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Interactive Display Market by Product (Interactive Kiosk, Whiteboard, Table, Video Wall, Monitor), Panel Size (17”-32”, 32”-65”, 65” and Above), Vertical (Retail & Hospitality, Education, Transportation), and Geography - Global Forecast to 2024

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Date: 12-Mar-2019
No. of pages: 137
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Increasing demand for interactive displays from developing countries drives market growth

The interactive display market is expected to grow at a CAGR of 7.2% from 2019 to 2024, to reach USD 13.8 billion by 2024 from USD 9.7 billion in 2019. Growing demand for gamification and digital classrooms, growing adoption of interactive displays in retail sector, declining prices of displays, easy availability of interactive products, and increased end-user engagement by using interactive displays for various applications—such as learning, presentations, signage, wayfinding, and ticketing. However, high costs incurred because of customization of touch tables, and low implementation of interactive whiteboards (IWBs) in education sector can hinder the growth of the interactive display market.

Interactive video wall to witness higher CAGR during forecast period

The interactive display market, by product, is segmented into interactive kiosk (touch screen self-service kiosks), interactive whiteboard, interactive table, interactive video wall, and interactive monitor. The market for interactive video wall is expected to witness high growth during the forecast period. The high growth of this segment can be attributed to the Increasing number of malls and public outing spaces are boosting the demand for interactive video walls. Interactive video wall is a multi-screen setup with touch technologies. It consists of multiple displays tiled together to form a larger screen and can be used to display either multiple video streams across individual displays or a single video output over the entire video wall. Interactive video walls are used for advertising by various companies to attract larger crowds, but they can also be used to address a lesser number of people. Video walls are attached to large walls and can thus grab the attention of passers-by.

32–65” panel size interactive display market to hold largest share of interactive display market in 2019

In this report, the interactive display market, by panel size, has been segmented into 17–32” panel size, 32–65”panel size, and 65” and above panel size. Among these, the 32–65”panel size segment is expected to hold the largest share of the market throughout the forecast period. The market for 32”–65” interactive displays is largely driven by the demand from educational institutes and government and corporate offices. These sectors use 32”–65” interactive displays for delivering presentations in boardrooms and tradeshows to facilitate the understanding of the target audience and help in making sound business decisions.

North America to hold largest share of interactive display market from 2019to 2024

In terms of market size, North America is expected to dominate the interactive display market during the forecast period. Increasing adoption of concepts such as e-learning and interactive learning in the education sector is driving the growth of interactive displays in this region. Education and retail & hospitality are expected to drive the interactive display market in North America during the forecast period.

The US is expected to account for the largest share of the global interactive display market during the forecast period.

In the process of determining and verifying the market sizes gathered through secondary research for several segments and sub segments, extensive primary interviews have been conducted with key officials in the interactive display market. Following is the breakup of the profiles of primary participants for the report.


  • By Company Type: Tier 1 – 55 %, Tier 2 – 20%, and Tier 3 – 25%

  • By Designation: C-Level Executives – 35%, Directors – 25%, and Others – 40%

  • By Region: North America – 10%, Europe – 20%, APAC – 30%, and RoW – 40%


The report profiles key players in the interactive display market and analyzestheir market rankings. Players profiled in this report are LG Display (South Korea), Sharp (Foxconn) (Japan), Leyard (Planar) (China), Samsung (South Korea), NEC (Japan), Panasonic (Japan), Elo Touch (US), Crystal Display Systems (UK), Horizon Display (US), and ViewSonic (US).

Research Coverage

This report segments the interactive display market byproduct, panel size, vertical, and geography. The report also describes major drivers, restraints, challenges, and opportunities pertaining to this market; it also includes value chain and market ranking analyses.

Reasons to Buy This Report

The report will help leaders/new entrants in the interactive display market in the following ways:


  • The report segments the interactive display market comprehensively and provides the closest market size estimation for all sub segments across major regions.

  • The report will help stakeholders understand the pulse of the market and provide them with information on key drivers, restraints, challenges, and opportunities pertaining to the interactive display market.

  • With the competitive landscape section describing the competitor ecosystem, the report will help stakeholders understand their competitors better and gain insights to improve their position in the interactive display market.

