Report Details

Global Digital Marketing Market Size, Growth and Forecast 2023-2029

Global Digital Marketing Market Size, Growth and Forecast 2023-2029

Report Format PDF & Excel
Pages 98
Publish Date May, 2020

This report focuses on the global Digital Marketing status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Digital Marketing development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.


The key players covered in this study

Grey Advertising

Wieden+Kennedy

Butler

Shine

Stern & Partners

Ogilvy & Mather

BBDO

Crispin Porter + Bogusky

The Martin Agency

Deutsch

Droga5

Mullen Advertising

Mood Media


Market segment by Type, the product can be split into

Online Interactive Digital Marketing

Offline Interactive Digital Marketing

Market segment by Application, split into

Retail and Consumer Goods

BFSI

IT & Telecommunication

Media and Entertainment

Travel

Transportation

Supply Chain and Logistics

Healthcare

Energy & Power and Utilities


Market segment by Regions/Countries, this report covers

North America

Europe

China

Japan

Southeast Asia

India

Central & South America


The study objectives of this report are:

To analyze global Digital Marketing status, future forecast, growth opportunity, key market and key players.

To present the Digital Marketing development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

To strategically profile the key players and comprehensively analyze their development plan and strategies.

To define, describe and forecast the market by type, market and key regions.


In this study, the years considered to estimate the market size of Digital Marketing are as follows:

History Year: 2015-2019

Base Year: 2019

Estimated Year: 2020

Forecast Year 2020 to 2026

For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

1 Report Overview

1.1 Study Scope

1.2 Key Market Segments

1.3 Players Covered: Ranking by Digital Marketing Revenue

1.4 Market Analysis by Type

1.4.1 Global Digital Marketing Market Size Growth Rate by Type: 2020 VS 2026

1.4.2 Online Interactive Digital Marketing

1.4.3 Offline Interactive Digital Marketing

1.5 Market by Application

1.5.1 Global Digital Marketing Market Share by Application: 2020 VS 2026

1.5.2 Retail and Consumer Goods

1.5.3 BFSI

1.5.4 IT & Telecommunication

1.5.5 Media and Entertainment

1.5.6 Travel

1.5.7 Transportation

1.5.8 Supply Chain and Logistics

1.5.9 Healthcare

1.5.10 Energy & Power and Utilities

1.6 Study Objectives

1.7 Years Considered

2 Global Growth Trends by Regions

2.1 Digital Marketing Market Perspective (2015-2026)

2.2 Digital Marketing Growth Trends by Regions

2.2.1 Digital Marketing Market Size by Regions: 2015 VS 2020 VS 2026

2.2.2 Digital Marketing Historic Market Share by Regions (2015-2020)

2.2.3 Digital Marketing Forecasted Market Size by Regions (2021-2026)

2.3 Industry Trends and Growth Strategy

2.3.1 Market Top Trends

2.3.2 Market Drivers

2.3.3 Market Challenges

2.3.4 Porter’s Five Forces Analysis

2.3.5 Digital Marketing Market Growth Strategy

2.3.6 Primary Interviews with Key Digital Marketing Players (Opinion Leaders)

3 Competition Landscape by Key Players

3.1 Global Top Digital Marketing Players by Market Size

3.1.1 Global Top Digital Marketing Players by Revenue (2015-2020)

3.1.2 Global Digital Marketing Revenue Market Share by Players (2015-2020)

3.1.3 Global Digital Marketing Market Share by Company Type (Tier 1, Tier 2 and Tier 3)

3.2 Global Digital Marketing Market Concentration Ratio

3.2.1 Global Digital Marketing Market Concentration Ratio (CR5 and HHI)

3.2.2 Global Top 10 and Top 5 Companies by Digital Marketing Revenue in 2019

3.3 Digital Marketing Key Players Head office and Area Served

3.4 Key Players Digital Marketing Product Solution and Service

3.5 Date of Enter into Digital Marketing Market

3.6 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type (2015-2026)

