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Data Virtualization Market by Component (Standalone Software, Data Integration Solution, Application Tool Solution), Deployment Mode (Cloud and On-Premises), Data Consumer, Enterprise Size, End-User, and Region - Global Forecast to 2022

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Date: 12-Jan-2018
No. of pages: 135
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“The data virtualization market is projected to grow at a CAGR of 21.1% during the forecast period”

The market for data virtualization is expected to grow from USD 1.58 billion in 2017 to USD 4.12 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 21.1% during the forecast period. The generation of large volumes of data is a major factor driving the growth of the data virtualization market. To formulate business strategies, organizations need to access large volumes of data stored at heterogeneous sources to gain business insights and to enhance the decision-making process. To achieve efficiency across business processes, enterprises need to design and layout a plan of action. This can be done by properly implementing data virtualization solutions into its operations.

Lack of standardization in enterprise data management is expected to be a major restraint for the growth of data virtualization market. A predefined set of rules and regulations needs to be considered, while accessing the data. However, emerging economies are witnessing slow digitalization growth. It results in a slow growth rate of the data virtualization market.

“Data integration solution component is expected to hold the largest market size during the forecast period”

The component in the data virtualization market includes standalone software, data integration solution, and application tool solution. The data integration solution component helps various organizations to optimize their strategy and operational efforts by providing a unified 360-degree view of data. Moreover, the data integration solutions are beneficial to integrate data from external and internal storage systems of organizations. To meet these requirements, various companies are deploying data virtualization software and solutions to get maximum benefits of the technology.

“Asia Pacific (APAC) is expected to witness the highest growth rate during the forecast period”

APAC is expected to grow at the highest CAGR in the global data virtualization market during the forecast period. Factors, such as rapid expansion of domestic enterprises, massive growth of data generation from all industries in this region, and higher development of infrastructure, are driving the data virtualization across different end-user segments. The North American region is expected to hold the largest market size during the forecast period. Major driving factors for the market are an increasing need for data virtualization solutions, automation, need to access large volumes of data stored across various systems to get a consolidated view, focus on reducing infrastructure costs, an increasing need to get business insights and real-time availability of data, and growing demand for data integration software tools.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people.


  • By Company Type - Tier 1 – 20%, Tier 2 – 47%, and Tier 3 –33%

  • By Designation – C-level – 47%, Director-level – 36%, and Others – 17%

  • By Region – North America – 21%, Europe– 45%, APAC - 27%, and the Rest of the World (RoW)- 7%


Major data virtualization vendors include International Business Machines Corporation (IBM; US), SAP SE (Germany), Informatica (US), Denodo Technologies (US), Oracle Corporation (US), TIBCO Software (US), Microsoft Corporation (US), Red Hat (US), SAS Institute (US), and Information Builders(US).

Research Coverage

The data virtualization market has been segmented on the basis of components (standalone software, data integration solution, and application tool solution), deployment modes, data consumers, enterprise sizes, end users, and regions. The data virtualization solutions help data virtualization software and platform providers; initial public offering/venture capitalists/angel investors; IT directors and consultants; BFSI, healthcare, retail, manufacturing, and government organizations to improve business operations, enhance decision–making, and reduce costs.. The deployment modes in the data virtualization market are cloud and on-premises. Data consumers are segmented into Business Intelligence (BI) tools, enterprise applications, and mobile and web applications. The enterprise size in the data virtualization market are large enterprises and Small and Medium-sized Enterprises (SMEs) the end-users segment includes BFSI, manufacturing, healthcare, retail and eCommerce, research and academia, media and entertainment, telecom and IT, government and defense, and others (transportation and oil and gas). On the basis of regions, the data virtualization market is segmented into North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America.

The report will help the market leaders and new entrants in the data virtualization market in the following ways:


  • The report segments the market into various sub segments; hence it covers the market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and sub segments. The market numbers are further split into different application areas and regions.

  • The report helps in understanding the overall growth of the market. It provides information on the key market drivers, restraints, challenges, and opportunities.

