Mixed Reality Market

Mixed Reality Market (Component - Hardware and Software; Application - Automotive & Aerospace, Healthcare, Entertainment, and Ecommerce & Retail) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

Global Mixed Reality Market: Overview

Mixed reality is a blend of the virtual and real world. Further, it provides an innovative atmosphere and visualizations where the digital and physical worlds are in sync with each other. Mixed reality is adopted in sectors such as automotive and aerospace, healthcare, entertainment, e-commerce, and reality. The application of mixed reality in various industrial sectors has propelled the growth of the mixed reality market. TMR study projects the mixed reality market to record a CAGR of 39.1% market during the forecast period of 2016-2024.

Transparency Market Research has conducted exhaustive research on various factors associated with the growth of the mixed reality market. The researchers at Transparency Market Research have analyzed the mixed reality market through expert-guided approaches and techniques. Recent developments in the mixed reality market, regional aspects, competitive insights, and restraints have been monitored closely by researchers. The outcomes have been systematically included in the report for the stakeholders to understand the present situation of the mixed reality market. The COVID-19 pandemic has changed the growth equations of many industries and sectors in different ways. The growth projections of the mixed reality market have also been affected due to the pandemic. Hence, to enlighten the stakeholder about the changes, the COVID-19 impact on the mixed reality market has been covered in the report.

mixed reality market

Tech Giants Investing Largely in Mixed Reality Technology

Tech giants such as Meta, Microsoft, Apple, and Google have recently launched novel software services coupled with new hardware products. The “metaverse” hardware and software have unique features which allow the users to integrate the real and virtual world in real-time. Additionally, it is user-friendly and can be accessed through a smartphone. The tech giants are investing in mixed reality technologies due to the projected growth aspects of the mixed reality market during the forecast period of 2016-2024. Venture capitalists are investing a huge amount in virtual world startups owing to the rapid growth trajectory of the mixed reality market. Big Giants like Meta are flogging the new technologies developed in mixed reality through major advertising campaigns. Further, the company has announced the release of another reality headset that will be integrated with hardware that supports mixed reality technologies. Additionally, Meta has launched a virtual social platform named Horizon Worlds on Facebook. All these recent developments have proved to be growth boosters for the mixed reality market.

Application of Mixed Reality in End-Use Industries Boosts Market Growth

Mixed reality technology is combined with augmented and virtual reality to provide an ultimate virtual atmosphere to the users. This technology is gaining popularity in end-use industries namely, e-commerce, entertainment, navigation, architecture, education, automobile, travel, and healthcare. Various automotive companies across the globe are adopting mixed reality technology for their advertising campaign to increase their sales. In addition, mixed reality technology is used in interior designing and architecture sectors for improving the efficiency of the process. Thus, the mixed reality market has registered a substantial growth trajectory.

The growing trend among the consumers to experience and feel the products for an enhanced shopping experience has led to the use of mixed reality in the e-commerce industry. Thus, the retailers are adopting the use of mixed reality to advertise and market their products. The rising use of mixed reality technology in the entertainment sector for video games sports and gaming has projected growth for the mixed reality market. Also, healthcare and other sectors have experienced substantial growth in the mixed reality market.

North America to maintain its Market Domination

Based on regions, the global mixed reality market is segmented into Asia Pacific, Europe, North America, and the rest of the world. North America is projected to maintain its market position and record a CAGR of 41.9% during the forecast period of 2016-2024. The factors that have contributed toward the growth of the mixed reality market in North America are the rising graphic companies and the presence of a huge entertainment industry. Furthermore, the inclination towards the production of 3D movies in the region has expected the growth of the mixed reality market in the forthcoming years.

The market players are indulging in mergers, acquisitions, joint ventures, and partnerships. These activities assist in increasing the influence of the players in the mixed reality market. All these factors ultimately contribute to the growth of the mixed reality market.

Some of the well-established players operating in the mixed reality market are HTC Corporation, Microsoft Corporation, Meta Company, Magic Leap, Daqri LLC., and others.