Interactive Display Market by Product (Interactive Kiosk, Whiteboard, Table, Video Wall, Monitor), Panel Size (17”-32”, 32”-65”, 65” and Above), Vertical (Retail & Hospitality, Education, Transportation), and Geography - Global Forecast to 2024

Table of Contents

1 Introduction
1.1 Study Objectives
1.2 Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope
1.3.3 Years Considered
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Primary Interviews With Experts
2.1.2.2 Key Data From Primary Sources
2.1.2.3 Key Industry Insights
2.1.2.4 Breakdown of Primaries
2.1.3 Secondary and Primary Research
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.1.1 Approach for Capturing the Market Size By Bottom-Up Analysis (Demand Side)
2.2.2 Top-Down Approach
2.2.2.1 Approach for Capturing the Market Size By Top-Down Analysis (Supply Side)
2.3 Market Ranking Estimation
2.4 Market Breakdown and Data Triangulation
2.5 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Growth Opportunities in Interactive Display Market
4.2 Interactive Display Market, By Product
4.3 Interactive Display Market in Europe, By Country and Product
4.4 Interactive Display Market, By Region

5 Market Overview
5.1 Market Dynamics
5.1.1 Drivers
5.1.1.1 Growing Demand for Gamification and Digital Classrooms
5.1.1.2 Assured Return on Investment (ROI) From Interactive Display Products
5.1.1.3 Decreasing Prices and Increasing Panel Size
5.1.1.4 Growing Adoption of Interactive Displays in Retail Sector
5.1.1.5 Dynamic Nature of Interactive Displays Leads to Enhanced Customer Experience
5.1.2 Restraints
5.1.2.1 High Costs Incurred for Customization of Touch Tables
5.1.2.2 Low Implementation of Interactive Whiteboards (IWBS) in Education Sector
5.1.3 Opportunities
5.1.3.1 Growth Opportunity in Healthcare and Entertainment Applications
5.1.3.2 Increasing Trend of Using Interactive Displays in Tradeshows and Events
5.1.3.3 Integration of Artificial Intelligence in Interactive Whiteboards
5.1.4 Challenges
5.1.4.1 Producing Equipment Suitable for All Weathers in Outdoor Applications
5.1.4.2 Lack of Skilled Programmers to Develop Software Applications for Multi-Touch Interactive Displays
5.2 Value Chain Analysis

6 Interactive Display Market, By Product
6.1 Introduction
6.2 Interactive Kiosks (Touch Screen Self-Service Kiosks)
6.2.1 Market for Transportation is Expected to Grow at the Highest CAGR From 2019 to 2024
6.3 Interactive Whiteboard
6.3.1 Capacitive Technology is One of the Major Driving Factors for the Growth of the Interactive Whiteboard Market
6.4 Interactive Table
6.4.1 Interactive Table Market for Education Vertical is Expected to Grow at the Highest CAGR From 2019 to 2024
6.5 Interactive Video Wall
6.5.1 Increasing Number of Malls and Public Outing Spaces are Boosting the Demand for Interactive Video Walls
6.6 Interactive Monitor
6.6.1 Demand for Interactive Devices Such as Touchscreen Tablets and Smartphones is Driving the Market for Interactive Monitors

7 Interactive Display Market, By Panel Size
7.1 Introduction
7.2 17”–32” Panel Size
7.2.1 Interactive Displays of Panel Size 17”–32” are Mainly Used as Digital Signage Systems in the Retail Sector to Enhance Customer Satisfaction
7.3 32”–65” Panel Size
7.3.1 Interactive Tables (32”–65” Inches Panel Size) to Provide Decent Growth Opportunity
7.4 65” and Above Panel Size
7.4.1 65” and Above Expected to Witness Rapid Growth

8 Interactive Display Market, By Vertical
8.1 Introduction
8.2 Retail & Hospitality
8.2.1 Interactive Displays in Retail & Hospitality are Used to Enhance User Experience
8.3 Banking (BFSI)
8.3.1 Combination of Software and Interactive Displays Provides Enhanced User Experience
8.4 Industrial
8.4.1 Automotive, Oil & Gas, and Pharmaceuticals Industries are Expected to Create Growth Opportunities for the Interactive Display Market
8.5 Healthcare
8.5.1 Healthcare Sector is One of the Fastest-Growing Verticals for the Interactive Display Market
8.6 Corporate & Government
8.6.1 Use of Interactive Displays is Expected to Increase in the Corporate Sector
8.7 Transportation
8.7.1 Airline Industry is Expected to Provide Growth Opportunity to the Interactive Kiosk Market
8.8 Education
8.8.1 Education Industry Expected to Dominate the Interactive Display Market During the Forecast Period
8.9 Sports and Entertainment (Events, Amusement Parks, and Museums)
8.9.1 Increasing Penetration of Interactive Displays in Sports is Driving the Market
8.10 Others
8.10.1 Mil-Aero Missions, Projects, and Their Dynamic Environments Drive the Interactive Display Market

