This report studies the Shortening market, Shortening refers to edible fats or vegetable or animal origin used in baked goods primarily to improve the eating qualities of the finished product thorugh making it tender and 'short'. There is a variety of shortenings available. These differ mainly in their origin, flavor, and consistency.
Scope of the Report:
This report focuses on the Shortening in global market, especially in North America, Europe, Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based on manufacturers, regions, types and applications.
Market Segment by Manufacturers, this report covers
Olenex
ADM
Walter Rau
Y?ld?z Holding
VFI GmbH
AAK
Zeelandia
Puratos
Princes Group
HAS Group
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
All Purpose Shortening
Emulsified Shortening
High Stability Shortening
Market Segment by Applications, can be divided into
Baking
Frying
Confectionery and Pastry
Other
There are 15 Chapters to deeply display the global Shortening market.
Chapter 1, to describe Shortening Introduction, product scope, market overview, market opportunities, market risk, market driving force;
Chapter 2, to analyze the top manufacturers of Shortening, with sales, revenue, and price of Shortening, in 2016 and 2017;
Chapter 3, to display the competitive situation among the top manufacturers, with sales, revenue and market share in 2016 and 2017;
Chapter 4, to show the global market by regions, with sales, revenue and market share of Shortening, for each region, from 2013 to 2018;
Chapter 5, 6, 7, 8 and 9, to analyze the key regions, with sales, revenue and market share by key countries in these regions;
Chapter 10 and 11, to show the market by type and application, with sales market share and growth rate by type, application, from 2013 to 2018;
Chapter 12, Shortening market forecast, by regions, type and application, with sales and revenue, from 2018 to 2023;
Chapter 13, 14 and 15, to describe Shortening sales channel, distributors, traders, dealers, Research Findings and Conclusion, appendix and data source
Table of Contents
1 Market Overview
1.1 Shortening Introduction
1.2 Market Analysis by Type
1.2.1 All Purpose Shortening
1.2.2 Emulsified Shortening
1.2.3 High Stability Shortening
1.3 Market Analysis by Applications
1.3.1 Baking
1.3.2 Frying
1.3.3 Confectionery and Pastry
1.3.4 Other
1.4 Market Analysis by Regions
1.4.1 North America (United States, Canada and Mexico)
1.4.1.1 United States Market Status and Outlook (2013-2023)
1.4.1.2 Canada Market Status and Outlook (2013-2023)
1.4.1.3 Mexico Market Status and Outlook (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy)
1.4.2.1 Germany Market Status and Outlook (2013-2023)
1.4.2.2 France Market Status and Outlook (2013-2023)
1.4.2.3 UK Market Status and Outlook (2013-2023)
1.4.2.4 Russia Market Status and Outlook (2013-2023)
1.4.2.5 Italy Market Status and Outlook (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
1.4.3.1 China Market Status and Outlook (2013-2023)
1.4.3.2 Japan Market Status and Outlook (2013-2023)
1.4.3.3 Korea Market Status and Outlook (2013-2023)
1.4.3.4 India Market Status and Outlook (2013-2023)
1.4.3.5 Southeast Asia Market Status and Outlook (2013-2023)
1.4.4 South America, Middle East and Africa
1.4.4.1 Brazil Market Status and Outlook (2013-2023)
1.4.4.2 Egypt Market Status and Outlook (2013-2023)
1.4.4.3 Saudi Arabia Market Status and Outlook (2013-2023)
1.4.4.4 South Africa Market Status and Outlook (2013-2023)
1.4.4.5 Nigeria Market Status and Outlook (2013-2023)
1.5 Market Dynamics
1.5.1 Market Opportunities
1.5.2 Market Risk
1.5.3 Market Driving Force