    1. Preface
         1.1. Market Definition and Scope
         1.2. Market Segmentation
         1.3. Key Research Objectives
         1.4. Research Highlights

    2. Assumptions and Research Methodology

    3. Executive Summary : Global Mixed Reality Market

    4. Market Overview
         4.1. Introduction
                4.1.1. Product Definition
                4.1.2. Industry Evolution / Developments
         4.2. Market Overview
         4.3. Key Market Indicators
                4.3.1. Entertainment and Multimedia Market
         4.4. Market Dynamics
                4.4.1. Drivers
                4.4.2. Restraints
                4.4.3. Opportunity
         4.5. Global Mixed Reality Market Analysis and Forecasts, 2014 – 2024
                4.5.1. Market Revenue Projections (US$ Mn)
         4.6. Market Outlook: Product Lifecycle

    5. Global Mixed Reality Market Analysis and Forecasts, By Component
         5.1. Introduction & Definition
         5.2. Key Findings 
         5.3. Key Trends
         5.4. Market Size (US$ Mn) Forecast By Component, 2014 – 2024 
                5.4.1. Software
                5.4.2. Hardware
         5.5. Market Attractiveness By Component

    6. Global Mixed Reality Market Analysis and Forecasts, By Application
         6.1. Introduction & Definition
         6.2. Key Findings 
         6.3. Key Trends
         6.4. Market Size (US$ Mn) Forecast By Application, 2014 – 2024
                6.4.1. Automotive & Aerospace
                6.4.2. Healthcare
                6.4.3. Entertainment
                6.4.4. E-commerce & Retail
                6.4.5. Others 
         6.5. Market Attractiveness By Application

    7. Global Mixed Reality Market Analysis and Forecasts, By Region
         7.1. Key Findings
         7.2. Market Size (US$ Mn) Forecast By Region, 2014 – 2024
                7.2.1. North America
                7.2.2. Europe
                7.2.3. Asia Pacific
                7.2.4. Middle East and Africa
                7.2.5. South America
         7.3. Market Attractiveness By Country/Region

    8. North America Mixed Reality Market Analysis and Forecast
         8.1. Key Findings
         8.2. Key Trends
         8.3. Market Size (US$ Mn) Forecast By Component, 2014 – 2024 
                8.3.1. Software
                8.3.2. Hardware
         8.4. Market Size (US$ Mn) Forecast By Application, 2014 – 2024
                8.4.1. Automotive & Aerospace
                8.4.2. Healthcare
                8.4.3. Entertainment
                8.4.4. E-commerce & Retail
                8.4.5. Others      
         8.5. Market Size (US$ Mn) Forecast By Country, 2014 – 2024
                8.5.1. United States
                8.5.2. Canada 
                8.5.3. Rest of North America 
         8.6. Market Attractiveness Analysis 
                8.6.1. By Component
                8.6.2. By Application
                8.6.3. By Country

    9. Europe Mixed Reality Market Analysis and Forecast
         9.1. Key Findings
         9.2. Key Trends
         9.3. Market Size (US$ Mn) Forecast By Component, 2014 – 2024 
                9.3.1. Software
                9.3.2. Hardware
         9.4. Market Size (US$ Mn) Forecast By Application, 2014 – 2024
                9.4.1. Automotive & Aerospace
                9.4.2. Healthcare
                9.4.3. Entertainment
                9.4.4. E-commerce & Retail
                9.4.5. Others 
         9.5. Market Size (US$ Mn) Forecast By Country, 2014 – 2024
                9.5.1. France 
                9.5.2. United Kingdom
                9.5.3. Russia 
                9.5.4. Rest of Europe 
         9.6. Market Attractiveness Analysis 
                9.6.1. By Component
                9.6.2. By Application
                9.6.3. By Country

    10. Asia Pacific Mixed Reality Market Analysis and Forecast
         10.1. Key Findings
         10.2. Key Trends
         10.3. Market Size (US$ Mn) Forecast By Component, 2014 – 2024 
                10.3.1. Software
                10.3.2. Hardware
         10.4. Market Size (US$ Mn) Forecast By Application, 2014 – 2024
                10.4.1. Automotive & Aerospace
                10.4.2. Healthcare
                10.4.3. Entertainment
                10.4.4. E-commerce & Retail
                10.4.5. Others 
         10.5. Market Size (US$ Mn) Forecast By Country, 2014 – 2024
                10.5.1. China 
                10.5.2. Japan 
                10.5.3. India
                10.5.4. Australia 
                10.5.5. Rest of APAC 
         10.6. Market Attractiveness Analysis 
                10.6.1. By Component
                10.6.2. By Application
                10.6.3. By Country