9 Interactive Display Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.1.1 The US Accounts for the Largest Share of the Interactive Display Market in North America
9.2.2 Canada
9.2.2.1 Developments in Display and Touchscreen Technologies are Expected to Boost the Interactive Display Market in Canada
9.2.3 Mexico
9.2.3.1 Interactive Kiosk Market in Mexico has Been Witnessing Significant Growth Due to Growing Need for Interactive Kiosks in Banking and Financial Services
9.3 Europe
9.3.1 UK
9.3.1.1 Interactive Display Market Growth in the UK is Attributed to the Increasing Demand for Interactive Displays in Healthcare, Hospitality, Transportation, and Banking and Financial Service Verticals
9.3.2 Germany
9.3.2.1 Hospitality Sector is Also Expected to Witness Growth in the Interactive Kiosk Market
9.3.3 France
9.3.3.1 Transportation and Retail & Hospitality Industries Drive the Market for Interactive Displays in France
9.3.4 Rest of Europe (RoE)
9.3.4.1 Bank Kiosks are Expected to Drive the Market in RoE
9.4 APAC
9.4.1 China
9.4.1.1 Increasing Adoption of High-End Technologies and Rising Standard of Living are Key Driving Factors for China to Grow at A High Rate in the Interactive Display Market
9.4.2 Japan
9.4.2.1 Retail, Healthcare, Hospitality, and Entertainment Industries are Driving the Growth of the Interactive Display Market in Japan.
9.4.3 South Korea
9.4.3.1 Increasing Adoption of Interactive Displays in the Retail and Transportation Industry Drive the Interactive Display Market
9.4.4 India
9.4.4.1 Interactive Display Market in India is Expected to Grow Significantly at A High Rate
9.4.5 Rest of APAC
9.4.5.1 Rapid Industrialization and Urbanization are Key Enablers for the Installation of Interactive Displays
9.5 Rest of the World (RoW)
9.5.1 South America
9.5.1.1 Increasing Demand for Interactive Displays in Retail Shops is Driving the Market Growth
9.5.2 Middle East & Africa
9.5.2.1 Interactive Display Market in Africa is in Its Primary Stage

10 Competitive Landscape
10.1 Overview
10.2 Ranking Analysis
10.3 Competitive Leadership Mapping
10.3.1 Visionary Leaders
10.3.2 Dynamic Differentiators
10.3.3 Innovators
10.3.4 Emerging Companies
10.4 Competitive Scenario
10.4.1 Product Launches and Developments
10.4.2 Mergers and Acquisitions
10.4.3 Collaboration and Partnerships
10.4.4 Contracts
10.4.5 Expansion

11 Company Profiles
(Business Overview, Products Offerings, Recent Developments, SWOT Analysis & MnM View)*
11.1 Key Players
11.1.1 LG Display
11.1.2 Sharp (Foxconn)
11.1.3 Leyard Optoelectronic (Planar)
11.1.4 Samsung
11.1.5 NEC
11.1.6 Panasonic
11.1.7 ELO Touch Solutions
11.1.8 Crystal Display Systems
11.1.9 Horizon Display
11.1.10 Viewsonic
11.2 Other Ecosystem Players
11.2.1 Gesturetek, Inc.
11.2.2 Interactive Touchscreen Solutions, Inc.
11.2.3 Baanto International Ltd.
11.2.4 Intuilab Sa
11.2.5 Qisda Corp. (BENQ)
11.2.6 Boxlight
11.2.7 Egan Visual, Inc.
11.2.8 Hitachi
11.2.9 Promethean World
11.2.10 Vestel Elektronik

*Details on Business Overview, Products Offerings, Recent Developments, SWOT Analysis & MnM View Might Not Be Captured in Case of Unlisted Companies.

