Global Digital Marketing Software Market – Industry Trends and Forecast to 2031

Global Digital Marketing Software Market, By Component (Software and Services), Software (Customer Relationship Management Software, Email Marketing Software, Social Media Advertising, Search Marketing Software, Web Content Management Software, Marketing Automation Software, Campaign Management, and Video Advertising), Deployment Type (On-Premises and Cloud), Organization Size (Large Enterprises and Small and Medium-Sized Enterprises), End User (Banking, Financial Services, and Insurance, Transportation and Logistics, Consumer Goods and Retail, Education, Healthcare, Manufacturing, Media and Entertainment, Telecom and IT, Travel and Hospitality, and Others)  – Industry Trends and Forecast to 2031.

Digital Marketing Software Market Analysis and Size

The digital marketing software market is experiencing robust growth, driven by the increasing adoption of digital marketing strategies across various industries. Factors such as the proliferation of digital channels, the rise of social media platforms, and the growing importance of data-driven marketing initiatives fuel the demand for digital marketing software. Additionally, the need for personalized and targeted marketing campaigns to reach a diverse and fragmented audience further boosts market growth.

The global digital marketing software market size was valued at USD 76.27 billion in 2023 and is projected to reach USD 253.49 billion by 2031, with a CAGR of 16.21% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation       

Market Definition

Digital marketing software is a tool or platform that helps businesses and marketers manage, execute, and analyze their digital marketing campaigns and activities. These software solutions typically offer a range of features and functionalities to streamline digital marketing efforts across various channels, such as email, social media, search engine optimization (SEO), content marketing, and more.

Digital Marketing Software Market Dynamics

Drivers

• Rise of Social Media and Influencer Marketing

Social media platforms have evolved into essential marketing and customer engagement channels, offering businesses unprecedented reach and engagement opportunities. As a result, there is a growing demand for digital marketing software that includes robust social media management and analytics capabilities. These tools enable businesses to effectively manage their social media presence, create and schedule posts, engage with their audience, and analyze the performance of their social media campaigns. In addition, as influencer marketing becomes increasingly popular, businesses are turning to digital marketing software to identify, track, and measure the effectiveness of influencer partnerships, further driving market growth.             

• Shift Towards Data-Driven Marketing

Data-driven marketing strategies are gaining prominence as businesses strive to comprehend customer behavior and preferences more deeply. Digital marketing software is crucial in this shift by providing advanced analytics and reporting features. These tools empower businesses to make informed decisions and optimize their marketing efforts based on comprehensive data insights. By leveraging these capabilities, businesses can personalize their marketing campaigns, target specific customer segments more effectively, and enhance overall marketing ROI. As the importance of data-driven marketing continues to grow, the demand for digital marketing software with robust analytics capabilities is expected to rise significantly.

Opportunities

• Personalization and Customer Engagement

With advanced analytics and Artificial intelligence-driven tools, businesses can gain deeper insights into customer behavior and preferences, allowing them to create more personalized and targeted marketing campaigns. This improves customer satisfaction and increases the likelihood of conversion and customer loyalty. The opportunities in the market lies in the ability to enhance personalization and customer engagement.

• Integration of Emerging Technologies

The integration of emerging technologies such as artificial intelligence (AI), machine learning (ML), and augmented reality (AR) presents a significant opportunity for digital marketing software vendors. These technologies can help businesses automate marketing processes, analyze data more efficiently, and create more engaging and immersive customer marketing experiences, creating more avenues for market growth.

Restraints/Challenges

• Data Privacy and Security Concerns

Adhering to strict data protection regulations such as GDPR and CCPA adds complexity to data handling practices, requiring businesses to invest in robust security measures and compliance strategies. Digital marketing strategies heavily depend on the collection and analysis of customer data, leading to an increasing risk of data breaches and unauthorized access. The increasing concern over data privacy and security is one of the major challenges in the market.   

• Adapting to Rapid Technological Changes

The digital marketing landscape constantly evolves, with new technologies and trends emerging regularly. This rapid evolution requires significant investments in research and development and the ability to adapt to new technologies and market trends quickly. Failure to do so can result in outdated software that does not meet the evolving needs of businesses and marketers. This poses a challenge for providers as they must continually innovate and update their solutions to keep pace with these changes.

This digital marketing software market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the digital marketing software market contact data bridge market research for an analyst brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In July 2023, Google Ads unveiled a new auto-generated advertisement tool powered by generative AI. Leveraging Large Language Models (LLMs) and generative artificial intelligence (Gen AI), this tool enables Google Ads to generate campaign workflows based on prompts provided by marketers. This innovation allows advertisers and businesses to create advertisements on the Google Ads platform automatically
• In May 2022, Accenture plc and SAP SE unveiled a collaborative service helping large enterprises with cloud migration and ongoing innovation. This joint offering merges the RISE with an SAP solution and the SOAR with Accenture services offering, augmented with additional features encompassing Accenture's comprehensive range of transformation services. These include customized cloud services and exclusive intelligent tools, all delivered through a seamless as-a-service model

 Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Digital Marketing Software Market Scope

The digital marketing software market is segmented on the basis of component, software, deployment type, organization size, and end user. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

• Software
• Services
• Professional Services
• Support and Maintenance
• System Integration
• Testing and Optimization
• Training and Education
• Managed Services

Software

• Customer Relationship Management Software
• Email Marketing Software
• Social Media Advertising
• Search Marketing Software
• Web Content Management Software
• Marketing Automation Software
• Campaign Management
• Video Advertising

Deployment Type

• On-Premises
• Cloud

Organization Size

• Large Enterprises
• Small and Medium-Sized Enterprises

End User

• Banking, Financial Services, and Insurance
• Transportation and Logistics
• Consumer Goods and Retail
• Education
• Healthcare
• Manufacturing
• Media and Entertainment
• Telecom and IT
• Travel and Hospitality
• Others

Digital Marketing Software Market Regional Analysis/Insights

The digital marketing software market is analyzed and market size insights and trends are provided by country, component, software, deployment type, organization size, and end user as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South America.

North America is expected to dominate the market due to the region's concentration of major brands and companies which are early adopters of advanced marketing technologies. The growing preference for online shopping among consumers is driving businesses to invest heavily in digital marketing solutions to target this audience effectively.

Asia-Pacific is expected to experience significant growth due to the region's high population density, and the widespread use of smartphones has created a vast market for digital marketing services. More businesses are recognizing the importance of digital marketing in reaching and engaging with customers, which is helping in market growth. Region's growing e-commerce sector is further fueling the adoption of digital marketing tools to capitalize on the online shopping trend.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Digital Marketing Software Market Share Analysis

The digital marketing software market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• Adobe (U.S.)
• Oracle (U.S.)
• HubSpot, Inc. (U.S.)
• SAS Institute Inc. (U.S.)
• HP Development Company, L.P. (U.S.)
• SimplyCast (Canada)
• Act-On Software, Inc. (U.S.)
• Infor (U.S.)
• Yesware, Inc. (U.S.)
• Sailthru. Inc. (U.S.)
• Vivial Inc. (U.S.)
• Keap (U.S.)
• IBM (U.S.)
• SAP SE (Germany)
• Microsoft (U.S.)
• ThriveHive (U.S.)
• Demandbase, Inc. (U.S.)
• WordStream (U.S.)
• CAKE (U.S.)
• Chetu Inc. (India)