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Digital Asset Management (DAM) Market by Component (Solutions and Services), Application (Enterprise, Marketing, and Broadcasting and Publishing), Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022

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Date: 06-Jul-2017
No. of pages: 139
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The proliferation of digital content, increasing focus and spending on digital marketing, rising need for collaborative digital workflows, evolution of internet services, and emergence of IoT are driving the digital asset management market.

The digital asset management market size is estimated to grow from USD 2.44 billion in 2017 to USD 5.66 billion by 2022, at an estimated CAGR of 18.3%. This market is driven by factors such as increased adoption of IoT and the increasing proliferation of digital data contributed by mobile devices and computers in organizations. On the other hand, lack of awareness and dependency on traditional approaches is expected to hinder the growth of the market during the forecast period.

“Consumer goods and retail segment is expected to hold the major market share during the forecast period.”

Consumer goods and retail industry has been witnessing digital transformation across the world. With the increasing competition in online and offline retail industry, vendors are emphasizing on investing heavily in digital marketing to target large audience in less time. This is likely to contribute largely to their digital assets and thus expected to create potential opportunities for DAM solutions and services in order to manage and optimize their digital assets.

“ SMEs segment is expected to grow at the highest CAGR during the forecast period.”

The Small and Medium Enterprises (SMEs) segment is expected to grow at the highest CAGR during the forecast period. Small enterprises face greater resource crunch than larger enterprises and require better methods to solve the complexities for better cost optimization on their business processes. Implementing viable solutions for managing and maintaining metadata and digital assets are some of the major benefits that the small enterprises are experiencing through the adoption of DAM. By using these managed services, SMEs are able to focus more on business operations than worrying about maintaining digital asset management cost.

“Asia-Pacific is expected to witness a high growth potential during the forecast period.”

North America holds the largest market share in 2017whileAPAC is the fastest-growing region in terms of CAGR. Asia Pacific market is witnessing heavy commercial investment considering the untapped opportunities in the developing countries in the region. Moreover, government initiatives to promote digitization in developing countries has led many large organizations to target their market in the in this region, Thus, aiding technological development and digitization in the region. This is expected to create prospect opportunities for DAM vendors to explore in the coming years.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people.

The break-up of profiles of primary participants is given below as:


  • By Company Type: Tier 1 – 35%, Tier 2 – 45%, and Tier 3 – 20%

  • By Designation: C-level – 35%, Director-level – 25%, and Others – 40%

  • By Region: North America – 45%, Europe – 20%, APAC – 30%, and RoW- 5%


The digital asset management ecosystem comprises major vendors such as Adobe Systems Incorporated (U.S.), Open Text Corporation (Canada), Celum (Austria), Mediabeacon, Inc. (U.S.), Canto, Inc. (U.S.), Widen (U.S.), Bynder (Netherlands), North plains (Canada), Mediavalet, Inc. (Canada), and Cognizant (U.S.).

Research Coverage


  • The digital asset management market has been segmented by component, application, deployment type, organization size, industry vertical, and region. The report will help market leaders/new entrants in this market in the following ways:

  • The report segments the digital asset management market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across different verticals and regions.


Reasons to Buy the Report

From an insight perspective, this research report focuses on various levels of analysis—market share analysis of the top players and company profiles, which together comprise and discuss basic views on the competitive landscape; emerging and high-growth segments of the digital asset management market; and high-growth regions and their respective drivers, restraints, challenges, and opportunities.

The report will enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help firms in garnering a greater market share.

