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3. New Product Launches and Acquisitions were the Key Growth Strategies Adopted by the Leading Players of the Ceramic Inks Market Between 2015 and 2017

The ceramic inks market is projected to grow from USD 1.83 Billion in 2017 to USD 2.59 Billion by 2022, at a CAGR of 7.2% during the forecast period. Ceramic inks, primarily are carriers of fine ceramic particles. These inks are a mixture of salts, metal oxides, and fine glass particles and are used for printing ceramic tiles, glass, and metals. Ceramic inks are also used for printing food containers. Analog and digital printing technologies are employed to use these inks on various types of substrates.

Increasing use of ceramic tiles in the construction industry is fueling the growth of the ceramic inks across the globe. The key companies operating in the market have adopted various inorganic and organic growth strategies such as acquisitions, new product launches, mergers, expansions, agreements & contracts, partnerships, and joint ventures to strengthen their foothold in the ceramic inks market. Ferro Corporation (US), Zschimmer & Schwarz (Germany), Esmalglass – Itaca Grupo (Spain), Torrecid Group (Spain), and Fritta (Spain) are some of the leading players operating in the ceramic inks market.

New Product Launches And Acquisitions Were The Key Growth Strategies Adopted By The Leading Players Of The Ceramic Inks Market Between 2015 And 2017 to enhance their business prospects, increase their global reach, and widen their distribution networks.

Ferro Corporation (US) develops digital ceramic inks for use in ceramic tile applications. The company manufactures and supplies ceramic inks through its performance coatings business segment. In 2017, the company acquired four companies, namely, Endeka Group (US), Cappelle Pigments (Belgium), Gardenia Quimica, S.A. (Spain), and Dip-Tech Ltd. (Israel) to strengthen its position in the ceramic inks market.

Torrecid Group (Spain) is one of the leading innovation-driven company, which develops innovative ceramic inks. The company has adopted the strategy of new product launches to strengthen its product portfolio in the ceramic inks market. For instance, in 2017, the company launched a new digital ceramic ink under the brand name ECOINK-CID, which is a water-based digital ceramic ink used in ceramic tile applications.

Colorbbia S.p.A. (Italy), Sicer S.p.A (Italy), Kao Chimigraf (Spain), Sun Chemical (US), and Tecglass (Spain) are some other key manufacturers of ceramic inks.

Related Reports:

Ceramic Inks Market by Type (Decorative and Functional), Technology (Digital and Analog), Application (Ceramic Tiles, Glass Printing, and Food Container Printing), and Region (APAC, Europe, North America, and South America) - Global Forecast to 2022

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