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List of the Best Market Research Companies & Firms

  • THATWARE LLP

    Enhancing SEO with Artificial Intelligence
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    Established in 2015, THATWARE LLP is a result-driven SEO company in India specializing in tailored digital marketing strategies and advanced technical SEO operations. THATWARE offers industry-specific SEO services powered by AI and data analytics. Their services include SEO consultation, SEO packages, link building, Go ... read more about THATWARE LLP

    "Results Driven SEO Company"
    Heavyglare Eyewear
    < $25/hr
    50 - 249
    2018
    Irving, Texas
  • Ready to Power-Up Your Digital Marketing? 📈 It’s time to transform your problems into opportunities. We provide in-house solutions based on custom strategies backed by data and research to boost your brand’s visibility and sales. Meet the team of marketers, who will live and breathe your project and ... read more about Fortunatos

    "Resourceful Meta Ads and SEO Optimization"
    Hans Mekking, CEO at Baby-Scan at Baby-Scan
    $25 - $49/hr
    10 - 49
    2014
    San Ramon, California
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  • Effeect

    International Creative Digital Marketing Agency
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    We offer a vast variety of digital marketing services to boost your business and expand its reach. Our team will help you start your digital game and achieve greater levels of success. Effeect will tailor strategies that perfectly fit your brand identity and aspirations.

    "They helped us overhaul the UI/UX for our web based application using .NET Core and various database"
    Neil Marra, Founder. Director. at Creative Spark
    $50 - $99/hr
    10 - 49
    Sheridan, Wyoming
  • Funel

    Bringing Businesses Together
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    Imagine the possibilities: more connections, more conversions, more growth.  In the world of B2B, it's not just about sales—it's about relationships. That's where Funel.io steps in. We believe in the power of personalization, using a unique outreach process created to build trust, rapport, and st ... read more about Funel

    "Did great job in connecting us with new reseller."
    Klarisa Nuhu, Contracts Department Administrator at Barrister Global
    < $25/hr
    10 - 49
    2014
    London, United Kingdom
  • WinWin Media

    SEO & PPC THAT BRINGS - TRAFFIC, LEADS & SALES
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    SKIP THE BIG EMPTY PROMISES WE FOCUS ON RESULTS FROM DATA We know you care about customers and customers only. We use your data to deliver the best result of your business.  Get an in-depth review of your marketing and website. This includes actionable steps you can take to hit your revenue goals and b ... read more about WinWin Media

    " Our objective was to have a website with the correct hot keyword for our industry. "
    Dwayne Chan, Marketing Specialist at Design Printing
    $50 - $99/hr
    10 - 49
    2021
    Koge, Denmark
  • Addlium

    Implementing social selling approach for B2B
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    Addlium is a lead generation agency, connecting service B2B companies of diverse industries with their target prospects globally and helping sales deps to reach their KPIs faster. We empower companies to scale up and reach decision-makers on target markets with a combination of lead generation and marketing channels an ... read more about Addlium

    "Professional Service of LinkedIn Business Packaging, Network Expansion & Consulting"
    Olesia Arkhipova, CEO at Arkhipova Advisory at Arkhipova Advisory
    < $25/hr
    10 - 49
    2022
    Kyiv, Ukraine
  • Verbsz Marketing

    Full Service Digital Marketing Agency
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    Verbsz Marketing is an omni-channel digital marketing agency that provides innovative digital marketing, social media marketing, advertising, branding, design, and marketing consulting services to help clients thrive in an evolving, digital world. We empower businesses to optimize their digital presence by creating com ... read more about Verbsz Marketing

    "We have seen impressive Google Ads results and new leads from Verbsz Marketing. "
    Basil Kurain, Manager at Popees
    $100 - $149/hr
    10 - 49
    2017
    Reston, Virginia
  • PlanBeyond