2 Manufacturers Profiles
2.1 Olenex
2.1.1 Business Overview
2.1.2 Shortening Type and Applications
2.1.2.1 Type 1
2.1.2.2 Type 2
2.1.3 Olenex Shortening Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.2 ADM
2.2.1 Business Overview
2.2.2 Shortening Type and Applications
2.2.2.1 Type 1
2.2.2.2 Type 2
2.2.3 ADM Shortening Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.3 Walter Rau
2.3.1 Business Overview
2.3.2 Shortening Type and Applications
2.3.2.1 Type 1
2.3.2.2 Type 2
2.3.3 Walter Rau Shortening Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.4 Y?ld?z Holding
2.4.1 Business Overview
2.4.2 Shortening Type and Applications
2.4.2.1 Type 1
2.4.2.2 Type 2
2.4.3 Y?ld?z Holding Shortening Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.5 VFI GmbH
2.5.1 Business Overview
2.5.2 Shortening Type and Applications
2.5.2.1 Type 1
2.5.2.2 Type 2
2.5.3 VFI GmbH Shortening Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.6 AAK
2.6.1 Business Overview
2.6.2 Shortening Type and Applications
2.6.2.1 Type 1
2.6.2.2 Type 2
2.6.3 AAK Shortening Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.7 Zeelandia
2.7.1 Business Overview
2.7.2 Shortening Type and Applications
2.7.2.1 Type 1
2.7.2.2 Type 2
2.7.3 Zeelandia Shortening Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.8 Puratos
2.8.1 Business Overview
2.8.2 Shortening Type and Applications
2.8.2.1 Type 1
2.8.2.2 Type 2
2.8.3 Puratos Shortening Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.9 Princes Group
2.9.1 Business Overview
2.9.2 Shortening Type and Applications
2.9.2.1 Type 1
2.9.2.2 Type 2
2.9.3 Princes Group Shortening Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.10 HAS Group
2.10.1 Business Overview
2.10.2 Shortening Type and Applications
2.10.2.1 Type 1
2.10.2.2 Type 2
2.10.3 HAS Group Shortening Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
3 Global Shortening Sales, Revenue, Market Share and Competition by Manufacturer (2016-2017)
3.1 Global Shortening Sales and Market Share by Manufacturer (2016-2017)
3.2 Global Shortening Revenue and Market Share by Manufacturer (2016-2017)
3.3 Market Concentration Rate
3.3.1 Top 3 Shortening Manufacturer Market Share
3.3.2 Top 6 Shortening Manufacturer Market Share
3.4 Market Competition Trend
4 Global Shortening Market Analysis by Regions
4.1 Global Shortening Sales, Revenue and Market Share by Regions
4.1.1 Global Shortening Sales and Market Share by Regions (2013-2018)
4.1.2 Global Shortening Revenue and Market Share by Regions (2013-2018)
4.2 North America Shortening Sales and Growth Rate (2013-2018)
4.3 Europe Shortening Sales and Growth Rate (2013-2018)
4.4 Asia-Pacific Shortening Sales and Growth Rate (2013-2018)
4.5 South America Shortening Sales and Growth Rate (2013-2018)
4.6 Middle East and Africa Shortening Sales and Growth Rate (2013-2018)
5 North America Shortening by Countries
5.1 North America Shortening Sales, Revenue and Market Share by Countries
5.1.1 North America Shortening Sales and Market Share by Countries (2013-2018)
5.1.2 North America Shortening Revenue and Market Share by Countries (2013-2018)
5.2 United States Shortening Sales and Growth Rate (2013-2018)
5.3 Canada Shortening Sales and Growth Rate (2013-2018)
5.4 Mexico Shortening Sales and Growth Rate (2013-2018)
6 Europe Shortening by Countries
6.1 Europe Shortening Sales, Revenue and Market Share by Countries
6.1.1 Europe Shortening Sales and Market Share by Countries (2013-2018)
6.1.2 Europe Shortening Revenue and Market Share by Countries (2013-2018)
6.2 Germany Shortening Sales and Growth Rate (2013-2018)
6.3 UK Shortening Sales and Growth Rate (2013-2018)
