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Business Intelligence Market by Type (Platform, Software, Service), Data type (Unstructured, Semi-Structured, Structured), Business Application, Organization Size, Deployment Model, Industry Vertical, and Region - Global Forecast to 2021

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Date: 10-Mar-2017
No. of pages: 195
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“Increasing adoption of cloud is driving the growth”

MarketsandMarketsexpects the global Business Intelligence (BI) market to grow from USD 17.09 billion in 2016 to USD 26.88 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 9.5%. The BI market is growing rapidly because of the transition from traditional techniques to advanced BI and analytics techniques, and the massive adoption of cloud across verticals. Factors such as varying structure of regulation policies and high investment costs are expected to limit the market growth.

“Unstructured data type to have the largest market size in 2016”

The BI market is segmented by data type into structured, unstructured, and semi-structured data types. If the collected data is left unmanaged, it becomes challenging to retrieve right data information when needed. BI is gaining traction due to its outstanding capabilities to handle and manage such unmanaged data. Unstructured data comprises data from emails, social media, blogs, images, videos, and documents. It is difficult to find meaning from unstructured data because of its undefined data structure. The rise and development of Internet of Things (IoT) has propelled data collection, as IoT produces enormous data. Unlike structured data, unstructured data cannot be displayed in rows and columns, thus making it complex for processing and analysis. Organizations such as IBM are providing cognitive computing analysis to find trends in unstructured data and gain competitive edge in the market.

“Manufacturing vertical to have the highest growth rate during the forecast period”

BI solutions have been deployed across various verticals, including Banking, Financial Services, and Insurance (BFSI); telecommunication ⁢ retail &consumer goods; manufacturing; healthcare &life sciences; energy &utilities; transportation &logistics; media &entertainment; government &defense; and others. The manufacturing vertical is expected to witness the growth at the highest CAGR during the forecast period, because of the increasing need for managing real-time data coming from various manufacturing activities. Further, advanced BI also helps to predict demand for resources, supplies, inventory, and equipment with a user friendly interface.

“North America is expected to hold the largest market share”

North America, followed by Europe, is expected to continue being the largest revenue-generating region for the BI vendors over the next five years. This is mainly due to the presence of various developed economies, such as Canada and the U.S. and because of the high focus on innovations through research & development and technology across industry verticals. Asia-Pacific (APAC) is expected to be the highest growing region in the BI market because of the increasing adoption of IoT& smart technologies and government initiatives such as smart cities in the APAC countries, including China and India.
In-depth interviews were conducted with the Chief Executive Officers (CEOs), marketing directors, other innovation & technology directors, and executives from various key organizations operating in the BI marketplace.


  • By Company – Tier 1 –22%, Tier 2 –30%, and Tier 3 –48%

  • By Designation – C-Level – 30%, Director Level –45%,and Others –25%

  • By Region – North America –48%, Europe – 30%, and APAC – 22%


The BI ecosystem comprises the following major vendors:


  • Microsoft Corporation (U.S.)

  • IBM Corporation (U.S.)

  • SAP SE (Germany)

  • Oracle Corporation (U.S.)

  • Tableau Software (U.S.)

  • SAS Institute (U.S.)

  • Qlik Technologies (U.S.)

  • Micro Strategy (U.S.)

  • Information Builders (U.S.)

  • TIBCO Software (U.S.)

  • Yellowfin International Pty Ltd. (U.S.)

  • Sisense (U.S.)

  • Panorama (Canada)


Scope of the Report

The BI market revenue is primarily classified into revenues from platforms, software, and services. The platform revenue is associated with the infrastructure and architecture, provided to the IT developers, required to develop, deploy, and execute BI solutions. The software revenue is associated with pre-built standalone BI application offerings, and the services revenue is associated with managed services and professional services. The professional services comprise system deployment & integration, support & maintenance, and consulting services. The market is also segmented on the basis of data types, applications, deployment models, organization size, verticals, and regions.