  • The report helps in understanding competitors better and gaining more insights to strengthen the organization’s position in the market. The study also presents the positioning of the key players based on their product offerings and business strategies.

Data Virtualization Market by Component (Standalone Software, Data Integration Solution, Application Tool Solution), Deployment Mode (Cloud and On-Premises), Data Consumer, Enterprise Size, End-User, and Region - Global Forecast to 2022

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Research Assumptions and Limitation
2.3.1 Assumption
2.3.2 Limitation

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Data Virtualization Market
4.2 Market By End-User, 2017–2022
4.3 Market By Top Three Region and End User

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Data Virtualization Architecture
5.3 Data Virtualization Market: Use Cases
5.3.1 Use Case: Banking Sector
5.3.2 Use Case: Healthcare
5.3.3 Use Case: Retail
5.3.4 Use Case: Research and Academia
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Generation of Huge Amounts of Data
5.4.1.2 Increasing Demand for Data Integration Software Tools
5.4.2 Restraints
5.4.2.1 Lack of Standardization in Enterprise Data Management
5.4.3 Opportunities
5.4.3.1 Increasing Demand for Cloud-Based Solutions
5.4.3.2 Growing Usage of BI Tools
5.4.4 Challenges
5.4.4.1 Lack of Expertise in Using Relational Databases
5.4.4.2 Traditional Architecture and Infrastructure

6 Data Virtualization Market, By Component
6.1 Introduction
6.2 Standalone Software
6.3 Data Integration Solution
6.4 Application Tool Solution

7 Data Virtualization Market, By Deployment Mode
7.1 Introduction
7.2 Cloud
7.3 On-Premises

8 Data Virtualization Market, By Data Consumer
8.1 Introduction
8.2 Business Intelligence Tools
8.3 Enterprise Applications
8.4 Mobile and Web Applications

9 Data Virtualization Market, By Enterprise Size
9.1 Introduction
9.2 Large Enterprises
9.3 Small and Medium-Sized Enterprises

10 Data Virtualization Market, By End-User
10.1 Introduction
10.2 Manufacturing
10.3 Healthcare
10.4 Banking, Financial Services, and Insurance
10.5 Research and Academia
10.6 Media and Entertainment
10.7 Retail and Ecommerce
10.8 Government and Defense
10.9 Telecom and IT
10.10 Others

11 Data Virtualization Market, By Region
11.1 Introduction
11.2 North America
11.3 Europe
11.4 Asia Pacific
11.5 Middle East and Africa
11.6 Latin America

12 Competitive Landscape
12.1 Overview
12.2 Top Players Operating in the Data Virtualization Market
12.3 Competitive Scenario
12.3.1 New Product Launches and Product Enhancements
12.3.2 Partnerships and Collaborations
12.3.3 Mergers and Acquisitions
12.3.4 Business Expansions

13 Company Profiles
13.1 Introduction
(Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis)*
13.2 IBM
13.3 SAP
13.4 Informatica
13.5 Denodo
13.6 Oracle
13.7 Tibco Software
13.8 Microsoft
13.9 Red Hat
13.10 SAS
13.11 Information Builders
13.12 Openlink Software
13.13 Datometry
13.14 Gluent

*Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.