6.4 France Shortening Sales and Growth Rate (2013-2018)
6.5 Russia Shortening Sales and Growth Rate (2013-2018)
6.6 Italy Shortening Sales and Growth Rate (2013-2018)
7 Asia-Pacific Shortening by Countries
7.1 Asia-Pacific Shortening Sales, Revenue and Market Share by Countries
7.1.1 Asia-Pacific Shortening Sales and Market Share by Countries (2013-2018)
7.1.2 Asia-Pacific Shortening Revenue and Market Share by Countries (2013-2018)
7.2 China Shortening Sales and Growth Rate (2013-2018)
7.3 Japan Shortening Sales and Growth Rate (2013-2018)
7.4 Korea Shortening Sales and Growth Rate (2013-2018)
7.5 India Shortening Sales and Growth Rate (2013-2018)
7.6 Southeast Asia Shortening Sales and Growth Rate (2013-2018)
8 South America Shortening by Countries
8.1 South America Shortening Sales, Revenue and Market Share by Countries
8.1.1 South America Shortening Sales and Market Share by Countries (2013-2018)
8.1.2 South America Shortening Revenue and Market Share by Countries (2013-2018)
8.2 Brazil Shortening Sales and Growth Rate (2013-2018)
8.3 Argentina Shortening Sales and Growth Rate (2013-2018)
8.4 Colombia Shortening Sales and Growth Rate (2013-2018)
9 Middle East and Africa Shortening by Countries
9.1 Middle East and Africa Shortening Sales, Revenue and Market Share by Countries
9.1.1 Middle East and Africa Shortening Sales and Market Share by Countries (2013-2018)
9.1.2 Middle East and Africa Shortening Revenue and Market Share by Countries (2013-2018)
9.2 Saudi Arabia Shortening Sales and Growth Rate (2013-2018)
9.3 UAE Shortening Sales and Growth Rate (2013-2018)
9.4 Egypt Shortening Sales and Growth Rate (2013-2018)
9.5 Nigeria Shortening Sales and Growth Rate (2013-2018)
9.6 South Africa Shortening Sales and Growth Rate (2013-2018)
10 Global Shortening Market Segment by Type
10.1 Global Shortening Sales, Revenue and Market Share by Type (2013-2018)
10.1.1 Global Shortening Sales and Market Share by Type (2013-2018)
10.1.2 Global Shortening Revenue and Market Share by Type (2013-2018)
10.2 All Purpose Shortening Sales Growth and Price
10.2.1 Global All Purpose Shortening Sales Growth (2013-2018)
10.2.2 Global All Purpose Shortening Price (2013-2018)
10.3 Emulsified Shortening Sales Growth and Price
10.3.1 Global Emulsified Shortening Sales Growth (2013-2018)
10.3.2 Global Emulsified Shortening Price (2013-2018)
10.4 High Stability Shortening Sales Growth and Price
10.4.1 Global High Stability Shortening Sales Growth (2013-2018)
10.4.2 Global High Stability Shortening Price (2013-2018)
11 Global Shortening Market Segment by Application
11.1 Global Shortening Sales Market Share by Application (2013-2018)
11.2 Baking Sales Growth (2013-2018)
11.3 Frying Sales Growth (2013-2018)
11.4 Confectionery and Pastry Sales Growth (2013-2018)
11.5 Other Sales Growth (2013-2018)
12 Shortening Market Forecast (2018-2023)
12.1 Global Shortening Sales, Revenue and Growth Rate (2018-2023)
12.2 Shortening Market Forecast by Regions (2018-2023)
12.2.1 North America Shortening Market Forecast (2018-2023)
12.2.2 Europe Shortening Market Forecast (2018-2023)
12.2.3 Asia-Pacific Shortening Market Forecast (2018-2023)
12.2.4 South America Shortening Market Forecast (2018-2023)
12.2.5 Middle East and Africa Shortening Market Forecast (2018-2023)
12.3 Shortening Market Forecast by Type (2018-2023)
12.3.1 Global Shortening Sales Forecast by Type (2018-2023)
12.3.2 Global Shortening Market Share Forecast by Type (2018-2023)
12.4 Shortening Market Forecast by Application (2018-2023)
12.4.1 Global Shortening Sales Forecast by Application (2018-2023)
