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List of the Best Media Buying Companies & Planning Firms

  • SmartSites

    Award-Winning Web Design, Digital Marketing Agency
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    SmartSites is the fastest-growing digital marketing & SEO company located in New Jersey, USA. Providing tech-enabled digital solutions to clients since 2011. Home to 100+ digital marketing experts, SmartSites excels in delivering bespoke digital marketing services that include Web design services, SEO, SMM, PPC man ... read more about SmartSites

    "SmartSites is the best, hands down."
    Lara Henawi
    $100 - $149/hr
    50 - 249
    2011
    United States, Canada
  • Ready to Power-Up Your Digital Marketing? 📈 It’s time to transform your problems into opportunities. We provide in-house solutions based on custom strategies backed by data and research to boost your brand’s visibility and sales. Meet the team of marketers, who will live and breathe your project and ... read more about Fortunatos

    "Resourceful Meta Ads and SEO Optimization"
    Hans Mekking, CEO at Baby-Scan at Baby-Scan
    $25 - $49/hr
    10 - 49
    2014
    Ukraine, United States
  • Dossier Media

    Paid Media Agency - Paid Media Planning & Buying.
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    Boutique, integrated paid media agency focused on paid media management and building a full-funnel approach for small to midsize brands.  Our focus is to help brands establish a scalable paid media strategy while developing a data-first paid media presence.

    "Excellent results from Dossier Media!"
    Abdullah Al Mamun, Marketing Manager at Juicer Moz
    $100 - $149/hr
    2 - 9
    2021
    United States, Canada
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  • SOLV.

    Digital Marketing & Design Agency
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    SOLV is the place where design and marketing collide to create stunning digital experiences. With 5 years of expertise, we've successfully completed 200+ projects across 18 industries. Our key clients include the US Embassy, Forbes, Club Med, Viessmann, and Heinemann Duty Free.

    "The partnership was mutually beneficial."
    Inna Sabada, Marketing Manager at Warmy
    $25 - $49/hr
    10 - 49
    2018
    Ukraine
  • Mayple

    Find Your Digital Marketing Expert.
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    Mayple is your key to scaling online businesses effortlessly. We've handpicked top-performing marketing experts specialized in your niche, ensuring that only the most skilled minds are at the helm of your marketing campaigns. With our unique and unbiased monitoring system, you can trust that your growth journey is ... read more about Mayple

    "Very nice partner."
    Candy Lang, Customer Service Supervisor at Microsoft
    $25 - $49/hr
    10 - 49
    2017
    United States
  • Creative designers, seasoned developers, marketing professionals and certified business advisors with a passion to elevate small businesses to ultimately increase there revenues!

    "CAMARKETINGPROS Delivers Exceptional Content Creation and SEO Magic. "
    Rachel T, Senior Manager of Product Management at Meta
    $150 - $199/hr
    10 - 49
    2022
    United States
  • Infinity Media

    Freelancer Focus. Agency Expertise & Execution.
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    Infinity Media is a digital marketing company in Los Angeles that is unique among marketing firms. In fact, we prefer not to be referred to as an "agency." " We're a team of digital marketing freelancers who love working with business owners and marketing teams! We aspire to be a hybrid of a freelanc ... read more about Infinity Media

    "Full Funnel Marketing Review"
    Billy Taha, Managing Director at Auto Luxury at Auto Luxury
    $100 - $149/hr
    2 - 9
    2013
    United States
  • Gravils

    You can reach your KPIs and even more with Gravils
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    Gravils is a mobile performance marketing agency. We help companies grow with mobile and web marketing performance. Our risk-free user acquisition solutions allow brands to achieve their performance goals. Our offering is simple: we invest our own resources in testing the new UA hypothesis, with 100% transparency on ... read more about Gravils

    "One of the most professional companies in the Adtech space. great team, great clients!"
    Tal Ozeri, COO at Bondaya LTD
    NA
    10 - 49
    2015
    Latvia
  • BrandBurp Digital

