Technavio’s market research analyst predicts the global mobile VoIP (mVoIP) market to grow at an impressive CAGR of around 28% during the forecast period. The ubiquity of 3G and the advent of LTE service is the primary growth driver for this market. Telecom operators from across the globe have noticed a significant opportunity in carrier aggregation and hence, are investing in the deployment of the LTE-A system. The deployment of such systems will clearly represent the penetration level of LTE systems and will account for the upsurge that can be expected in the global mVoIP market during the forecast period.
This market research report presents a detailed segmentation of the global mobile VoIP market by user model (premium model, freemium model, and enterprise model) and by products (video sharing, screen sharing, file sharing, video and voice calls, instant messaging, CRM integration services, and virtual number service). The key vendors analyzed in this market research are Facebook, Skype, Viber, and Vonage.
Outlook of the global mobile VoIP market
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An important factor that propels the prospects for growth in this market is the low total cost of ownership (TCO). VoIP technology enables data traffic and voice communication traffic integration into a single network to reduce the total TCO associated with a combined voice or data network.
The integration of multiple media types such as voice, data, and video into a single network eliminates infrastructure and maintenance redundancies, which in turn helps to reduce capital and operational costs.
Product-based segmentation of the mobile VoIP market
- Video sharing
- Screen sharing
- File sharing
- Video and voice calls
- Instant messaging
- CRM integration services
- Virtual number service
In 2015, the voice and video calls segment dominated this market and is envisaged to retain its hold over the market until 2020. The availability of faster data streams, presence of strong network infrastructure, relatively lower calling prices compared to mobile voice plans are the primary factors fueling the demand for mVoIP.
Segmentation by user model and analysis of the mobile VoIP market
- Freemium model
- Premium model
- Enterprise model
In this market study, analysts have estimated the enterprise model segment to be the highest revenue generating market segment during the forecast period. Benefits such as improved business efficiency and decreased latency provided by this model have been driving the prospects for growth in this market segment.
Competitive landscape and key vendors
The global mobile VoIP market is characterized by the presence of intense competition among the players. The VoIP providers are focusing on various marketing strategies, such as smart pricing and collaborations with OEMs, to gain maximum market share during the forecast period.
They are also engaging in consumer awareness programs, advertising, free trails, continued superior customer service, and innovation mechanisms to maximize their market prominence.
Leading vendors in the market are -
- Skype
- Viber
- Vonage
Other prominent vendors in the market include 12VoIP, FaceTime, Fring, Google Hangouts, Grasshopper, VoIP, KakaoTalk, magicJack, Mobiboo, One Horizon, PennyTel, Phone.com, RingCentral, StarSSIP, Talk360, TATA Communications, Tencent, TheDigest.com, T-Mobile VoIP, Truphone, Tu Me, VoIPVoIP, Vopium, Vyke, and Zadarma.
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Key questions answered in the report include
What will the market size and the growth rate be in 2020?
What are the key factors driving the global mobile VoIP market?
What are the key market trends impacting the growth of the mobile VoIP market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the vendors in the global mobile VoIP market?
What are the key outcomes of the five forces analysis of the mobile VoIP market?
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