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Global Ad Spending Market 2015-2019

  • WGR86010
  • 8 July, 2015
  • Global
  • 95 pages
  • Technavio

About Ad Spending
Advertisement is a means of communication of an information about a product or service to a target audience. They are usually persuasive in nature and are mostly in a paid form. To target the audience, advertisements use every possible media that includes TV, print, Internet, radio, posters, events, visuals, and endorsements. To advertise a product or a service, a company hires an advertising agency, which converts ideas into visual forms such as posters, messages, themes, and colors. These ads then go on air after they have been approved by the client.

Technavio's analysts forecast the global ad spending market to grow at a CAGR of 6.21% over the period 2014-2019.

Covered in this Report
This report covers the present scenario and growth prospects of the global ad spending market for the period 2015-2019. To calculate the market size, the report considers the ad spending globally that includes digital ad spending and traditional ad spending.

The report consolidates the revenues generated from the following regions:
o North America
o APAC
o Europe
o Latin America
o MEA
Technavio's report, Global Ad Spending Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Vendors
o American Express
o Comcast
o Ford
o P&G
o Pfizer
o Verizon Communications

Other Prominent Vendors
o Aegis Media
o Asatsu DK
o AT&T
o Chrysler
o Chrysler
o Dentsu
o General Motors
o Hakuhodo DY
o Havas
o Interpublic
o Johnson and Johnson
o JP Morgan Chase
o L'Oreal
o MDC Partners
o Merkle
o Nissan
o Omnicom
o Publicis
o Time Warner
o Toyota
o Walt Disney
o WPP Group

Market Driver
o High Reachability
o For a full, detailed list, view our report

Market Challenge
o Short Life Cycle of an Advertisement
o For a full, detailed list, view our report

Market Trend
o Growing Number of Platforms
o For a full, detailed list, view our report

Key Questions Answered in this Report
o What will the market size be in 2019 and what will the growth rate be?
o What are the key market trends?
o What is driving this market?
o What are the challenges to market growth?
o Who are the key vendors in this market space?
o What are the market opportunities and threats faced by the key vendors?
o What are the strengths and weaknesses of the key vendors?