Reasons to buy the report


  • To get a comprehensive overview of the global BI market

  • To gain wide range information about the top players in this market sphere, their product portfolios, and the key strategies adopted by them

  • To gain insights of the major countries/regions in which the BI market is flourishing in various verticals.

Business Intelligence Market by Type (Platform, Software, Service), Data type (Unstructured, Semi-Structured, Structured), Business Application, Organization Size, Deployment Model, Industry Vertical, and Region - Global Forecast to 2021

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Market
4.2 Market Share Across Various Regions
4.3 Business Intelligence Market: Industry Vertical and Region Segment
4.4 Life Cycle Analysis, By Region, 2016

5 Market Overview
5.1 Introduction
5.2 Market Evolution
5.3 Business Intelligence Software Application Categories
5.3.1 Data Management Tools
5.3.2 Data Discovery Applications
5.3.3 Reporting Tools
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Increasing Adoption of Cloud
5.4.1.2 Growth of Advanced Analytics
5.4.1.3 Adoption of Data-Driven Decision Making
5.4.1.4 Emergence of Iot-Enabled Technologies
5.4.2 Restraints
5.4.2.1 Varying Structure of Regulation Policies
5.4.2.2 High Investment Costs
5.4.3 Opportunities
5.4.3.1 Positive Return on Investment
5.4.3.2 Embedded Business Intelligence
5.4.3.3 Higher Adoption By Smes
5.4.3.4 Increasing Need to Create Insights From Unused Data
5.4.4 Challenges
5.4.4.1 Lack of Skilled Workforce
5.4.4.2 Management and Maintenance of Data Quality

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Business Intelligence Trends
6.3.1 Self-Service Business Intelligence
6.3.2 Mobusiness Intelligencele Business Intelligence
6.3.3 Social Business Intelligence Or Collaborative Business Intelligence
6.3.4 Geo-Spatial Business Intelligence
6.3.5 Advance Analytics Enhancing Traditional Business Intelligence
6.3.6 Data Mash-Ups Integrated With Business Intelligence

7 Business Intelligence Market Analysis, By Component
7.1 Introduction
7.2 Platform
7.3 Software
7.4 Services
7.4.1 Professional Services
7.4.1.1 System Deployment and Integration
7.4.1.2 Support and Maintenance
7.4.1.3 Consulting Services
7.4.2 Managed Services

8 Business Intelligence Market Analysis, By Data Type
8.1 Introduction
8.2 Unstructured Data
8.3 Semi-Structured Data
8.4 Structured Data

9 Business Intelligence Market Analysis, By Organization Size
9.1 Introduction
9.2 Large Enterprises
9.3 Small and Medium-Sized Enterprises

10 Business Intelligence Market Analysis, By Application
10.1 Introduction
10.2 Predictive Asset Maintenance
10.3 Fraud Detection and Security Management
10.4 Supply Chain Optimization
10.5 Network Management and Optimization
10.6 Workforce Management
10.7 Sales and Marketing Management
10.8 Operations Management
10.9 Others

11 Business Intelligence Market Analysis, By Deployment Model
11.1 Introduction
11.2 On-Premises
11.3 On-Demand

12 Business Intelligence Market Analysis, By Industry Vertical
12.1 Introduction
12.2 Banking, Financial Services, and Insurance
12.3 Telecommunications and IT
12.4 Retail and Consumer Goods
12.5 Healthcare and Life Sciences
12.6 Manufacturing
12.7 Government and Defense
12.8 Energy and Utilities
12.9 Transportation and Logistics
12.10 Media and Entertainment
12.11 Others

13 Geographic Analysis
13.1 Introduction
13.2 North America
13.3 Europe
13.4 Asia-Pacific
13.5 Middle East and Africa
13.6 Latin America

14 Competitive Landscape
14.1 Overview
14.2 Market Share Analysis
14.3 Competitive Situations and Trends
14.3.1 New Product Launches and Product Upgradations
14.3.2 Partnerships, Agreements, and Collaborations
14.3.3 Acquisitions
14.3.4 Expansions
14.3.5 Venture Capital Funding