12 Appendix
12.1 Discussion Guide
12.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
12.3 Available Customizations
12.4 Related Reports
12.5 Author Details

List of Tables

Table 1 Interactive Display Market, By Product, 2015–2024 (USD Million)
Table 2 Interactive Kiosks Market, By Vertical, 2015–2024 (USD Million)
Table 3 Interactive Kiosks Market, By Region, 2015–2024 (USD Million)
Table 4 North America Interactive Kiosks Market, By Country, 2015–2024 (USD Million)
Table 5 Europe Interactive Kiosks Market, By Country, 2015–2024 (USD Million)
Table 6 APAC Interactive Kiosks Market, By Country, 2015–2024 (USD Million)
Table 7 RoW Interactive Kiosks Market, By Region, 2015–2024 (USD Million)
Table 8 Interactive Whiteboard Market, By Vertical, 2015–2024 (USD Million)
Table 9 Interactive Whiteboard Market, By Region, 2015–2024 (USD Million)
Table 10 Interactive Whiteboard Market in North America, By Country, 2015–2024 (USD Million)
Table 11 Interactive Whiteboard Market in Europe, By Country, 2015–2024 (USD Million)
Table 12 Interactive Whiteboard Market in APAC, By Country, 2015–2024 (USD Million)
Table 13 Interactive Whiteboard Market in RoW, By Region, 2015–2024 (USD Million)
Table 14 Interactive Table Market, By Vertical, 2015–2024 (USD Million)
Table 15 Interactive Table Market, By Region, 2015–2024 (USD Million)
Table 16 Interactive Table Market in North America, By Country, 2015–2024 (USD Million)
Table 17 Interactive Table Market in Europe, By Country, 2015–2024 (USD Million)
Table 18 Interactive Table Market in APAC, By Country, 2015–2024 (USD Million)
Table 19 Interactive Table Market in RoW, By Region, 2015–2024 (USD Million)
Table 20 Interactive Video Wall Market, By Vertical, 2015–2024 (USD Million)
Table 21 Interactive Video Wall Market, By Region, 2015–2024 (USD Million)
Table 22 Interactive Video Wall Market in North America, By Country, 2015–2024 (USD Million)
Table 23 Interactive Video Wall Market in Europe, By Country, 2015–2024 (USD Million)
Table 24 Interactive Video Wall Market in APAC, By Country, 2015–2024 (USD Million)
Table 25 Interactive Video Wall Market in RoW, By Region, 2015–2024 (USD Million)
Table 26 Interactive Monitor Market, By Vertical, 2015–2024 (USD Million)
Table 27 Interactive Monitor Market, By Region, 2015–2024 (USD Million)
Table 28 Interactive Monitor Market in North America, By Country, 2015–2024 (USD Million)
Table 29 Interactive Monitor Market in Europe, By Country, 2015–2024 (USD Million)
Table 30 Interactive Monitor Market in APAC, By Country, 2015–2024 (USD Million)
Table 31 Interactive Video Wall Market in RoW, By Region, 2015–2024 (USD Million)
Table 32 Interactive Display Market, By Panel Size, 2015–2024 (USD Million)
Table 33 Interactive Display Market, By Vertical, 2015–2024 (USD Million)
Table 34 Interactive Display Market for Retail & Hospitality, By Product, 2015–2024 (USD Million)
Table 35 Interactive Display Market for Banking, By Product, 2015–2024 (USD Million)
Table 36 Interactive Display Market for Industrial, By Product, 2015–2024 (USD Million)
Table 37 Interactive Display Market for Healthcare, By Product, 2015–2024 (USD Million)
Table 38 Interactive Display Market for Corporate & Government, By Product, 2015–2024 (USD Million)
Table 39 Interactive Display Market for Education, By Product, 2015–2024 (USD Million)
Table 40 Interactive Display Market for Sports & Entertainment, By Product, 2015–2024 (USD Million)
Table 41 Interactive Display Market for Others, By Product, 2015–2024 (USD Million)
Table 42 Interactive Display Market, By Region, 2015–2024 (USD Million)
Table 43 Interactive Display Market in North America, By Country, 2015–2024 (USD Million)
Table 44 Interactive Display Market in North America, By Product, 2015–2024 (USD Million)
Table 45 Interactive Display Market in North America, By Vertical, 2015–2024 (USD Million)
Table 46 Interactive Display Market in US, By Product, 2015–2024 (USD Million)
Table 47 Interactive Display Market in Canada, By Product, 2015–2024 (USD Million)
Table 48 Interactive Display Market in Mexico, By Product, 2015–2024 (USD Million)
Table 49 Interactive Display Market in Europe, By Country, 2015–2024 (USD Million)
Table 50 Interactive Display Market in Europe, By Product, 2015–2024 (USD Million)
Table 51 Interactive Display Market in Europe, By Vertical, 2015–2024 (USD Million)
Table 52 Interactive Display Market in UK, By Product, 2015–2024 (USD Million)
Table 53 Interactive Display Market in Germany, By Product, 2015–2024 (USD Million)
Table 54 Interactive Display Market in France, By Vertical, 2015–2024 (USD Million)
Table 55 Interactive Display Market in Rest of Europe, By Product, 2015–2024 (USD Million)
Table 56 Interactive Display Market in APAC, By Country, 2015–2024 (USD Million)
Table 57 Interactive Display Market in APAC, By Product, 2015–2024 (USD Million)
Table 58 Interactive Display Market in APAC, By Vertical, 2015–2024 (USD Million)
Table 59 Interactive Display Market in China, By Product, 2015–2024 (USD Million)
Table 60 Interactive Display Market in Japan, By Product, 2015–2024 (USD Million)
Table 61 Interactive Display Market in South Korea, By Product, 2015–2024 (USD Million)
Table 62 Interactive Market in India, By Vertical, 2015–2024 (USD Million)
Table 63 Interactive Display Market in Rest of APAC, By Product, 2015–2024 (USD Million)
Table 64 Interactive Display Market in RoW, By Region, 2015–2024 (USD Million)
Table 65 Interactive Display Market in RoW, By Product, 2015–2024 (USD Million)
Table 66 Interactive Display Market in RoW, By Vertical, 2015–2024 (USD Million)
Table 67 Interactive Display Market in Africa, By Product, 2015–2024 (USD Million)
Table 68 Interactive Display Market in Middle East & Africa, By Product, 2015–2024 (USD Million)
Table 69 10 Most Recent Product Launches, Demonstrations, and Developments in Interactive Display Market
Table 70 Mergers and Acquisitions in Interactive Display Market
Table 71 Partnerships in Interactive Display Market
Table 72 Contracts in Interactive Display Market
Table 73 Contracts in Interactive Display Market