12.4.2 Global Shortening Market Share Forecast by Application (2018-2023)
13 Sales Channel, Distributors, Traders and Dealers
13.1 Sales Channel
13.1.1 Direct Marketing
13.1.2 Indirect Marketing
13.1.3 Marketing Channel Future Trend
13.2 Distributors, Traders and Dealers
14 Research Findings and Conclusion
15 Appendix
15.1 Methodology
15.2 Data Source
List of Tables and Figures
Figure Shortening Picture
Table Product Specifications of Shortening
Figure Global Sales Market Share of Shortening by Types in 2017
Table Shortening Types for Major Manufacturers
Figure All Purpose Shortening Picture
Figure Emulsified Shortening Picture
Figure High Stability Shortening Picture
Figure Shortening Sales Market Share by Applications in 2017
Figure Baking Picture
Figure Frying Picture
Figure Confectionery and Pastry Picture
Figure Other Picture
Figure United States Shortening Revenue (Value) and Growth Rate (2013-2023)
Figure Canada Shortening Revenue (Value) and Growth Rate (2013-2023)
Figure Mexico Shortening Revenue (Value) and Growth Rate (2013-2023)
Figure Germany Shortening Revenue (Value) and Growth Rate (2013-2023)
Figure France Shortening Revenue (Value) and Growth Rate (2013-2023)
Figure UK Shortening Revenue (Value) and Growth Rate (2013-2023)
Figure Russia Shortening Revenue (Value) and Growth Rate (2013-2023)
Figure Italy Shortening Revenue (Value) and Growth Rate (2013-2023)
Figure China Shortening Revenue (Value) and Growth Rate (2013-2023)
Figure Japan Shortening Revenue (Value) and Growth Rate (2013-2023)
Figure Korea Shortening Revenue (Value) and Growth Rate (2013-2023)
Figure India Shortening Revenue (Value) and Growth Rate (2013-2023)
Figure Southeast Asia Shortening Revenue (Value) and Growth Rate (2013-2023)
Figure Brazil Shortening Revenue (Value) and Growth Rate (2013-2023)
Figure Egypt Shortening Revenue (Value) and Growth Rate (2013-2023)
Figure Saudi Arabia Shortening Revenue (Value) and Growth Rate (2013-2023)
Figure South Africa Shortening Revenue (Value) and Growth Rate (2013-2023)
Figure Nigeria Shortening Revenue (Value) and Growth Rate (2013-2023)
Table Olenex Basic Information, Manufacturing Base and Competitors
Table Olenex Shortening Type and Applications
Table Olenex Shortening Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
Table ADM Basic Information, Manufacturing Base and Competitors
Table ADM Shortening Type and Applications
Table ADM Shortening Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
Table Walter Rau Basic Information, Manufacturing Base and Competitors
Table Walter Rau Shortening Type and Applications
Table Walter Rau Shortening Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
Table Y?ld?z Holding Basic Information, Manufacturing Base and Competitors
Table Y?ld?z Holding Shortening Type and Applications
Table Y?ld?z Holding Shortening Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
Table VFI GmbH Basic Information, Manufacturing Base and Competitors
Table VFI GmbH Shortening Type and Applications
Table VFI GmbH Shortening Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
Table AAK Basic Information, Manufacturing Base and Competitors
Table AAK Shortening Type and Applications
Table AAK Shortening Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
Table Zeelandia Basic Information, Manufacturing Base and Competitors
Table Zeelandia Shortening Type and Applications
Table Zeelandia Shortening Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
Table Puratos Basic Information, Manufacturing Base and Competitors
Table Puratos Shortening Type and Applications
Table Puratos Shortening Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
