Online activities are mostly initiated by the Smartphone devices

The Smartphone devices are most desirable for all types of online activities. According to Forrester, the mobile devices play an important role as they drive almost 30% traffic of major websites. As maximum individuals are utilizing the Smartphone , still 70% traffic is referred by the tablets or PCs.

The above study states the website traffic demographics separated by the devices like, Smartphone, PC and tablet. The average starting traffic from the Smartphone devices is always high. The information search is started with the 65% from the Smartphone. Then after, continued on a PC by 60% and suddenly decline by 4% on a tablet. Online shopping websites do have the 65% visitor traffic from Smartphone users and then, lasts with the 61% on PCs and 4% on the tablets respectively. The same scenario with the minimum percentage variation applies in the various activities like, Internet Browsing, Online Shopping, Trip Planning, Finance Management, Social Networking, Watching an Online Video.

The other statistics compare the application engagement ratios between the Smartphone and Tablets. Smartphone apps have the 12.9% Weekly utilization frequency. At the same, tablet applications  do have the 9.5% frequent use per week.  Thus, there is 3.4% more utilization by Smartphone. But, the minutes per session ratio is more in tablets with 8.2% and only 4.1% in Smartphone which is doubled.

Users engagement ratio with respect to the time spent per category do have separate facts in Smartphone and Tablets. The games are most played from the Smartphone with the highest utilization of 39%. The social networking apps are consuming 24% time of the users. Smartphone utilizes the 17% time on utilities and 11%  on the other. The graph clearly indicates that, Tablets are used more for playing the games as they consume 67% time. Then, the Social networking and Entertainment have the remarkable time consumption by 10% and 9% respectively.

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