The developments have resulted in software and online-services companies to grow faster than those in any other sector. However, they need to overcome some common challenges and pitfalls to keep up their growth momentum and maintain their profitability.
The continuous influx of high-end innovative technologies has opened up numerous growth opportunities in software, technology companies, and online-services companies. The growth in IT & software industry is broadly driven by continual disruptive technological advances in IoT, cloud-based offerings, big data & analytics, and automation.
As they grow at a significant CAGRs, players in software industry need to sustain their growth in order to achieve higher market capitalization and revenue share over the analysis period 2015-2020. Sustained growth also helps the software and internet-services companies to deliver greater returns to shareholders: high-growth companies offer a return over five times greater than offered by medium-growth companies.
Market analysts unanimously opine that higher growth rate leads to sustained success and while returns on capital are robust in mature companies, growth matters most at the early stages of the company. Barriers to entry have been significantly lowered, which has led an increasing number of new entrant player to focus on alpha and beta products.
This will open up significant growth opportunities in the Open Source Software market.Strategic Insights & Competitive Analysis:
Start-ups and established players adopt innovative monetization models such as software-as-services to boost adoption rate of their offerings in Open Source Software market. Billion-dollar companies invest in development of high-end products and make enhancements to explore new markets.
Many companies adopt acquisition as the key strategy to explore new markets and expand their presence. Big players replicate their proven business strategy in emerging markets to consolidate their global presence.
Microsoft, Adobe, SAP, and Symantec also used M&A in this way to acquire large market share in adjacent markets to stay competitive. Some global players such as Microsoft have transformed their core products into a platform, to develop an “ecosystem” of complementary products and services to target new markets.
Companies tend to move their products and offerings to mobile applications to foster consumers’ adoption across devices. Growing concerns for increased online privacy has led to the influx of more software application tools to prevent any data breaches; that has added momentum to the growth of Open Source Software market.
Furthermore, integration of various platforms and interoperability across devices and platforms are the factors that are anticipated to boost the growth of the market across regions.
Key benefits
- The report offers a detailed overview of the Open Source Software market status by analyzing key drivers and restraints, market challenges, supply and demand figures, and revenue share & size of various segments across major regions during 2015-2020.
- The study analyzes life cycles of over 1000 software and online-services companies from around the globe.
- The report helps the stakeholders to identify the factors that boost revenue growth and value creation among small and big industry players.
- The research analysis highlights the factors that merit attention for successful players while making transition across geographies and channels to expand their market presence.
- The study offers insights into impact of disruptive technological advances on software and online-services companies and the priorities adopted by them to reevaluate the adoption of their products and processes as they grow.
- A detailed SWOT analysis of recent investment trends and ventures on technology innovations by major companies help to identify lucrative market avenues.
- Company leaders can use in-depth insights to better understand their growth trajectory and ascertain whether their current product offerings meet the basic principles of sustained growth. The study findings are helpful in effective strategy formulations and determine what needs to be done to achieve sustained growth while maintaining profitability along the forecast period.
- The research analysis can help the industry players and technology players to identify the right time to make transition to a new product or category.
- The reports help the stakeholders to avoid common pitfalls and overcome key challenges.
Geography
The report covers the major regions such as the U.S., Europe, Asia-Pacific, and the Americas. A major part of global growth in software industries growth dynamics lies in understanding successful business models.
Large multinational software and IT services companies focus on exploring new distribution channels and innovative models to expand their presence across emerging nations such as India, China and other developing nations of Asia-Pacific. Increasing adoption of IT technologies in sectors such as banking & finance, media, automotive, energy, and automation are the factors that boost the growth of Open Source Software market across developed regions.
Major players such as Oracle and Microsoft in the developed regions are actively investing in building up extensive portfolio of enterprise applications by adopting M&A as their key strategy. Business of all sizes proactively making transition to cloud based services for a large part of their business needs have opened up ample growth opportunities for the industry players.
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