Digital Asset Management (DAM) Market by Component (Solutions and Services), Application (Enterprise, Marketing, and Broadcasting and Publishing), Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Microquadrant Research Methodology
2.3.1 Vendor Inclusion Criteria
2.4 Research Assumptions and Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Digital Asset Management Market
4.2 DAM Market, By Vertical and Region
4.3 DAM Market, By Deployment Type
4.4 DAM Market, By Component
4.5 DAM Market, By Organization Size
4.6 Digital Asset Management Market Potential
4.7 Life Cycle Analysis, By Region (2017)

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Innovation Spotlight
5.3 Market Dynamics
5.3.1 Drivers
5.3.2 Restraints
5.3.3 Opportunities
5.3.4 Challenges

6 Digital Asset Management Market Analysis, By Component
6.1 Introduction
6.2 Solution
6.3 Services
6.3.1 Consulting
6.3.2 System Integration
6.3.3 Training and Support

7 Digital Asset Management Market Analysis, By Application
7.1 Introduction
7.2 Enterptise
7.3 Marketing
7.4 Broadcasting and Publishing

8 Digital Asset Management Market Analysis, By Deployment Model
8.1 Introduction
8.2 On-Premises
8.3 Cloud

9 Digital Asset Management Market Analysis, By Organization Size
9.1 Introduction
9.2 Large Enterprises
9.3 Small and Medium-Sized Enterprises

10 Digital Asset Management Market Analysis, By Vertical
10.1 Introduction
10.2 Media and Entertainment
10.3 BFSI
10.4 Consumer Goods and Retail
10.5 Manufacturing
10.6 Healthcare and Life Sciences
10.8 Education
10.9 Travel and Tourism
10.10 Others

11 Geographic Analysis
11.1 Introduction
11.2 North America
11.3 Europe
11.4 Asia Pacific
11.5 Middle East and Africa
11.6 Latin America

12 Competitive Landscape
12.1 Microquadrant Overview
12.1.1 Visionary Leaders
12.1.2 Innovators
12.1.3 Dynamic Differentiators
12.1.4 Emerging Companies
12.2 Competitive Benchmarking
12.2.1 Product Offerings
12.2.2 Business Strategies

13 Company Profiles
(Overview, Financials, Products & Services, Strategy, and Developments)*
13.1 ADAM Software NV (Aprimo).
13.2 Adobe Systems Incorporated
13.3 Opentext Corporation
13.4 Celum
13.5 Mediabeacon, Inc.
13.6 Canto, Inc.
13.7 Widen
13.8 Webdam (A Shutterstock Company)
13.9 Bynder
13.10 Northplains
13.11 Mediavalet, Inc.
13.12 Cognizant

*Details on Overview, Financials, Product & Services, Strategy, and Developments Might Not Be Captured in Case of Unlisted Companies.

14 Appendix
14.1 Key Industry Insights
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Introducing RT: Real-Time Market Intelligence
14.5 Available Customization
14.6 Related Reports
14.7 Author Details

