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Cognitive Assessment and Training in Healthcare Market by Assessment Type (Pen-and-Paper Based, Hosted, and Biometrics), Components, Application (Clinical Trial, Screening & Diagnostics, Brain Training, Academic Research), & Region - Global forecast to 2021

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Date: 28-Feb-2017
No. of pages: 138
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“Rapidly aging global population, increasing awareness about brain fitness, and advancements in technology are driving the cognitive assessment and training in healthcare market”

The market size of cognitive assessment and training in healthcare market is expected to grow from USD 962.0 million in 2016 to USD 4,127.2 million by 2021, at a Compound Annual Growth Rate (CAGR) of 33.8% during the forecast period. The growing number of aged people across the globe is one of the factors driving the incidents of cognitive impairments. With the increase in the number of baby boomers in developing countries crossing the age of 65 years, the incidence of cognitive impairments is expected to increase dramatically. Moreover, it has become very crucial to introduce new approaches to prevent and tackle the primary, secondary, and tertiary cognitive impairments. People are becoming more concerned regarding their memory performance and enhancement. Today, almost all the assessment and training methods involve at least one measure, which is monitored, scored, or interpreted with the help of computers or other technologies. However, stringent government regulations across the globe, negative publicity about brain training efficiency, and time constraints in developing clinically validated brain fitness software have hindered the growth of the cognitive assessment and training market.  

“Pen-and paper-based assessment is expected to contribute the highest revenue among other assessment type methods during the forecast period”

Pen- and paper-based assessment is a traditional approach for measuring the cognitive behavior of an individual and remains largely the standard for the assessment of cognitive decline. The segment includes revenues generated by performing and analyzing pen- and paper-based cognitive assessment tests, such as Standardized Mini-Mental Status Examination (SMMSE), Alzheimer’s Disease Assessment Scale-Cognitive (ADAS-Cog), clock drawing test, and others by doctors and other professionals.

“Brain training is projected to grow at the highest rate during the forecast period”

Brain training includes intense and mental cognitive exercises to focus and work on the brain’s core cognitive skills. Increasing awareness for brain health among people has made brain training an attractive exercise that focuses on improving the weak cognitive skills. The adoption of brain training is more in North America, as people in the region want to improve their cognitive ability.

In the process of determining and verifying the market size for several segments and sub segments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of profiles of primary participants is as follows:


  • By Company: Tier 1:40 %, Tier 2:30%, and Tier 3:30%

  • By Designation: C level:68%, Director level:17%, and Others: 15%

  • By Region: North America:40%, Asia-Pacific (APAC):40%, and Europe:20%


The cognitive assessment and training in healthcare ecosystem comprises the following major vendors:


  • Cambridge Cognition Ltd. (Cambridge, U.K.)

  • Cogstate Ltd. (New Haven, U.S.)

  • Bracket (Pennsylvania, U.S.)

  • MedAvante, Inc.(New Jersey, U.S.)

  • Quest Diagnostic (New Jersey, U.S.)

  • ProPhase, LLC (New York, U.S.)

  • CogniFit (New York, U.S.)

  • ERT Clinical (Pennsylvania, U.S.)

  • NeuroCog Trials (North Carolina, U.S.)

  • Brain Resource Company (New South Wales, Australia)


Research Coverage:

The main objective of this report is to define, describe, and forecast the cognitive assessment and training in healthcare market, which is segmented on the basis of assessment types, components (solutions and services), applications, and regions. The assessment types include pen- and paper-based, hosted, and biometrics assessments. The next segment is component types, which are divided into solutions and services; the solutions segment is further segmented into assessment, data management, project management, data analysis & reporting, and others (including rater training and prescreening solution); the services segment has been categorized into training & support and consulting. The application segment consists of clinical trials, screening & diagnostic, brain training, academic research, and others (including patient recruitment and patient engagement). The report attempts to forecast the market size with respect to five main regions, namely, the Americas, Europe, APAC, Middle East & Africa (MEA), and Latin America.