List of Figures

Figure 1 Market Segmentation
Figure 2 Interactive Display Market: Research Design
Figure 3 Process Flow
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Market Breakdown and Data Triangulation
Figure 7 Assumptions for Research Study
Figure 8 Interactive Display Market, 2015–2024 (USD Billion)
Figure 9 Interactive Kiosk Product to Dominate the Interactive Display Market in 2024
Figure 10 Panel Size Between 32” and 65” to Hold Largest Market Share During the Forecast Period
Figure 11 Education Vertical to Hold Largest Market Share During the Forecast Period
Figure 12 Interactive Display Market, By Region (2018)
Figure 13 Increasing Adoption of Interactive Displays in APAC Driving Market Growth
Figure 14 Interactive Display Market for Interactive Video Wall Segment to Grow at Highest CAGR During Forecast Period
Figure 15 Interactive Kiosks to Hold Largest Share of Interactive Display Market in North America in 2024
Figure 16 Interactive Display Market in Asia Pacific Expected to Grow at Highest CAGR During Forecast Period
Figure 17 Market Overview
Figure 18 Interactive Display Market: Value Chain Analysis
Figure 19 Interactive Display Market, By Product
Figure 20 Interactive Kiosks to Hold Largest Size of Interactive Display Market By 2024
Figure 21 Interactive Display Market, By Panel Size
Figure 22 32”–65” Panel Size Interactive Displays to Hold Largest Size of Interactive Display Market By 2024
Figure 23 Interactive Display Market, By Vertical
Figure 24 Education Vertical to Hold Largest Size of Interactive Display Market By 2024
Figure 25 Interactive Display Market for Transportation, By Interactive Kiosks, 2015–2024 (USD Million)
Figure 26 South Korea to Grow at the Fastest Rate During the Forecast Period
Figure 27 North America to Dominate the Market During Forecast Period
Figure 28 Interactive Display Market Snapshot in North America
Figure 29 Interactive Display Market Snapshot in APAC
Figure 30 Key Developments Adopted By Leading Players in Interactive Display Market Between January 2016 and December 2018
Figure 31 Rank of Interactive Display Market Players, 2018
Figure 32 Competitive Leadership Mapping
Figure 33 LG Display: Company Snapshot
Figure 34 Sharp (Foxconn): Company Snapshot
Figure 35 Samsung: Company Snapshot
Figure 36 NEC: Company Snapshot
Figure 37 Panasonic: Company Snapshot

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