Enterprise AI Market by Component (Solution & Services), Technology, Application Area (Security & Risk, Marketing, Customer Support & Experience, HR & Recruitment, Process Automation), Deployment, Organization Size, Industry, & Region - Forecast to 2022

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Date: 05-Mar-2018
No. of pages: 139
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The enterprise AI market is projected to grow at a CAGR of 48.7% during the forecast period

MarketsandMarkets expects the global enterprise Artificial Intelligence (AI) market to grow from USD 845.4 million in 2017 to USD 6,141.5 million by 2022, at a Compound Annual Growth Rate (CAGR) of 48.7% during the forecast period. The rising demand for AI-based solutions and platforms, and the need to analyze large and complex data sets are expected to drive the growth of the enterprise AI market. The slow digitization rate, affecting the adoption of enterprise AI solutions in the emerging economies, is expected to act as the major restraint for the market growth.

The cloud deployment type is expected to have the larger market share during the forecast period

In the enterprise AI market, the cloud deployment type offers multiple benefits, such as reduced operational and maintenance costs, fewer complexities, and more scalability. The enterprise AI providers are focusing on the deployment of robust cloud-based solutions for their clients, as many organizations have started adopting the cloud-based deployment type. Additionally, the cloud deployment type is user-friendly, cost-effective, and easy to access.

The machine learning and deep learning technology is expected to have the larger market size during the forecast period

The enterprise AI market by technology is subsegmented into machine learning and deep learning, and Natural Language Processing (NLP). Among these, the machine learning and deep learning segment is expected to have the larger market size during the forecast period.

The machine learning and deep learning technology offers the most robust methodology to tap into the area of context that involves human-computer interactions, and provides close predictions based on the past data. This technology is useful in enterprises for automating the business operations.

North America is expected to have the largest market size in the enterprise AI market during the forecast period
Among regions, North America is expected to have the largest market size in the enterprise AI market during the forecast period. The North American region has shown increased investments in the market, and several vendors have evolved to cater to the rapidly growing market. A considerable growth is expected in the region during the forecast period. The major initiatives taken for the growth of the enterprise AI technology have their origin in this region. The organizations in this region have lately been making the best use of technology to eliminate operational hassles and ease their functioning.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the enterprise AI market.


  • By Company Type: Tier 1:56%, Tier 2:20%, and Tier 3:24%

  • By Designation: C-Level:72%, Manager Level:28%

  • By Region: North America:58%, Europe: 22%, and APAC:20%


The report includes the study of the key players offering enterprise AI solutions, hardware, and services. IBM (US), Microsoft (US), AWS (US), Intel (US), Google (US), SAP (Germany), Sentient Technologies (US), Oracle (US), HPE (US), and Wipro (India)are a few companies that have been profiled in the report. The report includes an in-depth competitive analysis of these key enterprise AI market players, along with their company profiles, which include business overviews, product offerings, recent developments, and market strategies.

Research Coverage

The enterprise AI market has been segmented on the basis of components, technologies, services, application areas, deployment type, organization sizes, industries, and regions. The components segment is further segmented into solution and services. The services segment includes professional services and managed services. The technology segment of the enterprise AI market includes machine learning and deep learning, and NLP. The application area segment includes security and risk management, marketing management, customer support and experience, human resource and recruitment management, analytics application, and process automation. On the basis of deployment type, the enterprise AI market has been divided into cloud and on-premises deployments. On the basis of organization sizes, the enterprise AI market has been divided into Small and Medium-sized Businesses (SMBs) and large enterprises. Finally, on the basis of regions, the enterprise AI market has been segmented into North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America.

The report will help the market leaders and new entrants in the enterprise AI market in the following ways:


  • The report segments the market into various subsegments, hence it covers the market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across various verticals and regions.

  • The report helps in understanding the overall growth of the market. It provides information on the key market drivers, restraints, challenges, and opportunities.

  • The report helps in understanding the competitors better and gaining more insights to strengthen their positions in the market. The study also presents the positioning of the key players based on their product offerings and business strategies.