Reasons to Buy the Report:

The report will help the market leaders/new entrants in this market in the following ways:


  • This report segments the cognitive assessment and training in healthcare market comprehensively and provides the closest approximations of the revenue numbers for the overall market, and the sub segments across the different end users and regions.

  • The report helps stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.

  • This report will help stakeholders to understand the competitors and gain more insights to better their position in the business. The competitive landscape section includes competitor ecosystem, new product developments, partnerships, and mergers &acquisitions.

Cognitive Assessment and Training in Healthcare Market by Assessment Type (Pen-and-Paper Based, Hosted, and Biometrics), Components, Application (Clinical Trial, Screening & Diagnostics, Brain Training, Academic Research), & Region - Global forecast to 2021

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Vendor Dive Matrix Methodology
2.4.1 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Market
4.2 Global Cognitive Assessment and Training in Healthcare Market: By Component (2014–2021)
4.3 Global Market Share of Top Three Assessment Types and Regions
4.4 Lifecycle Analysis, By Region, 2016

5 Market Overview
5.1 Introduction
5.2 Market Segmentation
5.3 Market Segmentation
5.3.1 By Component
5.3.2 By Application
5.3.3 By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Aging Global Population
5.4.1.2 Brain Fitness Awareness
5.4.1.3 Advancement in Technology
5.4.2 Restraints
5.4.2.1 Time Constraint in Developing Clinically Validated Brain Fitness Software
5.4.2.2 Negative Publicity in the Media About Brain Training Efficiency
5.4.2.3 Stringent Government Regulations Across the Globe
5.4.3 Opportunities
5.4.3.1 Increasing Use of Advanced Cognitive Assessment and Training Tools
5.4.3.2 Rise in Demand for Improved Brain Fitness
5.4.4 Challenges
5.4.4.1 Appropriateness of the Cognitive Assessment Process
5.4.4.2 Educate the Population About Brain Fitness

6 Industry Trends
6.1 Introduction
6.2 Market Evolution
6.3 Regulations

7 Cognitive Assessment and Training in Healthcare Market Analysis, By Assessment Type
7.1 Introduction
7.2 Pen and Paper-Assessment
7.3 Hosted Assessment
7.4 Biometrics Assessment

8 Cognitive Assessment and Training in Healthcare Market, By Component
8.1 Introduction
8.2 Solution
8.2.1 Assessment
8.2.2 Data Management
8.2.3 Project Management
8.2.4 Data Analysis and Reporting
8.2.5 Others
8.3 Services
8.3.1 Training and Support
8.3.2 Consulting

9 Cognitive Assessment and Training in Healthcare Market, By Application
9.1 Introduction
9.2 Clinical Trials
9.3 Screening and Diagnostics
9.4 Brain Training
9.5 Academic Research
9.6 Others

10 Geographic Analysis
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.2 Canada
10.3 Europe
10.3.1 United Kingdom
10.3.2 Germany
10.3.3 Rest of Europe
10.4 Asia-Pacific
10.4.1 China
10.4.2 Australia
10.4.3 Others
10.5 Middle East and Africa
10.5.1 Middle East
10.5.2 South Africa
10.6 Latin America
10.6.1 Brazil
10.6.2 Mexico
10.6.3 Others

11 Competitive Landscape
11.1 Vendor Dive Overview
11.2 Market MnM Dive–Vendor Comparison
11.3 Overview
11.4 Market Evaluation Framework
11.5 Competitive Situation and Trends
11.5.1 New Product Launches and Upgradations
11.5.2 Agreements, Partnerships, Collaborations, and Joint Ventures
11.5.3 Acquisitions
11.5.4 Business Expansions

12 Company Profiles
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.1 Introduction
12.2 Cambridge Cognition Ltd.
12.3 Bracket
12.4 Medavante Inc.
12.5 Quest Diagnostics
12.6 Cogstate Ltd.
12.7 Neurocog Trials
12.8 Prophase, LLC
12.9 Cognifit
12.10 ERT Clinical
12.11 Brain Resource Company

