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Geofencing Market by Component (Solution and Services), Geofencing Type (Fixed and Mobile), Organization Size, Vertical (Transportation & Logistics, Government & Defense, Retail, Healthcare & Life Sciences), and Region - Global Forecast to 2022

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Date: 27-Sep-2017
No. of pages: 145
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“The geofencing market is expected to grow at a Compound Annual Growth Rate (CAGR) of 27.5%, due to the increase in the number of connected devices, emergence of smartphones, and increasing social networking trends.”

The global geofencing market is expected to grow from USD 542.7 million in 2017 to USD 1,825.3 million by 2022, at a CAGR of 27.5%. Technological advancements, rise in the use of spatial data and analytical tools, increasing applications in numerous industry verticals, higher adoption of location-based applications, and rise in Business Intelligence (BI) among businesses are some of the factors contributing to the growth of the global geofencing market. Increase in the use of smartphones, growth in mobile commerce, and availability of low-cost, GPS-enabled smartphones are expected to further drive the geofencing market growth. Technological advancements in cloud computing, Global Navigation Satellite System (GNSS), Global Positioning System (GPS), and wireless technologies support the growth of Location-Based Services (LBS), especially geofencing. Legal and privacy concerns and the rising awareness regarding safety and security among customers are the major factors restricting the growth of the geofencing market.

“The API management and testing services segment is expected to grow at the highest CAGR during the forecast period.”

API management and testing services are being rapidly adopted by developed countries, such as the US and Canada. API management services help organizations in application access management, device data communication and interaction, and security. Additionally, application operation, production support, release and change support, and middleware product support are also carried out by API management services. Furthermore, application testing service providers offer both automated and manual mobile application testing to the commercial customers, for testing both native and hybrid mobile applications.

“The Banking, Financial Services, and Insurance (BFSI) segment is expected to grow at the highest CAGR in the geofencing market during the forecast period.”

In the North American and APAC regions, the BFSI vertical is expected to witness the highest CAGR. Banks and financial institutions are adopting geofencing solutions and services to enhance the customer experience and services. With its ability to provide additional security for fraud prevention and enhance the customer relationship, the geofencing technology can significantly improve the customer satisfaction and business revenue.

“Asia Pacific (APAC) is projected to grow at the highest rate during the forecast period.”

The APAC market is expected to witness significant growth and is projected to be the fastest growing region in the geofencing market. APAC has witnessed the advanced and dynamic adoption of new technologies, and it has always been a lucrative market. The APAC market is expected to be one of the fastest growing markets, as the governments in the APAC countries are continuously investing in the R&D of location-based and geofencing services. The rise in the use of smart phones and the increasing social networking trends have increased the demand for geofencing solutions in the APAC region. Geofencing solutions have helped APAC organizations enhance their business productivity, improve the time-to-market for products and services, increase efficiency, and reduce the overall business costs.

In the process of determining and verifying the market size of several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people.

The breakup of the profiles of the primary participants is as follows:


  • By Company: Tier 1 – 30 %, Tier 2 – 40%, and Tier 3 – 30%

  • By Designation: C-Level – 72%, Director Level – 14%, and Others – 14%

  • By Region: North America – 57%, Europe – 14%, APAC – 29%


The geofencing market includes various vendors, such as Apple (US), Bluedot Innovation (US), DreamOrbit (India), Embitel (India), Esri (US), Factual(US), Geo Moby (Australia), GPSWOX (US), InVisage (US), Localytics (US), LocationSmart (US), MAPCITE (UK), Maven Systems (India), Mobinius Technologies (India), MobiOcean (India), Nisos Technologies (US), Plot Projects (Netherlands), Pulsate (US), Raveon Technologies (US), Simpli.fi (US), SuccorfishM2M (UK), Swirl Networks (US), Thumbvista (US), Urban Airship (US), and Visioglobe (France).

Research Coverage:

The report includes an in-depth competitive analysis of the key players in the geofencing market along with their company profile, recent developments, and key market strategies. The report segments the geofencing market by component (solution and services), geofencing type, organization size, vertical, and region.

Reasons to Buy the Report:

The geofencing market has been segmented on the basis of components (solution and services), geofencing types, organization size, verticals, and regions.

The report will help market leaders/new entrants in the geofencing market in the following ways:


  • The overall geofencing market revenue stream has been estimated based on the revenues of the vendors offering geofencing services and solutions. It is inclusive of deployment and integration services, support and maintenance services, consulting and advisory services, and API management and testing services.

  • The report provides the closest approximations of the revenue numbers for the overall market and its subsegments. The market numbers are further split into regions.

  • The report will help the stakeholders understand the pulse of the market and provide them information on the key market drivers, restraints, challenges, and opportunities.