Enterprise AI Market by Component (Solution & Services), Technology, Application Area (Security & Risk, Marketing, Customer Support & Experience, HR & Recruitment, Process Automation), Deployment, Organization Size, Industry, & Region - Forecast to 2022

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Research Assumptions
2.4 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Enterprise Artificial Intelligence Market
4.2 Enterprise Artificial Intelligence Market: Top 3 Industries and Regions
4.3 Growth Rate of Industry During the Forecast Period

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Rising Demand for AI-Based Solutions and Platforms
5.2.1.2 Need for Analyzing Large and Complex Data Sets
5.2.2 Restraints
5.2.2.1 Slow Digitization Rate
5.2.3 Opportunities
5.2.3.1 Growing Demand for Enhancing Business Functions
5.2.3.2 Emerging Innovations Across Industries
5.2.4 Challenges
5.2.4.1 Lack of Skilled Employees
5.2.4.2 Concerns About Data Privacy
5.3 Regulatory Implications
5.3.1 Introduction
5.3.2 Federal Trade Commission (FTC)
5.3.3 Health Insurance Portability and Accountability Act (HIPAA)
5.3.4 Food and Drug Administration (FDA)
5.3.5 International Organization for Standardization (ISO)
5.4 Use Cases
5.4.1 Use Case: 1
5.4.2 Use Case: 2
5.4.3 Use Case: 3

6 Enterprise Artificial Intelligence Market, By Component
6.1 Introduction
6.2 Solution
6.3 Services
6.3.1 Professional Services
6.3.2 Managed Services

7 Enterprise Artificial Intelligence Market, By Technology
7.1 Introduction
7.2 Machine Learning and Deep Learning
7.3 Natural Language Processing

8 Enterprise Artificial Intelligence Market, By Application Area
8.1 Introduction
8.2 Security and Risk Management
8.3 Marketing Management
8.4 Customer Support and Experience
8.5 Human Resources and Recruitment Management
8.6 Analytics Application
8.7 Process Automation

9 Enterprise Artificial Intelligence Market, By Deployment Type
9.1 Introduction
9.2 Cloud
9.3 On-Premises

10 Enterprise Artificial Intelligence Market, By Organization Size
10.1 Introduction
10.2 Small and Medium-Sized Businesses
10.3 Large Enterprises

11 Enterprise Artificial Intelligence Market, By Industry
11.1 Introduction
11.2 Banking, Financial Services, and Insurance
11.3 Advertising, Media, and Entertainment
11.4 Retail and Ecommerce
11.5 Healthcare and Life Sciences
11.6 Government and Defense
11.7 Transportation
11.8 Agriculture
11.9 Manufacturing
11.10 IT and Telecommunication
11.11 Others

12 Enterprise Artificial Intelligence Market, By Region
12.1 Introduction
12.2 North America
12.3 Europe
12.4 Asia Pacific
12.5 Middle East and Africa
12.6 Latin America

13 Competitive Landscape
13.1 Overview
13.2 Key Players in the Enterprise Artificial Intelligence Market
13.3 Competitive Scenario
13.3.1 New Product Launches
13.3.2 Agreements, Partnerships, and Collaborations
13.3.3 Mergers and Acquisitions

14 Company Profiles
14.1 IBM
(Business Overview, Solutions Offered, Recent Developments, SWOT Analysis, and MnM View)*
14.2 Microsoft
14.3 AWS
14.4 Intel
14.5 Google
14.6 SAP
14.7 Sentient Technologies
14.8 Oracle
14.9 HPE
14.10 Wipro

(*Details on Business Overview, Solutions Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.)

15 Appendix
15.1 Insights of Industry Experts
15.2 Discussion Guide
15.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
15.4 Introducing RT: Real-Time Market Intelligence
15.5 Related Reports
15.6 Author Details