    #1 Web, App & Brand Digital Marketing Agency
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    Our Team of 175+ Marketers, Comprising Google Certified SEO Page Rankers, Social Media Freaks, Business Managers, Content Marketers, PR & Outreach Influencers, & More Adopt 360° Strategy. They help brands to Top The Charts And Become 1 In Their Industry Across Globe. We Keep An Eye ... read more about BrandBurp Digital

    "Highly enthusiastic and professional brand marketing company"
    Alena Ella, Sales And Marketing Head at at Pearson
    < $25/hr
    50 - 249
    2015
    India
  • Intensify

    Intensify Your Business Growth
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    Intensify is an advertising agency excelling in digital advertising, social media management, and eCommerce growth. Based in Los Angeles, Intensify works with companies globally, from Dubai, to the US, to South Korea. The company collaborates with clients in a variety of industries including apparel, beauty, fitne ... read more about Intensify

    "Launch & Growth for Paid Search"
    Jack Goodall, Digital Marketing Manager at Keeping Current Matters
    $100 - $149/hr
    2 - 9
    2014
    United States
  • Aimers

    Certified PPC Marketing Agency
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    Aimers is an international Digital Performance Marketing Agency that empowers SaaS and tech B2B companies with cutting-edge paid acquisition solutions. We will become an extension of your marketing team, propelling your success with our data-driven strategies, results-oriented PPC campaigns, advanced analytics, and rel ... read more about Aimers

    "PPC Campaign"
    Michael Zebold, Partner at Floridian
    $50 - $99/hr
    10 - 49
    2015
    Georgia
  • Mobio Group

    Mobile App Marketing Agency
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    Mobio Group is a trusted mobile app marketing agency headquartered in the UK, offering quality mobile app promotion at cost-effective prices. Our team of experienced app marketers and specialists help clients to achieve maximum output for advertising budgets.  Since 2013 we’ve worked with d ... read more about Mobio Group

    "Have a professional team."
    Yana Zavadskaya, Digital Marketing Manager at Gameloft
    $50 - $99/hr
    50 - 249
    2013
    United Kingdom
  • Headquartered in Istanbul, Walther Kranz is a high-tech public relations and digital marketing solutions agency dedicated to creating the connections that incite conversations and accelerate market success. Walther Kranz builds strong brands and great reputations nationally for its fast growing and most admired brands ... read more about Walther Kranz

    "PR support in traditional and digital media, globally and in Turkey."
    DilÅŸad Aksu, Brand Manager at No Mention
    $100 - $149/hr
    50 - 249
    2021
    Turkey
  • WestMetric

    Low Cost, High ROAS Performance Marketing
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    WestMetric is a Full-Service Performance Digital Marketing Agency based in Los Angeles, CA. Our mission is to optimize and scale your Facebook, Instagram, Google search, display, and Amazon sponsored product ads to drive more traffic to your website, generate high-quality leads, and increase sales of your products ... read more about WestMetric

    "Our Real Estate Website was able to achieve first-page Google rankings."
    Tei Baishiki, Chief Operating Officer at Next home, Inc
    $100 - $149/hr
    2 - 9
    United States
  • The Yolk Media

    The Road To Success Begins With The Yolk Media!
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    Hey Folks It’s The Yolk Media, We Are A Digital Marketing And Media Agency By Managers From Amazon And Google With Global Capabilities Across Marketing, Branding And Web Design And Development. We Create Digital Experiences That Are Human-centered And Future Proof. From The Inception In Mumbai, The Yolk Media Has ... read more about The Yolk Media

    "The Best Digital Marketing Service"
    Salim Merchant, Marketing Manager at at Apollo Hospitals
    NA
    10 - 49
    2020
    India
  • StepUp DigiWorld

    Helping brands to step up and grow digitally
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    ROI-DRIVEN DIGITAL MARKETING AGENCY. StepUp DigiWorld is a full-service digital marketing agency. Our services include LinkedIn Ads, appointment setting, and digital marketing consulting. We employ full-funnel marketing tactics including search engine optimization (SEO), pay-per-click (PPC) ads, Amazon sto ... read more about StepUp DigiWorld