15 Company Profiles
15.1 Introduction
15.2 Microsoft Corporation
15.2.1 Business Overview
15.2.2 Products Offered
15.2.3 Recent Developments
15.2.4 MnM View
15.2.4.1 Key Strategies
15.2.4.2 SWOT Analysis
15.3 International Business Machines Corporation
15.3.1 Business Overview
15.3.2 Products and Services Offered
15.3.3 Recent Developments
15.3.4 MnM View
15.3.4.1 Key Strategies
15.3.4.2 SWOT Analysis
15.4 SAP SE
15.4.1 Business Overview
15.4.2 Products and Services Offered
15.4.3 Recent Developments
15.4.4 MnM View
15.4.4.1 Key Strategies
15.4.4.2 SWOT Analysis
15.5 Oracle Corporation
15.5.1 Business Overview
15.5.2 Products and Services Offered
15.5.3 Recent Developments
15.5.4 MnM View
15.5.4.1 Key Strategies
15.5.4.2 SWOT Analysis
15.6 Tableau Software
15.6.1 Business Overview
15.6.2 Products and Services Offered
15.6.3 Recent Developments
15.6.4 MnM View
15.6.4.1 Key Strategies
15.6.4.2 SWOT Analysis
15.7 SAS Institute
15.7.1 Business Overview
15.7.2 Products and Services Offered
15.7.3 Recent Developments
15.8 Pentaho (A Hitachi Company)
15.8.1 Business Overview
15.8.2 Products and Services Offered
15.8.3 Recent Developments
15.9 Qlik Technologies
15.9.1 Business Overview
15.9.2 Products and Services Offered
15.9.3 Recent Developments
15.10 Microstrategy, Inc.
15.10.1 Business Overview
15.10.2 Products and Services Offered
15.10.3 Recent Developments
15.11 Information Builders
15.11.1 Business Overview
15.11.2 Products and Services Offered
15.11.3 Recent Developments
15.12 Tibco Software
15.12.1 Business Overview
15.12.2 Products and Services Offered
15.12.3 Recent Developments
15.13 Yellowfin International Pty Ltd
15.13.1 Business Overview
15.13.2 Products and Services Offered
15.13.3 Recent Developments
15.14 Sisense Inc.
15.14.1 Business Overview
15.14.2 Products Offered
15.14.3 Recent Developments
15.15 Panorama
15.15.1 Business Overview
15.15.2 Products Offered
15.15.3 Recent Developments

16 Key Innovators
16.1 Board International
16.2 Business Intelligencerst, Inc.
16.3 Domo, Inc.

17 Appendix
17.1 Insights of Industry Experts
17.2 Discussion Guide
17.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
17.4 Available Customization
17.5 Related Reports

