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Mobile Engagement Market by User Type (SME, LSE), Solution (SMS & MMS, Push Notification, In-App Messaging, E-mail, App/Web Content), Vertical (Financial Services, Retail, Travel & Hospitality, Telecom & IT), and Region - Global Forecast to 2023

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Date: 04-Oct-2017
No. of pages: 141
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“The mobile engagement market is projected to grow at a CAGR of 43.46% between 2017 and 2023”

The mobile engagement market is expected to be valued at USD 4.44 billion in 2017and is expected to reach USD 38.70 billion by 2023, at a CAGR of43.46%between 2017 and 2023. Major factors driving the market include increasing use of mobile device applications and growing focus on the mobile first strategy. However, High initial investment to set up mobile engagement campaigns and difficulty in monetizing mobile apps are the major restraining factors for this market.

“The market for SMEs is expected to hold the larger share during the forecast period”

The market for SMEs is expected to hold the larger share during the forecast period as a large number of vendors are likely to come up with solutions specifically to cater to the demands of SMEs. This is expected to help these businesses go mobile and start making use of digital marketing to drive traffic and increase sales.

“Financial services vertical in the mobile engagement market is expected to grow at the highest rate during the forecast period”

The market for the financial services vertical is expected to grow at the highest rate during the forecast period. The key reason contributing to this growth is the proliferation of mobile devices, which has enabled businesses with real-time marketing elements for various financial services, such as insurance and banking.

“Mobile engagement market in APAC is expected to grow at the highest rate during the forecast”

The market for mobile engagement in APAC is expected to grow at the highest CAGR during the forecast period owing to the rapid deployment of mobile telecommunication infrastructure and the increasing usage of smart phones. The market for mobile engagement is expected to hold the largest share in the North America because of the increased the adoption of mobile wallets as they are in-built apps in iOS (Apple Wallet) and Android (Android Pay) phones.

Given below is the breakdown of primary participants’ profiles on the basis of different parameters:


  • By Company Type: Tier 1 –45%, Tier 2 – 32%, and Tier 3 – 23%

  • By Designation: C-Level –30%, Directors–45%, and Others –25%

  • By Region: North America– 26%, Europe– 40%, APAC–22%, and RoW – 12%


The key players operating in the market include IBM (US), Sales force (US), Oracle (US), Adobe (US), Vibes Media (US), Selligent  (Belgium), Urban Airship (US), App boy (US), Localytics (US), Swrve (US), Tapjoy (US), and Marketo (US).

Research Coverage:

In this report, the market has been segmented on the basis of user type, solution, vertical, and geography. The report offers a detailed view of the market across four main regions—North America, Europe, APAC, and RoW (comprising the Middle East and Africa, and South America). The strategic bench marking has also been included in the report.

Reasons to Buy the Report:


  • This report includes statistics pertaining to the mobile engagement market by user type, solution, vertical, and geography.

  • The strategic bench marking adopted by market players have been provided for the mobile engagement market.

  • The major drivers, restraints, challenges, and opportunities for the mobile engagement market have been described in detail in this report.

  • The report includes the illustrative segmentation, analysis, and market size forecast for the mobile engagement market based on its segments and subsegments.

Mobile Engagement Market by User Type (SME, LSE), Solution (SMS & MMS, Push Notification, In-App Messaging, E-mail, App/Web Content), Vertical (Financial Services, Retail, Travel & Hospitality, Telecom & IT), and Region - Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Score
1.3.3 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Executive Summary

4 Premium Insight
4.1 Increasing Demand for Mobile Engagement Solutions in Retail and Financial Services Verticals to Drive Market Growth
4.2 Mobile Engagement Market, By Vertical
4.3 Mobile Engagement Market, 2017
4.4 Mobile Engagement Market, By Region & By Solution
4.5 Mobile Engagemnent Automation Market: Industry Adoption Analysis

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 High Penetration of Mobile Phones
5.2.1.2 Increasing Use of Mobile Device Applications
5.2.1.3 Growing Focus Toward Mobile First Strategy
5.2.2 Restraints
5.2.2.1 High Initial Investment to Set Up Mobile Engagement Campaigns
5.2.2.2 Difficulty in Monetizing Mobile Apps
5.2.3 Opportunities
5.2.3.1 Development of Mobile Engagement Applications for Healthcare Vertical
5.2.3.2 Increased Use of Social Media Platforms Enhancing Mobile Engagement
5.2.3.3 Rapid Development of Information Technology and Digital Services Increasing Connectivity With Consumers in Travel and Hospitality Vertical
5.2.4 Challenges
5.2.4.1 Increasing Concerns Related to Data Privacy

