pacific: PV Market Size, By Guidance Systems, 2015–2022 (USD Million)
Table 61 Asia Pacific: PV Market Size, By Remote Sensing, 2015–2022 (USD Million)
Table 62 Asia Pacific: PV Market Size, By Variable Rate Technology, 2015–2022 (USD Million)
Table 63 Asia Pacific: PV Market Size, By Application, 2015–2022 (USD Million)
Table 64 Asia Pacific: PV Market Size, By Yield Monitoring, 2015–2022 (USD Million)
Table 65 Asia Pacific: PV Market Size, By Field Mapping, 2015–2022 (USD Million)
Table 66 Asia Pacific: PV Market Size, By Product/Service, 2015–2022 (USD Million)
Table 67 Asia Pacific: PV Market Size, By Hardware, 2015–2022 (USD Million)
Table 68 Asia Pacific: PV Market Size, By Software, 2015–2022 (USD Million)
Table 69 Asia Pacific: PV Market Size, By Services, 2015–2022 (USD Million)
Table 70 Asia Pacific: PV Market Size, By Managed Services, 2015–2022 (USD Million)
Table 71 South America: Precision Viticulture Market Size, By Country, 2015–2022 (USD Million)
Table 72 South America: PV Market Size, By Technology, 2015–2022 (USD Million)
Table 73 South America: PV Market Size, By Guidance Systems, 2015–2022 (USD Million)
Table 74 South America: PV Market Size, By Remote Sensing, 2015–2022 (USD Million)
Table 75 South America: PV Market Size, By Variable Rate Technology, 2015–2022 (USD Million)
Table 76 South America: PV Market Size, By Application, 2015–2022 (USD Million)
Table 77 South America: PV Market Size, By Yield Monitoring, 2015–2022 (USD Million)
Table 78 South America: Precision Viticulture Market Size, By Field Mapping, 2015–2022 (USD Million)
Table 79 South America: PV Market Size, By Product/Service, 2015–2022 (USD Million)
Table 80 South America: Precision Viticulture Market Size, By Hardware, 2015–2022 (USD Million)
Table 81 South America: PV Market Size, By Software, 2015–2022 (USD Million)
Table 82 South America: Precision Viticulture Market Size, By Service, 2015–2022 (USD Million)
Table 83 South America: PV Market Size, By Managed Service, 2015–2022 (USD Million)
Table 84 RoW: Precision Viticulture Market Size, By Region, 2015–2022 (USD Million)
Table 85 RoW: PV Market Size, By Technology, 2015–2022 (USD Million)
Table 86 RoW: PV Market Size, By Guidance Systems, 2015–2022 (USD Million)
Table 87 RoW: PV Market Size, By Remote Sensing, 2015–2022 (USD Million)
Table 88 RoW: PV Market Size, By Variable Rate Technology, 2015–2022 (USD Million)
Table 89 RoW: Precision Viticulture Market Size, By Application, 2015–2022 (USD Million)
Table 90 RoW: PV Market Size, By Yield Monitoring, 2015–2022 (USD Million)
Table 91 RoW: PV Market Size, By Field Mapping, 2015–2022 (USD Million)
Table 92 RoW: Precision Viticulture Market Size, By P, 2015–2022 (USD Million)
Table 93 RoW: PV Market Size, By Hardware, 2015–2022 (USD Million)
Table 94 RoW: PV Market Size, By Software, 2015–2022 (USD Million)
Table 95 RoW: PV Market Size, By Service, 2015–2022 (USD Million)
Table 96 RoW: PV Market Size, By Managed Service, 2015–2022 (USD Million)

List of Figures

Figure 1 Precision Viticulture Market Segmentation
Figure 2 Market, Regional Scope
Figure 3 Precision Viticulture Market: Research Design
Figure 4 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 5 Market Size Estimation: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Data Triangulation
Figure 8 Precision Viticulture Market Snapshot, 2017 vs 2022
Figure 9 Market, By Application, 2017 vs 2022
Figure 10 Precision Viticulture Market Share (Value), Geographical Overview, 2016
Figure 11 Introduction of Drones in Farming is Fueling the Growth of the Industry
Figure 12 Spain and Guidance Systems Were the Largest in Their Respective Segments of the Precision Viticulture Market
Figure 13 Hardware Segment to Dominate the Market During the Forecast Period
Figure 14 On-Farm Dominated the Yield Monitoring Application Across All Regions in 2016
Figure 15 Yield Monitoring Segment to Dominate the Precision Viticulture Market Between 2017 to 2022
Figure 16 Europe Accounts for the Largest Share in Global Precision Viticulture Market
Figure 17 Precision Viticulture Market Dynamics
Figure 18 Area Under Vines Destined for the Production of Wine, Table, and Dried Grapes, 2012–2016
Figure 19 Trend of Global Grape Production, 2006–2016
Figure 20 Guidance Systems Segment to Form the Largest Market By 2022
Figure 21 Yield Monitoring is Projected to Be the Largest Segment During the Forecast Period
Figure 22 Precision Viticulture Market Size, By Product/Service, 2017 vs 2022 (USD Million)
Figure 23 Europe to Dominate the Precision Viticulture Market By 2022
Figure 24 Australia & New Zealand to Be the Most Attractive Market for Precision Viticulture (2017–2022)
Figure 25 European Precision Viticulture Market Snapshot
Figure 26 Overview of the Precision Viticulture Market in Asia Pacific
Figure 27 Companies Adopted New Product Development/Launches and Product Enhancement as Their Key Growth Strategies From 2015 to 2018
Figure 28 Market Ranking of Precision Viticulture Industry Players
Figure 29 Precision Viticulture Market Evaluation Framework
Figure 30 John Deere: Company Snapshot
Figure 31 John Deere: SWOT Analysis
Figure 32 Trimble: Company Snapshot
Figure 33 Trimble: SWOT Analysis
Figure 34 Topcon: Company Snapshot
Figure 35 Topcon: SWOT Analysis
Figure 36 Deveron Uas: SWOT Analysis
Figure 37 Teejet Technologies: SWOT Analysis

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