14 Appendix
14.1 Industry Experts
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Introducing RT: Real-Time Market Intelligence
14.5 Available Customizations
14.6 Related Reports
14.7 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate, 2014–2016
Table 2 Data Virtualization Market Size, By Component, 2015–2022 (USD Million)
Table 3 Standalone Software: Market Size By Deployment Mode, 2015–2022 (USD Million)
Table 4 Standalone Software: Market Size By Region, 2015–2022 (USD Million)
Table 5 Data Integration Solution: Market Size By Deployment Mode, 2015–2022 (USD Million)
Table 6 Data Integration Solution: Market Size By Region, 2015–2022 (USD Million)
Table 7 Application Tool Solution: Market Size By Deployment Mode, 2015–2022 (USD Million)
Table 8 Application Tool Solution: Market Size By Region, 2015–2022 (USD Million)
Table 9 Market Size By Deployment Mode, 2015–2022 (USD Million)
Table 10 Market Size By Data Consumer, 2015–2022 (USD Million)
Table 11 Business Intelligence Tools: Market Size By Deployment Mode, 2015–2022 (USD Million)
Table 12 Business Intelligence Tools: Market Size By Region, 2015–2022 (USD Million)
Table 13 Enterprise Applications: Market Size By Deployment Mode, 2015–2022 (USD Million)
Table 14 Enterprise Applications: Market Size By Region, 2015–2022 (USD Million)
Table 15 Mobile and Web Applications: Market Size By Deployment Mode, 2015–2022 (USD Million)
Table 16 Mobile and Web Applications: Market Size By Region, 2015–2022 (USD Million)
Table 17 Data Virtualization Market Size, By Enterprise Size, 2015–2022 (USD Million)
Table 18 Market Size By End-User, 2015–2022 (USD Million)
Table 19 Manufacturing: Market Size By Deployment Mode, 2015–2022 (USD Million)
Table 20 Manufacturing: Market Size By Component, 2015–2022 (USD Million)
Table 21 Healthcare: Market Size By Deployment Mode, 2015–2022 (USD Million)
Table 22 Healthcare: Market Size By Component, 2015–2022 (USD Million)
Table 23 Banking, Financial Services, and Insurance: Data Virtualization Market Size, By Deployment Mode, 2015–2022 (USD Million)
Table 24 Banking, Financial Services, and Insurance: Market Size By Component , 2015–2022 (USD Million)
Table 25 Research and Academia: Market Size By Deployment Mode, 2015–2022 (USD Million)
Table 26 Research and Academia: Market Size By Component, 2015–2022 (USD Million)
Table 27 Media and Entertainment: Market Size By Deployment Mode, 2015–2022 (USD Million)
Table 28 Media and Entertainment: Market Size By Component, 2015–2022 (USD Million)
Table 29 Retail and Ecommerce: Market Size By Deployment Mode, 2015–2022 (USD Million)
Table 30 Retail and Ecommerce: Market Size By Component, 2015–2022 (USD Million)
Table 31 Government and Defense: Market Size By Deployment Mode, 2015–2022 (USD Million)
Table 32 Government and Defense: Market Size By Component, 2015–2022 (USD Million)
Table 33 Telecom and IT: Market Size By Deployment Mode, 2015–2022 (USD Million)
Table 34 Telecom and IT: Market Size By Component, 2015–2022 (USD Million)
Table 35 Others: Market Size By Deployment Mode, 2015–2022 (USD Million)
Table 36 Others: Market Size By Component, 2015–2022 (USD Million)
Table 37 Data Virtualization Market Size, By Region, 2015–2022 (USD Million)
Table 38 North America: Market Size By Component, 2015–2022 (USD Million)
Table 39 North America: Market Size By Deployment Mode, 2015–2022 (USD Million)
Table 40 North America: Market Size By Data Consumer, 2015–2022 (USD Million)
Table 41 North America: Market Size By Enterprise Size, 2015–2022 (USD Million)
Table 42 North America: Market Size By End-User, 2015–2022 (USD Million)
Table 43 Europe: Data Virtualization Market Size, By Component, 2015–2022 (USD Million)
Table 44 Europe: Market Size By Deployment Mode, 2015–2022 (USD Million)
Table 45 Europe: Market Size By Data Consumer, 2015–2022 (USD Million)
Table 46 Europe: Market Size By Enterprise Size, 2015–2022 (USD Million)
Table 47 Europe: Market Size By End-User, 2015–2022 (USD Million)
Table 48 Asia Pacific: Data Virtualization Market Size, By Component, 2015–2022 (USD Million)
Table 49 Asia Pacific: Market Size By Deployment Mode, 2015–2022 (USD Million)
Table 50 Asia Pacific: Market Size By Data Consumer, 2015–2022 (USD Million)
Table 51 Asia Pacific: Market Size By Enterprise Size, 2015–2022 (USD Million)
Table 52 Asia Pacific: Market Size By End-User, 2015–2022 (USD Million)
Table 53 Middle East and Africa: Data Virtualization Market Size, By Component, 2015–2022 (USD Million)
Table 54 Middle East and Africa: Market Size By Deployment Mode, 2015–2022 (USD Million)
Table 55 Middle East and Africa: Market Size By Data Consumer, 2015–2022 (USD Million)
Table 56 Middle East and Africa: Market Size By Enterprise Size, 2015–2022 (USD Million)
Table 57 Middle East and Africa: Market Size By End-User, 2015–2022 (USD Million)
Table 58 Latin America: Data Virtualization Market Size, By Component, 2015–2022 (USD Million)
Table 59 Latin America: Market Size By Deployment Mode, 2015–2022 (USD Million)
Table 60 Latin America: Market Size By Data Consumer, 2015–2022 (USD Million)
Table 61 Latin America: Market Size By Enterprise Size, 2015–2022 (USD Million)
Table 62 Latin America: Market Size By End-User, 2015–2022 (USD Million)
Table 63 Data Virtualization Market: Market Ranking
Table 64 New Product Launches and Product Enhancements, 2015–2017
Table 65 Partnerships and Collaborations, 2015–2017
Table 66 Mergers and Acquisitions, 2015–2017
Table 67 Business Expansions, 2016–2017