    "Our Go-To Digital Marketing Partner!"
    Siddharth Tewari, Enterprise B2B Performance Marketing & Branding Leader with core expertise in Inside Sales & SQL Lea at SIS Limited
    $25 - $49/hr
    10 - 49
    2020
    India
  • Prism Digital was founded in 2006 and the digital arm of the Prism Group which also owns Prism Advertising and Prism Event Management. The company has three offices in three countries, namely in the UAE, India and a fully owned sales representative office in Vancouver British Columbia, Canada.Prism Digital is a 36 ... read more about Prism Events Digital Advertising

    "Great Technical Expertise"
    Mr. Ranjit Unni, Marketing Specialist at Ofis UAE
    $25 - $49/hr
    10 - 49
    2006
    UAE
  • Trendz Agency

    Advertising Agency in Abu Dhabi
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    An advertising agency based in Abu Dhabi. We have creative content creators who can help your brand reach their maximum potentials through video and graphics. Our dynamic team of digital artists, designers, video producers, digital marketers, content writers and project managers resea ... read more about Trendz Agency

    "Enhancing Business Growth through Strategic Marketing and Advertising Campaign Optimization"
    Hatem Hadad, 🟣 Driving Traffic, Leads and Maximizing Bottom-Line Impact at evercommerce.com
    $100 - $149/hr
    2 - 9
    2020
    UAE
  • Marketing Help Lines

    All in one digital marketing solution in bd
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    Digital marketing services encompass a wide range of strategies and tactics aimed at promoting products, services, or brands using digital channels. These services leverage the power of the internet and various online platforms to reach and engage with a target audience. Marketing Help Line's service focuses on ... read more about Marketing Help Lines

    "Best digital marketing agency in Bangladesh"
    MY SOFT IT, Software Development | Website Development| Digital Marketing| SEO|Graphics design|domain|hosting Se at MY SOFT IT
    $25 - $49/hr
    10 - 49
    2020
    Bangladesh
  • FATbit Technologies

    Software & Mobile App Development Company in India
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    FATbit Technologies is a renowned mobile app and software development company that provides optimum solutions for businesses to gain a leading edge in the industry. Established in 2004, the company has served 5000+ clients globally with its market-leading software solutions and products.  At FATbit, we look for ... read more about FATbit Technologies

    "Excellent Solution for going out Fast"
    Andres
    $25 - $49/hr
    50 - 249
    2004
    India
  • Marketing Bee

    Your One-Stop Solution for Marketing
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    Marketing Bee is a full-service creative marketing agency that provides businesses of all sizes with comprehensive marketing solutions. Based in Bangladesh, the agency offers its services both locally and internationally, making it a global player in the industry. With a team of experienced professionals and an unwaver ... read more about Marketing Bee

    "Experience with Marketing Bee"
    MD Aminul Islam, Data-Driven Digital Marketing Strategist at Creative Nose Digital
    < $25/hr
    50 - 249
    2013
    Bangladesh
  • Makes360 a brand, a name, a faith you can rely on!! The belief of people who want themselves to grow in this digital era. Makes360 is an India-based IT company that is known for serving digital things to b2b and b2c clients across 54+ industries and all over the globe. We established our roots in the year 2018, in ... read more about Makes360

    "Makes360 promptly delivers top-notch resources of exceptional quality."
    Duncan Ray, Head of Revenue Operations at Kochava at KOCHAVA
    < $25/hr
    10 - 49
    2917
    India
  • Our passion is to provide innovative, feature-rich and visually appealing website. Mobile applications and data-driven digital marketing programs that drive business growth. Yes, we hold ourselves to the highest standards of creative and technical excellence. Expect nothing but the best designs, customer service, and p ... read more about Digital Marketing Lab

    "An amazing experience; brilliant timing ad unparalleled conceptualization provides great ROI"
    Sinthia Wilson, CMO at Mix Classified
    < $25/hr
    10 - 49
    2008
    India
  • BrainyZat

    Digital Agency in Dhaka, Bangladesh
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    BrainyZat is a Digital Marketing Agency in Dhaka, Bangladesh – experts in SEO, Social Media, PPC, Content & Email Marketing, Google & Linkedin Ads. We are Experienced in digital strategy and campaign management. Also Results based focus to deliver sales, leads & more customers.