6 Mobile Engagement Market, By Vertical
6.1 Introduction
6.2 Financial Services
6.3 Media and Entertainment
6.4 Retail
6.5 Travel and Hospitality
6.6 Telecom and IT
6.7 Others

7 Mobile Engagement Market, By User Type
7.1 Introduction
7.2 Small and Medium-Sized Enterprises
7.3 Large-Scale Enterprises

8 Mobile Engagement Market, By Solution
8.1 Introduction
8.2 SMS and MMS
8.3 Push Notifications
8.4 In-App Messaging
8.5 E-Mails
8.6 App /Web Content
8.7 Other Solutions

9 Geographic Analysis
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 UK
9.3.2 Germany
9.3.3 France
9.3.4 Rest of Europe
9.4 APAC
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 Rest of APAC
9.5 RoW
9.5.1 Middle East & Africa
9.5.2 South America

10 Competitive Landscape
10.1 Introduction
10.2 Market Ranking Analysis: Mobile Engagement Market
10.3 Competitive Scenario
10.4 Recent Developments
10.4.1 Product Launches
10.4.2 Partnerships/Agreements
10.4.3 Acquisitions

11 Company Profiles
(Business Overview, Products Offered, Product Offering Scorecard, Business Strategy Scorecard, Recent Developments, Key Relationships)*
11.1 IBM
11.2 Salesforce
11.3 Oracle
11.4 Adobe
11.5 Vibes
11.6 Selligent
11.7 Urban Airship
11.8 Appboy
11.9 Localytics
11.10 Swrve
11.11 Tapjoy
11.12 Marketo
11.13 Key Innovators
11.13.1 Accengage
11.13.2 Followanalytics
11.13.3 Leanplum
11.13.4 Smartfocus
11.13.5 Webtrekk

*Details on Business Overview, Products Offered, Product Offering Scorecard, Business Strategy Scorecard, Recent Developments, Key Relationships Might Not Be Captured in Case of Unlisted Companies.

12 Appendix
12.1 Insights of Industry Experts
12.2 Discussion Guide
12.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
12.4 Introducing RT: Real-Time Market Intelligence
12.5 Available Customizations
12.6 Related Reports
12.7 Author Details

