The global demand for Protein Supplements Market is presumed to reach the market size of nearly USD 13.51 Billion by 2032 from USD 6.49 Billion in 2023 with a CAGR of 8.49% under the study period 2024 - 2032.
Protein supplements are an important protein source, which is obtained from animals or plants products such as eggs, dairy, soybeans, and others. These are high in demand among those who manage weight, are health conscious, and exercise regularly. Protein supplements are also beneficial for post-surgery (especially bariatric surgery) for the speedy recovery of the patient.
Market Dynamics
Global Protein Supplement Market is mainly driven by the rising number of health & fitness centers and an increase in health-related awareness amongst consumers. Increasing obesity rates indicative of a rise in demand for weight management along with the growth in disposable income are the major factors fueling the industry growth. Increasing consumer focus on leading healthy & active lifestyles and maintaining a healthy diet is again expected to fuel market growth. Moreover, the rising adoption of high protein diet as a part of weight management is further expected to propel the demand of the product.
This detailed market study is centered on the data obtained from multiple sources and is analyzed using numerous tools including porter's five forces analysis, market attractiveness analysis and value chain analysis. These tools are employed to gain insights of the potential value of the market facilitating the business strategists with the latest growth opportunities. Additionally, these tools also provide a detailed analysis of each application/product segment in the global market of protein supplements.
Market Segmentation
The broad protein supplements market has been sub-grouped into product, material, source and distribution channel. The report studies these subsets with respect to the geographical segmentation. The strategists can gain a detailed insight and devise appropriate strategies to target specific market. This detail will lead to a focused approach leading to identification of better opportunities.
By Source
- Animal-based Protein Supplements (Whey, Casein, Egg, Fish, Others)
- Plant-based Protein Supplements (Soy, Spirulina, Pumpkin Seeds, Wheat, Hemp, Rice, Pea, Others)
By Product
- Protein Powders
- Protein Bars
- RTD
- Others
By Application
- Sports Nutrition
- Functional Foods
By Distribution Channel
- Supermarkets
- Online
- DTC
- Others
Regional Analysis
Furthermore, the report comprises of the geographical segmentation which mainly focuses on current and forecast demand for protein supplements in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The report further focuses on demand for individual application segments in all the regions.
Global Protein Supplements Market Share by Region (Representative Graph)
The report also covers detailed competitive landscape including company profiles of key players operating in the global market. The key players in the protein supplements market include Glanbia Plc, MusclePharm, Abbott, CytoSport Inc., QuestNutrition LLC, Iovate Health Sciences International Inc., The Bountiful Company, AMCO Proteins, Now Foods. An in-depth view of the competitive outlook includes future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other developments with information in terms of H.Q.
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