  • The report will help the stakeholders understand their competitors and gain more insights to improve their market position. The competitive landscape section includes the competitor ecosystem, new product developments, partnerships, and mergers and acquisitions related to the geofencing market.

Geofencing Market by Component (Solution and Services), Geofencing Type (Fixed and Mobile), Organization Size, Vertical (Transportation & Logistics, Government & Defense, Retail, Healthcare & Life Sciences), and Region - Global Forecast to 2022

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Microquadrant Research Methodology
2.3.1 Microquadrant: Weightage Criteria
2.3.2 Quadrant Description
2.4 Research Assumptions
2.5 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Geofencing Market
4.2 Geofencing Market, By Region (2017 vs 2022)
4.3 Market Investment Scenario
4.4 Geofencing Market, Top 3 Services, 2017–2022
4.5 Geofencing Market: Market Share of the Top 3 Verticals and Regions, 2017
4.6 Life Cycle Analysis, By Region, 2017

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Technological Advancements and Rise in the Use of Spatial Data and Analytical Tools
5.2.1.2 Increasing Applications in Numerous Industry Sectors
5.2.1.3 Higher Adoption of Location-Based Application Among Consumers
5.2.1.4 Rise in Growth of Competitive Intelligence
5.2.2 Restraints
5.2.2.1 Legal and Privacy Concerns
5.2.2.2 Rising Awareness Regarding Safety and Security Among Consumers
5.2.3 Opportunities
5.2.3.1 Frequent Incidents of National Border Intrusions
5.2.3.2 Ease of Integration and Deployment of Geofencing Solutions
5.2.4 Challenges
5.2.4.1 Lack of Uniform Regulatory Standards
5.2.4.2 Lack of Awareness, Expertise, and Other Operational Challenges
5.3 Innovation Spotlight
5.4 Geofencing Use Cases
5.4.1 Asset Monitoring Solutions
5.4.1.1 Seabed Ploughing Monitoring Project Aiding the Port of Cork
5.4.2 Asset Monitoring Solutions
5.4.2.1 Driving the Visits and Sales of A Store By Deploying Customized Location-Based Mobile Advertisements
5.4.3 Safety and Security Solutions
5.4.3.1 Mapping Technology Enables Magtec’s Continuous Innovation
5.4.3.2 Global Transportation Company Uses Fleetmatics to Monitor Driver Location, Safety, and Productivity
5.4.4 Customer Satisfaction Solutions
5.4.4.1 Engage Customers Through Mobile Applications and Push Notifications
5.4.5 Workforce Management Solutions
5.4.5.1 Increased Productivity in Real Estate By Geofencing
5.5 Geofencing Connectivity Technologies
5.5.1 Active Geofencing
5.5.1.1 RFID
5.5.1.2 GPS
5.5.2 Passive Geofencing
5.5.2.1 Wi-Fi
5.5.2.2 Cellular Data
5.6 Geofencing Notification Types
5.6.1 Static Geo-Notifications
5.6.2 Dynamic Geo-Notifications
5.6.3 Peer-To-Peer Geo-Notifications
5.7 Platform Providers
5.7.1 Roximity
5.7.1.1 Overview
5.7.2 Google
5.7.2.1 Overview
5.7.3 Microsoft
5.7.3.1 Overview
5.7.4 IBM
5.7.4.1 Overview
5.7.5 Samsung
5.7.5.1 Overview
5.7.6 Gimbal
5.7.6.1 Overview

6 Geofencing Market Analysis, By Component
6.1 Introduction
6.2 Solution
6.3 Services

7 Geofencing Market Analysis, By Service
7.1 Introduction
7.2 Deployment and Integration Services
7.3 Support and Maintenance Services
7.4 Consulting and Advisory Services
7.5 API Management and Testing Services

8 Geofencing Market Analysis, By Geofencing Type
8.1 Introduction
8.2 Fixed Geofencing
8.3 Mobile Geofencing

9 Geofencing Market Analysis, By Organization Size
9.1 Introduction
9.2 Small and Medium-Sized Enterprises
9.3 Large Enterprises

10 Geofencing Market Analysis, By Vertical
10.1 Introduction
10.2 Transportation and Logistics
10.2.1 Asset Monitoring
10.2.2 Speed Limiting
10.2.3 Yard and Site Transportation
10.2.4 Real-Time Dispatch and Delivery
10.2.5 Fleet and Freight Management
10.3 Retail
10.3.1 Workforce Management
10.3.2 Customer Satisfaction
10.3.3 User Location Alerts
10.3.4 Logistics Management
10.3.5 Competitor Tracking
10.3.6 Asset Management
10.3.7 Promotions and Advertising
10.4 Healthcare and Life Sciences
10.4.1 Patient Care
10.4.2 Asset Management
10.4.3 Workforce Management
10.5 Industrial Manufacturing
10.5.1 Asset Monitoring
10.5.2 Workforce Management
10.6 Media and Entertainment
10.6.1 Social Media
10.6.2 Advertising and Marketing
10.7 Government and Defense
10.7.1 Marine Defense
10.7.2 Drone Management
10.7.3 Airforce Defense
10.7.4 Military Vehicle Management
10.7.5 Law Enforcement
10.7.6 Geographic Event Alerts
10.8 Banking, Financial Services, and Insurance
10.8.1 Customer Tracking and Fraud Prevention
10.8.2 Marketing and Promotions
10.9 Others
10.9.1 Agriculture
10.9.2 Education
10.9.3 Construction and Engineering
10.9.4 Energy and Utilities