List of Tables

Table 1 Mobile Engagement Market, By Vertical, 2015–2023 (USD Million)
Table 2 Mobile Engagement Market for Financial Services, By User Type, 2015–2023 (USD Million)
Table 3 Mobile Engagement Market for Financial Services, By Region, 2015–2023 (USD Million)
Table 4 Mobile Engagement Market for Financial Services, By Solution, 2015–2023 (USD Million)
Table 5 Mobile Engagement Market for Media and Entertainment, By User Type, 2015–2023 (USD Million)
Table 6 Mobile Engagement Market for Media and Entertainment, By Region, 2015–2023 (USD Million)
Table 7 Mobile Engagement Market for Media and Entertainment, By Solution, 2015–2023 (USD Million)
Table 8 Mobile Engagement Market for Retail, By User Type, 2015–2023 (USD Million)
Table 9 Mobile Engagement Market for Retail, By Region, 2015–2023 (USD Million)
Table 10 Mobile Engagement Market for Retail, By Solution, 2015–2023 (USD Million)
Table 11 Mobile Engagement Market for Travel and Hospitality, By User Type, 2015–2023 (USD Million)
Table 12 Mobile Engagement Market for Travel and Hospitality, By Region, 2015–2023 (USD Million)
Table 13 Mobile Engagement Market for Travel and Hospitality, By Solution, 2015–2023 (USD Million)
Table 14 Mobile Engagement Market for Telecom and IT, By User Type, 2015–2023 (USD Million)
Table 15 Mobile Engagement Market for Telecom and IT, By Region, 2015–2023 (USD Million)
Table 16 Mobile Engagement Market for Telecom and IT, By Solution, 2015–2023 (USD Million)
Table 17 Mobile Engagement Market for Others, By User Type, 2015–2023 (USD Million)
Table 18 Mobile Engagement Market for Others, By Region, 2015–2023 (USD Million)
Table 19 Mobile Engagement Market for Others, By Solution, 2015–2023 (USD Million)
Table 20 Mobile Engagement Market, By User Type, 2015–2023 (USD Million)
Table 21 Mobile Engagement Market for SMES, By Geography, 2015–2023 (USD Million)
Table 22 Mobile Engagement Market for SMES, By Solution, 2015–2023 (USD Million)
Table 23 Mobile Engagement Market for SMES, By Vertical, 2015–2023 (USD Million)
Table 24 Mobile Engagement Market for LSES, By Geography, 2015–2023 (USD Million)
Table 25 Mobile Engagement Market for LSES, By Solution, 2015–2023 (USD Million)
Table 26 Mobile Engagement Market for LSES, By Vertical, 2015–2023 (USD Million)
Table 27 Mobile Engagement Market, By Solution, 2015–2023 (USD Million)
Table 28 Mobile Engagement Market for SMS/MMS, By Vertical, 2015–2023 (USD Million)
Table 29 Mobile Engagement Market for SMS/MMS, By User Type, 2015–2023 (USD Million)
Table 30 Mobile Engagement Market for SMS/MMS, By Geography, 2015–2023 (USD Million)
Table 31 Mobile Engagement Market for Push Notifications, By Vertical, 2015–2023 (USD Million)
Table 32 Mobile Engagement Market for Push Notifications, By User Type, 2015–2023 (USD Million)
Table 33 Mobile Engagement Market for Push Notifications, By Geography, 2015–2023 (USD Million)
Table 34 Mobile Engagement Market for In-App Messaging, By Vertical, 2015–2023 (USD Million)
Table 35 Mobile Engagement Market for In-App Messaging, By User Type, 2015–2023 (USD Million)
Table 36 Mobile Engagement Market for In-App Messaging, By Geography, 2015–2023 (USD Million)
Table 37 Mobile Engagement Market for E-Mails, By Vertical, 2015–2023 (USD Million)
Table 38 Mobile Engagement Market for E-Mails, By User Type, 2015–2023 (USD Million)
Table 39 Mobile Engagement Market for E-Mails, By Geography, 2015–2023 (USD Million)
Table 40 Mobile Engagement Market for App/ Web Content, By Vertical, 2015–2023 (USD Million)
Table 41 Mobile Engagement Market for App/Web Content, By User Type, 2015–2023 (USD Million)
Table 42 Mobile Engagement Market for App/Web Content, By Geography, 2015–2023 (USD Million)
Table 43 Mobile Engagement Market for Other Solutions, By Vertical, 2015–2023 (USD Million)
Table 44 Mobile Engagement Market for Other Solutions, By User Type, 2015–2023 (USD Million)
Table 45 Mobile Engagement Market for Other Solutions, By Geography, 2015–2023 (USD Million)
Table 46 Mobile Engagement Market, By Region, 2015–2023 (USD Million)
Table 47 Mobile Engagement Market in North America, By Country, 2015–2023 (USD Million)
Table 48 Mobile Engagement Market in North America, By Vertical, 2015–2023 (USD Million)
Table 49 Mobile Engagement Market in North America, By Solution, 2015–2023 (USD Million)
Table 50 Mobile Engagement Market in North America, By User Type, 2015–2023 (USD Million)
Table 51 Mobile Engagement Market in Europe, By Country/Region, 2015–2023 (USD Million)
Table 52 Mobile Engagement Market in Europe, By Vertical, 2015–2023 (USD Million)
Table 53 Mobile Engagement Market in Europe, By Solution, 2015–2023 (USD Million)
Table 54 Mobile Engagement Market in Europe, By User Type, 2015–2023 (USD Million)
Table 55 Mobile Engagement Market in APAC, By Country/Region, 2015–2023 (USD Million)
Table 56 Mobile Engagement Market in APAC, By Vertical, 2015–2023 (USD Million)
Table 57 Mobile Engagement Market in APAC, By Solution, 2015–2023 (USD Million)
Table 58 Mobile Engagement Market in APAC, By User Type, 2015–2023 (USD Million)
Table 59 Mobile Engagement Market in RoW, By Region, 2015–2023 (USD Million)
Table 60 Mobile Engagement Market in RoW, By Vertical, 2015–2023 (USD Million)
Table 61 Mobile Engagement Market in RoW, By Vertical, 2015–2023 (USD Million)
Table 62 Mobile Engagement Market in RoW, By User Type, 2015–2023 (USD Million)
Table 63 Ranking of Top 5 Players in Mobile Engagement Market (2016)
Table 64 Product Launches, 2015–July 2017
Table 65 Partnerships/Agreements, 2015–July 2017
Table 66 Acquisitions, 2015–July 2017