    Don't guess. Know for sure.
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    PlanBeyond is a boutique marketing research and strategy agency fueled by data-driven decisions. We specialize in working with B2C and B2B businesses looking to jumpstart their marketing and product development activities, and develop focused research approaches that pinpoint areas for market expansion, customer t ... read more about PlanBeyond

    "Trusted advisors that guided us down the right research path. "
    Laura Davis, Marketing Director at Bocada
    NA
    2 - 9
    2016
    Seattle, Washington
  • Founded in 2015 by a core team packed with experience across verticals, 8 Views has serviced the digital marketing needs of over 150 brands across various sectors such as Real Estate, Education, Lifestyle, Healthcare and more. A majority of our clients were acquired organically, which is a testament to our commitment t ... read more about 8 Views

    "Best Digital Marketing Strategy for Ecommerce "
    Puja Priya
    < $25/hr
    50 - 249
    2015
    Hyderabad, India
  • LOGO Market Research & Consulting

    An independent full service market research agency
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    LOGO Market Research and Consulting is an independent full service market research agency providing competent advice to end clients and invaluable process optimization solutions to international research agencies. We offer a wide range of research solutions, including primary and secondary research, business and market ... read more about LOGO Market Research & Consulting

    "Excellent Results!"
    SuperVino BG, Chief Executive Officer at SuperVino.BG at SuperVino.BG
    $25 - $49/hr
    10 - 49
    2005
    Sofia, Bulgaria
  • Intotheminds

    It is a market research and marketing consultancy
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    IntoTheMinds  is a market research and marketing consultancy firm located in France (Paris) and Belgium (Brussels). We carry out projects throughout Europe and for all sectors of activity, including: satisfaction surveys , market research B2B and B2C , analyzes the custom ... read more about Intotheminds

    "State-of-the Art market research for a complex project and very useful insights"
    Dr. Ir. Frank Vanden Berghen, CEO at TIMi
    < $25/hr
    2 - 9
    Brussels, Belgium
  • Skalski Growth

    Multiply your revenue with our plug-in growth team
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    Skalski Growth is a full-service results-oriented digital marketing agency. We help startups and scale-ups with achieving product-market fit, lead generation, conversion optimisation, marketing automation, and business analytics. From strategy to hands-on implementation.

    "Huge value was delivered on an initial consultation by Wojtek where he gave the clearest overview of digital marketing I have seen."
    Matthew Denham, Founder at at Evolve Coliving
    $50 - $99/hr
    10 - 49
    2014
    Krakow, Poland
  • Leading Solution

    Lead Research, List Building, Lead Generation
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    🏆Expert-Vetted (Top 1%) Upwork. 👉 29,287+ hours list building projects. 👉 423+ successfully completed projects. B2B List Building and Data Entry Specialist. We use different manual searching methods and tricks, special tools (free and paid premium accounts), and my long-term experience to get valid inform ... read more about Leading Solution

    "Very accurate and precise work with good communication. Amazing results with very useful project!"
    Tirso Perez, HR at at Personio
    < $25/hr
    2 - 9
    2015
    Chicago, Illinois
  • SalesAR

    is a B2B lead generation company.
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    If your company requires an inflow of new business deals and clients, you’ve come to the right place.Founded in 2019, SalesAR has quickly become one of the industry-leading service providers for B2B lead generation & appointment setting. As one of the most rapidly growing, in-demand segments of online marketi ... read more about SalesAR

    "We have used a number of different lead generation partners over the years and none have delivered to the level of SalesAR"
    Anastasia Lytvynova, Sales Professional at Tekenable
    $25 - $49/hr
    50 - 249
    2019
    Kyiv, Ukraine
  • Your Digital Transformation Partner With Innovative Digital Solutions! iOTA Infotech Pvt. Ltd. is an industry-leading custom web and mobile app development agency. We offer innovative digital solutions to various small and medium businesses across a range of different industries, including education, healthcare, and ... read more about iOTA INFOTECH PVT. LTD.