4.1 Global Digital Marketing Historic Market Size by Type (2015-2020)

4.2 Global Digital Marketing Forecasted Market Size by Type (2021-2026)

5 Digital Marketing Breakdown Data by Application (2015-2026)

5.1 Global Digital Marketing Market Size by Application (2015-2020)

5.2 Global Digital Marketing Forecasted Market Size by Application (2021-2026)

6 North America

6.1 North America Digital Marketing Market Size (2015-2020)

6.2 Digital Marketing Key Players in North America (2019-2020)

6.3 North America Digital Marketing Market Size by Type (2015-2020)

6.4 North America Digital Marketing Market Size by Application (2015-2020)

7 Europe

7.1 Europe Digital Marketing Market Size (2015-2020)

7.2 Digital Marketing Key Players in Europe (2019-2020)

7.3 Europe Digital Marketing Market Size by Type (2015-2020)

7.4 Europe Digital Marketing Market Size by Application (2015-2020)

8 China

8.1 China Digital Marketing Market Size (2015-2020)

8.2 Digital Marketing Key Players in China (2019-2020)

8.3 China Digital Marketing Market Size by Type (2015-2020)

8.4 China Digital Marketing Market Size by Application (2015-2020)

9 Japan

9.1 Japan Digital Marketing Market Size (2015-2020)

9.2 Digital Marketing Key Players in Japan (2019-2020)

9.3 Japan Digital Marketing Market Size by Type (2015-2020)

9.4 Japan Digital Marketing Market Size by Application (2015-2020)

10 Southeast Asia

10.1 Southeast Asia Digital Marketing Market Size (2015-2020)

10.2 Digital Marketing Key Players in Southeast Asia (2019-2020)

10.3 Southeast Asia Digital Marketing Market Size by Type (2015-2020)

10.4 Southeast Asia Digital Marketing Market Size by Application (2015-2020)

11 India

11.1 India Digital Marketing Market Size (2015-2020)

11.2 Digital Marketing Key Players in India (2019-2020)

11.3 India Digital Marketing Market Size by Type (2015-2020)

11.4 India Digital Marketing Market Size by Application (2015-2020)

12 Central & South America

12.1 Central & South America Digital Marketing Market Size (2015-2020)

12.2 Digital Marketing Key Players in Central & South America (2019-2020)

12.3 Central & South America Digital Marketing Market Size by Type (2015-2020)

12.4 Central & South America Digital Marketing Market Size by Application (2015-2020)

13 Key Players Profiles

13.1 Grey Advertising

13.1.1 Grey Advertising Company Details

13.1.2 Grey Advertising Business Overview and Its Total Revenue

13.1.3 Grey Advertising Digital Marketing Introduction

13.1.4 Grey Advertising Revenue in Digital Marketing Business (2015-2020))

13.1.5 Grey Advertising Recent Development

13.2 Wieden+Kennedy

13.2.1 Wieden+Kennedy Company Details

13.2.2 Wieden+Kennedy Business Overview and Its Total Revenue

13.2.3 Wieden+Kennedy Digital Marketing Introduction

13.2.4 Wieden+Kennedy Revenue in Digital Marketing Business (2015-2020)

13.2.5 Wieden+Kennedy Recent Development

13.3 Butler

13.3.1 Butler Company Details

13.3.2 Butler Business Overview and Its Total Revenue

13.3.3 Butler Digital Marketing Introduction

13.3.4 Butler Revenue in Digital Marketing Business (2015-2020)

13.3.5 Butler Recent Development

13.4 Shine

13.4.1 Shine Company Details

13.4.2 Shine Business Overview and Its Total Revenue

13.4.3 Shine Digital Marketing Introduction

13.4.4 Shine Revenue in Digital Marketing Business (2015-2020)

13.4.5 Shine Recent Development

13.5 Stern & Partners

13.5.1 Stern & Partners Company Details

13.5.2 Stern & Partners Business Overview and Its Total Revenue

13.5.3 Stern & Partners Digital Marketing Introduction

13.5.4 Stern & Partners Revenue in Digital Marketing Business (2015-2020)

13.5.5 Stern & Partners Recent Development

13.6 Ogilvy & Mather

13.6.1 Ogilvy & Mather Company Details

13.6.2 Ogilvy & Mather Business Overview and Its Total Revenue

13.6.3 Ogilvy & Mather Digital Marketing Introduction

13.6.4 Ogilvy & Mather Revenue in Digital Marketing Business (2015-2020)

13.6.5 Ogilvy & Mather Recent Development

13.7 BBDO