List of Tables

Table 1 Enterprise Artificial Intelligence Market Size, By Component, 2015–2022 (USD Million)
Table 2 Solution: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 3 Enterprise Artificial Intelligence Market Size, By Service, 2015–2022 (USD Million)
Table 4 Professional Services Market Size, By Region, 2015–2022 (USD Million)
Table 5 Managed Services Market Size, By Region, 2015–2022 (USD Million)
Table 6 Enterprise Artificial Intelligence Market Size, By Technology, 2015–2022 (USD Million)
Table 7 Machine Learning and Deep Learning: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 8 Natural Language Processing: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 9 Enterprise Artificial Intelligence Market Size, By Application Area, 2015–2022 (USD Million)
Table 10 Security and Risk Management: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 11 Marketing Management: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 12 Customer Support and Experience: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 13 Human Resource and Recruitment Management: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 14 Analytics Application: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 15 Process Automation: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 16 Enterprise Artificial Intelligence Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 17 Cloud: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 18 On-Premises: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 19 Enterprise Artificial Intelligence Market Size, By Organization Size, 2015–2022 (USD Million)
Table 20 Small and Medium-Sized Businesses: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 21 Large Enterprises: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 22 Enterprise Artificial Intelligence Market Size, By Industry, 2015–2022 (USD Million)
Table 23 Banking, Financial Services, and Insurance: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 24 Advertising, Media, and Entertainment: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 25 Retail and Ecommerce: Enterprise Artificial Intelligence Market Size, By Region, 2017–2022 (USD Million)
Table 26 Healthcare and Life Sciences: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 27 Government and Defense: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 28 Transportation: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 29 Agriculture: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 30 Manufacturing: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 31 IT and Telecommunication: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 32 Others: Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 33 Enterprise Artificial Intelligence Market Size, By Region, 2015–2022 (USD Million)
Table 34 North America: Enterprise Artificial Intelligence Market Size, By Component, 2015–2022 (USD Million)
Table 35 North America: Enterprise Artificial Intelligence Market Size, By Service, 2015–2022 (USD Million)
Table 36 North America: Enterprise Artificial Intelligence Market Size, By Technology, 2015–2022 (USD Million)
Table 37 North America: Enterprise Artificial Intelligence Market Size, By Application Area, 2015–2022 (USD Million)
Table 38 North America: Enterprise Artificial Intelligence Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 39 North America: Enterprise Artificial Intelligence Market Size, By Organization Size, 2015–2022 (USD Million)
Table 40 North America: Enterprise Artificial Intelligence Market Size, By Industry, 2015–2022 (USD Million)
Table 41 Europe: Enterprise Artificial Intelligence Market Size, By Component, 2015–2022 (USD Million)
Table 42 Europe: Enterprise Artificial Intelligence Market Size, By Service, 2015–2022 (USD Million)
Table 43 Europe: Enterprise Artificial Intelligence Market Size, By Technology, 2015–2022 (USD Million)
Table 44 Europe: Enterprise Artificial Intelligence Market Size, By Application Area, 2015–2022 (USD Million)
Table 45 Europe: Enterprise Artificial Intelligence Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 46 Europe: Enterprise Artificial Intelligence Market Size, By Organization Size, 2015–2022 (USD Million)
Table 47 Europe: Enterprise Artificial Intelligence Market Size, By Industry, 2015–2022 (USD Million)
Table 48 Asia Pacific: Enterprise Artificial Intelligence Market Size, By Component, 2015–2022 (USD Million)
Table 49 Asia Pacific: Enterprise Artificial Intelligence Market Size, By Technology, 2015–2022 (USD Million)
Table 50 Asia Pacific: Enterprise Artificial Intelligence Market Size, By Application Area, 2015–2022 (USD Million)
Table 51 Asia Pacific: Enterprise Artificial Intelligence Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 52 Asia Pacific: Enterprise Artificial Intelligence Market Size, By Organization Size, 2015–2022 (USD Million)
Table 53 Asia Pacific: Enterprise Artificial Intelligence Market Size, By Service, 2015–2022 (USD Million)
Table 54 Asia Pacific: Enterprise Artificial Intelligence Market Size, By Industry, 2015–2022 (USD Million)
Table 55 Middle East and Africa: Enterprise Artificial Intelligence Market Size, By Component, 2015–2022 (USD Million)
Table 56 Middle East and Africa: Enterprise Artificial Intelligence Market Size, By Technology, 2015–2022 (USD Million)
Table 57 Middle East and Africa: Enterprise Artificial Intelligence Market Size, By Application Area, 2015–2022 (USD Million)
Table 58 Middle East and Africa: Enterprise Artificial Intelligence Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 59 Middle East and Africa: Enterprise Artificial Intelligence Market Size, By Organization Size, 2015–2022 (USD Million)
Table 60 Middle East and Africa: Enterprise Artificial Intelligence Market Size, By Service, 2015–2022 (USD Million)
Table 61 Middle East and Africa: Enterprise Artificial Intelligence Market Size, By Industry, 2015–2022 (USD Million)
Table 62 Latin America: Enterprise Artificial Intelligence Market Size, By Component, 2015–2022 (USD Million)
Table 63 Latin America: Enterprise Artificial Intelligence Market Size, By Technology, 2015–2022 (USD Million)
Table 64 Latin America: Enterprise Artificial Intelligence Market Size, By Application Area, 2015–2022 (USD Million)
Table 65 Latin America: Enterprise Artificial Intelligence Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 66 Latin America: Enterprise Artificial Intelligence Market Size, By Organization Size, 2015–2022 (USD Million)
Table 67 Latin America: Enterprise Artificial Intelligence Market Size, By Service, 2015–2022 (USD Million)
Table 68 Latin America: Enterprise Artificial Intelligence Market Size, By Industry, 2015–2022 (USD Million)
Table 69 New Product Launches, 2015–2017
Table 70 Agreements, Partnerships, and Collaborations, 2016–2017
Table 71 Mergers and Acquisitions, 2016–2017