Table Princes Group Basic Information, Manufacturing Base and Competitors
Table Princes Group Shortening Type and Applications
Table Princes Group Shortening Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
Table HAS Group Basic Information, Manufacturing Base and Competitors
Table HAS Group Shortening Type and Applications
Table HAS Group Shortening Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
Table Global Shortening Sales by Manufacturer (2016-2017)
Figure Global Shortening Sales Market Share by Manufacturer in 2016
Figure Global Shortening Sales Market Share by Manufacturer in 2017
Table Global Shortening Revenue by Manufacturer (2016-2017)
Figure Global Shortening Revenue Market Share by Manufacturer in 2016
Figure Global Shortening Revenue Market Share by Manufacturer in 2017
Figure Top 3 Shortening Manufacturer (Revenue) Market Share in 2017
Figure Top 6 Shortening Manufacturer (Revenue) Market Share in 2017
Figure Global Shortening Sales and Growth Rate (2013-2018)
Figure Global Shortening Revenue and Growth Rate (2013-2018)
Table Global Shortening Sales by Regions (2013-2018)
Table Global Shortening Sales Market Share by Regions (2013-2018)
Table Global Shortening Revenue by Regions (2013-2018)
Figure Global Shortening Revenue Market Share by Regions in 2013
Figure Global Shortening Revenue Market Share by Regions in 2017
Figure North America Shortening Sales and Growth Rate (2013-2018)
Figure Europe Shortening Sales and Growth Rate (2013-2018)
Figure Asia-Pacific Shortening Sales and Growth Rate (2013-2018)
Figure South America Shortening Sales and Growth Rate (2013-2018)
Figure Middle East and Africa Shortening Sales and Growth Rate (2013-2018)
Figure North America Shortening Revenue and Growth Rate (2013-2018)
Table North America Shortening Sales by Countries (2013-2018)
Table North America Shortening Sales Market Share by Countries (2013-2018)
Figure North America Shortening Sales Market Share by Countries in 2013
Figure North America Shortening Sales Market Share by Countries in 2017
Table North America Shortening Revenue by Countries (2013-2018)
Table North America Shortening Revenue Market Share by Countries (2013-2018)
Figure North America Shortening Revenue Market Share by Countries in 2013
Figure North America Shortening Revenue Market Share by Countries in 2017
Figure United States Shortening Sales and Growth Rate (2013-2018)
Figure Canada Shortening Sales and Growth Rate (2013-2018)
Figure Mexico Shortening Sales and Growth Rate (2013-2018)
Figure Europe Shortening Revenue and Growth Rate (2013-2018)
Table Europe Shortening Sales by Countries (2013-2018)
Table Europe Shortening Sales Market Share by Countries (2013-2018)
Table Europe Shortening Revenue by Countries (2013-2018)
Table Europe Shortening Revenue Market Share by Countries in 2013
Table Europe Shortening Revenue Market Share by Countries in 2017
Figure Germany Shortening Sales and Growth Rate (2013-2018)
Figure UK Shortening Sales and Growth Rate (2013-2018)
Figure France Shortening Sales and Growth Rate (2013-2018)
Figure Russia Shortening Sales and Growth Rate (2013-2018)
Figure Italy Shortening Sales and Growth Rate (2013-2018)
Figure Asia-Pacific Shortening Revenue and Growth Rate (2013-2018)
Table Asia-Pacific Shortening Sales by Countries (2013-2018)
Table Asia-Pacific Shortening Sales Market Share by Countries (2013-2018)
Table Asia-Pacific Shortening Sales Market Share by Countries 2017
Table Asia-Pacific Shortening Revenue by Countries (2013-2018)
Table Asia-Pacific Shortening Revenue Market Share by Countries 2017
Figure China Shortening Sales and Growth Rate (2013-2018)