13.7.1 BBDO Company Details

13.7.2 BBDO Business Overview and Its Total Revenue

13.7.3 BBDO Digital Marketing Introduction

13.7.4 BBDO Revenue in Digital Marketing Business (2015-2020)

13.7.5 BBDO Recent Development

13.8 Crispin Porter + Bogusky

13.8.1 Crispin Porter + Bogusky Company Details

13.8.2 Crispin Porter + Bogusky Business Overview and Its Total Revenue

13.8.3 Crispin Porter + Bogusky Digital Marketing Introduction

13.8.4 Crispin Porter + Bogusky Revenue in Digital Marketing Business (2015-2020)

13.8.5 Crispin Porter + Bogusky Recent Development

13.9 The Martin Agency

13.9.1 The Martin Agency Company Details

13.9.2 The Martin Agency Business Overview and Its Total Revenue

13.9.3 The Martin Agency Digital Marketing Introduction

13.9.4 The Martin Agency Revenue in Digital Marketing Business (2015-2020)

13.9.5 The Martin Agency Recent Development

13.10 Deutsch

13.10.1 Deutsch Company Details

13.10.2 Deutsch Business Overview and Its Total Revenue

13.10.3 Deutsch Digital Marketing Introduction

13.10.4 Deutsch Revenue in Digital Marketing Business (2015-2020)

13.10.5 Deutsch Recent Development

13.11 Droga5

10.11.1 Droga5 Company Details

10.11.2 Droga5 Business Overview and Its Total Revenue

10.11.3 Droga5 Digital Marketing Introduction

10.11.4 Droga5 Revenue in Digital Marketing Business (2015-2020)

10.11.5 Droga5 Recent Development

13.12 Mullen Advertising

10.12.1 Mullen Advertising Company Details

10.12.2 Mullen Advertising Business Overview and Its Total Revenue

10.12.3 Mullen Advertising Digital Marketing Introduction

10.12.4 Mullen Advertising Revenue in Digital Marketing Business (2015-2020)

10.12.5 Mullen Advertising Recent Development

13.13 Mood Media

10.13.1 Mood Media Company Details

10.13.2 Mood Media Business Overview and Its Total Revenue

10.13.3 Mood Media Digital Marketing Introduction

10.13.4 Mood Media Revenue in Digital Marketing Business (2015-2020)

10.13.5 Mood Media Recent Development

14 Analyst's Viewpoints/Conclusions

15 Appendix

15.1 Research Methodology

15.1.1 Methodology/Research Approach

15.1.2 Data Source

15.2 Disclaimer

15.3 Author Details

List of Tables

Table 1. Digital Marketing Key Market Segments

Table 2. Key Players Covered: Ranking by Digital Marketing Revenue

Table 3. Ranking of Global Top Digital Marketing Manufacturers by Revenue (US$ Million) in 2019

Table 4. Global Digital Marketing Market Size Growth Rate by Type (US$ Million): 2020 VS 2026

Table 5. Key Players of Online Interactive Digital Marketing

Table 6. Key Players of Offline Interactive Digital Marketing

Table 7. Global Digital Marketing Market Size Growth by Application (US$ Million): 2020 VS 2026

Table 8. Global Digital Marketing Market Size by Regions (US$ Million): 2020 VS 2026

Table 9. Global Digital Marketing Market Size by Regions (2015-2020) (US$ Million)

Table 10. Global Digital Marketing Market Share by Regions (2015-2020)

Table 11. Global Digital Marketing Forecasted Market Size by Regions (2021-2026) (US$ Million)

Table 12. Global Digital Marketing Market Share by Regions (2021-2026)

Table 13. Market Top Trends

Table 14. Key Drivers: Impact Analysis

Table 15. Key Challenges

Table 16. Digital Marketing Market Growth Strategy

Table 17. Main Points Interviewed from Key Digital Marketing Players

Table 18. Global Digital Marketing Revenue by Players (2015-2020) (Million US$)

Table 19. Global Digital Marketing Market Share by Players (2015-2020)

Table 20. Global Top Digital Marketing Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Digital Marketing as of 2019)

Table 21. Global Digital Marketing by Players Market Concentration Ratio (CR5 and HHI)

Table 22. Key Players Headquarters and Area Served

Table 23. Key Players Digital Marketing Product Solution and Service

Table 24. Date of Enter into Digital Marketing Market

Table 25. Mergers & Acquisitions, Expansion Plans

Table 26. Global Digital Marketing Market Size by Type (2015-2020) (Million US$)