11 Geographic Analysis
11.1 Introduction
11.2 North America
11.2.1 United States
11.2.2 Canada
11.3 Europe
11.4 Asia Pacific
11.5 Middle East and Africa
11.6 Latin America

12 Company Profiles
(Business Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments)*
12.1 Thumbvista
12.2 Pulsate
12.3 Simpli.Fi
12.4 Mobinius Technologies
12.5 ESRI
12.6 Bluedot Innovation
12.7 Geomoby
12.8 Gpswox
12.9 Apple
12.10 Localytics
12.11 Mapcite
12.12 Swirl Networks

*Details on Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments Might Not Be Captured in Case of Unlisted Companies.

12.13 Key Innovators
12.13.1 Dreamorbit

13 Appendix
13.1 Industry Experts
13.2 Discussion Guide
13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.4 Introducing RT: Real-Time Market Intelligence
13.5 Available Customizations
13.6 Related Reports
13.7 Author Details

List of Tables

Table 1 Geofencing Market Size, By Component, 2017–2022 (USD Million)
Table 2 Geofencing Solution Market Size, By Region, 2017–2022 (USD Million)
Table 3 Geofencing Services Market Size, By Region, 2017–2022 (USD Million)
Table 4 Geofencing Market Size, By Service, 2015–2022 (USD Million)
Table 5 Deployment and Integration Services: Geofencing Market Size, By Region, 2015–2022 (USD Million)
Table 6 Support and Maintenance Services: Geofencing Market Size, By Region, 2015–2022 (USD Million)
Table 7 Consulting and Advisory Services: Geofencing Market Size, By Region, 2015–2022 (USD Million)
Table 8 API Management and Testing Services: Geofencing Market Size, By Region, 2015–2022 (USD Million)
Table 9 Geofencing Market Size, By Geofencing Type, 2015–2022 (USD Million)
Table 10 Fixed Geofencing: Geofencing Market Size, By Region, 2015–2022 (USD Million)
Table 11 Mobile Geofencing: Geofencing Market Size, By Region, 2015–2022 (USD Million)
Table 12 Geofencing Market Size, By Organization Size, 2015–2022 (USD Million)
Table 13 Small and Medium-Sized Enterprises: Geofencing Market Size, By Region, 2015–2022 (USD Million)
Table 14 Large Enterprises: Geofencing Market Size, By Region, 2015–2022 (USD Million)
Table 15 Geofencing Market Size, By Vertical, 2015–2022 (USD Million)
Table 16 Transportation and Logistics: Geofencing Market Size, By Region, 2015–2022 (USD Million)
Table 17 Retail: Geofencing Market Size, By Region, 2015–2022 (USD Million)
Table 18 Healthcare and Life Sciences: Geofencing Market Size, By Region, 2015–2022 (USD Million)
Table 19 Industrial Manufacturing: Geofencing Market Size, By Region, 2015–2022 (USD Million)
Table 20 Media and Entertainment: Geofencing Market Size, By Region, 2015–2022 (USD Million)
Table 21 Government and Defense: Geofencing Market Size, By Region, 2015–2022 (USD Million)
Table 22 Banking, Financial Services, and Insurance: Geofencing Market Size, By Region, 2015–2022 (USD Million)
Table 23 Others: Geofencing Market Size, By Region, 2015–2022 (USD Million)
Table 24 Geofencing Market Size, By Region, 2015–2022 (USD Million)
Table 25 North America: Geofencing Market Size, By Component, 2015–2022 (USD Million)
Table 26 North America: Market Size, By Service, 2015–2022 (USD Million)
Table 27 North America: Market Size, By Geofencing Type, 2015–2022 (USD Million)
Table 28 North America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 29 North America: Market Size, By Vertical, 2015–2022 (USD Million)
Table 30 North America: Market Size, By Country, 2015–2022 (USD Million)
Table 31 United States: Geofencing Market Size, By Component, 2015–2022 (USD Million)
Table 32 United States: Market Size, By Service, 2015–2022 (USD Million)
Table 33 United States: Market Size, By Geofencing Type, 2015–2022 (USD Million)
Table 34 United States: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 35 United States: Market Size, By Vertical, 2015–2022 (USD Million)
Table 36 Canada: Geofencing Market Size, By Component, 2015–2022 (USD Million)
Table 37 Canada: Market Size, By Service, 2015–2022 (USD Million)
Table 38 Canada: Market Size, By Geofencing Type, 2015–2022 (USD Million)
Table 39 Canada: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 40 Canada: Market Size, By Vertical, 2015–2022 (USD Million)
Table 41 Europe: Geofencing Market Size, By Component, 2015–2022 (USD Million)
Table 42 Europe: Market Size, By Service, 2015–2022 (USD Million)
Table 43 Europe: Market Size, By Geofencing Type, 2015–2022 (USD Million)
Table 44 Europe: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 45 Europe: Market Size, By Vertical, 2015–2022 (USD Million)
Table 46 Europe: Market Size, By Country, 2015–2022 (USD Million)
Table 47 Asia Pacific: Geofencing Market Size, By Component, 2015–2022 (USD Million)
Table 48 Asia Pacific: Market Size, By Service, 2015–2022 (USD Million)
Table 49 Asia Pacific: Market Size, By Geofencing Type 2015–2022 (USD Million)
Table 50 Asia Pacific: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 51 Asia Pacific: Market Size, By Vertical, 2015–2022 (USD Million)
Table 52 Asia Pacific: Market Size, By Country, 2015–2022 (USD Million)
Table 53 Middle East and Africa: Geofencing Market Size, By Component, 2015–2022 (USD Million)
Table 54 Middle East and Africa: Market Size, By Service, 2015–2022 (USD Million)
Table 55 Middle East and Africa: Market Size, By Geofencing Type, 2015–2022 (USD Million)
Table 56 Middle East and Africa: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 57 Middle East and Africa: Market Size, By Vertical, 2015–2022 (USD Million)
Table 58 Latin America: Geofencing Market Size, By Component, 2015–2022 (USD Million)
Table 59 Latin America: Market Size, By Service, 2015–2022 (USD Million)
Table 60 Latin America: Market Size, By Geofencing Type, 2015–2022 (USD Million)
Table 61 Latin America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 62 Latin America: Market Size, By Vertical, 2015–2022 (USD Million)