Figure Japan Shortening Sales and Growth Rate (2013-2018)
Figure Korea Shortening Sales and Growth Rate (2013-2018)
Figure India Shortening Sales and Growth Rate (2013-2018)
Figure Southeast Asia Shortening Sales and Growth Rate (2013-2018)
Figure South America Shortening Revenue and Growth Rate (2013-2018)
Table South America Shortening Sales by Countries (2013-2018)
Table South America Shortening Sales Market Share by Countries (2013-2018)
Figure South America Shortening Sales Market Share by Countries in 2017
Table South America Shortening Revenue by Countries (2013-2018)
Table South America Shortening Revenue Market Share by Countries (2013-2018)
Figure South America Shortening Revenue Market Share by Countries in 2017
Figure Brazil Shortening Sales and Growth Rate (2013-2018)
Figure Argentina Shortening Sales and Growth Rate (2013-2018)
Figure Colombia Shortening Sales and Growth Rate (2013-2018)
Figure Middle East and Africa Shortening Revenue and Growth Rate (2013-2018)
Table Middle East and Africa Shortening Sales by Countries (2013-2018)
Table Middle East and Africa Shortening Sales Market Share by Countries (2013-2018)
Figure Middle East and Africa Shortening Sales Market Share by Countries in 2017
Table Middle East and Africa Shortening Revenue by Countries (2013-2018)
Table Middle East and Africa Shortening Revenue Market Share by Countries (2013-2018)
Figure Middle East and Africa Shortening Revenue Market Share by Countries in 2013
Figure Middle East and Africa Shortening Revenue Market Share by Countries in 2017
Figure Saudi Arabia Shortening Sales and Growth Rate (2013-2018)
Figure UAE Shortening Sales and Growth Rate (2013-2018)
Figure Egypt Shortening Sales and Growth Rate (2013-2018)
Figure Nigeria Shortening Sales and Growth Rate (2013-2018)
Figure South Africa Shortening Sales and Growth Rate (2013-2018)
Table Global Shortening Sales by Type (2013-2018)
Table Global Shortening Sales Market Share by Type (2013-2018)
Table Global Shortening Revenue by Type (2013-2018)
Table Global Shortening Revenue Market Share by Type (2013-2018)
Figure Global All Purpose Shortening Sales Growth (2013-2018)
Figure Global All Purpose Shortening Price (2013-2018)
Figure Global Emulsified Shortening Sales Growth (2013-2018)
Figure Global Emulsified Shortening Price (2013-2018)
Figure Global High Stability Shortening Sales Growth (2013-2018)
Figure Global High Stability Shortening Price (2013-2018)
Table Global Shortening Sales by Application (2013-2018)
Table Global Shortening Sales Market Share by Application (2013-2018)
Figure Global Baking Sales Growth (2013-2018)
Figure Global Frying Sales Growth (2013-2018)
Figure Global Confectionery and Pastry Sales Growth (2013-2018)
Figure Global Other Sales Growth (2013-2018)
Figure Global Shortening Sales, Revenue and Growth Rate (2018-2023)
Table Global Shortening Sales Forecast by Regions (2018-2023)
Table Global Shortening Market Share Forecast by Regions (2018-2023)
Figure North America Sales Shortening Market Forecast (2018-2023)
Figure Europe Sales Shortening Market Forecast (2018-2023)
Figure Asia-Pacific Sales Shortening Market Forecast (2018-2023)
Figure South America Sales Shortening Market Forecast (2018-2023)
Figure Middle East and Africa Sales Shortening Market Forecast (2018-2023)
Table Global Shortening Sales Forecast by Type (2018-2023)
Table Global Shortening Market Share Forecast by Type (2018-2023)
Table Global Shortening Sales Forecast by Application (2018-2023)
Table Global Shortening Market Share Forecast by Application (2018-2023)
Table Distributors/Traders/ Dealers List
