Privacy protection and use of personal data are central issues in how the Internet is being used. In an economy where data is the new oil, personal data is a highly valuable resource.
This study summarizes the issues related to the concept of privacy and personal data protection. It addresses the question of putting a value on data. It describes recent regulatory developments in the field.
We analyse the technology behind digital trust platforms before presenting an overview of the solutions being used and considered for implementing services. Then we illustrate the latest trends for new services on the market.
A SWOT analysis for GAFA and other businesses is then provided before proposing three scenarios for the service approach businesses may take.
Table of Content
1. Executive Summary
2. Methodology & definitions
2.1. General methodology of IDATEs reports
2.2. Methodology specific to this report
3. Issues and key factors
3.1. Drivers of the privacy business
3.2. Protection of privacy and trust in the digital world
4. Characteristics of the privacy and personal data economy
4.1. What value can be placed on personal data and privacy?
4.2. How marketing concepts and strategies are evolving
5. Technologies and services
5.1. De-identifying user data
5.2. Identity tools looking for a good form-factor
6. The offering: typology of privacy management services
6.1. Helping users protect and manage their personal data
6.2. Helping users manage their daily lives
7. Brand strategies and market-makers
7.1. GAFA strategies for personal data
7.2. Business strategies (B2C)
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