North America Protein Bar Market

North America Protein Bar Market Growth and Forecast (2023 - 2028):

The North America Protein Bar Market was worth USD xx billion in 2022, and is expected to grow at a CAGR of xx%, to reach USD xx billion by 2028.

Market Overview:

Protein bars are a type of nutrition bars that are made such that it contains high protein to carbohydrate ratio. They are majorly used by people who require a significant amount of protein and fewer calories. These people include fitness enthusiasts, athletes and muscle builders. Human body requires proteins to build muscles.

Protein food is usually taken after practice or workout sessions as it is widely known that protein intake after exercise will help build muscles. However, professionals say that protein supplements are not necessary in regular diet. Several improvements are being made in protein bars regarding taste aspect so as to attract more consumers.

Drivers and Restraints:

Increasing demand for nutritious and ready to eat foods and increasing popularity for fitness diets are the major factors driving the market. Increasing health awareness among people with increase in number of obese and diabetic people, increasing per capita income of people and changing life styles of people are also expected to drive the market. However, high sugar content in protein bars and higher prices are hindering the market growth.

North America Protein Bar Market Segmentation Analysis:

The Protein Bar Market is categorized based on product type, protein source, protein content and region. Based on product type, the market is categorized into Energy Protein Bars, Women's Protein Bar, Meal Replacement Bars, Low Carbohydrate Protein Bars and others. Energy protein bars are expected to be the largest market segment as most of the athletes require calories as well as proteins. Based on Protein source, the market is categorized into Animal protein and Plant protein. Plant proteins lead the market due to the large consumption of whey and soy proteins. Based on protein content, the market is categorized into low protein, medium protein and high protein. High protein bars are highly preferred by the body builders, medium protein bars are highly preferred by the body athletes and low protein bars are preferred by people undergoing diet management.

Region Analysis:

Geographically the North America Protein Bar Market is segmented into US, Canada, Mexico and Rest of North America. U.S. leads the Protein bar market due to high preference for meal replacement bars by teenagers and due to the presence of vast number of sports persons.

Key Players in the Market:

Major Key Players in the North America Protein Bar Market are

• Small Planet Foods, Inc
• The WhiteWave Foods Company
• The Kellogg Company
• General Mills, Inc
• Premier Nutrition Corporation
• Caveman Foods LLC
• MARS, Incorporated