Table 27. Global Digital Marketing Market Size Share by Type (2015-2020)

Table 28. Global Digital Marketing Revenue Market Share by Type (2021-2026)

Table 29. Global Digital Marketing Market Size Share by Application (2015-2020)

Table 30. Global Digital Marketing Market Size by Application (2015-2020) (Million US$)

Table 31. Global Digital Marketing Market Size Share by Application (2021-2026)

Table 32. North America Key Players Digital Marketing Revenue (2019-2020) (Million US$)

Table 33. North America Key Players Digital Marketing Market Share (2019-2020)

Table 34. North America Digital Marketing Market Size by Type (2015-2020) (Million US$)

Table 35. North America Digital Marketing Market Share by Type (2015-2020)

Table 36. North America Digital Marketing Market Size by Application (2015-2020) (Million US$)

Table 37. North America Digital Marketing Market Share by Application (2015-2020)

Table 38. Europe Key Players Digital Marketing Revenue (2019-2020) (Million US$)

Table 39. Europe Key Players Digital Marketing Market Share (2019-2020)

Table 40. Europe Digital Marketing Market Size by Type (2015-2020) (Million US$)

Table 41. Europe Digital Marketing Market Share by Type (2015-2020)

Table 42. Europe Digital Marketing Market Size by Application (2015-2020) (Million US$)

Table 43. Europe Digital Marketing Market Share by Application (2015-2020)

Table 44. China Key Players Digital Marketing Revenue (2019-2020) (Million US$)

Table 45. China Key Players Digital Marketing Market Share (2019-2020)

Table 46. China Digital Marketing Market Size by Type (2015-2020) (Million US$)

Table 47. China Digital Marketing Market Share by Type (2015-2020)

Table 48. China Digital Marketing Market Size by Application (2015-2020) (Million US$)

Table 49. China Digital Marketing Market Share by Application (2015-2020)

Table 50. Japan Key Players Digital Marketing Revenue (2019-2020) (Million US$)

Table 51. Japan Key Players Digital Marketing Market Share (2019-2020)

Table 52. Japan Digital Marketing Market Size by Type (2015-2020) (Million US$)

Table 53. Japan Digital Marketing Market Share by Type (2015-2020)

Table 54. Japan Digital Marketing Market Size by Application (2015-2020) (Million US$)

Table 55. Japan Digital Marketing Market Share by Application (2015-2020)

Table 56. Southeast Asia Key Players Digital Marketing Revenue (2019-2020) (Million US$)

Table 57. Southeast Asia Key Players Digital Marketing Market Share (2019-2020)

Table 58. Southeast Asia Digital Marketing Market Size by Type (2015-2020) (Million US$)

Table 59. Southeast Asia Digital Marketing Market Share by Type (2015-2020)

Table 60. Southeast Asia Digital Marketing Market Size by Application (2015-2020) (Million US$)

Table 61. Southeast Asia Digital Marketing Market Share by Application (2015-2020)

Table 62. India Key Players Digital Marketing Revenue (2019-2020) (Million US$)

Table 63. India Key Players Digital Marketing Market Share (2019-2020)

Table 64. India Digital Marketing Market Size by Type (2015-2020) (Million US$)

Table 65. India Digital Marketing Market Share by Type (2015-2020)

Table 66. India Digital Marketing Market Size by Application (2015-2020) (Million US$)

Table 67. India Digital Marketing Market Share by Application (2015-2020)

Table 68. Central & South America Key Players Digital Marketing Revenue (2019-2020) (Million US$)

Table 69. Central & South America Key Players Digital Marketing Market Share (2019-2020)

Table 70. Central & South America Digital Marketing Market Size by Type (2015-2020) (Million US$)

Table 71. Central & South America Digital Marketing Market Share by Type (2015-2020)

Table 72. Central & South America Digital Marketing Market Size by Application (2015-2020) (Million US$)

Table 73. Central & South America Digital Marketing Market Share by Application (2015-2020)

Table 74. Grey Advertising Company Details

Table 75. Grey Advertising Business Overview

Table 76. Grey Advertising Product

Table 77. Grey Advertising Revenue in Digital Marketing Business (2015-2020) (Million US$)

Table 78. Grey Advertising Recent Development

Table 79. Wieden+Kennedy Company Details

Table 80. Wieden+Kennedy Business Overview

Table 81. Wieden+Kennedy Product

Table 82. Wieden+Kennedy Revenue in Digital Marketing Business (2015-2020) (Million US$)