    11. Middle East And Africa Mixed Reality Market Analysis and Forecast
         11.1. Key Findings
         11.2. Key Trends
         11.3. Market Size (US$ Mn) Forecast By Component, 2014 – 2024 
                11.3.1. Software
                11.3.2. Hardware
         11.4. Market Size (US$ Mn) Forecast By Application, 2014 – 2024
                11.4.1. Automotive & Aerospace
                11.4.2. Healthcare
                11.4.3. Entertainment
                11.4.4. E-commerce & Retail
                11.4.5. Others 
         11.5. Market Size (US$ Mn) Forecast By Country, 2014 – 2024
                11.5.1. UAE 
                11.5.2. Saudi Arabia 
                11.5.3. Rest of Middle East and Africa
         11.6. Market Attractiveness Analysis 
                11.6.1. By Component
                11.6.2. By Application
                11.6.3. By Country

    12. South America Mixed Reality Market Analysis and Forecast
         12.1. Key Findings
         12.2. Key Trends
         12.3. Market Size (US$ Mn) Forecast By Component, 2014 – 2024 
                12.3.1. Software
                12.3.2. Hardware
         12.4. Market Size (US$ Mn) Forecast By Application, 2014 – 2024
                12.4.1. Automotive & Aerospace
                12.4.2. Healthcare
                12.4.3. Entertainment
                12.4.4. E-commerce & Retail
                12.4.5. Others 
         12.5. Market Size (US$ Mn) Forecast By Country, 2014 – 2024
                12.5.1. Brazil 
                12.5.2. Argentina 
                12.5.3. Rest of South America 
         12.6. Market Attractiveness Analysis 
                12.6.1. By Component
                12.6.2. By Application
                12.6.3. By Country

    13. Competition Landscape
         13.1. Market Player – Competition Matrix (By Tier and Size of companies)
         13.2. Market Share Analysis By Company (2015)
         13.3. Company Profiles 
                13.3.1 Facebook Inc.
                         13.3.1.1 Company Details (HQ, Foundation Year, Employee Strength)
                         13.3.1.2  Market Presence, By Segment
                         13.3.1.3 Strategy
                         13.3.1.4 Revenue and Operating Profits
                         13.3.1.5 SWOT Analysis
                13.3.2 Samsung Electronics Co, Ltd.
                         13.3.2.1 Company Details (HQ, Foundation Year, Employee Strength)
                         13.3.2.2  Market Presence, By Segment
                         13.3.2.3 Strategy
                         13.3.2.4 Revenue and Operating Profits
                         13.3.2.5 SWOT Analysis
                13.3.3 HTC Corporation
                         13.3.3.1 Company Details (HQ, Foundation Year, Employee Strength)
                         13.3.3.2  Market Presence, By Segment
                         13.3.3.3 Strategy
                         13.3.3.4 Revenue and Operating Profits
                         13.3.3.5 SWOT Analysis
                13.3.4 Seiko Epson Corporation.
                         13.3.4.1 Company Details (HQ, Foundation Year, Employee Strength)
                         13.3.4.2  Market Presence, By Segment
                         13.3.4.3 Strategy
                         13.3.4.4 Revenue and Operating Profits
                         13.3.4.5 SWOT Analysis
                13.3.5 Recon Instruments, Inc.
                         13.3.5.1 Company Details (HQ, Foundation Year, Employee Strength)
                         13.3.5.2  Market Presence, By Segment
                         13.3.5.3 Strategy
                         13.3.5.4 Revenue and Operating Profits
                         13.3.5.5 SWOT Analysis
                13.3.6 Microsoft Corporation
                         13.3.6.1 Company Details (HQ, Foundation Year, Employee Strength)
                         13.3.6.2  Market Presence, By Segment
                         13.3.6.3 Strategy
                         13.3.6.4 Revenue and Operating Profits
                         13.3.6.5 SWOT Analysis
                13.3.7 Daqri LLC.
                         13.3.7.1 Company Details (HQ, Foundation Year, Employee Strength)
                         13.3.7.2  Market Presence, By Segment
                         13.3.7.3 Strategy
                         13.3.7.4 Revenue and Operating Profits
                         13.3.7.5 SWOT Analysis
                13.3.8 Canon Inc.
                         13.3.8.1 Company Details (HQ, Foundation Year, Employee Strength)
                         13.3.8.2  Market Presence, By Segment
                         13.3.8.3 Strategy
                         13.3.8.4 Revenue and Operating Profits
                         13.3.8.5 SWOT Analysis
                13.3.9 Magic Leap, Inc.
                         13.3.9.1 Company Details (HQ, Foundation Year, Employee Strength)
                         13.3.9.2  Market Presence, By Segment
                         13.3.9.3 Strategy
                         13.3.9.4 Revenue and Operating Profits
                         13.3.9.5 SWOT Analysis
                13.3.10  Meta Company
                         13.3.10.1 Company Details (HQ, Foundation Year, Employee Strength)
                         13.3.10.2  Market Presence, By Segment
                         13.3.10.3 Strategy
                         13.3.10.4 Revenue and Operating Profits
                         13.3.10.5 SWOT Analysis
                13.3.11 Osterhout Design Group
                         13.3.11.1 Company Details (HQ, Foundation Year, Employee Strength)
                         13.3.11.2  Market Presence, By Segment
                         13.3.11.3 Strategy
                         13.3.11.4 Revenue and Operating Profits
                         13.3.11.5 SWOT Analysis
                13.3.12 Infinity Augmented Reality, Inc.
                         13.3.12.1 Company Details (HQ, Foundation Year, Employee Strength)
                         13.3.12.2  Market Presence, By Segment
                         13.3.12.3 Strategy
                         13.3.12.4 Revenue and Operating Profits
                         13.3.12.5 SWOT Analysis

