Ontraport WooCommerce Marketing: 5 Vitals Ways to Automate eCommerce Startups

Before you say you can’t do something… TRY IT!

Most people spend more time and resources going around problems than in trying to solve them. And the biggest problem that businesses face today is to maintain the balance in the daily tasks while planning for future endeavors.

Often the quality of the tasks depletes considering the constant meeting schedules, manual data works, unstructured email marketing campaigns, scattered client handling, etc. What’s worse is that with all the scattered efforts you and your team put in, you’re witnessing some under-performing campaigns, un-achievable sales targets, downfall sales, and unsatisfied customers.

And this is the major reason why most marketers are turning towards marketing automation. In simple words, marketing automation has not only become a trend but also a necessity for modern marketers.

On average, 51% of companies are currently using Marketing automation and more than half of B2B companies (58%) plan to adopt the technology in the near future.   – Emailmonday

This implies that if you’re looking for easy marketing automation tools to keep your business processes ongoing while you wish to enjoy some leisure time, you need a better JARVIS to look after your business!

And follow me on this point because I have the best solution to your problem, i.e., the Ontraport Marketing Automation tool.

Ontraport marketing automation tool provides you a CRM set up to automate your marketing efforts from creating sales funnel to automated email campaigns. And if you have a WooCommerce store then our Ontraport WooCommerce Integration PRO is the best way to connect your WooCommerce store to Ontraport CRM.

Further in this blog, you’ll come across the 5 major reasons to get started with Ontraport WooCommerce marketing for your eCommerce business.

Top 5 Reasons Why Ontraport WooCommerce Marketing is all you Need 

Ontraport WooCommerce marketing is not just about automating your business processes. Rather, it also means better productivity time, increased sales & revenue, reduced overhead costs, and the ability to manage the business with fewer resources. 

What more? Read further!

1. Contact Synchronization

Well, what is the most important thing for your business to run smoothly?

Undoubtedly, it’s your customers, and the potential leads, elsewise your resources have no significance at all. Ontraport WooCommerce marketing tool helps you to track all your contacts in the record from whichever funnel level they belong to.

Your WooCommerce contacts are automatically kept in sync with their contact records in Ontraport, ensuring that you always have the most up to date information.

It is the motto of every business to synchronize every bit of information, which is available on their eCommerce platform.

In Ontraport, you can sync your contacts as well as products in just one click. Thinking How? Check this out!

1.1 One-Click Sync

You can market your customers better by synchronizing their (customer, product) information between WooCommerce and Ontraport, which is required to maintain customer relationships.

This information syncing enables you to sync all the historical contact information in bulk with just a single click.

For example, if one of your customers updates his/her contact details, then it automatically gets reflected onto the Ontraport CRM, once he places his next order.

1.2 Instant Sync

Ontraport WooCommerce instantly syncs all the customer details and purchased product details onto Ontraport CRM, for every transaction done. You can organize your WooCommerce data into well-labeled rows and columns, by exporting your products to Ontraport CRM.

This synced information would benefit you in knowing the status of that product purchase in the future. For example, if anybody has purchased the same product again, that information will get reflected in the CRM, enabling you to remarket and manage inventory easily in the near future.

2. Comprehensive Reporting

Reporting… The most crucial step for any online business. Would you believe me if I say that Ontraport WooCommerce marketing does prepare the reports for you and these reports are always updated without your manual input? 

You believe it or not but it’s true!

Ontraport marketing automation tool offers a comprehensive WooCommerce Marketing report to its customers.

To keep track of your campaigns, Ontraport has a special performance mode which helps you to assess the performance of your campaigns in real-time as well as track ROI (Return On Investment).

On connecting WooCommerce and Ontraport, you’ll get access to the following reports – 

2.1. Sales

It is a Comprehensive Sales Report provided product-wise.

2.2. Product Sales Logs

It contains detailed reports of all the transactions based on individual products.