List of Tables

Table 1 Market Size and Growth, 2016–2021 (USD Business Intelligencellion, Y-O-Y %)
Table 2 Market Size, By Component, 2014–2021 (USD Business Intelligencellion)
Table 3 Platform: Market Size, By Region, 2014–2021 (USD Million)
Table 4 Software: Market Size, By Region, 2014–2021 (USD Million)
Table 5 Services: Market Size, By Type, 2014–2021 (USD Million)
Table 6 Services: Market Size, By Region, 2014–2021 (USD Million)
Table 7 Professional Services: Business Intelligence Market Size, By Type, 2014–2021 (USD Million)
Table 8 Professional Services: Market Size, By Region, 2014–2021 (USD Million)
Table 9 System Deployment and Integration: Market Size, By Region, 2014–2021 (USD Million)
Table 10 Support and Maintenance: Market Size, By Region, 2014–2021 (USD Million)
Table 11 Consulting Services: Market Size, By Region, 2014–2021 (USD Million)
Table 12 Managed Services: Market Size, By Region, 2014–2021 (USD Million)
Table 13 Business Intelligence Market Size, By Data Type, 2014–2021 (USD Million)
Table 14 Unstructured Data: Market Size, By Region, 2014–2021 (USD Million)
Table 15 Semi-Structured Data: Market Size, By Region, 2014–2021 (USD Million)
Table 16 Structured Data: Market Size, By Region, 2014–2021 (USD Million)
Table 17 Business Intelligence Market Size, By Organization Size, 2014–2021 (USD Million)
Table 18 Large Enterprises: Market Size, By Region, 2014–2021 (USD Million)
Table 19 Small and Medium-Sized Enterprises: Market Size, By Region, 2014–2021 (USD Million)
Table 20 Business Intelligence Market Size, By Application, 2014–2021 (USD Business Intelligencellion)
Table 21 Predictive Asset Maintenance: Market Size, By Region, 2014–2021 (USD Million)
Table 22 Fraud and Security Management: Market Size, By Region, 2014–2021 (USD Million)
Table 23 Supply Chain Optimization: Market Size, By Region, 2014–2021 (USD Million)
Table 24 Network Management and Optimization: Market Size, By Region, 2014–2021 (USD Million)
Table 25 Workforce Management: Market Size, By Region, 2014–2021 (USD Million)
Table 26 Sales and Marketing Management: Market Size, By Region, 2014–2021 (USD Million)
Table 27 Operations Management: Market Size, By Region, 2014–2021 (USD Million)
Table 28 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 29 Business Intelligence Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 30 On-Premises: Market Size, By Region, 2014–2021 (USD Million)
Table 31 On-Demand: Market Size, By Region, 2014–2021 (USD Million)
Table 32 Business Intelligence Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 33 Banking, Financial Services, and Insurance: Market Size, By Region, 2014–2021 (USD Million)
Table 34 Telecommunications and IT: Market Size, By Region, 2014–2021 (USD Million)
Table 35 Retail and Consumer Goods: Market Size, By Region, 2014–2021 (USD Million)
Table 36 Healthcare and Life Sciences: Market Size, By Region, 2014–2021 (USD Million)
Table 37 Manufacturing: Business Intelligence Market Size, By Region, 2014–2021 (USD Million)
Table 38 Government and Defense: Market Size, By Region, 2014–2021 (USD Million)
Table 39 Energy and Utilities: Market Size, By Region, 2014–2021 (USD Million)
Table 40 Transportation and Logistics: Market Size, By Region, 2014–2021 (USD Million)
Table 41 Media and Entertainment: Market Size, By Region, 2014–2021 (USD Million)
Table 42 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 43 Business Intelligence Market Size, By Region, 2014–2021 (USD Business Intelligencellion)
Table 44 North America: Market Size, By Component, 2014–2021 (USD Million)
Table 45 North America: Market Size, By Service, 2014–2021 (USD Million)
Table 46 North America: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 47 North America: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 48 North America: Market Size, By Data Type, 2014–2021 (USD Million)
Table 49 North America: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 50 North America: Market Size, By Application, 2014–2021 (USD Million)
Table 51 North America: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 52 Europe: Business Intelligence Market Size, By Component, 2014–2021 (USD Million)
Table 53 Europe: Market Size, By Service, 2014–2021 (USD Million)
Table 54 Europe: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 55 Europe: Market Size, By Data Type, 2014–2021 (USD Million)
Table 56 Europe: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 57 Europe: Market Size, By Application, 2014–2021 (USD Million)
Table 58 Europe: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 59 Europe: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 60 Asia-Pacific: Business Intelligence Market Size, By Component, 2014–2021 (USD Million)
Table 61 Asia-Pacific: Market Size, By Service, 2014–2021 (USD Million)
Table 62 Asia-Pacific: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 63 Asia-Pacific: Market Size, By Data Type, 2014–2021 (USD Million)
Table 64 Asia-Pacific: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 65 Asia-Pacific: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 66 Asia-Pacific: Market Size, By Application, 2014–2021 (USD Million)
Table 67 Asia-Pacific: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 68 Middle East and Africa: Market Size, By Component, 2014–2021 (USD Million)
Table 69 Middle East and Africa: Market Size, By Service, 2014–2021 (USD Million)
Table 70 Middle East and Africa: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 71 Middle East and Africa: Market Size, By Data Type, 2014–2021 (USD Million)
Table 72 Middle East and Africa: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 73 Middle East and Africa: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 74 Middle East and Africa: Market Size, By Application, 2014–2021 (USD Million)
Table 75 Middle East and Africa: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 76 Latin America: Business Intelligence Market Size, By Component, 2014–2021 (USD Million)
Table 77 Latin America: Market Size, By Service, 2014–2021 (USD Million)
Table 78 Latin America: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 79 Latin America: Market Size, By Data Type, 2014–2021 (USD Million)
Table 80 Latin America: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 81 Latin America: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 82 Latin America: Market Size, By Application, 2014–2021 (USD Million)
Table 83 Latin America: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 84 Market Share of Business Intelligence Vendors
Table 85 New Product Launches and Product Upgradations, 2016–2017
Table 86 Partnerships, Agreements, and Collaborations, 2016–2017
Table 87 Acquisitions, 2015–2017
Table 88 Expansions, 2014–2016
Table 89 Venture Capital Funding, 2014–2016