    "An Outstanding Agency "
    Mahian Uddin, Desk reporter at at Bengal Media Corporation Ltd. (Rtv)
    $25 - $49/hr
    10 - 49
    2020
    Bangladesh
  • Skyram Technologies – an all-inclusive digital marketing company in Kolkata, that also specializes in web design and development. Optimize your business in different global and local regions. The local locations include Mumbai, Bangalore, Bhubaneshwar, Delhi, Noida, Gurgaon while the global locations include the ... read more about Skyram Technologies Private Limited

    "ROI driven Digital marketing approach with optimum utilization of budget"
    Jay Diaz
    $25 - $49/hr
    10 - 49
    2014
    India
  • BrandLoom Consulting

    Best Digital Marketing Agency in India
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    BrandLoom Consulting is a young Go-To-Market Digital Brand Commerce company with offices in Gurgaon, Delhi, Mumbai, Bangalore, Pune, Toronto and Newyork. We aspire to be your “ROI Driven” & “Accountable” Branding, Marketing Technology, eCommerce Partner and Digital Marketing Agency. At Brand ... read more about BrandLoom Consulting

    "Innovative Digital Marketing Services. "
    Ramesh Jha
    NA
    10 - 49
    2015
    India
  • NexGen Innovators IT Services Pvt Ltd

    Turning business problems into software solutions
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    We are a web development company that specializes in custom software development, virtual reality (VR) app & augmented reality (AR) application development. We are a team of energetic professionals who are the best in our field. We believe in working closely with our clients to understand their needs and exceed the ... read more about NexGen Innovators IT Services Pvt Ltd

    "It was a great experience working with Nexgen Innovators, they developed my ecommerce store and it was amazing."
    Karandeep Singh
    < $25/hr
    10 - 49
    2014
    India
  • Our Team With a team of 350 designers, writers, editors, marketers, and developers, we have the ability to build businesses and meet their growing needs at all times. KEY Difference Media is specializing in helping selected businesses create an authoritative presence across the Internet. We create a full suite ma ... read more about KEY Difference Media

    "The KEY to Success"
    Doris Cornago, Account and Investor Relations Manager at at Utopian Capital
    NA
    250 - 999
    2008
    India
  • Zorka.Agency

    Influencer and Performance Marketing Agency
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    Smart. Efficient. Worldwide Zorka.Agency is an influencer and performance marketing agency focused on creating ROI-forecasted strategies with a fair risk assessment that help businesses scale up.​ ​ At Zorka.Agency, we treat our clients as our partners. Having global experience in digital marketing, we dig rig ... read more about Zorka.Agency

    "Digital Strategy for mobile app company"
    Ilya Rublevsky, Director Human Resources Services at Arateg
    $50 - $99/hr
    50 - 249
    2014
    Cyprus
  • Specscale

    Web Development and Design Company
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    SpecScale is a modern technology based web development and online marketing service solution company recited in India. SpecScale is India’s leading IT services company. We are dealing in web development, web application design, maintenance, support services including the flexibility of engagement models & the ... read more about Specscale

    "Great Website and Technology Partner"
    Ryan Hogan
    < $25/hr
    10 - 49
    2015
    India
  • Since its inception, Digital Business Engine aimed to provide complete Web Solutions for Startups Business, Small & Medium Scale Enterprises to bring them on the www in an adequate manner. With the passage of time, we started offering almost all set of solutions to business owners from Website Development to proces ... read more about Digital Business Engine

    "Not just website devlopers, they are good friends indeed"
    Aryan Seth
    < $25/hr
    2 - 9
    2014
    India
  • Lounge Lizard

    Best of Breed Websites & Digital Marketing
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    Lounge Lizards is a Digital Marketing Agency that excels in digital marketing automation, increasing sales leads, and increasing sales. We’ve been in business for 21 years and have perfected SEO Service, SEM, PPC, SOCIAL, GEO-FENCING, EMAIL and all things digital marketing. If we don’t drive results, we&rsq ... read more about Lounge Lizard

