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Global Fruit Tea Market By Form (Powder, Ready To Drink And Instant Premix) , By Type (Traditional, Unsweetened, Sweetened And Flavoured) , By Distribution Channel (Supermarket, Speciality Stores, Online Sales, Retail Stores) and by Regional Analysis (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast (2023 – 2028)

Published: March, 2023
ID: 4299
Pages: 170
Formats: report pdf report excel report power bi report ppt

Fruit Tea Market Size, Growth, Forecast (2023-2028)

The global Fruit Tea Market size is estimated to rise from USD 2.4 billion in 2022 to reach a value of about USD 5.1 billion by 2028, expanding at a CAGR of over 10% in the prophesized period. Consumers' preferences for healthy, caffeine-free beverages are driving demand around the world.

Fruit Tea Market

Market Overview:

Fruit tea is a drink made by fermenting or decocting herbs, spices, fruits, or other plant substances in hot water. Fruit tea is rich in high levels of antioxidants and is like a fruit-rich food. It has several health benefits that make it popular with consumers around the world. Antioxidants are good for health and well-being, reduce the effects of aging and contribute to a better complexion. Fruit tea contains a large amount of vitamin C and has unique and powerful benefits, such as lowering cholesterol and blood sugar, which can help lose weight. Vitamin C improves the immune system and reduces the risk of infection. It also contributes to blood pressure control and has been used to treat high blood pressure. In short, vitamin C leads to a healthy body and heart.

Recent Developments in Fruit Tea Industry:

  • In October 2019, Hain Celestial introducedTeaWell, a natural wellness product with a healthy flavor. These products are available in a variety of fruit flavors such as elderberries, grapes, and lemons to enhance the immunity and health of consumers.
  • In 2018, Harney & Sons introduced four new flavors of Loid Leaf Tea Plum Cider, Berry Young, Gabory Barrett Pear, and Venetian Tiramisu.
  • In June 2018, Unilever's Lipton brand introduced two new flavors of watermelon and mango under fruit iced tea bags for American consumers.
  • R. Twining and Company launched the Superblends product line with natural flavors and premium ingredients mixed with green tea.
  • Coca-Cola UK introduced organic tea under the Honest brand, with products having different fruit flavors like orange, lemon, pomegranate, blueberry and mango.

REPORT COVERAGE:

REPORT METRIC

DETAILS

Market Size Available

2022 – 2028

Base Year

2022

Forecast Period

2023 - 2028

CAGR

10%

Segments Covered

By Form, Type, Distribution Channel and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Twinings, Martin Bauer Group, Tetley, The London Tea Company, Unilever, Dilmah, Duncans Industries Ltd, Hain Celestial Group Inc, Van Rees, Typhoo Tea Ltd and Others.

Fruit Tea Market Growth:

Fruit tea has become a popular beverage outside the home for health-conscious consumers and attracts more attention than traditional black tea.

Drivers:

It is supposed to become a major driving force in the industry as low-caffeine and fruit-flavored tea products increase in popularity among health-conscious consumers. Furthermore, as the importance of a healthy lifestyle grows, the shift in consumer preferences to personalized tea sets is likely to increase the demand for fruit tea worldwide. Millennial population and health lovers that prefer dietary options are gradually identifying new varieties and flavors, which are deemed to have a positive impact on the market. Additionally, occasional and daily tea drinkers are also increasingly moving to fruit-infused products due to numerous health benefits. Fruit tea is more popular with the younger population, as it has the potential to prefer specialty drinks like green tea and fruit tea over older people. In recent years, buyers have been concerned with the origin of the product's ingredients, with greater awareness and awareness among consumers around the world. As a result, producers have become more informative and detailed packaging to allure customers. Additionally, as awareness of the harmful effects of plastic packaging increases, consumers are choosing more environmentally friendly packaging options. Fruit tea can be used to overcome this problem, as many people face a lack of sleep for various reasons, leading to market growth.