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix
13.1 Industry Experts
13.2 Discussion Guide
13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.4 Introducing RT: Real-Time Market Intelligence
13.5 Available Customizations
13.6 Related Reports
13.7 Author Details

List of Tables

Table 1 Global Cognitive Assessment and Training in Healthcare Market Size and Growth Rate, 2014–2021 (USD Million) (Y-O-Y %)
Table 2 Market Size, By Assessment Type, 2014–2021 (USD Million)
Table 3 Pen and Paper-Assessment: Market Size, By Region, 2014–2021 (USD Million)
Table 4 Hosted Assessment: Market Size, By Region, 2014–2021 (USD Million)
Table 5 Biometrics Assessment: Market Size, By Region, 2014–2021 (USD Million)
Table 6 Market Size, By Component, 2014–2021 (USD Million)
Table 7 Market Size, By Solution, 2014–2021 (USD Million)
Table 8 Assessment: Market Size, By Region, 2014–2021 (USD Million)
Table 9 Data Management: Market Size, By Region, 2014–2021 (USD Million)
Table 10 Project Management: Market Size, By Region, 2014–2021 (USD Million)
Table 11 Data Analysis and Reporting: Market Size, By Region, 2014–2021 (USD Million)
Table 12 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 13 Cognitive Assessment and Training in Healthcare Market Size, By Service, 2014–2021 (USD Million)
Table 14 Training and Support: Market Size, By Region, 2014–2021 (USD Million)
Table 15 Consulting: Market Size, By Region, 2014–2021 (USD Million)
Table 16 Market Size, By Application, 2014–2021 (USD Million)
Table 17 Clinical Trials: Market Size, By Region, 2014–2021 (USD Million)
Table 18 Screening and Diagnostics: Market Size, By Region, 2014–2021 (USD Million)
Table 19 Brain Training: Market Size, By Region, 2014–2021 (USD Million)
Table 20 Academic Research: Market Size, By Region, 2014–2021 (USD Million)
Table 21 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 22 Cognitive Assessment and Training in Healthcare Market Size, By Region, 2014–2021 (USD Million)
Table 23 North America: Market Size, By Country, 2014–2021 (USD Million)
Table 24 North America: Market Size, By Assessment Type, 2014–2021 (USD Million)
Table 25 North America: Market Size, By Component, 2014–2021 (USD Million)
Table 26 North America: Market Size, By Solution, 2014–2021 (USD Million)
Table 27 North America: Market Size, By Service, 2014–2021 (USD Million)
Table 28 North America: Market Size, By Application, 2014–2021 (USD Million)
Table 29 Europe: Market Size, By Country, 2014–2021 (USD Million)
Table 30 Europe: Market Size, By Assessment Type, 2014–2021 (USD Million)
Table 31 Europe: Market Size, By Component, 2014–2021 (USD Million)
Table 32 Europe: Market Size, By Solution, 2014–2021 (USD Million)
Table 33 Europe: Market Size, By Service, 2014–2021 (USD Million)
Table 34 Europe: Market Size, By Application, 2014–2021 (USD Million)
Table 35 Asia-Pacific: Market Size, By Country, 2014–2021 (USD Million)
Table 36 Asia-Pacific: Market Size, By Assessment Type, 2014–2021 (USD Million)
Table 37 Asia-Pacific: Market Size, By Component, 2014–2021 (USD Million)
Table 38 Asia-Pacific: Market Size, By Solution, 2014–2021 (USD Million)
Table 39 Asia-Pacific: Market Size, By Service, 2014–2021 (USD Million)
Table 40 Asia-Pacific: Market Size, By Application, 2014–2021 (USD Million)
Table 41 Middle East and Africa: Market Size, By Country, 2014–2021 (USD Million)
Table 42 Middle East and Africa: Market Size, By Assessment Type, 2014–2021 (USD Million)
Table 43 Middle East and Africa: Market Size, By Component, 2014–2021 (USD Million)
Table 44 Middle East and Africa: Market Size, By Solution, 2014–2021 (USD Million)
Table 45 Middle East and Africa: Market Size, By Service, 2014–2021 (USD Million)
Table 46 Middle East and Africa: Market Size, By Application, 2014–2021 (USD Million)
Table 47 Latin America: Market Size, By Country, 2014–2021 (USD Million)
Table 48 Latin America: Market Size, By Assessment Type, 2014–2021 (USD Million)
Table 49 Latin America: Market Size, By Component, 2014–2021 (USD Million)
Table 50 Latin America: Market Size, By Solution, 2014–2021 (USD Million)
Table 51 Latin America: Market Size, By Service, 2014–2021 (USD Million)
Table 52 Latin America: Cognitive Assessment and Training in Healthcare Market Size, By Application, 2014–2021 (USD Million)
Table 53 New Product Launches and Upgradations, 2013–2016
Table 54 Agreements, Partnerships, Collaborations, and Joint Ventures, 2013–2017
Table 55 Acquisitions, 2014–2016
Table 56 Business Expansions, 2013–2016