    "IOTA certainly one of my choices for Digital Marketing work"
    Meng Wee Tan, Chairman at DA.PO PTE LTD
    $50 - $99/hr
    50 - 249
    2017
    Mohali, India
  • The Digital Bloom

    Inbound Marketing Agency to Grow Your Business.
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    We Will Win Your Business's Heart. Today, more than ever, you need RESULTS. The Digital Bloom is an Inbound Marketing Agency that knows how to boost your Digital Marketing, making it work more efficiently. The big plus? You land more deals without having to add more people to your team. ... read more about The Digital Bloom

    "Seamlessly turned my business idea into a customized strategy."
    Nataliia Chausova, Owner at The BA Girl Consulting
    $25 - $49/hr
    2 - 9
    2016
    Figueira da Foz, Portugal
  • Creative designers, seasoned developers, marketing professionals and certified business advisors with a passion to elevate small businesses to ultimately increase there revenues!

    "CAMARKETINGPROS Delivers Exceptional Content Creation and SEO Magic. "
    Rachel T, Senior Manager of Product Management at Meta
    $150 - $199/hr
    10 - 49
    2022
    Katy, Texas
  • Quadra Digital Solutions

    Proppeling your vision into the digital future
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    Our distinctiveness lies in our unwavering focus on revenue as the ultimate measure of marketing success. While others may be distracted by superficial metrics, we prioritize tangible outcomes. Our tailored strategies are rooted in industry insights and audience understanding, driving lead conversion and revenue maximi ... read more about Quadra Digital Solutions

    "Quadra Digital Solutions set an excellent level for project management."
    Yaacov Martin, Co-Founder and CEO at Jifiti
    < $25/hr
    2 - 9
    2018
    Munich, Germany
  • Digital Terai

    Turn Your Business Into Brand
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    As a Top Digital marketing agency in Nepal, We help you turn your business into brand with our audience targeted & conversion oriented marketing strategies. Specialized in digital marketing and branding, we help local businesses convert into online Brand. We have expert team of search engine marketers, content w ... read more about Digital Terai

    "SEO Optimization For TechAxis"
    TechAxis
    < $25/hr
    2 - 9
    2018
    Kathmandu, Nepal
  • Token Creative Services stands as a premier digital solutions provider, extending its expertise across Kitchener, Toronto, Waterloo, and throughout Canada. Specializing in SEO, PPC, Web Design, Web Development, and e-commerce solutions, we strategically enhance your online presence. Our adept team ensures optimal visib ... read more about Token Creative Services

    "One of the best teams for SEO services"
    Ayan Khan, Marketing Executive at Oyelabs Technologies
    NA
    10 - 49
    2016
    Kitchener, Canada
  • The Yolk Media

    The Road To Success Begins With The Yolk Media!
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    Hey Folks It’s The Yolk Media, We Are A Digital Marketing And Media Agency By Managers From Amazon And Google With Global Capabilities Across Marketing, Branding And Web Design And Development. We Create Digital Experiences That Are Human-centered And Future Proof. From The Inception In Mumbai, The Yolk Media Has ... read more about The Yolk Media

    "The Best Digital Marketing Service"
    Salim Merchant, Marketing Manager at at Apollo Hospitals
    NA
    10 - 49
    2020
    Mumbai, India
  • Mobio Group

    Mobile App Marketing Agency
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    Mobio Group is a trusted mobile app marketing agency headquartered in the UK, offering quality mobile app promotion at cost-effective prices. Our team of experienced app marketers and specialists help clients to achieve maximum output for advertising budgets.  Since 2013 we’ve worked with d ... read more about Mobio Group

    "Have a professional team."
    Yana Zavadskaya, Digital Marketing Manager at Gameloft
    $50 - $99/hr
    50 - 249
    2013
    London, United Kingdom
  • At Distinct Cloud Labs, we are a dynamic and innovative software development agency, specializing in crafting exceptional mobile apps and web applications powered by cutting-edge cloud technology. Our mission is to empower businesses with digital solutions that drive success, enhance user experiences, and accelerate gr ... read more about Distinct Cloud Labs