List of Figures

Figure 1 Business Intelligence Market: Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Data Triangulation
Figure 5 Business Intelligence Market is Expected to Grow in the Global Market During the Forecast Period 2016–2021
Figure 6 Market Snapshot By Component (2016 vs 2021)
Figure 7 Market Snapshot By Service (2016–2021)
Figure 8 Market Snapshot By Professional Service (2016–2021)
Figure 9 Market Snapshot By Data Type (2016–2021)
Figure 10 Market Snapshot By Application (2016–2021)
Figure 11 Market Snapshot By Deployment Model (2016–2021)
Figure 12 Market Snapshot By Industry Vertical (2016 vs 2021)
Figure 13 Lucrative Market Prospects in the Business Intelligence Market
Figure 14 North America is Expected to Lead the Business Intelligence Market By Covering the Largest Market Size in 2016
Figure 15 BFSI, Retail & Consumer Goods, Telecommunications & IT, and Government & Defense in Industry Vertical, and North America Estimated to Have the Largest Market Size in 2016
Figure 16 Market in Asia-Pacific to Experience Rapid Growth During 2016–2021
Figure 17 Evolution of Business Intelligence
Figure 18 Business Intelligence Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Business Intelligence Market: Value Chain Analysis
Figure 20 Services Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 21 Managed Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 22 Consulting Services Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 23 Unstructured Data Type is Estimated to Have the Largest Market Size During the Forecast Period
Figure 24 Small and Medium Enterprises Segment is Expected to Have A Higher CAGR Than the Large Enterprises During the Forecast Period
Figure 25 Sales and Marketing Management is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 26 On-Demand Deployment Model is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 27 Manufacturing is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 28 Asia-Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 29 North America is Expected to Hold the Largest Market Size in the Business Intelligence Market During the Forecast Period
Figure 30 North America: Market Snapshot
Figure 31 Asia-Pacific: Market Snapshot
Figure 32 Companies Adopted the Strategy of Partnerships, Agreements, and Collaborations as the Key Growth Strategy During the Period 2014–2017
Figure 33 Market Evaluation Framework
Figure 34 Battle for Market Share: the Strategy of Partnerships, Agreements, and Collaborations Was the Key Strategy Adopted By Key Players in the Business Intelligence Market During the Forecast Period
Figure 35 Geographic Revenue Mix of Top Five Market Players
Figure 37 Microsoft Corporation: SWOT Analysis
Figure 38 International Business Machines Corporation: Company Snapshot
Figure 39 International Business Machines Corporation: SWOT Analysis
Figure 40 SAP SE: Company Snapshot
Figure 41 SAP SE: SWOT Analysis
Figure 42 Oracle Corporation: Company Snapshot
Figure 43 Oracle Corporation: SWOT Analysis
Figure 44 Tableau Software: Company Snapshot
Figure 45 Tableau Software: SWOT Analysis
Figure 46 SAS Institute: Company Snapshot
Figure 47 Microstrategy, Inc.: Company Snapshot

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