Global Social Media Management Software Market 2017-2021

About Social Media Management Software

Social media management software is used to streamline social media marketing tasks. It provides functions for managing social media accounts and social media posts as well as to schedule social media posts.Social media management software is used primarily by the marketing and communications departments of a company. Organizations adopt social media management solutions because of their advantages such as better use of social media analytics, improved management of dashboards, and availability of data recording facilities. These organizations are gradually shifting their IT resources from on-premise to cloud-based software-as-a-service (SaaS) solutions, to minimize upfront costs and scale up their IT infrastructure.

Technavio’s analysts forecast the global social media management software market to grow at a CAGR of 14.57% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global social media management software market for 2017-2021. To calculate the market size, the report considers the new installations of social media management software.

The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA

Technavio's report, Global Social Media Management Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
• AgoraPulse
• Buffer
• Hootsuite Media
• Sprout Social
Other prominent vendors
• Crowdbooster
• Facebook
• IFTTT
• Lithium Technologies
• NUVI
• Oktopost
• Roeder Studios
• Sendible
• Social Board
• SocialFlow
• SocialOomph
• SPRINKLR
• Tweepi
• TweetDeck
• Zoho Social
Market driver
• Data privacy and security concerns
• For a full, detailed list, view our report

Market challenge
• Data privacy and security concerns
• For a full, detailed list, view our report

Market trend
• Use of social media management software to increase brand awareness
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?

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