List of Tables

Table 1 Digital Asset Management Market Size, By Components, 2015–2022 (USD Million)
Table 2 Solution: DAM Market Size, By Region, 2015–2022 (USD Million)
Table 3 DAM: Market Size, By Services, 2015–2022 (USD Million)
Table 4 Consulting Services: DAM Market Size, By Region, 2015–2022 (USD Million)
Table 5 System Integration: DAM Market Size, By Region, 2015–2022 (USD Million)
Table 6 Support and Maintenance Services: DAM Market Size, By Region, 2015–2022 (USD Million)
Table 7 Digital Asset Management Market Size, By Application, 2015–2022 (USD Million)
Table 8 DAM Enterprise: DAM Market Size, By Region, 2015–2022 (USD Million)
Table 9 Marketing: DAM Market Size, By Application, 2015–2022 (USD Million)
Table 10 Broadcast and Publishing: DAM Market Size, By Application, 2015–2022 (USD Million)
Table 11 DAM Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 12 Cloud: DAM Market Size, By Region, 2015–2022 (USD Million)
Table 13 On-Premise: DAM Market Size, By Region, 2015–2022 (USD Million)
Table 14 SMES Expected to Grow at the Highest CAGR During the Forecast Period
Table 15 Digital Asset Management Market Size, By Organization Size, 2015–2022 (USD Million)
Table 16 SMES: DAM Market Size, By Region, 2015–2022 (USD Million)
Table 17 Large Enterprises: DAM Market Size, By Region, 2015–2022 (USD Million)
Table 18 DAM Market Size, By Vertical, 2015–2022 (USD Million)
Table 19 Media and Entertainment: DAM Market Size, By Region, 2015–2022 (USD Million)
Table 20 Banking Financial Services and Insurance (BFSI): DAM Market Size, By Region, 2015–2022 (USD Million)
Table 21 Consumer Goods and Retail: DAM Market Size, By Region, 2015–2022 (USD Million)
Table 22 Manufacturing: DAM Market Size, By Region, 2015–2022 (USD Million)
Table 23 Healthcare and Life Science: DAM Market Size, By Region, 2015–2022 (USD Million)
Table 24 Education: DAM Market Size, By Region, 2015–2022 (USD Million)
Table 25 Travel and Tourism: DAM Market Size, By Region, 2015–2022 (USD Million)
Table 26 Others: DAM Market Size, By Region, 2015–2022 (USD Million)
Table 27 Digital Asset Management Market Size, By Region, 2015–2022 (USD Million)
Table 28 North America: DAM Market Size, By Component, 2015–2022 (USD Million)
Table 29 North America: DAM Market Size, By Service, 2015–2022 (USD Million)
Table 30 North America: DAM Market Size, By Application, 2015–2022 (USD Million)
Table 31 North America: DAM Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 32 North America: DAM Market Size, By Organization Size, 2015–2022 (USD Million)
Table 33 North America: DAM Market Size, By Vertical, 2015–2022 (USD Million)
Table 34 Europe: DAM Market Size, By Component, 2015–2022 (USD Million)
Table 35 Europe: DAM Market Size, By Service, 2015–2022 (USD Million)
Table 36 Europe: DAM Market Size, By Application, 2015–2022 (USD Million)
Table 37 Europe: DAM Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 38 Europe: DAM Market Size, By Organization Size, 2015–2022 (USD Million)
Table 39 Europe: DAM Market Size, By Vertical, 2015–2022 (USD Million)
Table 40 APAC: Digital Asset Management Market Size, By Component, 2015–2022 (USD Million)
Table 41 APAC: DAM Market Size, By Service, 2015–2022 (USD Million)
Table 42 APAC: DAM Market Size, By Application, 2015–2022 (USD Million)
Table 43 APAC: DAM Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 44 APAC: DAM Market Size, By Organization Size, 2015–2022 (USD Million)
Table 45 APAC: DAM Market Size, By Vertical, 2015–2022 (USD Million)
Table 46 MEA: Digital Asset Management Market Size, By Component, 2015–2022 (USD Million)
Table 47 MEA: DAM Market Size, By Service, 2015–2022 (USD Million)
Table 48 MEA: DAM Market Size, By Application, 2015–2022 (USD Million)
Table 49 MEA: DAM Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 50 MEA: DAM Market Size, By Organization Size, 2015–2022 (USD Million)
Table 51 MEA: DAM Market Size, By Vertical, 2015–2022 (USD Million)
Table 52 Latin America: Digital Asset Management Market Size, By Component, 2015–2022 (USD Million)
Table 53 Latin America: DAM Market Size, By Service, 2015–2022 (USD Million)
Table 54 Latin America: DAM Market Size, By Application, 2015–2022 (USD Million)
Table 55 Latin America: DAM Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 56 Latin America: DAM Market Size, By Organization Size, 2015–2022 (USD Million)
Table 57 Latin America: DAM Market Size, By Vertical, 2015–2022 (USD Million)

