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Global Potato Chips and Crisps Market Size, Share, Trends, COVID-19 Impact & Growth Forecast Report – Segmented By Taste (Chilli, Plain, Salted and Flavoured), Type (Baked, Dehydrated, Sliced and Compound), Distribution Channel (Supermarkets, Convenience Stores, Independent Retailers and Others) and Region (North America, Europe, Asia Pacific, Latin America, And Middle East & Africa) - Industry Analysis (2024 to 2029)

Published: March, 2023
ID: 4214
Pages: 175
Formats: report pdf report excel report power bi report ppt

Global Potato Chips and Crisps Market Size (2024 to 2029)

The global potato chips and crisps market size was estimated at USD 37.03 billion in 2023. The global market size is expected to grow at a CAGR of 4.3% from 2024 to 2029 and be worth USD 47.67 billion by 2029 from USD 38.62 billion in 2024.

The potato chips and the crisp market has seen significant growth and become worth billions of dollars in recent years. Potato chips and crisps are one of the most popular snacks around the world. Potato chips and crisp fries are thin slices of potatoes, fried in oil or baked until crisp. Potatoes are a rich source of healthy ingredients like vitamins, minerals, potassium, and vitamin C. They have many health benefits, such as preventing heart disease, reducing inflammation and cancer, gaining weight, relieving high blood pressure, and stimulating brain function.

Global Potato Chips and Crisps Market Drivers:

As potato chips become more popular with people due to their busy lifestyles, these changes are a major factor driving the global market growth during the review period. Rapid urbanization, increased demand for packaged foods, and rising disposable incomes are other factors that are expected to drive global Potato Chips and Crisps Market growth in the coming years. In addition, manufacturing companies offering a wide variety of foods in attractive packaging to attract the greatest consumer interest is another factor that is expected to have a positive impact on world market growth over the foreseen period. Increased consumer propensity for healthy food and an increase in the workforce are factors that are expected to accelerate market growth during the outlook period. Rising demand for packaged foods, urbanization, rising disposable incomes for consumers, and economic growth in developing countries are driving the growth of the global potato chips and crisps market in general.

Increased health awareness among consumers has encouraged the transition to healthier eating patterns, such as fruit cookies and whole grains. This is likely to threaten the global market for Potato Chips and Crisps. Over the decades, rapid socioeconomic development has caused diseases such as heart disease, cancer, and diabetes in various sectors of the population. Due to the growth of health awareness, consumers prefer fortified Chips and Crisps. Antioxidants are added to potato chips to increase the shelf life of frying oil. The shift in lifestyles fuelled by a growing and mobile trend to replace meals with smaller nutritious snacks is shifting from daily diets to increased consumption of potato chips. The attractiveness of the market attracted the attention of many consumer companies. Consumer companies are funding more in research and marketing activities to create an in-depth understanding of the changing consumer taste preferences. The taste of numerous brands and products is one of the main trends that have a positive impact on the growth of the global market.

Furthermore, market participants are driving innovation due to the expanded development of new products. The influx of new companies has complicated the product on the global Potato Chips and Crisps Market. The market boom is characterized by the availability of both existing players and local players. Participants in this industry are forming groups based on taste, product, and health benefits. Along with industry efforts to develop products tailored to consumer tastes and requirements, changes in consumer trends and lifestyles are expected to further increase product confusion in this area. Due to lifestyle changes, consumers are not only looking for easy food options but also authentic and natural snack options with health and wellness features. This affects the per capita consumption of delicious snacks, including potato chips. In addition, per capita spending on salty snack products is increasing in developing countries and is supported by higher disposable income in the country. Consumers in developed countries trade and spend more on premium, healthy salty snacks, while consumers in emerging countries often choose snacks based on product availability and experimentation. The increase in research activities to create and innovate fragrances made with natural ingredients is boosting the global Potato Chips and Crisps Market.

