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Smartwatch Market in Japan 2015-2019

  • WGR69849
  • 1 July, 2015
  • Global
  • 64 pages
  • Technavio

About Smartwatch
Smartwatches are computerized watches integrated with enhanced functionalities such as ability to make calls, send messages, and browse the Internet. These watches are integrated with an OS that can be used across multiple devices. Technological developments in the smartwatch market has enabled ongoing innovations with vendors introducing new features in their products. For example, Motorola introduced hands-free and voice command-enabled smartwatches in 2014. Such advances in technology have increased the number of applications in smartwatches. Though the market did not grow as expected during 2010-2013, the market landscape will change significantly by 2015, presenting high growth. Regular improvements in design (for some vendors it is a 1-month cycle), shift from hardware to software, MNCs acquiring start-ups, and steady growth in smartwatches, sport watches, and fitness trackers are some factors accelerating the market growth.
Technavio's analysts forecast the smartwatch market in Japan to grow at a CAGR of 120.60% in terms of revenue during 2014-2019.
Covered in this Report
This report covers the present and future scenarios of the smartwatch market in Japan for 2015-2019. To calculate the market size, the report considers revenue generated from the sales of smartwatches from various vendors. Smartwatches considered in this report include those that can perform the following functions:
• Make and receive calls or receive notifications regarding the same
• Send and receive text messages or receive notifications regarding the same
• Display time and date
Technavio's report, Smartwatch Market in Japan 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of Smartwatch Market in Japan and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Vendors

• Casio Computer
• Citizen
• Samsung Electronics
• Sony
Other Prominent Vendors
• Nintendo
• Toshiba
Key Market Driver
• Increased Adoption of Connected Services
• For a full, detailed list, view our report
Key Market Challenge
• High Price
• For a full, detailed list, view our report
Key Market Trend
• Design Enhancement
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Wearable Industry
07. Smartwatch Industry
07.1 Global Smartwatch Market
08. Country Overview
08.1.1 Inflation in Japan
09. Market Landscape
09.1 Market Size and Forecast by Revenue
09.2 Market Size and Forecast by Unit Shipment
09.3 ASP
09.4 Five Forces Analysis
10. Buying Criteria
10.1.1 Compatible OS
10.1.2 Wireless Connectivity
10.1.3 Design
10.1.4 Functionality
10.1.5 Cost
10.1.6 Battery
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.2 Major Vendors
17.2.1 Casio
17.2.2 Citizen Holdings
17.2.3 Samsung
17.2.4 Sony
17.3 Other Prominent Vendors
17.3.1 Nintendo
17.3.2 Toshiba
18. Key Vendor Analysis
18.1 Casio
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Business Segmentation by Revenue 2014
18.1.4 Business Segmentation by Revenue 2013 and 2014
18.1.5 Geographical Segmentation by Revenue 2014
18.1.6 Business Strategy
18.1.7 Recent Developments
18.1.8 SWOT Analysis
18.2 Citizen Holdings
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Business Segmentation by Revenue 2014
18.2.4 Business Segmentation by Revenue 2013 and 2014
18.2.5 Geographical Segmentation by Revenue 2014
18.2.6 Business Strategy
18.2.7 Recent Developments
18.2.8 SWOT Analysis
18.3 Samsung
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Business Segmentation by Revenue 2013
18.3.4 Business Segmentation by Revenue 2012 and 2013
18.3.5 Geographical Segmentation by Revenue 2013
18.3.6 Business Strategy
18.3.7 Recent Developments
18.3.8 SWOT Analysis
18.4 Sony
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation by Revenue
18.4.4 Business Segmentation by Revenue
18.4.5 Geographical Segmentation by Revenue
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis
19. Other Reports in this Series

List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Wearable Products by Segments
Exhibit 3: Wearable Products
Exhibit 4: Functionalities of Wearable Products
Exhibit 5: Smartwatch Applications
Exhibit 6: Global Smartwatch Market by Geography
Exhibit 7: GDP Contribution in Japan by Sectors (2013)
Exhibit 8: GDP Per Capita and Growth Rate in Japan 2010-2014
Exhibit 9: CPI Inflation in Japan 2010-2014
Exhibit 10: Global Smartwatches Market by Geography 2014
Exhibit 11: Smartwatch Market in Japan 2014-2019 ($ billions)
Exhibit 12: Smartwatch Market in Japan 2014-2019 (millions of units)
Exhibit 13: ASP of Smartwatches in Japan 2014-2019 ($ hundreds)
Exhibit 14: Customers
Exhibit 15: Casio: Business Segmentation by Revenue 2014
Exhibit 16: Casio: Business Segmentation by Revenue 2013 and 2014 (US$ million)
Exhibit 17: Casio: Geographical Segmentation by Revenue 2014
Exhibit 18: Citizen Holdings: Business Segmentation by Revenue 2014
Exhibit 19: Citizen Holdings: Business Segmentation by Revenue 2013 and 2014 (US$ million)
Exhibit 20: Citizen Holdings: Geographical Segmentation by Revenue 2014
Exhibit 21: Samsung: Business Segmentation by Revenue 2013
Exhibit 22: Samsung: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 23: Samsung: Geographical Segmentation by Revenue 2013
Exhibit 24: Sony: Business Segmentation by Revenue 2014
Exhibit 25: Sony: Business Segmentation by Revenue 2013 and 2014 (US$ billion)
Exhibit 26: Sony: Geographical Segmentation by Revenue 2014

Methodology/Research Approach

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges.

Market Size Estimation

Top-down and bottom-up approaches are used to validate the global Product market size market and estimate the market size for Company, regions segments, product segments and Application (end users).The market estimations in this report are based on the marketed sale price of Product (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). The percentage splits, market share, and breakdown of the product segments are derived on the basis of weightages assigned to each of the segments on the basis of their utilization rate and average sale price. The regional splits of the overall Product market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.
Major Company in the market are identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives. The percentage splits, market share, Growth Rate and breakdown of the product markets are determined through using secondary sources and verified through the primary sources.
All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast.

Market Breakdown and Data Triangulation

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.

Data Source

Secondary Sources

Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; CAS (American Chemical Society); investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful for the extensive, technical, market-oriented, and commercial study of the Product market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.

Primary Sources

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers etc.
The primary sources from the demand side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, market (product buyers), and related key executives from various key companies and organizations operating in the global market.
Primary research was conducted to identify segmentation types, product price range, product Application, key Company, raw materials supply and the downstream demand, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.

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