A2P SMS Market Size, Share, Growth | Global Report [2025]

A2P SMS Market to 2025 - Global Analysis and Forecasts By Type (Traditional & Managed Messaging Services, Cloud API Messaging Platform); By Application (Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services, Other Services); By Business Model (Small & Medium Enterprise, Large Enterprise); By vertical (BFSI, Media & Entertainment , Travel & Transport , Hospitality, Retail, and Others)

Publication Month : Jun 2018

  • Report Code : TIPTE100000138
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 176
Inquire Before Buy

PRICING

$4550

$2730

The A2P SMS Market accounted for US$ 44.12 Billion in 2017 and is expected to grow at a CAGR of 4.1% during the forecast period 2017 to 2025, to account for US$ US$ 60.55 Billion in 2025.

The A2P SMS market has experienced significant growth and adoption rate in the past few years and is expected to experience notable growth and adoption in years to come. The ubiquitous nature of SMS ensuring maximum reach out to customers who stay even in the remotest areas has prompted marketers to switch to this communication channel. The steady inclination towards using SMS for marketing and other allied activities has been very effective and consequently been adopted by various industry verticals. Apart from that, SMS has also been adopted for security authentication purposes proving to be of high worth to BFSI vertical. High adoptions of A2P SMS have resulted in the revenues of A2P SMS crossing P2P SMS and prompting companies to launch innovative products and solutions in it. Asia Pacific A2P SMS market region is expected to witness a CAGR growth rate of 4.7% in the coming years.

A2P SMS Market by Region

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
  • Request discounts available for Start-Ups & Universities

Market Insights

Ubiquitous nature of the SMS resulting in direct reach to the end customer

A2P SMS is the communication taking place between an application and a subscriber over messaging services for various purposes. With the evolution of smartphones accompanied with the emergence of OTT players in the market, the MNO’s have seen a sharp dip in the revenues earned from P2P (Peer-to-Peer) messaging services. However, there has been a parallel increase in the A2P SMS revenues for MNOs globally. This factor is strengthening the growth of A2P market.

Creation of Business as a Service platform by A2P messaging vendors

Specialized A2P SMS companies have the capacities to bring the technology and the business model to operators in a partnership that enables operators to deploy an A2P SMS platform with no CAPEX or OPEX and start enjoying the benefits of A2P SMS almost immediately. In this arrangement, the platform provider takes care not only of the technology but integration and platform maintenance and customer support as well. Despite the opportunities presented to them, operators sometimes aren’t capable to take advantage of A2P SMS. A2P SMS delivery and management is resources and time intensive but network operators would not prioritize it so high and invest in new technologies to take care of the above mentioned two factors.

A2P SMS Market – Type Insight

Based on the types, A2P SMS market is categorized into Traditional and Managed Messaging Services, Cloud API Messaging Platform. In the present time, A2P SMS is attaining high acceptance among various businesses and enterprises for reaching out to the masses and attaining marketing objectives. A new emerging technology for sending bulk SMS to end users which when exploited to its full potentials can give effective and efficient results to the operators. Cloud API is used to build applications in the cloud computing space. It provides a platform where the data can be stored, applications can interact with each other via data. Both vendor specific as well as cross platform interactions can take place through this interface. The added advantage with this type of message delivery for an organization is to use the benefits of cloud services. The major reason behind the high growth rate and adoption is that it provides end users ease and facility to quickly and easily develop applications in short period of time and achieve chargeability like per message fees. Thus, the cloud API messaging platform in A2P SMS market is projected to provide numerous lucrative business opportunities for the market players in the forecast period.