    14. Key Takeaways

    List of Tables

    Table 1: Global Mixed Reality Market Size (US$ Mn) Forecast, by Component, 2015–2024
    Table 2: Global Mixed Reality Market Size (US$ Mn) Forecast, by Application, 2015–2024
    Table 3: Global Mixed Reality Market Size (US$ Mn) Forecast, by Country, 2015 – 2024
    Table 4: North America Mixed Reality Market Size (US$ Mn) Forecast, by Component, 2015–2024
    Table 5: North America Mixed Reality Market Size (US$ Mn) Forecast, by Application, 2015–2024
    Table 6: North America Mixed Reality Market Size (US$ Mn) Forecast, by Country, 2015 – 2024
    Table 7: Europe Mixed Reality Market Size (US$ Mn) Forecast, by Component, 2015–2024
    Table 8: Europe Mixed Reality Market Size (US$ Mn) Forecast, by Application, 2015–2024
    Table 9: Europe Mixed Reality Market Size (US$ Mn) Forecast, by Country, 2015 – 2024
    Table 10: Asia Pacific Mixed Reality Market Size (US$ Mn) Forecast, by Component, 2015–2024
    Table 11: Asia Pacific Mixed Reality Market Size (US$ Mn) Forecast, by Application, 2015–2024
    Table 12: Asia Pacific Mixed Reality Market Size (US$ Mn) Forecast, by Country, 2015 – 2024
    Table 13: MEA Mixed Reality Market Size (US$ Mn) Forecast, by Component, 2015–2024
    Table 14: MEA Mixed Reality Market Size (US$ Mn) Forecast, by Application, 2015–2024
    Table 15: MEA Mixed Reality Market Size (US$ Mn) Forecast, by Country, 2015 – 2024
    Table 16: South America Mixed Reality Market Size (US$ Mn) Forecast, by Component, 2015–2024
    Table 17: South America Mixed Reality Market Size (US$ Mn) Forecast, by Application, 201–2024
    Table 18: South America Mixed Reality Market Size (US$ Mn) Forecast, by Country, 2015 – 2024