    "Distinct Cloud Labs Reviews"
    Mary Billman, Clients Services Assistant at Acropolis Investment Management LLC
    $25 - $49/hr
    10 - 49
    Pune, India
  • BrandBurp Digital

    #1 Web, App & Brand Digital Marketing Agency
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    Our Team of 175+ Marketers, Comprising Google Certified SEO Page Rankers, Social Media Freaks, Business Managers, Content Marketers, PR & Outreach Influencers, & More Adopt 360° Strategy. They help brands to Top The Charts And Become 1 In Their Industry Across Globe. We Keep An Eye ... read more about BrandBurp Digital

    "Highly enthusiastic and professional brand marketing company"
    Alena Ella, Sales And Marketing Head at at Pearson
    < $25/hr
    50 - 249
    2015
    Noida, India
  • W3era Technologies

    Purpose Driven Digital Marketing Company
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    Meet - Your Personalized Digital Marketing and SEO company in USA and India. We are a team of inquisitive digital geeks who design and develop Real-time Digital Marketing Campaigns with tailor-made services related to Local Business Listing (Local SEO), Organic Long-term SEO, Social Media Marketing, Custom Social Media ... read more about W3era Technologies

    "Completely satisfied with work and would recommend as well."
    Bob
    < $25/hr
    50 - 249
    2007
    Jaipur, India
  • Growth Ganik

    Performance-Driven Digital Growth Agency
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    Growth Ganik is your one-stop destination for comprehensive digital marketing solutions, headquartered in Sydney, Australia. As a full-stack marketing agency, we help businesses develop transformative digital strategies and execute growth campaigns that drive results. Armed with cutting-edge techniques and profound kno ... read more about Growth Ganik

    "Performance Marketing Company Australia"
    Neha ., Senior Digital Marketing Associate at IBM
    NA
    10 - 49
    2023
    Sydney, Australia
  • Seo Pro Marvel

    Increase Your Search Rankings & Get Discovered
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    SEO Pro Marvel is a digitally-driven marketing agency that focuses on getting you nothing but the very best in the business for Local SEO, nationwide SEO, social media marketing, email marketing, inbound marketing, outbound marketing, PR marketing, content marketing and more to help you reach your targeted audience in ... read more about Seo Pro Marvel

    "We are getting more traffic"
    Bushra Helen, Assistant Manager at Noe Restaurant & Bar
    $25 - $49/hr
    10 - 49
    2012
    Dallas, Texas
  • One ATM Marketing agency

    We make a result-driving marketing alchemy
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    One Atmosphere is a marketing agency that specializes in quick launch campaign with the optimal selection of processes and tools, adjustment of a client's team with the specific business processes and tools to gain your goals. We do provide marketing surveys and design creation services as well as PPC services, lik ... read more about One ATM Marketing agency

    "I worked with One ATM to update and redesign my company's website"
    Torben Kold, Self Employee at Your Expert
    NA
    2 - 9
    2015
    NYC, New York
  • L&E Research

    Excellent in Market Research
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    L&E knows that finding the right people to talk to is the key to a successful market research project, and we are passionate about connecting our clients with the best respondents for their research.

    $100 - $149/hr
    250 - 999
    1984
    Charlotte, North Carolina
  • Premier Marketing Management

    Specializes in in-depth market research studies.
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    Premier Marketing Management is a regional consultancy company in Dubai which specializes in in-depth market research studies.