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Market Segments
03.2.1 Traditional Advertising
03.2.2 Digital Advertising
03.3 Customer Segments
03.3.1 Advertising Agencies
03.3.2 Brand Managers
03.3.3 Marketing Professionals
03.4 Base Year
03.5 Vendor Segmentation
03.6 Segmentation of Market by Type
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Market Description
05.1.1 Digital Ad Spending
05.1.2 Traditional Ad Spending
06. Introduction
07. Market Landscape
07.1 Market Overview
07.2 Product Life Cycle
07.3 Global Ad Spending Market
07.3.1 Market Size and Forecast
07.4 Five Forces Analysis
08. Market Segmentation by Type
08.1 Global Ad Spending Market by Type 2014-2019
08.2 Global Traditional Ad Spending Market
08.2.1 Market Size and Forecast
08.3 Global Digital Ad Spending Market
08.3.1 Market Size and Forecast
08.3.2 Global Digital Ad Spending Market by Type
08.3.3 Global PC Ad Spending Market
08.3.4 Global Mobile Ad Spending Market
09. Geographical Segmentation
09.1 Global Ad Spending Market by Geography 2014-2019
09.2 Ad Spending Market in North America
09.2.1 Market Size and Forecast
09.3 Ad Spending Market in APAC
09.3.1 Market Size and Forecast
09.4 Ad Spending Market in Europe
09.4.1 Market Size and Forecast
09.5 Ad Spending Market in Latin America
09.5.1 Market Size and Forecast
09.6 Ad Spending Market in MEA
09.6.1 Market Size and Forecast
10. Key Leading Countries
10.1.1 Ad Spending Market in US
10.1.2 Ad Spending Market in China
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
18.1 Competitive Scenario
18.2 Competitive Analysis
18.3 Leading Agencies 2014
18.4 Other Prominent Spenders
19. Key Vendor Analysis
19.1 American Express
19.1.1 Key Facts
19.1.2 Business Overview
19.1.3 Business Segmentation by Total Revenue Net of Interest Expense 2014
19.1.4 Business Segmentation by Total Revenue Net of Interest Expense 2013 and 2014
19.1.5 Geographical Segmentation by Total Revenue Net of Interest Expense 2014
19.1.6 Business Strategy
19.1.7 Recent Developments
19.1.8 SWOT Analysis
19.2 Comcast
19.2.1 Key Facts
19.2.2 Business Overview
19.2.3 Business Segmentation by Revenue 2013
19.2.4 Business Segmentation by Revenue 2012 and 2013
19.2.5 Business Strategy
19.2.6 Recent Developments
19.2.7 SWOT Analysis
19.3 Ford Motor
19.3.1 Key Facts
19.3.2 Business Overview
19.3.3 Business Segmentation by Revenue 2013
19.3.4 Business Segmentation by Revenue 2012 and 2013
19.3.5 Geographical Segmentation by Revenue 2013
19.3.6 Business Strategy
19.3.7 Recent Developments
19.3.8 SWOT Analysis
19.4 Pfizer
19.4.1 Key Facts
19.4.2 Business Overview
19.4.3 Business Segmentation by Revenue 2013
19.4.4 Business Segmentation by Revenue 2012 and 2013
19.4.5 Geographical Segmentation by Revenue
19.4.6 Business Strategy
19.4.7 Key Developments
19.4.8 SWOT Analysis
19.5 P&G
19.5.1 Key Facts
19.5.2 Business Overview
19.5.3 Business Segmentation by Revenue 2013
19.5.4 Business Segmentation by Revenue 2012 and 2013
19.5.5 Geographical Segmentation by Revenue 2013
19.5.6 Business Strategy
19.5.7 Recent Developments
19.5.8 SWOT Analysis
19.6 Verizon Communications
19.6.1 Key Facts
19.6.2 Business Overview
19.6.3 Business Segmentation by Revenue 2013
19.6.4 Business Segmentation by Revenue 2011-2013
19.6.5 Business Strategy
19.6.6 Recent Developments
19.6.7 SWOT Analysis
20. Other Reports in this Series
List Of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Global Ad Spending Market 2014-2019 ($ billions)
Exhibit 3: Global Ad Spending Market by Type 2014
Exhibit 4: Global Ad Spending Market by Type 2014-2019
Exhibit 5: Global Traditional Ad Spending Market 2014-2019 ($ billions)
Exhibit 6: Global Digital Ad Spending Market 2014-2019 ($ billions)
Exhibit 7: Global Digital Ad Spending Market by Type 2014-2019
Exhibit 8: Global PC Ad Spending Market 2014-2019 ($ billions)
Exhibit 9: Global Mobile Ad Spending Market 2014-2019 ($ billions)
Exhibit 10: Global Ad Spending Market by Geography 2014
Exhibit 11: Global Ad Spending Market by Geography 2014-2019
Exhibit 12: Ad Spending Market in North America 2014-2019 ($ billions)
Exhibit 13: Ad Spending Market in APAC 2014-2019 ($ billions)
Exhibit 14: Ad Spending Market in Europe 2014-2019 ($ billions)
Exhibit 15: Ad Spending Market in Latin America 2014-2019 ($ billions)
Exhibit 16: Ad Spending Market in MEA 2014-2019 ($ billions)
Exhibit 17: Ad Spending Market in US ($ billions)
Exhibit 18: Average Time Spent by US Adults on Media Consumption
Exhibit 19: Ad Spending Market in China ($ billions)
Exhibit 20: Global Programmatic Spending 2013-2018 ($ billions)
Exhibit 21: American Express: Business Segmentation by Total Revenue Net of Interest Expense 2014
Exhibit 22: American Express: Business Segmentation by Total Revenues Net of Interest Expense 2013 and 2014 ($ billions)
Exhibit 23: American Express: Geographical Segmentation by Total Revenue Net of Interest Expense 2014
Exhibit 24: Comcast: Business Segmentation by Revenue 2013
Exhibit 25: Comcast: Business Segmentation by Revenue 2012 and 2013 ($ billions)
Exhibit 26: Ford Motor: Business Segmentation by Revenue 2013
Exhibit 27: Ford Motor: Business Segmentation by Revenue 2012 and 2013 ($ millions)
Exhibit 28: Ford Motor: Geographical Segmentation by Revenue 2013
Exhibit 29: Pfizer: Business Segmentation by Revenue 2013
Exhibit 30: Pfizer: Business Segmentation by Revenue 2012 and 2013
Exhibit 31: Pfizer: Geographical Segmentation by Revenue 2013
Exhibit 32: P&G: Business Segmentation by Revenue 2013
Exhibit 33: P&G: Business Segmentation by Revenue 2012 and 2013 ($ millions)
Exhibit 34: P&G: Geographical Segmentation by Revenue 2013
Exhibit 35: Verizon Communications: Business Segmentation by Revenue 2013
Exhibit 36: Verizon Communications: Business Segmentation by Revenue 2011-2013 ($ billions)

Methodology/Research Approach

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges.

Market Size Estimation

Top-down and bottom-up approaches are used to validate the global Product market size market and estimate the market size for Company, regions segments, product segments and Application (end users).The market estimations in this report are based on the marketed sale price of Product (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). The percentage splits, market share, and breakdown of the product segments are derived on the basis of weightages assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Product market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.
Major Company in the market are identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdown of the product markets are determined through using secondary sources and verified through the primary sources.
All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.

Data Source

Secondary Sources

Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS (American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and commercial study of the Product market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.

Primary Sources

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers etc.
The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, market (product buyers), and related key executives from various key companies and organizations operating in the global market.
Primary research was conducted to identify segmentation types, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.

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