Table 83. Wieden+Kennedy Recent Development

Table 84. Butler Company Details

Table 85. Butler Business Overview

Table 86. Butler Product

Table 87. Butler Revenue in Digital Marketing Business (2015-2020) (Million US$)

Table 88. Butler Recent Development

Table 89. Shine Company Details

Table 90. Shine Business Overview

Table 91. Shine Product

Table 92. Shine Revenue in Digital Marketing Business (2015-2020) (Million US$)

Table 93. Shine Recent Development

Table 94. Stern & Partners Company Details

Table 95. Stern & Partners Business Overview

Table 96. Stern & Partners Product

Table 97. Stern & Partners Revenue in Digital Marketing Business (2015-2020) (Million US$)

Table 98. Stern & Partners Recent Development

Table 99. Ogilvy & Mather Company Details

Table 100. Ogilvy & Mather Business Overview

Table 101. Ogilvy & Mather Product

Table 102. Ogilvy & Mather Revenue in Digital Marketing Business (2015-2020) (Million US$)

Table 103. Ogilvy & Mather Recent Development

Table 104. BBDO Company Details

Table 105. BBDO Business Overview

Table 106. BBDO Product

Table 107. BBDO Revenue in Digital Marketing Business (2015-2020) (Million US$)

Table 108. BBDO Recent Development

Table 109. Crispin Porter + Bogusky Business Overview

Table 110. Crispin Porter + Bogusky Product

Table 111. Crispin Porter + Bogusky Company Details

Table 112. Crispin Porter + Bogusky Revenue in Digital Marketing Business (2015-2020) (Million US$)

Table 113. Crispin Porter + Bogusky Recent Development

Table 114. The Martin Agency Company Details

Table 115. The Martin Agency Business Overview

Table 116. The Martin Agency Product

Table 117. The Martin Agency Revenue in Digital Marketing Business (2015-2020) (Million US$)

Table 118. The Martin Agency Recent Development

Table 119. Deutsch Company Details

Table 120. Deutsch Business Overview

Table 121. Deutsch Product

Table 122. Deutsch Revenue in Digital Marketing Business (2015-2020) (Million US$)

Table 123. Deutsch Recent Development

Table 124. Droga5 Company Details

Table 125. Droga5 Business Overview

Table 126. Droga5 Product

Table 127. Droga5 Revenue in Digital Marketing Business (2015-2020) (Million US$)

Table 128. Droga5 Recent Development

Table 129. Mullen Advertising Company Details

Table 130. Mullen Advertising Business Overview

Table 131. Mullen Advertising Product

Table 132. Mullen Advertising Revenue in Digital Marketing Business (2015-2020) (Million US$)

Table 133. Mullen Advertising Recent Development

Table 134. Mood Media Company Details

Table 135. Mood Media Business Overview

Table 136. Mood Media Product

Table 137. Mood Media Revenue in Digital Marketing Business (2015-2020) (Million US$)

Table 138. Mood Media Recent Development

Table 139. Research Programs/Design for This Report

Table 140. Key Data Information from Secondary Sources

Table 141. Key Data Information from Primary Sources

List of Figures

Figure 1. Global Digital Marketing Market Share by Type: 2020 VS 2026

Figure 2. Online Interactive Digital Marketing Features

Figure 3. Offline Interactive Digital Marketing Features

Figure 4. Global Digital Marketing Market Share by Application: 2020 VS 2026

Figure 5. Retail and Consumer Goods Case Studies

Figure 6. BFSI Case Studies

Figure 7. IT & Telecommunication Case Studies

Figure 8. Media and Entertainment Case Studies

Figure 9. Travel Case Studies

Figure 10. Transportation Case Studies

Figure 11. Supply Chain and Logistics Case Studies

Figure 12. Healthcare Case Studies

Figure 13. Energy & Power and Utilities Case Studies

Figure 14. Digital Marketing Report Years Considered

Figure 15. Global Digital Marketing Market Size YoY Growth 2015-2026 (US$ Million)

Figure 16. Global Digital Marketing Market Share by Regions: 2020 VS 2026

Figure 17. Global Digital Marketing Market Share by Regions (2021-2026)