List of Figures

Figure 1 Digital Asset Management Market Segmentation
Figure 2 Regional Scope
Figure 3 Digital Asset Management Market: Research Design
Figure 4 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Digital Asset Management Market: Assumptions
Figure 9 Top 3 Categories for the DAM Market During the Period of 2017–2022
Figure 10 North America is Expected to Hold the Largest Share of the DAM Market in 2017
Figure 11 Artificial Intelligence and SaaS Model for Digital Asset Management are Expected to Act as an Attractive Market Opportunity
Figure 12 Media and Entertainment Vertical and North America are Estimated to Hold the Largest Market Shares in 2017
Figure 13 Cloud Deployment Type is Estimated to Grow at A Higher CAGR in the Digital Asset Management Market By 2022
Figure 14 Digital Asset Management Services Market is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 15 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 16 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 17 Asia Pacific and Middle East and Africa are the Fastest-Growing Regions in the Digital Asset Management Market
Figure 18 DAM Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 DAM Services Component is Expected to Grow at the Highest Rate During the Forecast Period
Figure 20 Enterprise Application is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 21 Cloud Deployment Expected to Grow at the Highest CAGR During the Forecast Period
Figure 22 Healthcare Expected to Grow at the Highest CAGR During the Forecast Period
Figure 23 APAC Will Grow With the Highest CAGR in the Global Ddi Market During the Forecast Period
Figure 24 Regional Snapshot: Asia-Pacific is the Emerging Region in the DAM Market
Figure 25 North America Market Snapshot: Presence of Key Verticals in the Region is A Major Factor Contributing Towards the Growth of the DDI Market
Figure 26 Asia Pacific Market Snapshot: Increasing Emphasis on Digitization in Developing Countries is A Major Factor Contributing Towards the Growth of the DAM Market
Figure 27 Dive Chart
Figure 28 ADAM Software NV: Company Snapshot
Figure 29 ADAM Software NV: Product Offering Scorecard
Figure 30 ADAM Software NV: Business Strategy Scorecard
Figure 31 Adobe Systems Incorporated: Company Snapshot
Figure 32 Adobe Systems Incorporated: Product Offering Scorecard
Figure 33 Adobe Systems Incorporated: Business Strategy Scorecard
Figure 34 Opentext Corporation: Company Snapshot
Figure 35 Opentext Corporation: Product Offering Scorecard
Figure 36 Opentext Corporation: Business Strategy Scorecard
Figure 37 Celum: Company Snapshot
Figure 38 Celum: Product Offering Scorecard
Figure 39 Celum: Business Strategy Scorecard
Figure 40 Mediabeacon, Inc.: Company Snapshot (Remaining)
Figure 41 Mediabeacon,Inc.: Product Offering Scorecard
Figure 42 Mediabeacon,Inc.: Business Strategy Scorecard
Figure 43 Canto,Inc.: Company Snapshot
Figure 44 Canto, Inc.: Product Offering Scorecard
Figure 45 Canto,Inc.: Business Strategy Scorecard
Figure 46 Widen: Company Snapshot
Figure 47 Widen: Product Offering Scorecard
Figure 48 Widen: Business Strategy Scorecard
Figure 49 Webdam: Company Snapshot
Figure 50 Webdam: Product Offering Scorecard
Figure 51 Webdam: Business Strategy Scorecard
Figure 52 Bynder: Company Snapshot
Figure 53 Bynder: Product Offering Scorecard
Figure 54 Bynder: Business Strategy Scorecard
Figure 55 Northplains: Product Offering Scorecard
Figure 56 Northplains: Business Strategy Scorecard
Figure 57 Mediavalet, Inc. : Company Snapshot
Figure 58 Mediavalet, Inc.: Product Offering Scorecard
Figure 59 Mediavalet, Inc.: Business Strategy Scorecard
Figure 60 Cognizant: Company Snapshot
Figure 61 Cognizant: Product Offering Scorecard
Figure 62 Cognizant: Business Strategy Scorecard
Figure 63 Marketsandmarkets Knowledge Store Snapshot
Figure 64 Marketsandmarkets Knowledge Store: Information & Communication Technology Industry Snapshot

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