ABSTRACT
About Feminine Hygiene Products
Feminine hygiene products refer to products that are used by women during menstrual periods to maintain personal hygiene, and enhances general well-being. There have been several initiatives by vendors targeting women to educate them, in terms of highlighting benefits of using feminine hygiene products to improve overall health and well-being. Also, there is an increase in awareness among women about feminine hygiene products. This trend is visible even among women in rural areas, which may increase the growth prospects of the market in the coming years.
Technavio’s analysts forecast the global feminine hygiene products market to grow at a CAGR of 4.83% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global feminine hygiene products market for 2017-2021. To calculate the market size, the report considers the revenue generated from the retail sales of feminine hygiene products such as menstrual cups, tampons, sanitary napkins (only menstrual pads), pantyliners, and feminine hygiene wash products.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Feminine Hygiene Products Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Procter & Gamble
• Unicharm
• Johnson & Johnson
• Kimberly-Clark
• Svenska Cellulosa Aktiebolaget (SCA)
• Edgewell Personal Care
Other prominent vendors
• Bella
• Bodywise (UK)
• Cora
• Corman
• First Quality Enterprises
• Fujian Hengan Group
• Lil-Lets
• Masmi
• Moxie
• Ontex
• Pee Buddy
• Kao
• The Honest Company
• Seventh Generation
• Vivanion
Market driver
• Increase of women in workforce.
• For a full, detailed list, view our report
Market challenge
• Environment and hygiene-related problems.
• For a full, detailed list, view our report
Market trend
• Migration of manufacturing and sales facilities to APAC.
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
• Market overview
• Vendor analysis
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
• The challenge: Untapped rural market as a future opportunity
• Evaluation of market characteristics and buying behavior in global feminine hygiene products market
PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by distribution channel
• Market overview
PART 07: Market segmentation by product
• Market overview
PART 08: Geographical segmentation
• Market overview
• Feminine hygiene products market in Americas
• Feminine hygiene products market in EMEA
• Feminine hygiene products market in APAC
PART 09: Market drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
• Competitive scenario
PART 14: Key vendor analysis
• Procter & Gamble
• Unicharm
• Johnson & Johnson
• Kimberly-Clark
• Svenska Cellulosa Aktiebolaget
• Edgewell Personal Care
• Other prominent vendors
PART 15: Appendix
• List of abbreviations
List of Exhibits
Exhibit 01: Key countries
Exhibit 02: Global feminine hygiene products segmentation: Overview
Exhibit 03: Product offerings
Exhibit 04: Market potential key statistics
Exhibit 05: Factors impacting global feminine hygiene products market
Exhibit 06: Overview: Global feminine hygiene products market 2017-2021
Exhibit 07: Factors to be considered by vendors for rural areas in India
Exhibit 08: Key growth factors
Exhibit 09: Stakeholders in global feminine hygiene product market
Exhibit 10: Timeline: Feminine hygiene products
Exhibit 11: Feminine hygiene product segments
Exhibit 12: Key pointers for new vendors
Exhibit 13: Global feminine hygiene product market 2016-2021 ($ billions)
Exhibit 14: The 4P’s of feminine hygiene products market
Exhibit 15: Five forces analysis
Exhibit 16: Global feminine hygiene products market by distribution channel 2016 and 2021
Exhibit 17: Opportunity analysis of global feminine hygiene products market
Exhibit 18: Global feminine hygiene products market by online retail 2016-2021 ($ billions)
Exhibit 19: Internet users by region 2016
Exhibit 20: Global feminine hygiene products market by retail outlets 2016-2021 ($ billions)
Exhibit 21: Key retail factors and indicators
Exhibit 22: Global feminine hygiene products market by product 2016 and 2021
Exhibit 23: Global sanitary napkins market 2016-2021 ($ billions)
Exhibit 24: Global tampons market 2016-2021 ($ billions)
Exhibit 25: Global Pantyliners market 2016-2021 ($ billions)
Exhibit 26: Comparison of menstrual pads and pantyliners
Exhibit 27: Global menstrual cups market 2016-2021 ($ billions)
Exhibit 28: Comparison between menstrual cup and sanitary pads
Exhibit 29: Global feminine hygiene wash market ($ billions)
Exhibit 30: Global feminine hygiene products market by geography 2016 and 2021
Exhibit 31: Snapshot of geographical segmentation 2015 and 2020
Exhibit 32: Feminine hygiene products market in Americas 2016-2021 ($ billions)
Exhibit 33: Key leading countries
Exhibit 34: Feminine hygiene products market in EMEA 2016-2021 ($ billions)
Exhibit 35: Key leading countries
Exhibit 36: Feminine hygiene products market in APAC 2016-2021 ($ billions)
Exhibit 37: Key leading countries
Exhibit 38: Global urban population (%)
Exhibit 39: Key factors for vendors
Exhibit 40: Impact of drivers
Exhibit 41: Impact of drivers and challenges
Exhibit 42: Growth of e-commerce industry 2008-2015
Exhibit 43: Product offerings
Exhibit 44: Procter & Gamble: Profile
Exhibit 45: Procter & Gamble: Strength analysis
Exhibit 46: Procter & Gamble; Growth strategy matrix
Exhibit 48: Procter & Gamble: Opportunity assessment
Exhibit 49: Product offerings
Exhibit 50: Unicharm Chemical: Profile
Exhibit 51: Unicharm: Strength analysis
Exhibit 52: Unicharm: Growth strategy matrix
Exhibit 53: Unicharm: Opportunity assessment
Exhibit 54: Product offerings
Exhibit 55: Johnson & Johnson: Strength profile
Exhibit 56: Johnson & Johnson: Strength analysis
Exhibit 57: Johnson & Johnson: Growth strategy matrix
Exhibit 59: Johnson & Johnson: Opportunity assessment
Exhibit 60: Product offerings
Exhibit 61: Kimberly-Clark: Profile
Exhibit 62: Kimberly-Clark: Strength analysis
Exhibit 63: Kimberly-Clark: Growth strategy matrix
Exhibit 65: Kimberly-Clark: Growth opportunity Assessment
Exhibit 66: Product offerings
Exhibit 67: Svenska Cellulosa Aktiebolaget profile
Exhibit 68: Svenska Cellulosa Aktiebolaget: Strength analysis
Exhibit 69: Svenska Cellulosa Aktiebolaget: Growth strategy matrix
Exhibit 71: Svenska Cellulosa Aktiebolaget: Growth opportunity assessment
Exhibit 72: Edgewell Personal Care Company profile
Exhibit 73: Edgewell Personal Care Company: Strength analysis
Exhibit 74: Edgewell Personal Care Company: Growth strategy matrix