    NA
    10 - 49
    Dubai, UAE
  • VLSIresearch Inc

    Intelligence to Make Better Decisions Faster
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    VLSIresearch is a semiconductor market research company. VLSI's information is selectively crafted by the world's most renown semiconductor manufacturing market research analysts who have over a century of combined experience. Its innovations include being the first to use demand-based forecasting; the first ... read more about VLSIresearch Inc

    NA
    10 - 49
    San Jose, California
  • Adience

    The B2B research agency that's built for clients
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    Adience is a business-to-business (B2B) market research consultancy. Four things make us different. First, we have years of B2B research experience, having delivered hundreds of international research projects in a variety of B2B markets, including: transport & logistics, IT hardware, software & services, in ... read more about Adience

    $100 - $149/hr
    2 - 9
    2020
    NYC, New York
  • NordInd

    Helping you to enter Indian Markets from Nordics
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    Founded by serial international entrepreneur Mr. Ankit Kashyap, NordInd was created to open up Indian Markets to the world starting with Nordic countries, his vision is to build NordInd as an organisation where constant innovationis a paradigm, customer experience is given the highest priority and creati ... read more about NordInd

    $50 - $99/hr
    10 - 49
    2018
    Delhi, India
  • Land Sterling Property Consultants LLC

    Land Sterling Property Consultants LLC
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    Established in 2009, Land Sterling is a market leader in real estate property advisory.  Headquartered in Dubai and with a presence in the Middle East, North Africa and Europe, we specialise in providing comprehensive services tailored to the needs of our clients – from owners and investors to developers an ... read more about Land Sterling Property Consultants LLC

    NA
    10 - 49
    2009
    Dubai, UAE
  • KG2

    Farmers Market Research
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    KG2 is a specialist in agribusiness research with more than 25 years of experience, KG2 is the #1 provider of agricultural market research & smart farming in Australia.  We are Australia's leading farmer database building specialists & provide full-service big data agribusiness, business network/engag ... read more about KG2

    NA
    2 - 9
    Sydney, Australia
  • Trinity McQueen

    Making audiences more predictable.
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    Trinity McQueen is an award-winning insight consultancy. One of the fastest growing in the UK, we combine technology, creativity and energy to make positive things happen for our clients.

    < $25/hr
    10 - 49
    2013
    Leeds, United Kingdom
  • kiSquared

    We are a boutique market research consulting firm
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    Since 1998, clients in the public, private and non-profit sectors have relied on us to deliver strategic research solutions that adhere to the highest standards and provide exceptional value.

    < $25/hr
    2 - 9
    1998
    Winnipeg, Canada
  • PCP Market Research

    An award-winning UK market research company
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    Pickersgill Consultancy and Planning Ltd. (PCP) is an award-winning full-service market research agency and consultancy. We’ve been leading the way in market research in the UK for more than 30 years. We offer a personal tailored approach, exceptional value for money and vast experience across a wide range of&nbs ... read more about PCP Market Research

    < $25/hr
    2 - 9
    York, United Kingdom
  • Swift Research

    A full service qualitative and quantitative agency
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    Swift Research is a full service qualitative and quantitative agency offering both national and international market research, for more details contact us: [email protected] Our success is based on building long term partnerships with our clients; we believe in the tradition of solid research and straightforw ... read more about Swift Research

    < $25/hr
    10 - 49
    1985
    Leeds, United Kingdom
  • Blue Yonder

    Ignite, Develop, Deliver
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    A modern agency is more than an agency Our roots are in Innovation Research. 20 years working with world famous technical teams means we get the stakeholder and supply chain challenge. We blend qual, quant, data science and video production to create strategies that create commercial impact; the right story to the r ... read more about Blue Yonder

    < $25/hr
    10 - 49
    2005
    Leeds, United Kingdom
  • Proof Research

    Know How. Know More
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    Whether you're crafting your strategy, identifying new markets, measuring your performance or getting to know your customers or stakeholders better, market research is a great way to shed a little light on the matter and deliver insights to help you on your way. At Proof we’re passionate about research and be ... read more about Proof Research