Figure 18. Porter's Five Forces Analysis

Figure 19. Global Digital Marketing Market Share by Players in 2019

Figure 20. Global Top Digital Marketing Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Digital Marketing as of 2019

Figure 21. The Top 10 and 5 Players Market Share by Digital Marketing Revenue in 2019

Figure 22. North America Digital Marketing Market Size YoY Growth (2015-2020) (Million US$)

Figure 23. Europe Digital Marketing Market Size YoY Growth (2015-2020) (Million US$)

Figure 24. China Digital Marketing Market Size YoY Growth (2015-2020) (Million US$)

Figure 25. Japan Digital Marketing Market Size YoY Growth (2015-2020) (Million US$)

Figure 26. Southeast Asia Digital Marketing Market Size YoY Growth (2015-2020) (Million US$)

Figure 27. India Digital Marketing Market Size YoY Growth (2015-2020) (Million US$)

Figure 28. Central & South America Digital Marketing Market Size YoY Growth (2015-2020) (Million US$)

Figure 29. Grey Advertising Total Revenue (US$ Million): 2019 Compared with 2018

Figure 30. Grey Advertising Revenue Growth Rate in Digital Marketing Business (2015-2020)

Figure 31. Wieden+Kennedy Total Revenue (US$ Million): 2019 Compared with 2018

Figure 32. Wieden+Kennedy Revenue Growth Rate in Digital Marketing Business (2015-2020)

Figure 33. Butler Total Revenue (US$ Million): 2019 Compared with 2018

Figure 34. Butler Revenue Growth Rate in Digital Marketing Business (2015-2020)

Figure 35. Shine Total Revenue (US$ Million): 2019 Compared with 2018

Figure 36. Shine Revenue Growth Rate in Digital Marketing Business (2015-2020)

Figure 37. Stern & Partners Total Revenue (US$ Million): 2019 Compared with 2018

Figure 38. Stern & Partners Revenue Growth Rate in Digital Marketing Business (2015-2020)

Figure 39. Ogilvy & Mather Total Revenue (US$ Million): 2019 Compared with 2018

Figure 40. Ogilvy & Mather Revenue Growth Rate in Digital Marketing Business (2015-2020)

Figure 41. BBDO Total Revenue (US$ Million): 2019 Compared with 2018

Figure 42. BBDO Revenue Growth Rate in Digital Marketing Business (2015-2020)

Figure 43. Crispin Porter + Bogusky Total Revenue (US$ Million): 2019 Compared with 2018

Figure 44. Crispin Porter + Bogusky Revenue Growth Rate in Digital Marketing Business (2015-2020)

Figure 45. The Martin Agency Total Revenue (US$ Million): 2019 Compared with 2018

Figure 46. The Martin Agency Revenue Growth Rate in Digital Marketing Business (2015-2020)

Figure 47. Deutsch Total Revenue (US$ Million): 2019 Compared with 2018

Figure 48. Deutsch Revenue Growth Rate in Digital Marketing Business (2015-2020)

Figure 49. Droga5 Total Revenue (US$ Million): 2019 Compared with 2018

Figure 50. Droga5 Revenue Growth Rate in Digital Marketing Business (2015-2020)

Figure 51. Mullen Advertising Total Revenue (US$ Million): 2019 Compared with 2018

Figure 52. Mullen Advertising Revenue Growth Rate in Digital Marketing Business (2015-2020)

Figure 53. Mood Media Total Revenue (US$ Million): 2019 Compared with 2018

Figure 54. Mood Media Revenue Growth Rate in Digital Marketing Business (2015-2020)

Figure 55. Bottom-up and Top-down Approaches for This Report

Figure 56. Data Triangulation

Figure 57. Key Executives Interviewed

Research Methodology
The research study released with title "Global Digital Marketing Market Size, Growth and Forecast 2023-2029" involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Key Executives Interviewed

Global Digital Market

Research Programs/Design
Historical Data (2017-2022E)
  • Industry Trends
  • Competition Analysis & Landscape
  • By Company
  • Product Launches
  • Joint Venture & Partnerships
  • Merger & Acquisitions
  • Market Segment
  • by Type
  • by Application / End Users
  • By Regions/ Geography
  • Value in Dollar Term
  • Segment Revenue for Major & Emerging Players
  • Market Share
  • % Growth Rate
  • Current Scenario Analysis
  • Sales Volume by Key Players
  • % Market Share & Position
  • % Growth Rate
Market Factor Analysis
  • Market Environment
  • Government Policy & Regulatory Factors
  • Technological Changes
  • Market Risks & Challenges
  • Market Drivers
  • Market Maturity Indicators
  • Impact of Cost Variance
  • Growth Determinants
Market Forecast (2023F-2028F)
  • Overall Size (Value & Volume*)
  • by Type
  • by Application
  • By Region / Country
  • Key Data (Value & Volume*)
  • %Market Share
  • %Growth Rate
  • CAGR (2023-2028)

