Gift Cards: The Perfect Corporate Gifting

It’s so tempting to receive a little gift when you’re expecting the otherwise.
― Toba Beta

Everyone loves to feel the joy of receiving gifts. Exchanging gifts is not just a mere ritual followed at workplaces. Rather, it is a small gesture shown by business owners towards their employees. Corporate gifting emulsifies the emotions of companionship among the employees, clients, and middle & upper levels of management.

Corporate gifting is a way to show to your employees, executives, and managers that Yes! You appreciate their efforts and care for them. Gifting also symbolizes the apt help to build trust & boost employee loyalty towards the company. This leads us to the very first question that the companies thought of before implementing the tradition of business giftings, i.e., Why Employee Gifting is Important?

Corporate Gifting To Employees Is Essential

Employees are the most influential part of the company. How? Because whatever they do goes directly or indirectly to the company growth or downfall. People work to sustain their livelihood. But with a lack of recognition and appreciation for their hard work, they start to lose their motivation and enthusiasm.

Giving gifts to employees helps in enhancing their outlook towards the company and also to encourage them to work harder. There are many occasions like birthdays, promotions, achievements, anniversaries, seasonal and festivals greetings and more to offer gifts to the employees.

Gifts given are never an expense to the company. It is an indirect investment that a company makes in its employees.

Corporate gifting for employees benefits the company in ways like ―

1. Gifts make employees feel noticed and valued. Hence improves employer-employee engagement ratio
2. The right choice of gift makes the employee feel more connected. Hence, increases employee retention rate
3. Gifts to employees help in increasing job satisfaction and loyalty towards the company
4. Makes the employee feel energetic and motivated to perform better
5. Promotes innovative and critical thinking capacity of the employees
6. Improves the overall productivity

The Perfect Corporate Gifting!

The finalizing of corporate gifting ideas often involve a challenging brainstorming session due to appropriateness, affordability, previous giftings, and other factors. Gifts have deeper implications.

A company logo imprinted wall clock, coffee mug, goodie boxes, gourmet food gift baskets or other personalized business gifts implies the lack of imagination or interest of the company as if they don’t care enough.

As per the study initiated by Laura Jennings, Business Gift Satisfaction Survey, the results defy the use of Logos in corporate gifting. In the section in the report, Laura quotes, “The era of sending company-logoed business gifts is waning as recipients perceive items with logos as marketing collateral, not gifts. Companies may feel compelled to put their logo on gifts so that the recipients ‘will remember them,’ but ironically the data shows just the opposite.”

Business Gifts cost a huge bend to the corporates and hence if it yet fails to deliver the purpose, it’s of no use. Make sure that your gift ideas are worth the expectations of your employees and/or clients to make them feel unique and valued.

Corporate giftings, as already talked about, are given on multiple occasions. Leaving the traditional gifting ideas behind, the modern-day demands the whole new gifting concepts.

Be It Any Occasion, You Have A Single Solution To All: Gift Cards!

Yes! You got that right. Traditional giftings have proven to be the most expected gifts. While with the growing online shopping trends and freedom to choose and shop, Gift Cards prove to be the most versatile and convenient option.

Gift Cards make giftings easy and fast. Giving away gift cards in the form of personalized emails, physical gift cards, discount vouchers, etc. offer freedom of choice to the employees/clients to buy what they want to. Also, the stats show that the purchasing capacity doubles when the purchase is made using gift cards.

Furthermore, the corporates need to invest less time in planning, ordering and personalizing each gift card with its easy customization and instant deliveries features. The gift cards are also a great option to look at to prevent pilfering. Investing heavy amounts in precious giftings that might be caught in a theft attempt will only get the company in a loss. This risk is covered with the Gift Cards.

Gift Cards are the best instant gifting option. Just “Load It, Gift It, & Love It”!

Learn more about the extent of gift cards and the ways it helps to boost your sales every festive season. We’ll be obliged to discuss the immense scope of gift cards in the corporate gifting. Drop your “Say” in the comments or connect with us @MakeWebBetter.