List of Figures

Figure 1 Global Cognitive Assessment and Training in Healthcare Market
Figure 2 Global Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Vendor Dive Matrix: Criteria Weightage
Figure 8 Global Cognitive Assessment and Training in Healthcare Market (2014–2021)
Figure 9 Market Size, By Solution (2016 and 2021): Data Management is Expected to Have Highest CAGR
Figure 10 Market Size, By Service (2016–2021): Training and Support Services Expected to Increase at A Higher CAGR During Forecast Year
Figure 11 Market Size, By Application (2016-2021): Brain Training is Expected to Witness the Highest CAGR
Figure 12 North America is Estimated to Hold the Largest Market Share During the Forecast Period
Figure 13 Services Segment is Expected to Grow at the Higher CAGR During the Forecast Period
Figure 14 Pen & Paper-Based Assessment Segment to Hold the Largest Share in the Cognitive Assessment and Training in Healthcare Market in 2016
Figure 15 Asia-Pacific Region has Immense Opportunities for Growth in the Market
Figure 16 Market Segmentation
Figure 17 Market Segmentation By Component
Figure 18 Market Segmentation By Application
Figure 19 Market Segmentation By Region
Figure 20 Cognitive Assessment & Training in Healthcare Market: Drivers, Restraint, Opportunities, and Challenges
Figure 21 Evolution of Cognitive Assessment and Training in Healthcare Market
Figure 22 Biometric Assessment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 23 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 24 Data Management Solution Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 25 Training and Support Service Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 26 Brain Training Application Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 27 APAC is Projected to Exhibit the Highest CAGR in the Cognitive Assessment and Training in Healthcare Market
Figure 28 Geographic Snapshot: Asia-Pacific is Expected to Have the Highest CAGR During the Forecast Period (2016–2021)
Figure 29 North America Market Snapshot: Presence of Major Cognitive Assessment Vendors is Contributing Towards Growth in This Region
Figure 30 Asia-Pacific Market Snapshot: Growing Healthcare Expenditure is One of the Major Drivers for This Market
Figure 31 Business Strategy Analysis
Figure 32 Product Offerings Analysis
Figure 33 New Product Launch is the Key Strategy Adopted From 2014 to 2016
Figure 34 Market Evaluation Framework
Figure 35 Battle for Market Share: New Product Launch and Upgradation is the Key Strategy Adopted By the Market Players
Figure 36 Cambridge Cognition Ltd.: Company Snapshot
Figure 37 Cambridge Cognition Ltd.: SWOT Analysis
Figure 38 Bracket: SWOT Analysis
Figure 39 Medavante: SWOT Analysis
Figure 40 Quest Diagnostics: Company Snapshot
Figure 41 Quest Diagnostics: SWOT Analysis
Figure 42 Cogstate Ltd.: Company Snapshot
Figure 43 Cogstate Ltd.: SWOT Analysis
Figure 44 Brain Resource Company: Company Snapshot

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