List of Figures

Figure 1 Geofencing Market: Market Segmentation
Figure 2 Geofencing Market: Research Design
Figure 3 Data Triangulation
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Geofencing Market: Assumptions
Figure 7 North America is Estimated to Hold the Largest Market Share in 2017
Figure 8 Segments Dominating the Global Geofencing Market in 2017
Figure 9 Large Enterprises Segment is Expected to Hold A Major Market Share in 2017
Figure 10 Rising Use of Spatial Data and Market Intelligence Activities are Driving the Geofencing Market
Figure 11 North America is Expected to Hold the Largest Market Size During the Forecast Period
Figure 12 Asia Pacific is Expected to Emerge as the Best Market for Investments in the Next 5 Years
Figure 13 API Management and Integration Service Type is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 14 Transportation and Logistics, and North America are Estimated to Have the Largest Market Shares in 2017
Figure 15 Asia Pacific is Expected to Grow at A Significant Pace During the Forecast Period
Figure 16 Geofencing Market: Drivers, Restraints, Opportunities, and Challenges
Figure 17 Services Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 18 North America is Expected to Dominate the Solution Segment in the Geofencing Market During the Forecast Period
Figure 19 North America is Expected to Have the Largest Market Size in the Geofencing Services Market During the Forecast Period
Figure 20 API Management and Testing Services Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 21 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 22 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 23 Mobile Geofencing Segment is Expected to Exhibit A Higher CAGR During the Forecast Period
Figure 24 APAC is Estimated to Grow at Highest CAGR From 2017-2022
Figure 25 SMEs Segment is Expected to Have the Larger CAGR During the Forecast Period
Figure 26 Transportation and Logistics Segment is Expected to Have the Largest Market Size During the Forecast Period
Figure 27 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 28 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 29 APAC is Expected to Have the Larger CAGR During the Forecast Period
Figure 30 Asia Pacific is Expected to Exhibit the Highest CAGR in the Geofencing Market During the Forecast Period
Figure 31 North America: Market Snapshot
Figure 32 In North America, API Management and Testing Services Segment is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 33 API Management and Testing Services Segment is Expected to Exhibit the Highest CAGR in Europe During the Forecast Period
Figure 34 Asia Pacific: Market Snapshot
Figure 35 In APAC, Deployment and Integration Services Segment is Estimated to Have the Largest Market Share in 2017
Figure 36 API Management and Testing Services Segment is Expected to Exhibit the Highest CAGR in Middle East and Africa During the Forecast Period
Figure 37 API Management and Testing Services Segment is Expected to Exhibit the Highest CAGR Latin America During the Forecast Period
Figure 38 Apple: Company Snapshot

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