Medical Animation Market

Medical Animation Market Size (2023 to 2028)

The global medical animation market size was valued at USD 237.90 million in 2023. It is further expected to be growing at a CAGR of 19.67% and value USD 583.88 million by 2028.

Medical animation is a powerful instructional tool that provides education on general treatments for a physical or surgical intervention available in 3D imaging. It is intended for a large set of the audience; the animation is also a common use for patients and medical professionals. Primary animations can only be used for models based on key process features. Animations have become significantly intricate owing to advanced microprocessor design and rapidly evolved computer memory.

MARKET DRIVERS:

The major factors contributing to the growth of the global medical animation market are the growing adoption of medical animation by pharmaceuticals and life sciences.

The emergence of start-up companies, growing pharmaceutical/biopharmaceutical industries, and medical technologies are also driving the growth of the medical animation market. The evolution and penetration of smartphones, tablets, and other mobile platforms, the increasing geriatric population combined with the growing number of surgeries worldwide are the other factors that are fuelling the growth of the medical animation market.

Medical literacy is still relatively low in non-traditional and under-served markets, leading to increased demand for medical animation, which is expected to offer lucrative growth opportunities for the medical animation market during the forecast period.

MARKET RESTRAINTS:

The high cost of medical animation services is likely to slow down the growth of this market to some extent. The lack of certified professionals in the medical animation industry further exacerbates this problem. These factors are limiting the growth of the medical animation market.

COVID-19 impact on the global medical animation market:

Pharmaceutical firms and healthcare providers widely use medical animation methods to explain medical/surgical treatments or other research purposes to patients with a high level of comprehension. Medical animation combines a high degree of experience and capabilities to produce high-quality, award-winning science work for pharmaceutical firms and organizations of all types. Due to emerging infections or introducing new diseases, such as COVID-19, the medical animation market is steadily growing (novel coronavirus). For the past two decades, new viruses have been rising at an alarming pace of one per year, according to the WHO, and this pattern is expected to continue. In terms of scientific response, laboratories worldwide share genome and protein architectures in open-access databases to aid in the combat against the latest epidemic (COVID-19 pandemic).

Companies have announced their new medical animation technologies. In September 2020, Geometric Medical, a leading high-end medical animation and scientific video development company, unveiled a rebranding and a new logo. Based on the most recent study, Fusion Medical Animation, for example, produced a 3D graphic and animation of COVID-19 in March 2020. The plot is depicted in this 3D medical animation, including what a pandemic is, worldwide infection trends, and disease prevention tips. Pharma companies' rising adoption of medical animation, the proliferation of tablets, smartphones, and other mobile devices, and the number of surgeries worldwide contribute to the market's development.

REPORT COVERAGE:

This research report on the global medical animation market has been segmented and sub-segmented into the following categories and calculated market size and forecast for each segment until 2028.

Medical Animation Market - By Type:

• 3D animation

• 2D animation

• 4D animation

• Flash animation

Based on the type analysis, the 3D animation segment accounts for the largest share in leading the market and is likely to retain its dominance throughout the period. The growth owes to offers like productive healthcare communication and elaboration of medical mechanics.

Medical Animation Market - By Application:

• Surgical education and programming

• Drug delivery

• Patient Education

• cellular and molecular studies

• other applications 

Based on the application analysis, the drug delivery segment is observed to have the highest CAGR growth rate in the market during the analysis period. Growing contest among the pharmaceutical and up-gradation of healthcare products fuel the market. Besides these, violent competition in the healthcare sector and the rising requirement of improved marketing tools boost the market.

Medical Animation Market - By Therapeutic Area:

• cosmetic and plastic surgery

• dental

• Oncology

• cardiology 

• Therapeutic areas 

Based on the therapeutic area analysis, the oncology segment is predicted to lead the market. The increasing occurrence rate of cancer across the globe and growing need for medical animation to demonstrate disease mechanisms the as which propel the market. Increasing consciousness levels, large perforation in research and academic institutes fuel the market.

The cosmetic and Plastic surgery segment is expected to have generous growth with the highest CAGR in the medical animation market during the analysis period.

Medical Animation Market - By End User:

• Academic institutions

• hospitals

• surgical centers and clinics

• medical device manufacturers

• forensic scientists

• Insurance companies

• Others. 

Based on the end-user analysis, the academic institution's segment dominates the market over the period. The segment is projected to grow with the highest CAGR over the analysis period. Medical animation usage as a marketing tool to upgrade novel drugs and product offerings which foster the market.

Medical Animation Market - By Region:

• North America

• Europe

• Asia-Pacific

• Latin America

• The Middle East and Africa

Geographically, the North American medical animation market is predicted to occupy the largest share in the global medical animation market during the forecast period. Growing healthcare spending, an increasing number of surgeries, and technology advancements are some of the factors propelling the North American market growth. The U.S. and Canada are the major contributors to the North American market growth.

The European medical animation market is the second leading region, followed by North America in the global market during the forecast period. Rising elder people population, increasing perception of electronic devices is to bolster the European market. The UK market is predicted to lead the European medical animation market during the forecast period.

The Asia-Pacific medical animation market is expected to be the fastest-growing regional market during the forecast period. Increasing significance in acquiring medical animation for the patient's education and enhancing healthcare infrastructure through various APAC countries. The presence of large pharmaceutical industries and the growing focus of key market participants on tapping the APAC market potential are to surge the APAC market.

The Latin American medical animation market is predicted to register a steady growth rate between 2020 to 2025.  An increasing number of pharmaceutical industries utilize medical animations and approaches of start-up industries that foster the market. The level of literate people in the medical sector is comparatively less in underdeveloped markets where the need for the medical animation market is likely to have stable growth during the historical period.

The Middle East & Africa medical animation market is likely to have a moderate growth rate during the forecast period. The medical animation technology assists by bringing awareness to patients and educating them; the growing requirement for advanced techniques is to augment the market.

KEY MARKET PARTICIPANTS:

Some of the promising companies leading the global medical animation market profiled in the report are Infuse Medical, Hybrid Medical Animation, Inc, Ghost Productions, Inc, Radius Digital Science, Nucleus Medical Media, Inc, AXS Studio, Inc, Visible Body, Elara Systems, Inc, Animated Biomedical Productions, XVIVO Scientific Animation, Scientific Animations, Inc.

RECENT MARKET DEVELOPMENTS:

• In Oct 2019, Ghost Productions, Inc. Medical animations and surgical Simulation Programmer had completed feasibility tests on Oculus Quest Wireless Virtual Reality headphones, and the results are promising. Their tests looked at the medical performance capabilities of the wireless VR handset, and while not able to provide photorealistic images, it could interact with real-time surgical anatomy. These results allow for a profound change in the adoption of virtual reality within the medical industry, which has been slow to take advantage of the many benefits that virtual reality education can offer.

• XVIVO and DePuy Synthes Companies have collaborated recently; an animated image of their CONDUIT ™ inter somatic medical devices is likely to help healthcare providers understand the level of engineering and the embedded devices in detail for optimizing efficiency.

• In November 2019, W2O acquired Radius Digital Science which provides distinguished service to the healthcare industry, fusing art and technology to paraphrase complex science into immersive and easy-to-understand creative experiences for healthcare brands.