List of Figures

Figure 1 Global Data Virtualization Market Segmentation
Figure 2 Global Market: Research Design
Figure 3 Data Triangulation
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Market Snapshot By Component (2017 vs 2022)
Figure 7 Market Snapshot By Deployment Mode
Figure 8 Market Snapshot By Enterprise Size
Figure 9 Market Snapshot By Data Consumer (2017 vs 2022)
Figure 10 Market Snapshot By End-User (2017 vs 2022)
Figure 11 Market Snapshot By Region
Figure 12 Generation of A Huge Amount of Data is Driving the Overall Growth of the Data Virtualization Market During the Forecast Period
Figure 13 Research and Academia End-User is Expected to Have the Highest CAGR During the Forecast Period
Figure 14 BFSI and North America has the Largest Market Share in 2017
Figure 15 Market Investment Scenario: Asia Pacific is Expected to Be the Best Market for Investment in the Next 5 Years
Figure 16 Data Virtualization Architecture
Figure 17 Data Virtualization Market: Drivers, Restraints, Opportunities, and Challenges
Figure 18 Data Integration Solution Segment is Expected to Have the Largest Market Size During the Forecast Period
Figure 19 Cloud Deployment Mode is Expected to Exhibit A Higher CAGR During the Forecast Period
Figure 20 Business Intelligence Tools Segment is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 21 Large Enterprises Segment is Expected to Exhibit A Higher CAGR During the Forecast Period
Figure 22 Research and Academia End-User is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 23 Asia Pacific is Expected to Have the Highest CAGR in the Data Virtualization Market
Figure 24 Asia Pacific is Expected to Have the Fastest Growth Rate in the Data Virtualization Market During the Forecast Period
Figure 25 North America: Market Snapshot
Figure 26 Asia Pacific: Market Snapshot
Figure 27 Key Developments By Leading Players in the Data Virtualization Market From 2015 to 2017
Figure 28 IBM: Company Snapshot
Figure 29 IBM: SWOT Analysis
Figure 30 SAP: Company Snapshot
Figure 31 SAP: SWOT Analysis
Figure 32 Informatica: SWOT Analysis
Figure 33 Denodo: SWOT Analysis
Figure 34 Oracle: Company Snapshot
Figure 35 Oracle: SWOT Analysis
Figure 36 Microsoft: Company Snapshot
Figure 37 Red Hat: Company Snapshot
Figure 38 SAS: Company Snapshot

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