A2P SMS Market by Cloud API Management Platform

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
  • Request discounts available for Start-Ups & Universities

A2P SMS Market – Application Insight

The A2P SMS’s have an broad and extensive application portfolio and have been used in various activities such as interactive, pushed content services, promotional campaigns, CRM services and various other services. The application segment of global A2P SMS market is broadly classified into pushed content services, interactive services, promotional campaigns, CRM services and other services which includes Information Services, Workforce Management. The interactive services involve the response from the customers to complete a certain query or a task. Generally, the best use of interactive services in A2P SMS is done for 2-factor authentication for opening various social networking accounts. Checking the authenticity of the user via SMS tool proves to be the most effective method. Interactive services second biggest users are marketing campaigners. They use it to their great effect by connecting to the masses. Media & Entertainment, Banking, and Finance, and retail sector are among the largest users of interactive services of SMS to connect with their customers today. This factor is significantly driving A2P SMS market.

Customize Research To Suit Your Requirement

We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.

A2P SMS Market: Strategic Insights

a2p-sms-market
Market Size Value inUS$ 44.12 Billion in 2017
Market Size Value byUS$ 60.55 Billion by 2025
Growth rateCAGR of 4.1% from 2017 to 2025
Forecast Period2017-2025
Base Year2017
Analyst Image

Naveen

Have a question?

Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.

Analyst Image  Speak to Analyst


The market initiative and new development was observed as the most adopted strategy in global A2P SMS market. Few of the recent strategies by some of the players operating in A2P SMS market landscape are listed below-

2018:CLX closes the acquisition of Unwired Communication ApS, (Copenhagen, Denmark) and purchased for DKK 148 mn on a cash and debt-free basis.
2017:CLX acquires Dialogue Group Ltd. Dialogue Group is the competitor of CLX especially in Australia and the UK countries. The acquisition enables CLX to be a mobile cloud communications market
2016:DIMOCO acquires premium SMS business of a leading Hungarian telecommunications service provider named Telekom New Media zrt.  This further solidifies Dicomo’s position as a leading carrier billing provider in the Hungarian market.

GLOBAL A2P SMS MARKET – SEGMENTATION

Global A2P SMS Market – By Types

  • Cloud API Messaging Platform
  • Traditional & Managed Messaging Services

Global A2P SMS Market – By Application

  • Pushed Content Services
  • Interactive Services
  • Promotional Campaigns
  • CRM Services
  • Others Services

Global A2P SMS Market – By End-user

  • Small & Medium Enterprise
  • Large Enterprise

Global A2P SMS Market – By Vertical

  • BFSI
  • Media & Entertainment
  • Travel & Transport
  • Hospitality
  • Retail
  • Others

Global A2P SMS Market – By Geography

  • North America

    • US
    • Canada
    • Mexico
  • Europe

    • France
    • Germany
    • Italy
    • Spain
    • U.K
    • Norway
    • Sweden
    • Denmark
    • Hungary
    • Bulgaria
    • Montenegro
    • Serbia
    • Rest of Europe
  • Asia Pacific (APAC)

    • Japan
    • China
    • India
    • Australia
    • Pakistan
    • Bangladesh
    • Myanmar
    • Thailand
    • Malaysia
    • Rest of APAC
  • Middle East & Africa (MEA)

    • Saudi Arabia
    • South Africa
    • UAE
    • South America (SAM)
    • Brazil

Global A2P SMS Market - Company Profiles

  • ANAM Technologies
  • CLX Communication AB
  • DIMOCO Europe GmbH
  • Infobip Ltd.
  • Trillian Group
  • Tyntec Ltd.
  • Syniverse Technologies, LLC
  • Tanla Solutions Limited
  • Twilio, Inc.
  • Nexmo INc.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type ; By Application ; By Business Model ; By vertical

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina

The List of Companies - Global A2P SMS Market

1. Anam Technlogies2. CLX Communications AB3. DIMOCO Europe GmbH4. Infobip Ltd.5. Trillian Group6. tyntec Ltd.7. Syniverse Technologies, LLC8. Tanla Solutions Limited9. TWILIO, INC.10. Nexmo Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Trends and growth analysis reports related to A2P SMS Market