Global Potato Chips and Crisps Market Restraints:

In emerging nations, the ongoing launch of healthier alternatives like low-fat and low-sodium snacks hinder the growth of the global potato chips and crisps market. Manufacturers in the industry are planning to combat this threat by producing healthier snacks. Additionally, there are many substitutes for potato chips and crisps available on the market, which can be a major threat and can hinder worldwide market growth to some extent over the estimated period.

REPORT COVERAGE:

REPORT METRIC

DETAILS

Market Size Available

2023 to 2029

Base Year

2023

Forecast Period

2024 to 2029

CAGR

4.3%

Segments Covered

By Taste, Type, Distribution Channel and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Calbee Foods, Herr, Intersnack Group, PepsiCo, Snyder’s-Lance, UTZ Quality Foods and Others.

 

This research report on the global potato chips and crisps market has been segmented and sub-segmented based on taste, type, distribution channel and region.

Global Potato Chips and Crisps Market - By Taste:

  • Plain
  • Salted
  • Chili
  • Flavored

Global Potato Chips and Crisps Market - By Type:

  • Sliced
  • Compound
  • Baked
  • Dehydrated

Global Potato Chips and Crisps Market - By Distribution Channel:

  • Supermarkets
  • Convenience stores
  • Independent retailers

Global Potato Chips and Crisps Market - By Region:

  • North America
    • The United States
    • Canada
    • Rest of North America
  • Europe
    • The United Kingdom
    • Spain
    • Germany
    • Italy
    • France
    • Rest of Europe
  • The Asia Pacific
    • India
    • Japan
    • China
    • Australia
    • Singapore
    • Malaysia
    • South Korea
    • New Zealand
    • Southeast Asia
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of LATAM
  • The Middle East and Africa
    • Saudi Arabia
    • UAE
    • Lebanon
    • Jordan
    • Cyprus

The North American market is expected to account for a large share of the global potato chips and crisps market worldwide and is foreseen to maintain its leadership over the projection period. This is primarily due to the growing demand for potato chips and crisps in the workforce and rising disposable income in North America. Additionally, increased consumer preference for healthy snacks to increase energy in countries such as the United States and Canada is driving growth in the region's target market.

The Asia Pacific market is expected to record the fastest growth in the target market due to population growth and emerging economies such as India and China. Developing countries are presumed to lead the global potato chip and crisps market during the expected period. Initially, the consumption of potato chips and crisps was mainly limited to Western countries. As infrastructure development such as subway stations, cinemas and airports increases, their demand rises, especially in developing countries of India and China. Additionally, there are a growing number of unorganized chip manufacturing facilities in this developing country, offering cheaper potato chips and crisps compared to leading multinational players. Potato chips and crisps markets in Europe, Latin America and the Middle East and Africa are deemed to represent modest growth throughout the forecast period.

KEY MARKET PLAYERS:

Companies playing a leading role in the global potato chips and crisps market include Calbee Foods, Herr, Intersnack Group, PepsiCo, Snyder’s-Lance and UTZ Quality Foods.

RECENT HAPPENINGS IN THE MARKET:

  • ConAgra Foods recently sold its private-label business to TreeHouse Foods to enhance their private-label refrigerated dry food products.
  • Kraft Heinz Company was founded as a merger of Kraft and Heinz Company. It is listed as the third-largest food and beverage company in North America and as the fifth-largest in the world with a broad product portfolio.

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FAQ's

What can be the size of the global Potato Chips and Crisps market by 2028?

By 2028, it is predicted that the global Potato Chips and Crisps market can reach a valuation of US$ 44.2 billion.

What can be the compound annual growth rate of the global Potato Chips and Crisps market?

The global Potato Chips and Crisps market can expand with a CAGR of 4.3% during the forecast period.

Mention the major key players in the global Potato Chips and Crisps market?

Calbee Foods, Herr, Intersnack Group, PepsiCo, Snyder’s-Lance, UTZ Quality Foods and Others.

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