    "Professional, Reliable and Measura"
    Matthew C Monroe, Partner at Independent Retirement Partners, LLC
    $100 - $149/hr
    10 - 49
    1998
    United States
  • Toffyjar Digital eases your business growth by taking care of the digital services you want. Without the hassle of hiring, setting up infrastructure or training anyone. At our Digital marketing agency, Pay only for the expert work & give time for your business. You can hire us for an end to end service or hire us o ... read more about Toffyjar Digital

    "Digital marketing"
    Mahesh Vorkady, Founder at Pinyata foods Pvt Ltd
    < $25/hr
    10 - 49
    2017
    India
  • Growth Hackers Digital

    An Award Winning Performance Marketing Agency!
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    We are a new age Performance Marketing Agency that loves to work on immediate & long term growth challenges faced by funded startups & MNCs. Our expertise in the field of Organic Growth, Lead Generation, Content Marketing, Targeted Acquisition, and Improving CAC & ROAS has helped numerous companies meet the ... read more about Growth Hackers Digital

    "A knowledgeable and reliable team is how I would describe them."
    Peeyush Kumar
    $25 - $49/hr
    10 - 49
    2017
    India
  • INT is an award-winning digital-first enterprise bringing innovative ideas to life since 1997. Offering simple and sustainable digital solutions with the confluence of technology, analytics and marketing, INT is the trusted partner of fastest-growing Agencies, SMEs and Startups across 20+ countries.  Our consultat ... read more about Indus Net Technologies

    "INT. is a true saviour for us"
    Sara Habza
    < $25/hr
    250 - 999
    1997
    India
  • Big Drop Inc

    Digital experiences, re-imagined
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    BigDrop Inc is a design and development firm that specializes in bespoke digital solutions for brands of all sizes.Your identity is a reflection of your company and much thought and effort needs to be put into your presentation.  The current generation revolves around the web as primary means to run your business, ... read more about Big Drop Inc

    "Excellent Company To Work With"
    Brittany Pearl, Digital Project Manager at Moroccanoil
    $100 - $149/hr
    50 - 249
    2013
    United States
  • The pioneers of maestro digital jot down every minute element to craft and digitally set the strategic planning and positioning, which provides absolute branding solutions. Creating the definite process which uncovers the better ways to do business.We're vital specialists and inventive team focused on settling comp ... read more about Maestro Digital

    "Exceptional experience!"
    Joyce D. Herrmann, International Business Development Partner at EPSN Workforce Group
    $50 - $99/hr
    10 - 49
    1984
    Canada
  • Shootorder

    An Order for Better Business
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    ShootOrder | Digital Marketing Agency, a division of Ivent It Solutions Pvt. Ltd., is a privately held digital marketing company in hyderabad, India. We offer services related to inbound digital marketing which includes SEO, Social Media, Ad Operations, Content Marketing, Marketing Automation & Influencers Marketin ... read more about Shootorder

    "Partner more than an agency"
    Whizsky
    < $25/hr
    50 - 249
    2013
    India
  • 🎯 We are ROI-oriented digital agency.  Performance marketing is our core product, based on 17 years of experience. 🧡   Digital Marketing Services.  We skillfully manage all online advertising tools: Digital strategy PPC management: Google Ads, Facebook Ads, LinkedIn, TikTok Video ... read more about UAMASTER

    "Clear, supportive and forward-thinking digital marketing project management with maximum support and education when needed"
    Yuri Vlasyuk, CEO at iLand
    $25 - $49/hr
    10 - 49
    2004
    Ukraine
  • Giant Partners

    WE ARE DATA-DRIVEN DIGITAL MARKETING
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    WE ARE DATA-DRIVEN DIGITAL MARKETING Accelerate marketing performance with custom audience lists, strong branding, effective websites, compelling content, proven advertising and automation — driven by web search, social media, email and messaging.