List of Figures

Figure 1 Segmentation of the Mobile Engagement Market
Figure 2 Research Design
Figure 3 Process Flow of Market Size Estimation
Figure 4 Data Triangulation
Figure 5 Retail Vertical to Hold the Largest Size of the Mobile Engagement Market in 2017
Figure 6 Mobile Engagement Market for SMES to Grow at A Higher Rate Between 2017 and 2023
Figure 7 Push Notifications to Lead the Mobile Engagement Market Between 2017 and 2023
Figure 8 Market for Push Notifications for Financial Services Vertical to Grow at the Highest Rate During the Forecast Period
Figure 9 Mobile Engagement Market in APAC to Grow at the Highest Rate Between 2017 and 2023
Figure 10 Attractive Growth Opportunities for the Mobile Engagement Market
Figure 11 Retail Vertical to Hold the Largest Size of the Mobile Engagement Market By 2023
Figure 12 Mobile Engagement Market in India to Grow at the Highest CAGR During the Forecast Period
Figure 13 Push Notifications to Hold the Largest Share of the Mobile Engagement Market in 2017
Figure 14 Mobile Engagement Market for Financial Services Vertical is at ITs Growth Stage
Figure 15 Market Dynamics: Mobile Engagement Market
Figure 16 Penetration of Sim Cards in Different Regions Between 2015 and 2020
Figure 17 Global Average Time Spent in Hours/Day on In-App Messaging Between 2016 and 2017
Figure 18 Mobile Engagement Market, By Vertical
Figure 19 SMES Expected to Lead Mobile Engagement Market for Media and Entertainment During Forecast Period
Figure 20 SMES Expected to Lead Mobile Engagement Market for Retail During Forecast Period
Figure 21 Market for Push Notification Expected to Grow at Highest CAGR During Forecast Period
Figure 22 Market for SMES Expected to Grow at Higher CAGR During Forecast Period
Figure 23 Mobile Engagement Market for Others in APAC Expected to Grow at Highest CAGR During Forecast Period
Figure 24 Mobile Engagement Market, By User Type
Figure 25 Mobile Engagement Market for LSES in RoW to Grow at the Highest CAGR During the Forecast Period
Figure 26 Mobile Engagement Market, By Solution
Figure 27 Market for In-App Messaging for Retail Vertical to Grow at the Highest CAGR During the Forecast Period
Figure 28 Mobile Engagement Market for E-Mails for SMES to Grow at A Higher CAGR During the Forecast Period
Figure 29 Mobile Engagement Market for App/Web Content for SMES to Grow at A Higher CAGR During the Forecast Period
Figure 30 Mobile Engagement Market for Other Solutions in APAC to Grow at the Highest CAGR During the Forecast Period
Figure 31 Mobile Engagement Market, By Geography
Figure 32 Geographic Snapshot: Mobile Engagement Market in APAC to Grow at the Highest Rate During the Forecast Period
Figure 33 Mobile Engagement Market in India to Grow at the Highest CAGR Between 2017 and 2023
Figure 34 Segmentation of the Mobile Engagement Market in North America
Figure 35 North America: Mobile Engagement Market Snapshot
Figure 36 Segmentation of the Mobile Engagement Market in Europe
Figure 37 Europe: Mobile Engagement Market Snapshot
Figure 38 Segmentation of the Mobile Engagement Market in APAC
Figure 39 APAC: Mobile Engagement Market Snapshot
Figure 40 Segmentation of the Mobile Engagement Market in RoW
Figure 41 Key Growth Strategies Adopted By Top Companies, 2015–July 2017
Figure 42 Market Evaluation Framework: Product Launches Fueled Growth and Innovation Between 2015 and July 2017
Figure 43 Battle for Market Share: Product Launches Was Considered Key Strategy Between 2015 and July 2017
Figure 44 IBM: Company Snapshot
Figure 45 Salesforce: Company Snapshot
Figure 46 Oracle: Company Snapshot
Figure 47 Adobe: Company Snapshot

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