List of Figures

Figure 1 Global Enterprise Artificial Intelligence Market: Market Segmentation
Figure 2 Global Enterprise Artificial Intelligence Market: Research Design
Figure 3 Data Triangulation
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Enterprise Artificial Intelligence Market Share Snapshot, By Component (2017)
Figure 7 Enterprise Artificial Intelligence Market Share Snapshot, By Technology (2017)
Figure 8 Enterprise Artificial Intelligence Market Share Snapshot, By Service (2017)
Figure 9 Enterprise Artificial Intelligence Market Share Snapshot, By Application Area (2017)
Figure 10 Enterprise Artificial Intelligence Market Share Snapshot, By Deployment Area (2017)
Figure 11 Enterprise Artificial Intelligence Market Share Snapshot, By Organization Size (2017)
Figure 12 Enterprise Artificial Intelligence Market Snapshot, By Industry (2017)
Figure 13 Enterprise Artificial Intelligence Market Snapshot, By Region
Figure 14 Proliferation in Data Generation and Awareness has Propelled the Adoption of Enterprise Artificial Intelligence
Figure 15 Advertising, Media, and Entertainment Industry and North American Region are Estimated to Have the Largest Market Shares in 2017
Figure 16 Healthcare and Life Sciences Industry is Expected to Create Market Opportunities During the Forecast Period
Figure 17 Enterprise Artificial Intelligence Market: Drivers, Restraints, Opportunities, and Challenges
Figure 18 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 19 Managed Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 20 Natural Learning Processing Technology is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 21 Analytics Application Area is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 22 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 23 Small and Medium-Sized Businesses Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 24 Healthcare and Life Sciences Industry is Expected to Have the Fastest Growth Rate During the Forecast Period
Figure 25 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 26 Asia Pacific is Expected to Be the Emerging Region in the Enterprise Artificial Intelligence Market
Figure 27 North America: Market Snapshot
Figure 28 North America: Analytics Application Area is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 29 Europe: Analytics Application Area is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 30 Asia Pacific: Market Snapshot
Figure 31 Asia Pacific: Analytics Application Area is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 32 Middle East and Africa: Analytics Application Area is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 33 Latin America: Analytics Application Area is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 34 Companies Adopted New Product Launches as the Key Growth Strategy From 2015 to 2017
Figure 35 IBM: Company Snapshot
Figure 36 IBM: SWOT Analysis
Figure 37 Microsoft: Company Snapshot
Figure 38 Microsoft: SWOT Analysis
Figure 39 AWS: Company Snapshot
Figure 40 AWS: SWOT Analysis
Figure 41 Intel: Company Snapshot
Figure 42 Intel: SWOT Analysis
Figure 43 Google: Company Snapshot
Figure 44 Google: SWOT Analysis
Figure 45 SAP: Company Snapshot
Figure 46 Oracle: Company Snapshot
Figure 47 HPE: Company Snapshot
Figure 48 Wipro: Company Snapshot

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