Market Summary

Market Summary

The global Clothing market Baby Clothing market size was significantly robust in 2020 and is expected to register a steadily inclining revenue CAGR over the forecast period. Some key factors fueling global baby clothing market revenue growth include rising awareness regarding safety and comfort of infant/baby, and rising focus of parents on easy and convenient baby apparel along with style and design matching latest fashion and safety trends.

Baby clothing includes different types of apparel such as outerwear, innerwear, nightwear, socks, and tights. These types and designs of clothes are characterized on the basis of age of the children. Baby clothes are designed in a way that provides safety as well as comfort to the infant and toddler. These clothes are usually produced from materials such as cotton, wool, and silk. Majority of well-known manufactures in the baby clothing market are focused on creating different styles in clothes for babies not only to create attractive look and offer comfort, but also to incorporate more safety features and novelty features into these clothes.

Market Drivers

Increasing access to different types of clothing/apparel and accessories coupled with rapid infrastructure development in retail stores and chains in various developing economies is a key factors contributing to revenue growth of the global baby clothing market. In addition, increasing number of working women has increased purchasing power among these individuals, leading to a significant increase in demand for designer apparel for babies/toddlers, fun-based activities and social media platform challenges such as matching mother and baby clothing, and rising trend for baby photoshoots have augmented demand for all types of stylish baby clothing, which are further supporting market size. Furthermore, advancements in medical sciences have resulted in reducing the mortality rates of infants, which in turn is supporting high consumption of baby apparel. Also, various techniques such as IVF (In-vitro fertilization) as well as surrogacy have helped wannabe parents globally to overcome challenges related to infertility, and number of newborns is increasing as a result, which is also impacting market revenue growth.

Market Restraints

Rising adoption of ‘re-Commerce’ and rental/leasing practice for baby clothing in some countries and through online retail channels, and stringent government regulations on manufacturing of many baby products on account of potential use of harmful chemical dyes or synthetic materials are some major factors negatively impacting market revenue growth.

Market Insights:
Product Outlook:

Based on product, the market is segmented into outerwear and Underwear. The outerwear segment accounted for largest revenue share among the other product segments in the global market in 2020. Rising parents focus on stylish/fancy apparels for babies, and increasing Internet penetration for updating the latest fashion for the kids are some trends supporting revenue growth of this segment currently.

Distribution Channel Outlook:

On the basis of distribution channel, the market is segmented into offline and online. The offline segment is expected to dominate the online segment in terms of revenue share in the global market over the forecast period, owing to presence of major retailers such as Cotton On Group, Carter’s Inc., and Gerber Childrenswear LLC that are increasing penetration of retail stores to cater to rising demand for baby clothing. This is a factor driving revenue growth of the offline segment in the market.

Regional Outlook:

North America baby clothing market dominated other regional markets in the global baby clothing market in terms of revenue share in 2020. Moreover, the region is expected to maintain its lead in the coming years as a result of growing awareness among working class and single parents based in the U.S. about providing safety as well as hygiene to their infants. Also, a sharp rise in demand for designer baby clothing and presence of various manufacturers offering a wide range of fashionable wear for babies or toddlers are factors further supporting revenue growth of this regional market.

Asia Pacific baby clothing market revenue is expected to continue to register highest CAGR in the global market between 2021 and 2028, due to rising birth rate and rapidly changing lifestyle among millennials globally and increasing number of younger parents or couples in the recent past and increasing disposable income among young parents in many developing economies. Also, favorable trend of working from home and availability of various baby products and apparel through online channels and increasing number of brands offered through these channels due to the various circumstances and developments following the COVID-19 pandemic.  

Companies considered and profiled in this market study

Carter's, Inc., Disney Consumer Products, Bed Bath and Beyond, Cotton On Group, Esprit Holdings, and Marcy’s Sears Holdings, Hennes & Mauritz AB, Nike, Inc., Gymboree Group, Inc.

Industria de Diseño Textil, S.A., and Naartjie are some major players in the market.

Major companies are adopting various strategies, including mergers, acquisitions, partnerships, and new product development, among others to stay ahead of the competition and expand market footprint and revenue share.

Segments Covered in the report

This report offers historical data points and forecasts and revenue growth at a global, regional, and country level, and provides analysis, industry trends, and consumption pattern details for each region, major country, and segment from 2018 to 2028. The global baby clothing market report includes industry trends, drivers, restraints, opportunities, threats, market strategies, segment revenue, and market share contribution by each regional and country market. In addition, the report offers industry analysis and competitive landscape, company financials, and impact analysis. The report includes a detailed view of the global baby clothing market, along with changing dynamics and trends, scenarios, detailed market and regional segmentation, regional landscape, analysis and evaluation, major investments, product offerings, product launches, and details of historical, current, and projected revenues. 

For the purpose of this report, Reports and Data has segmented the global baby clothing market on the basis of product, distribution channel, and region:

Product Outlook (Revenue, USD Billion, 2018 - 2028)

  • Outerwear
  • Underwear

Distribution Channel Outlook (Revenue, USD Billion, 2018 – 2028)

  • Online
  • Offline

Regional Outlook (Revenue, USD Billion, 2018 - 2028)

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • BENELUX
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of APAC
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA

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Key questions answered by the report