    < $25/hr
    2 - 9
    2012
  • Research by Design

    We provide solid, factual information
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    Research by Design is a market research agency that specifically focuses on business development and growth for SMEs. Business sectors include import/export, manufacturing, service and government authorities. Research by Design’s strength in qualitative market research is specifically aimed at providing you with: ... read more about Research by Design

    < $25/hr
    2 - 9
    2005
    Brisbane, Australia
  • Prairie Research Associates

    We have provided client focused research services
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    PRA has provided research services, including evaluation services, to all levels of government, as well as the non-profit sector, for almost 30 years, since the inception of the company in 1988. Prior to that, three principals of the company were active, from 1980 on, in program evaluation, operational reviews, and per ... read more about Prairie Research Associates

    < $25/hr
    2 - 9
    1988
    Winnipeg, Canada
  • Footprints Market Research

    Delivering transformative market research
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    Footprints Market Research is an independent market research company based in Brisbane and working across Australian capital cities and regional areas. We offer a highly personalised and targeted service, tailored specifically to your industry, business and organisational objectives. We have the flexibility to offer a ... read more about Footprints Market Research

    < $25/hr
    2 - 9
    2003
    Brisbane, Australia
  • Gusto Research

    Turning Insight into Relevant Strategy
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    Gusto Research is a full service agency with a difference - truly independent, trusted and built around our clients. Working with a diverse range of brands from high street banks and insurance providers to manufacturers and retailers, we foster long term partnerships with our clients. Made up of a senior team of passio ... read more about Gusto Research

    < $25/hr
    10 - 49
    2005
    Leeds, United Kingdom
  • Lux Insights

    ILLUMINATING THE ROAD AHEAD
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    Lux Insights is a high-touch, boutique market research agency with offices in Vancouver and Seattle. We are the current winner of the top award for qualitative excellence in North America, but half of our business is quantitative.

    < $25/hr
    10 - 49
    2009
    Vancouver, Canada
  • DJS Research

    Market Research Company UK
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    DJS Research Ltd is an independent UK based consultancy specialising in market research surveying (consumer & b2b). It has extensive experience of implementing and managing quantitative and qualitative market research projects within various industry sectors (both UK based and international ... read more about DJS Research

    < $25/hr
    2 - 9
    Leeds, United Kingdom
  • JMRS

    Research Services
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    JMRS is one of North America’s finest market research recruiters. We recruit for an extensive range of consumer research projects, from in-depth interviews and focus groups, to massive quantitative studies. Whether you require a thousand respondents or that one needle in a haystack, we can help! View JMRS reviews ... read more about JMRS

    < $25/hr
    2 - 9
    2009
    Toronto, Canada
  • Supply Demand Market Research

    Industry Analysis on Products
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    We have a strong network of high powered and experienced global consultants who have about 10+ years of experience in the specific industry to deliver quality research and analysis. Having such an experienced network, our services not only cater to the client who wants the basic reference of market numbers and related ... read more about Supply Demand Market Research

    < $25/hr
    250 - 999
    2017
    Toronto, Canada
  • Customer Foresight Group

    Competitor Research and Analysis
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    Customer Foresight Group specializes in providing primary and customized competitive intelligence and market research to private sector companies. Established in 1999, Customer Foresight Group has a roster of clients based in North America, Europe and Asia and has established itself as a boutique research firm deliveri ... read more about Customer Foresight Group

    < $25/hr
    2 - 9
    1999
    Toronto, Canada
  • ABA Research

    It's our grasp of emotion that makes us the best.
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    We know consumers feel first, think second; that brands which connect do best Our 5Drivers model identifies five clear states that underpin consumer behaviour. It helps brands understand the emotions they play to and where growth opportunities exist.

    < $25/hr
    2 - 9
    Leeds, United Kingdom

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Frequently Asked Questions

What role do Market Research Companies play in the business world?