    "Great quality of leads! Happy with their service and communication. "
    Tetyana Yermoalyeva, Project manager at Sarpino's USA
    NA
    10 - 49
    2004
    United States
  • Percepto

    Digital Thinking. Powerful Impact.
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    Maintain a strong, positive, online image and secure your brand with Percepto. We use our knowledge and experience to implement strategic solutions that generate tangible results. Percepto promotes your key messaging, protects your reputation, and engages with your stakeholders to achieve your goals. At Percep ... read more about Percepto

    "The perfect partner for all of our digital needs - social, content, ads and more"
    Ori Amir, CMO at Vegannation
    $100 - $149/hr
    10 - 49
    2007
    Israel
  • Shobi Solutions

    Removing barriers in building brands
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    Shobi Solutions is a privately-owned, boutique digital marketing consulting and implementation agency located in Islamabad, Pakistan. Shobi Solutions is one of the fastest-growing digital agencies in the past 2 years, and Shobi Solutions is within 0.5% of all Top Pakistani agencies. . We recently raised $700,000 in a s ... read more about Shobi Solutions

    "Value for money, quality excellent and timely managed. Pricing package needs to be a little custom"
    Anza Rauf, CMO at Hydrogen Watch
    $50 - $99/hr
    10 - 49
    2017
    Pakistan
  • Digipple Marketing & Branding Solutions LLP, helps businesses and startups to grow with Digital Marketing & Branding Services. We aim to deliver the best possible results with Marketing & Advertising for your business with a Data-Driven Approach. Digipple is known to create and design some unique Brand Iden ... read more about Digipple

    "good work"
    dhruv vaghasiya
    < $25/hr
    10 - 49
    2019
    India
  • WJB Marketing

    For All of Your Marketing Needs
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    WJB Marketing is an award-winning full-service marketing and advertising agency headquartered in Texarkana, Texas that specializes in digital marketing, SEO – search engine optimization, local SEO, social media marketing, PPC / ad management, web design, and other online marketing services. WJB Marketing leverage ... read more about WJB Marketing

    "Best Marketing Company Ever"
    Shelby Demur, Area Manager at MetLife
    NA
    10 - 49
    2018
    United States
  • AFX Web Studios

    The Modern Digital Solutions Provider
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    We create result-driven websites that boost organizational growth and supercharge traffic with top-notch digital IT solutions. Our commitment to innovation and excellence ensures you stay ahead in the digital landscape. AFX WEB STUDIOS is a full-service web design agency that offers a wide range of services to help ... read more about AFX Web Studios

    "Our trusted partner for app development!"
    Jande Sage, Assistant Manager at Baranda Clothing Co
    NA
    50 - 249
    2018
    United States
  • Nummero is a digital marketing agency that provides small and medium-sized businesses all over the world with digital marketing, web design, and online marketing solutions. We have worked more then 100 different companies in a variety of industries. What began as a one-man operation has grown into a full-fledged creat ... read more about Nummero

    "Nummero mean business from the very first day. They work like an extended internal team with 100% efficiency "
    Prajwal Kuttappa, Strategy & Ops at Zuru Services
    < $25/hr
    50 - 249
    2014
    India
  • Mobihunter is a creative team of app marketing professionals who can help you with effective mobile marketing action plans and make all your goals and KPIs come true. Since 2015 we have helped more than 500 apps grow by using our custom approach and expertise. Our team consists of over 50 professionals, including media ... read more about Mobihunter

    "User Acquisition for mobile games."
    Alan Chen, VP of Business at Hippo Game
    $100 - $149/hr
    50 - 249
    2015
    United States
  • "BC PR is a boutique public relations company based in Tampa, Florida. We partner with national and local organizations on public relations, media relations, and storytelling. Everyone has a story to tell... let us help you tell yours!"

    "PR Services"
    Cristy Brusoe, Owner at BC Public Relations
    NA
    2 - 9
    2016
    United States
  • Coinbound

    Crypto PR and Influencer Marketing
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    Coinbound is a cryptocurrency marketing agency focused on Influencer marketing and Public Relations. Coinbound has the largest network of news sites, content creators, and social media influencers available in the crypto market. Many of Coinbound's influencer and PR services can be bought directly online throu ... read more about Coinbound

    "Exceptional Social Media Marketing Partner for Nexo"
    Stela Vasileva, Senior Recruiter at Nexo at Nexo
    NA
    2 - 9
    2018
    United States
  • In Front Marketing