Population growth, coupled with an increase in disposable income, is a factor in the growth of the fruit tea market in the coming years. Consumers' preferences for healthy, caffeine-free beverages are driving demand worldwide. Fruit tea has become a popular beverage outside the home for health-conscious consumers and attracts more attention than traditional black tea. Population growth, disposable income, increased consumer health awareness, and continuing health trends are some of the main factors affecting the growth of the global fruit tea market. In many cases, the line between pleasure and medical purposes has become blurred. Fruit tea is gaining popularity by supplementing various vitamins and minerals to provide health benefits for consumers. Increased consumption of traditional tea and tea parties are driving the fruit tea business. Fruit tea consumption is increasing in the corporate world due to strengthening the immunity of fruit tea, improving brain function and fighting exhaustion. The trend of adding a variety of flavors to tea is driving the market for teens around the world. Easy access to fruit tea products in retail stores, supermarkets, and online stores is one of the main drivers of the global fruit tea market. The growth of retail sectors such as Starbucks and McDonald's and the trend of tea and coffee shops are growing globally, leading the market boom.

Restraints:

Due to volatility in raw material prices, increased number of product recalls, increased threats to alternatives, and rising fruit tea prices, the market is limited, which can hinder the growth of the industry of fruit tea during the outlook period.

Fruit Tea Market Segmentation Analysis:

By Form:

  • Powder   
  • Ready to drink      
  • Instant pre mixes

By Type:

  • Traditional              
  • Unsweetened      
  • Sweetened            
  • Flavoured

By Distribution Channel:

  • Supermarkets       
  • Speciality stores   
  • Online sales           
  • Retail stores   

Geographical Segmentation Analysis:

  • North America - the United States and Canada
  • Europe - United Kingdom, Spain, Germany, Italy, and France
  • The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia
  • Latin America  - Brazil, Argentina, Mexico, and Rest of LATAM
  • The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)

Regional Analysis:

By region, the global fruit tea market is divided into North America, Latin America, Europe, APAC and MEA. Europe and North America have significant market potential, while Asia Pacific and Latin American and MEA markets have growth opportunities to meet the rising demand for the fruit tea market over the forecast period. The Asia Pacific region accounted for over 35% of the total fruit tea market sales in 2019. China is the world's largest producer and consumer of fruit tea. In recent years, consumers in the region have been exploring beverages with fruits and flowers, which have shown that the demand for products has grown significantly in the area. North America is anticipated to expand at the fastest CAGR of 10.5% as consumer preference shifts from calories and sweet drinks to natural and healthy fruit-flavored beverages. According to TeaUSA, premium specialty tea has grown by 4-6% in the United States in 2018. Similarly, a report released by the Canadian government in 2019 confirmed that fruit or herbal teas had a higher annual rate of about 40%, and it is estimated that market growth in the area would accelerate as the number of frozen fruit drinks and frosts augmented from 2020 to 2025.

Key Players in the Market:

Major Key Players in the Global Fruit Tea Market are

  • Twinings                     
  • Martin Bauer Group              
  • Tetley                           
  • The London Tea Company                  
  • Unilever                      
  • Dilmah                         
  • Duncans Industries Ltd.                        
  • Hain Celestial Group Inc.                      
  • Van Rees                    
  • Typhoo Tea Ltd.     

 

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FAQ's

What can be the size of the global Fruit Tea market by 2028?

By 2028, it is predicted that the global Fruit Tea market can reach a valuation of US$ 5.1 billion.

What can be the compound annual growth rate of the global Fruit Tea market?

The global Fruit Tea market can expand with a CAGR of 10% during the forecast period.

Mention the major key players in the global Fruit Tea market?

Twinings, Martin Bauer Group, Tetley, The London Tea Company, Unilever, Dilmah, Duncans Industries Ltd, Hain Celestial Group Inc, Van Rees, Typhoo Tea Ltd and Others.

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