MakeWebBetter Shares Last Minute Tips For BFCM Marketing For Better Results!

Its’ holiday carnival time. Along with shoppers, marketers have also pulled up their socks for the holiday season. After analyzing all unfavorable and favorable situations that might affect their holiday strategy they are ready to enter into the competition. Here the online marketers that provide a stable user experience hold a 99% chance of a conversion. But… if you count in the group of marketers who haven’t strategized, planned out the workflows, analyzed last year’s performance, and the main target for holiday season 2019. No Need To Worry! MakeWebBetter has shared the minute tips & tricks that can benefit that last-minute lazybones to acquire pessimistic results. So go through it to make the most from the biggest holiday shopping days i.e. Black Friday & Cyber Monday!

1. Decorate & Create Buzz For BFCM

Use your social media business profile to aware your target audience about your BFCM plans. For this, you can give your business profile a festive look & feel.

Decorate your profile and cover image according to BFCM 2019. 

Try to create a buzz about BFCM offers/discounts. 

Use your customer’s reviews to gain the trust of your new leads in your online business. Participate in the ongoing conversation about BFCM 2019 to capture more potential users.

Use trending hashtags and your blogs for BFCM promotion. Make sure your BFCM content, videos, gifs, and images are already prepared to avoid the last-minute rush.

2. Retarget Your Cart Abandoners & Lost Customers

Customers are customers. It doesn’t matter whether they’re old, new or lost! Without being biased you’ve to focus on all and equally. That’s why you can’t forget to recapture your cart abandoners and lost customers.

Because the possibility to convert them is more than a new lead. 

Prepare an email list containing all your cart abandoners and lapsed customers. Refine it as per your business specifications.

Now leverage email marketing to remind them about their abandoned product and your brand. Use festive email templates to give it a festive touch.

Avoid mistakes and keep your email short and straight to reduce its’ bounce rate.

3. Spread Your Coupons All-Around

Increase in conversion is only possible if your audience is well aware of your coupons and plans. So, try to spread it as much as you can… don't restrict it to emails and social platforms.

Leverage different coupon listing sites to improve your output.

Coupon.com, EBATES, GROUPON, AMAZON, Slickdeals, and savings.com are some of the platforms which deserve your attention. But coupon listing websites aren’t limited to these.

There are many more sites that equally deserve your attention.  

4. Gain Attention Through Urgency & Scarcity

Your users have many options. They switch from one website to another to compare prices, quality, and policies. Don’t let them abandon your website.

Create scarcity by continuously displaying the number of the product available i.e. “stock availability”. 

Use a timer to create an urgency for your products/services. Place it where it can get more recognition.

Through urgency and scarcity, you can easily boost your conversion rate.

5. Show Reviews To Acquire Potential Leads

As stated above, your leads have many options. To make them yours, you need to gain their trust.

You can use your home and about us page for the same. Show your customers’ success stories, the brands that trust you, and the real reviews you have earned through your hard work and passion. 

You can even display your reviews on your social platforms to gain the trust of new leads and convert your delighted customers’ into business promoters. In the holiday season, you’ve to compete and glow putting behind your competition.

Do whatever it requires to gain your lead’s trust.

6. Automate Support Work For More Revenue

Festive season is the busiest season of the year. You and your employees will be going to be occupied for the entire season.

You guys won’t be going to get time for other stuff like planning, performance analysis or anything. And this isn’t good! 

Your customers want quick responses and your support team wants to convert as many leads as possible to track your sales target. And this isn’t possible if your support members one by one solve your client’s issues and concerns. 

“You need to automate your work process. You need to invest in chatbot marketing . 

Chatbots can automate the conversation that takes place between your leads/customers and support members. You would be acquiring (happy) customers for your business by solving queries in minimum time.

The benefit of chatbots is… you would be converting more leads in minimum time with less human intervention.  

The time you save through chatbots can then be used for planning, performance analysis… and many other activities. So, create your bot today or invest your money to get your customized chatbot solution for your business. 

7. Run Ads

Run ads regarding BFCM to convert your inorganic traffic. Prepare your ad campaign according to your business needs and requirements.

Mention your products/services benefits smartly with the right context to convert your potential lead. 

Your ad campaign should represent the festive feel. If you need help in creating a successful ad campaign contact an agency that can benefit your business.

8. Give Your Website Festive Look & Feel

Decorate your website for festive. It should look like its’ festive season and you’re planning stuff for your audience.

You can design pop-up forms according to festive events as freepik does every time. Their pop-ups are innovative, attractive, appealing, and they also include animation which simply makes it the best among all. 

Create bundles for your gifts, products, and services to increase conversion rates. This bundle can be a pack of two, three, four, or five as per your needs. 

Run offers, discounts, contests like the spin wheel, puzzle, and much more. Include your creativity and expand your thinking abilities.   

All your offers, coupons, and discounts should be placed exactly where your audience focus can go. It should come in their sight at the very first moment they open your website. 

As its festive time, choose colors precisely. You can even use your logo color in your festive images, videos, and all.

Design everything keeping your brand motto into consideration. 

9. Simplify Your Process

In festive season no one has time. Everyone is in a rush. In this situation, if your checkout process is long and lengthy your users are surely gonna abandon your site . Reduce your checkout pages to close every possible deal.

You can even leverage the one-click checkout tool to reduce the friction involved in the purchasing process. 

Check out the post “WooCommerce products if you miss you’ll regret ” to explore more tools like a one-click checkout. 

Remember, what's so ever change you’re implementing or gonna implement it should be mobile-friendly. Users are operating handheld devices more than any desktop or laptop for completing their actions like reading, subscribing, purchasing, and more.

So, do experiments but keeping it a mobile-friendly eCommerce store . And if your existing website pages aren’t mobile-optimized do it on priority because it is restricting your business revenue.  

Tips And Tricks For A Successful BFCM!

The quick tips are handed over to you. Implement them to increase your business conversion rates.

For more valuable information click here . 

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Category: eCommerce Solutions and Developers Profile: MakeWebBetter is a central hub of expertise, your organization needs to win in the digital world. The only eCommerce Digital Marketing Agency and HubSpot Gold Solutions Partners with a holistic approach to marketing, integrating every side of eCommerce, modern brand-building, from PPC and SEO to content marketing and paid social ads. MakeWebBetter is moving ahead, bagging-up series of achievements with the giants of the Industry like HubSpot. With Subject Matter Experts, in almost all the fields ...