    List of Figures

    Figure 1: Global Mixed Reality Market Size (US$ Mn) Forecast, 2015–2024
    Figure 2: Global Mixed Reality Market Y-o-Y Growth (Value %) Forecast, 2016–2024
    Figure 3: Global Mixed Reality Market Value Share Analysis by Component, 2016 and 2024
    Figure 4: Global Mixed Reality Market Revenue and Y-o-Y Growth, by Component – Hardware, 2016 - 2024, (US$ Mn and Value %)
    Figure 5: Global Mixed Reality Market Revenue and Y-o-Y Growth, by Component – software, 2016 - 2024, (US$ Mn and Value %)
    Figure 6: Mixed Reality Market Attractiveness Analysis by Component
    Figure 7: Global Mixed Reality Market Value Share Analysis by Application, 2016 and 2024
    Figure 8: Global Mixed Reality Market Revenue and Y-o-Y Growth, by Application – Automotive & Aerospace, 2015 - 2024, (US$ Mn and Value %)
    Figure 9: Global Mixed Reality Market Revenue and Y-o-Y Growth, by Application – Healthcare, 2016 - 2024, (US$ Mn and Value %)
    Figure 10: Global Mixed Reality Market Revenue and Y-o-Y Growth, by Application – Entertainment, 2016 - 2024, (US$ Mn and Value %)
    Figure 11: Global Mixed Reality Market Revenue and Y-o-Y Growth, by Application – E-commerce, 2016 - 2024, (US$ Mn and Value %)
    Figure 12: Global Mixed Reality Market Revenue and Y-o-Y Growth, by Application – Others, 2016 - 2024, (US$ Mn and Value %)
    Figure 13: Mixed Reality Market Attractiveness Analysis by Application
    Figure 14: Global Mixed Reality Market Value Share Analysis by Region, 2016 and 2024
    Figure 15: Europe: Mixed Reality Market Attractiveness Analysis, by Region
    Figure 16: North America Mixed Reality Market Size (US$ Mn) Forecast, 2015–2024
    Figure 17: North America Mixed Reality Market Y-o-Y Growth (Value %), 2016–2024
    Figure 18: North America Mixed Reality Market Value Share Analysis, by Component, 2016 and 2024
    Figure 19: North America Mixed Reality Market Value Share Analysis by Application, 2016 and 2024
    Figure 20: North America Mixed Reality Market Value Share Analysis, by Country, 2016 and 2024
    Figure 23: By Application (2016)
    Figure 21: By Component (2016)
    Figure 22: By Country (2016)
    Figure 24: Europe Mixed Reality Market Size (US$ Mn) Forecast, 2015–2024
    Figure 25: Europe Mixed Reality Market Y-o-Y Growth (Value %), 2016–2024
    Figure 26: Europe Mixed Reality Market Value Share Analysis, by Component, 2016 and 2024
    Figure 27: Europe Mixed Reality Market Value Share Analysis by Application, 2016 and 2024
    Figure 28: Europe Mixed Reality Market Value Share Analysis by Country, 2016 and 2024
    Figure 31: By Application (2016)
    Figure 29: By Component (2016)
    Figure 30: By Country (2016)
    Figure 32: Asia Pacific Mixed Reality Market Size (US$ Mn) Forecast, 2015–2024
    Figure 33: Asia Pacific Mixed Reality Market Y-o-Y Growth (Value %), 2016–2024
    Figure 34: Asia Pacific Mixed Reality Market Value Share Analysis, by Component, 2016 and 2024
    Figure 35: Asia Pacific Mixed Reality Market Value Share Analysis by Application, 2016 and 2024
    Figure 36: Asia Pacific Mixed Reality Market Value Share Analysis, by Country, 2016 & 2024
    Figure 39: By Application (2016)
    Figure 37: By Component (2016)
    Figure 38: By Country (2016)
    Figure 40: MEA Mixed Reality Market Size (US$ Mn) Forecast, 2015–2024
    Figure 41: MEA Mixed Reality Market Y-o-Y Growth (Value %), 2016–2024
    Figure 42: MEA Mixed Reality Market Value Share Analysis, by Component, 2016 and 2024
    Figure 43: MEA Mixed Reality Market Value Share Analysis by Application, 2016 and 2024
    Figure 44: MEA Mixed Reality Market Value Share Analysis by Country, 2016 and 2024
    Figure 47: By Application (2016)
    Figure 45: By Component (2016)
    Figure 46: By Country (2016)
    Figure 48: South America Mixed Reality Market Size (US$ Mn) Forecast, 2015–2024
    Figure 49: South America Mixed Reality Market Y-o-Y Growth (Value %), 2016–2024
    Figure 50: South America Mixed Reality Market Value Share Analysis, by Component, 2016 and 2024
    Figure 51: South America Mixed Reality Market Value Share Analysis by Application, 2016 and 2024
    Figure 52: South America Mixed Reality Market Value Share Analysis, by Country, 2016 and 2024
    Figure 55: By Application (2016)
    Figure 53: By Component (2016)
    Figure 54: By Country (2016)
    Figure 56: Global Mixed Reality Market Share Analysis by Company (2015)

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