    Digital Marketing & Advertising Agency
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    We work directly with you, understanding your wants and needs as a business or organization ensuring that we deliver the best possible results. We want to educate you and your organization on all facets of the digital world to ensure you can make informed decisions and be confident in the fast paced digital world and t ... read more about In Front Marketing

    "Dealing with In Front Marketing was a great experience and needed for my business"
    Ashley Reutlinger, Manager at The Business Joint
    < $25/hr
    2 - 9
    2015
    Canada
  • Screen Media Group

    Digital innovation marketing agency
    Visit website

    Creating a website is not the same as having a digital platform that generates prospects based on a winning strategy.

    "CEO"
    Leonardo Cotter, CEO at Craize Corn
    < $25/hr
    10 - 49
    1998
    Venezuela

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Frequently Asked Questions

What is a Media Buying Agency?

Media buying agencies help businesses place advertisements on media platforms at the right time and for the right period with an idea to entice target audiences. The media platforms can be traditional media such as TV, Newspapers, billboards, and radios, or digital media like websites, streaming services, and apps.

Media buying agencies are responsible for determining the ideal media platform for your needs and finding the best ad space and an appropriate slot. They sometimes negotiate with the people in charge of the ad spaces to get good deals. Media buying agencies will also plan out the media that needs to be a part of the ad campaign to help you derive the best results.

What services do Media Buying & Planning Companies provide?

Media planning & buying, market research, creative writing and design, digital marketing, and marketing strategy curation are some key services media buying & planning companies provide. Testing, analysis & reporting, budget, and data management are other crucial services they provide.

What is the difference between Media Buying and Media Planning?

Media buying deals with purchasing and negotiating advertisement space on a specific media for a fixed time, while media planning deals with the strategy or planning phase of finding the right target audience and the right media platform to reach them. In a way, you can say that media planning is a planning and analysis step while media buying is the execution step.

Media planners conduct in-depth research before deciding on the media platform to attract the most potential customers or audiences. In contrast, media buyers negotiate with selected platforms to provide the best ad space at the lowest price possible.

What are the benefits of hiring a Media Buying Agency?

Media buying agencies house professionals with years of experience in media buying and planning services. By hiring them, you put your advertising needs into the hands of some of the most experienced professionals who can provide you with the expected results at minimal costs. Media buying agencies often boast good relationships with leading media platforms, thus promising you the best ad spaces in a minimal amount.

By hiring the right media buying agency, you can focus on other business operations without spending time on media planning and buying by yourself. Hence, hiring the right agency saves you a lot of time.

How do you choose your Media Buying Company partner?

To start the hunt, you must be entirely sure of your advertising campaign's requirements, budget, and desired goals. Begin by getting a list of top media-buying agencies using your preferred methods, such as keyword searches on search engines, networking platforms like Linkedin or B2B research, or review platforms like GoodFirms. Shortlist the agencies from this list with more experience serving your industry and providing the services you seek.

Contact these companies and get their portfolios. Check for the tools and technologies they use, and ensure that they have experience dealing with the media platforms on which you wish to run your ads. Check their previous projects and results along with the client testimonials. Ensure that the agency adopts modern practices and is innovative. Ultimately, choose the agency that provides all the services you seek, has better client feedback, and is affordable.

How much do Media Buying Companies charge for their services?

Media-buying companies often charge 3 to 15% of the total media expenditure of the client as their fees. Assume your total media expenditure rounds about $200,000; then you should expect to pay up to $30,000 as their fee. Less experienced or small media-buying companies tend to charge a small percentage of the total spend, while for established firms, it might reach 15% or sometimes more.

Questions to ask when looking to hire Media Buying Companies?

Begin your questionnaire with questions about their experience serving your industry and the services they specialize in. What media platforms do they have the most experience working with? Ask them to provide examples of their past campaigns and some client references.

Enquire about their strategy and tools and technologies they use. Add questions such as: What KPIs do they track to measure the campaign's success? How do they keep up with the latest trends? How can they drive innovative media campaigns? End your questionnaire by asking them about their pricing structure.