Market research companies are responsible for conducting in-depth research on the market or, say, the population the business targets. Market analysis is their most demanded service, for which they are highly hired. They'll study your target audience deeply to understand their needs, interests, and buying behavior to help you analyze if they need your services or products.

Market research agencies can check the feasibility of your project and its goals, allowing you to analyze beforehand if the project you are looking forward to will be the right thing for your business. This way, these agencies can protect you from investing in the wrong projects and lead you in the right direction.

What kind of services do Market Research Companies offer?

Product research, brand research, business market analysis, competitor analysis, one-on-one interviews, and focus groups are some of the key services market research companies offer. These market research agencies provide other crucial services, such as survey research, customer satisfaction analysis, sales analysis, concept testing, consumer buying patterns, and behavior analysis.

What benefits do businesses derive from conducting customer research?

Customer research is an essential practice every business looking forward to launching a new product or service should conduct. It helps understand their customers better, i.e., their buying behavior, things they need, etc. By knowing the customers' requirements, businesses can craft products that help customers meet them.

Customer research can be a very effective risk mitigator as it helps companies bring products that resonate with the target market. It allows businesses to see if their existing products are helpful to customers and gather suggestions, which can help improve the product further and build trust.

What are the advantages of hiring a reputable Market Research Company?

Reputable market research companies have rich experience conducting market research and can help your business with their proficiency in the subject. Prominent market research firms have access to the best research tools and use the latest technologies, such as AI and ML, to conduct market research for your business, thus bringing you more accurate market insights.

These companies can provide you with the right insights in minimal time, thus allowing you to start working on your solution/product faster. Also, these agencies are often more cost-effective than less experienced market research companies.

How do I choose the best market research consultant for my business?

First, you must be sure about your business needs and the services you seek from your market research consultant. Next, get a list of top market research consultants from trusted sources, be it a B2B research & review platform like GoodFirms, keyword search on search engines, or networking platforms LIKE Linkedin. From this list, shortlist the consultants based on their service and industry focus, along with their years of experience.

Conduct meetings with the shortlisted ones and review their detailed portfolio to learn about their past clients, client retention, team size, qualification of the team members, tools, and technology they use. Find out about their strategy and approach to market research. Get a detailed pricing structure from them to understand the price breakdown for each service. Finally, choose the affordable market research consultant with the best experience, access to standard tools, a good reputation, and better client reviews.

What factors determine the cost of Market Research Services?

The overall cost of market research services depends on various factors. It depends on the complexity of your market research requirements: sample size, research methods, type of media to survey customers, etc. The higher the sample size, i.e., the number of people you are studying, the higher will be the costs.

These costs greatly depend on the number of research methodologies you opt for. For example, if you want to conduct only surveys, it will cost you less, but if you wish doing surveys, including interviews, focus groups, etc., will cost you a lot. These costs also significantly depend on the expertise of the market research agency and the services you seek from them. Usually, less experienced agencies cost much less when compared to agencies with good experience and market reputations.

What are the key takeaways from Market Research Company roles and functions?

Market research companies play a decisive role in determining the feasibility of a client's project and if it resonates with the target market's requirements. It will conduct various modes of research on the audience, such as through surveys, interviews, etc., virtually or through physical meetings to understand them and their needs.

Market research companies will perform competitor analysis to understand what your business competitors are doing, their performance in the market, strengths and weaknesses, and their customers. Market research companies will provide suggestions and solutions based on the collected data to incorporate into your project/product to ensure it serves your customers well.

Questions to ask Market Research Firms before you hire one

The foremost question should be, “What market research services do you provide?” This will help you know if they provide all the services you need. Ask them about their experience in your industry. Ask them what research methodologies they use. Add questions about their past clients, portfolios, and client retention rates.

More to the point, what is their research strategy and approach to connecting with the target market? Ask about the average time it takes them to complete their research. Enquire about their service cost and price breakdown. Complete your questionnaire by asking them what approach they think would be ideal for your project and why.