Market Size Estimation

Top-down and bottom-up approaches are used to validate and estimate the global/regional market size by manufacturers, regional splits, product segments and application.

To establish Research coverage of the study with most relevant & functional players HTF MI follows industry standards such as NAICS/SIC/ICB/TRCB, furthermore the sorted list of companies is validated using Product Mapping and business activities and shortlisted by industry perspective.

HTF MI select experienced analyst and associate that are specialized in the domain for conducting research. They prepare a list of companies by region that helps to understand players penetration rate in the market. This companies are further analyses in what segment or application they serve in our market. The list of product and applications are evaluated for each companies dealing in the Global Digital Market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand company’s positioning regarding market value, volume and their market share for regional as well as global. Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Online) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc from Global Digital Market who then work towards appointment generation.

Primary Data Collection

The primary research is performed by taking the interviews of executives of various companies dealing in the Global Digital Market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and relevant list of appointee or target primary respondents; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & In Mail, Community Forums, Open Survey, SurveyMonkey etc.

Secondary Sources

The secondary resources considered in the Global Digital Market study includes company annual reports, press releases, published articles of organizations and associations, and the survey taken through different mediums such as online website and forums, survey monkey, LinkedIn, etc. In addition, the valuable strategic information obtained from industry association, paid database, and investor presentations are also good tool for information to make appropriate iterative validation are used to modify market models and cross-verify primary research and insights.

Market Breakdown and Data Triangulation

To make market engineering data complete; extensive primary research is conducted to gather information and validate the critical numbers derived to be used for calculations of market statistics; market size estimations; forecasting; breakdown; and data triangulation. Both top-down and bottom-up approaches were applied, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Furthermore qualitative and further quantitative analysis is also done for all the numbers arrived at in the market estimation process to list relevant information in the final deliverable report "Global Digital Marketing Market Size, Growth and Forecast 2023-2029" .

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Research Journals
  • Company Websites
  • White Papers
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • HTF MI Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segment value
Qualitative Analysis
  • Influencing Trends
  • Market Potential
  • Market Risks and Opportunities
  • Growth Drivers and Constraints
  • Geographical Footprints
  • Government Policies
  • Company Websites and Press Releases
  • Survey Reports and Paid Databases
  • Annual Reports
  • Industry Associations
  • HTF MI Database

Key Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments
  • Market Forecast (Value & Volume*) by Application, Type & Region / Country
  • History and Forecast
  • Market Size (Value & Volume) by Application
  • Market Size by Regions, Status & Forecast
  • Market Share & Growth Rate by Type & Application
  • Value by Key Business Segments
  • % Growth Rate by Segments
  • Growth Rate and Market Share by Regions
  • Market Size Status & Forecast
Total Market
  • Overall Size, Status & Forecast
  • Market Size Status & Forecast
Format Properties
1-User Access The report is sent in PDF format. The report will be emailed to you. This is a single user access license, allowing one specific user to access the report.
Site User The study would be provided in PDF format. The report will be emailed to you. This is a site license, allowing 1-10 employees within your organisation to access the report.
Enterprise User The format of deliverable would be PDF and Excel. This is an enterprise or corporate license, allowing all employees within your organisation irrespective of geographic location to access the report.

Frequently Asked Questions (FAQ):

The market study guides Digital companies with strategic planning to ensure they realize and drive business value from their plans for growth strategy.
The market opportunity is clear from the flow of investment into Digital market, utilizing technologies to drive efficiency and high volume.
Digital market share surpassed USD xx million in 2020 and will expand at a CAGR of yy% between 2021 and 2027.
The Digital market is projected to register a moderate CAGR during forecast period of 2024 to 2029
Companies of Digital Industry are studied thoroughly and profiled so as to understand why specific trends will have a high impact and how they are factored into the Digital market trajectory and future outlook.