2.3. Lifetime Value Reports

These reports help you to find out the total and average amount of money spent by contacts who did any purchase activity. It contains all-time comprehensive sales reporting for all contacts including the void and open orders.

3. Email Automation Tool

Email marketing services are eternal. More than 59% of marketers say email is their biggest source of ROI. The popularity of email marketing can be estimated from the fact that 99% of people check their emails every day.

But running a full email campaign manually can be very hectic. And there are possibilities that you may miss to send the following email to some while you’re busy emailing others.

Because you don’t want to miss out on the opportunities ahead, you move towards email automation tools. And since you’re already here, it’s my pleasure to inform you about the Ontraport email marketing campaign automation services.

Ontraport WooCommerce marketing gives you crisp predefined email templates, which helps you to serve your customers better with automated email campaigns. From welcome emails to the customers, following them over each level of sales funnel, or retargeting them in a personalized manner that makes them feel special, Ontraport email marketing has got it all covered.

These automated email services are both free and paid, depending on your requirements. With Ontraport WooCommerce, you can draft more personalized emails to improve your email marketing results, based on the groups that you can create with product tags.

4. Label Contacts with Tags

Tags in Ontraport are the contact labels, that allow you to create groups for segmented communication and personalized messaging to your customers.

I’m sure that you’re well aware of the importance of product tags in creating contact groups considering different segmentation criteria. However, there is nothing to worry about if you’re not aware because we’ll be discussing that here.

Tags work best to assess the entire customer’s journey, like – 

• where he/she has come from, 
• what form he/she has filled, 
• what product he/she has purchased, 
• where exactly he/she is residing in the sales funnel 

and other important conditions…

In Ontraport WooCommerce, new tags get automatically added, once any of your contacts have made the purchase. Additionally, as an admin, you can set or change the tags based on the buyer’s activity.

For example, contacts who are tagged “First Time Buyer” could be tagged “Repeat Buyer” once they make a second purchase.

5. Remarketing

How can you do remarketing in Ontraport? 

I believe remarketing is one of the best benefits of using Ontraport WooCommerce marketing services.

Since, there is a continuous synchronization of contact’s data, after every product purchase, this collected data can be used to remarket your customers via email marketing campaigns.

Even better, the data is segmented on the basis of purchase frequency, product purchase value, customer lifetime value, and position in the sales funnel. Hence, giving you an upper hand in your approach towards personalizing the mail templates.

This is extremely beneficial as even surveys say that it is far easier to sell to existing customers, rather than selling to new ones. So why make efforts to attract new ones, when already a fertile ground is ready for you. Just bowl and bold!

Ready to Adopt Ontraport for WooCommerce?

If you want to build campaigns for your contacts starting from the very basic step i.e. syncing contact details of your customers or purchases or even want to sync the back-dated contacts on your eCommerce store, Ontraport WooCommerce Integration acts as an optimum tool to handle the same with ease.

Leverage the benefits of Ontraport WooCommerce marketing for your eCommerce store with Ontraport WooCommerce Integration –

• Automate your marketing efforts for your eCommerce store
• Populate email automation marketing
• Recover deals on abandoned carts
• Map your entire business activities on Ontraport for easy tracking
• Improve your online sales rate with marketing automation practices
• Sync contact records and promote lead capturing efforts
• Use tags to sync your contacts and products
• Analyze campaign results with automated reportings

The Final Verdict

With this, we have come to the very end of this article. I hope you’ve successfully understood the wonders of Ontraport WooCommerce marketing for your eCommerce store.

When it comes to CRM, Page Builder, Sales tracking, Business Automation, or Pricing, Ontraport is giving strong competition in the market. This is why a large number of marketers are seeing it as a strong marketing software to start their business with!

If you have a start-up or are running a small scale business or want to explore the powers of marketing automation for your WooCommerce store, this marketing tool will nail it.

Drop what you think in the comments below or connect with us at makewebbetter.com